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B2C Using Adobe Dynamic Tag Management in the UK: 118 Active Firms (2026)
UK B2C businesses running enterprise tag management coordinate website analytics and marketing tags across consumer-facing ecommerce and service journeys.
For consumer-facing operators, enterprise tag management sits between marketing, analytics, privacy and web delivery teams. Its job is less glamorous than the acquisition stack it feeds: controlling which analytics calls, paid-media pixels, testing scripts and consent-dependent tags fire across ecommerce, booking and account journeys. Running this kind of system tends to signal a direct-channel business with enough traffic, campaign spend and compliance exposure to require governed release paths rather than ad hoc page edits. Buyers are usually digital, marketing operations, analytics and privacy stakeholders, with engineering involved where tags affect performance, security or customer data flows.
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Across the UK, 118 actively trading consumer-facing companies are running this enterprise tag-management stack. Within detected tag managers for the sector, it ranks behind the most common container-tool option: 0.6% of 18,690 implementations versus 99.7% for that alternative, putting this cohort in the long tail of adoption. Registered-office skew is broad rather than purely London-based: London accounts for 16.9% of the cohort, followed by the North West at 12.7%, the South East and Yorkshire and The Humber at 11.9% each, and the East of England at 8.5%. Reported headcount totals 1,061 people.
Consumer sites using governed tag management sit close to privacy, security and procurement controls because tags can collect identifiers, route behavioural data to advertising platforms and alter page performance. The operating model usually needs documented ownership: who can publish tags, how consent states are respected, and how third-party scripts are reviewed before release. Market structure also matters. An enterprise tag manager can remain embedded because it is tied into content management, analytics and personalisation workflows, even where other container tools are also present. That creates switching costs, but also a periodic review point when marketing platforms, consent tools or web estates are reprocured.
Adoption appears more defensive than expansionary. Users that remain tend to have complex web estates, established analytics governance habits and enough marketing operations resource to maintain controlled tag releases. New deployments are likely to be selective, particularly where procurement teams prefer bundled consent, analytics and activation suites or a simpler container model. Migration pressure may come from web-performance work, privacy reviews and the desire to reduce duplicate scripts across brands or regions. For researchers, the useful signal is not fashionable stack choice, but operating maturity: direct consumer acquisition, attribution discipline and internal ownership of the web measurement layer.
118
Active firms
2026
0.6%
Of detected Tag managers share
UK B2C
7
Median headcount
Filed accounts
227
Verified contacts
Across this cohort
Key facts
About 8% of the trading cohort reports turnover above £5M (10 of 118 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (15 firms), so a sizeable share is in its first few filing cycles.
Among 18,690 B2C companies with a detectable tag-management system, these users account for 0.6% of detected usage.
Parallel tag governance appears common, with 54.2% (64) of the cohort also running a second tag-management system.
Edge and security tooling often sits alongside the tag layer: 53.4% (63) also use an edge-network service and 36.4% (43) also use bot-management tooling.
London accounts for 16.9% (20) of registered companies in the cohort, followed by the North West at 12.7% (15).
Travel & Hospitality is the largest sector tag at 21.2% (25), ahead of Fashion & Retail at 13.6% (16) and Automotive Retail at 10.2% (12).
Tag managers market share among UK B2C
Share of the 18,690 UK B2C with a detectable system. As of June 2026.
What else do Adobe Dynamic Tag Management-running B2C run?
Share of the 118 Adobe Dynamic Tag Management-running UK companies where each technology was also detected. As of June 2026.
Where Adobe Dynamic Tag Management B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£491k
Median UK turnover
8.5%
Above £5M turnover
15
Incorporated since 2022
227 verified decision-maker contacts
across these 118 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Adobe Dynamic Tag Management
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online and in‑store retail platform selling consumer electronics and home appliances, including TVs, laptops, mobile phones, gaming consoles, kitchen appliances and smart home devices,…
Sells mainly to UK consumers shopping for home appliances, consumer electronics, computing, gaming, mobile phones and smart home products, with a separate offer for business technology buyers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Operates a retail and e‑commerce platform selling home improvement and construction products, including building materials, tools, appliances, kitchen and bathroom fixtures, garden equipment and…
Sells to consumers undertaking home renovation, construction, decorating, garden and appliance projects, and also serves trade professionals, contractors and business owners through its pro and…
Financial Health
Insufficient historyInsufficient history
Location
Provides car and home insurance policies, including multicar and telematics-based cover. Offers optional add-ons such as breakdown cover, legal expenses, hire car and excess protection, with online…
Sells to UK consumers seeking personal car, multicar and home insurance, including existing policyholders buying additional cover and households insuring multiple vehicles or property.
Location
CURRYS DISTRIBUTION CO LIMITED
Financial sub-scores
Computed from 3 filingsRetailer of consumer electronics and household appliances through an online platform and stores. Sells TVs, laptops, mobile phones, gaming consoles, kitchen and laundry appliances, accessories, and…
Serves UK consumers buying home technology, appliances, computing, gaming and mobile products, with a separate route for business customers through Currys Business.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
STANDER UK LTD
Financial sub-scores
Computed from 5 filingsProvides retail banking and financial services including current and savings accounts, mortgages, personal loans, credit cards and insurance. Offers online banking and financial products for…
Serves UK consumers, including current account holders, students, parents, homeowners, renters, landlords, savers, borrowers, credit card users and people seeking personal financial support.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
Signet (UK) Limited
Financial sub-scores
Computed from 5 filingsOperates retail jewellery brands and e‑commerce platforms selling diamond jewellery, engagement rings, watches and accessories. Manages multiple branded chains and provides related services such as…
Targets B2C consumers in the U.S., UK and Ireland through jewellery retail brands, including shoppers buying for milestones, special occasions, gifts, self-expression and relationships.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
MSC 2017 UK Ltd
Financial sub-scores
Computed from 5 filingsProvides ocean cruise holidays, selling itineraries to destinations worldwide. Operates passenger cruise ships offering onboard accommodation, dining, entertainment, and leisure facilities, and sells…
Serves UK leisure travellers, including families, singles, young adults, seniors and loyalty members, with options for mainstream holidaymakers and premium Yacht Club guests.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Sam Eden Ltd
Financial sub-scores
Computed from 2 filingsDesigns and sells branded footwear, handbags, apparel and accessories for women, men and children through an online retail store, offering products such as boots, heels, sneakers, sandals, belts and…
Sells direct to consumer fashion shoppers, primarily women, with additional ranges for men and kids. Targets online retail customers seeking seasonal footwear, apparel and accessories, including…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 1y
Location
NEW LOOK (UK) LIMITED
Financial sub-scores
Computed from 4 filingsOperates a fashion retail business selling women's, men's and girls' clothing, footwear and accessories through an online store and physical shops. Product ranges include dresses, denim, footwear,…
Sells directly to consumers shopping for high-street clothing and accessories, with ranges aimed at women, men, girls and teens, including petite, tall, maternity and curve fit customers.
Financial Health
StableStable · -26% CAGR over 3y
Location
Operates an online retail store selling official merchandise based on Disney, Pixar, Marvel and Star Wars franchises, including clothing, toys, plush items, collectibles, home goods and accessories,…
Sells directly to consumers, families, gift buyers and collectors shopping for Disney, Pixar, Marvel and Star Wars merchandise for adults, children and babies.
Location
JS ALLY INVESTMENTS LTD
Financial sub-scores
Computed from 4 filingsProvides online investment and brokerage services, including self-directed trading of stocks, ETFs and other securities, automated robo‑advisory portfolios, and personal financial advice, along with…
Sells to individual retail investors and savers, from beginners to experienced self-directed traders, plus higher-net-worth clients seeking personal advice and retirement planning. Targets consumers…
Financial Health
DistressedDistressed · -81% CAGR over 3y
Location
Financial sub-scores
Computed from 4 filingsOperates ocean and expedition cruise services, offering passenger voyages to international destinations. Sells cruise itineraries and manages onboard accommodation, dining, spa facilities, shore…
Targets affluent leisure travellers, repeat cruise guests and solo travellers seeking ocean, expedition, grand and world itineraries, with bookings supported directly through personal cruise…
Financial Health
StrongStrong · Profitable · 50% CAGR over 2y
Location
SONDER UK OPERATIONS LIMITED
Financial sub-scores
Computed from 3 filingsOperates and manages short‑term accommodation including serviced apartments and boutique hotel rooms in major cities. Offers booking, digital check‑in, mobile key access, and guest support through a…
Serves consumers booking city accommodation, including solo travellers, couples, families and groups seeking apartment or boutique hotel stays in major cities worldwide.
Financial Health
StrongStrong · Hiring · 27% CAGR over 2y
Location
Valentino (UK) Limited
Financial sub-scores
Computed from 4 filingsRetailer of luxury fashion products through an online boutique, offering women’s and men’s ready-to-wear clothing, shoes, handbags, small leather goods, jewellery, eyewear, fragrances and beauty…
Serves UK consumers shopping for luxury fashion, accessories, beauty and gifts, with separate ranges for women and men and online boutique customers seeking designer ready-to-wear, bags, shoes and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
LIZ EARLE ASSOCIATED PRODUCTIONS LIMITED
Financial sub-scores
Computed from 3 filingsDevelops and sells skincare, bodycare, haircare and beauty products through an online retail platform. Product range includes cleansers, toners, moisturisers, serums, fragrances, bath and body…
Sells directly to consumers shopping for skincare, beauty, haircare, bodycare and gifts, including people buying by skin type or concern and subscribers to replenishment services.
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
Location
CEWE LIMITED
Financial sub-scores
Computed from 5 filingsProvides online photo printing and personalisation services, producing photobooks, photo prints, wall art, calendars, greeting cards, phone cases and other photo gifts, and offering photo…
Serves consumers buying personalised photo products and gifts, alongside retail partners across Europe that offer photo printing through stores and online channels.
Financial Health
StableStable · -68% CAGR over 4y
Location
SHANGRI-LA INTERNATIONAL PTE LIMITED
Financial sub-scores
Computed from 5 filingsOperates and manages luxury hotels and resorts offering accommodation, restaurants and bars, meeting and event venues, and wedding services. Provides online booking, travel offers, and a customer…
Serves leisure travellers, families, business travellers and corporate travel managers, plus meeting and event planners, wedding organisers, diners and loyalty members across its international…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
L&GG SERVICES LTD
Financial sub-scores
Computed from 3 filingsProvides personal financial products including life insurance, critical illness and income protection cover, pension savings and annuities, stocks and shares ISAs, retirement income products, and…
Serves UK consumers planning for protection, savings and retirement, plus financial advisers, employers providing workplace pensions, and institutional investment clients.
Financial Health
StrongStrong · Hiring · 67% CAGR over 2y
Location
SUB FEAST LIMITED
Financial sub-scores
Computed from 5 filingsOperates quick-service sandwich restaurants offering made-to-order submarine sandwiches, salads, wraps and sides. Provides takeaway, online ordering and catering, and runs a franchise-based…
Serves consumers seeking quick-service meals, including restaurant guests, app users, rewards members, gift card buyers and customers ordering catering for gatherings.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
Subway London Limited
Financial sub-scores
Computed from 5 filingsOperates quick-service restaurants serving made-to-order sandwiches, wraps, salads and baked potatoes. Provides takeaway, delivery and online ordering via a mobile app, along with catering, gift…
Serves individual consumers ordering quick-service meals for collection or delivery, app and rewards users, gift-card buyers, and customers seeking catering through its UK/IE restaurant network.
Financial Health
WeakWeak · 2% CAGR over 4y
Location
Operates fitness clubs offering gym facilities, group fitness classes, personal training, Pilates instruction, and spa treatments. Provides membership-based access to wellness amenities and digital…
Sells to affluent consumers seeking premium fitness club memberships, personal training, Pilates, spa services and digital classes. Also serves employers via corporate memberships and shoppers buying…
Location
Provides packaged holidays including escorted group tours, hotel stays, rail journeys and special‑interest travel itineraries. Arranges travel services such as accommodation, transport, tour…
Sells to over-50 consumers seeking escorted group tours, hotel holidays, rail journeys and special-interest trips, including travellers interested in culture, food and wine, archaeology, birdwatching…
Location
Operates Heathrow Airport, managing passenger terminals, runways and airport infrastructure, and providing aviation services for airlines and travellers. Offers parking, lounges, retail and dining…
Serves air passengers travelling through the UK’s largest airport, plus airlines operating routes there and airport visitors booking parking, lounges, transport, shopping and assistance services.
Location
Insurance broker specialising in motorcycle and classic vehicle policies. Arranges cover including motorbike, scooter, moped, trike, classic car, campervan and specialist vehicle insurance, with…
Serves UK consumers who own or ride motorcycles, scooters, mopeds and trikes, plus classic, specialist and performance car owners, campervan and motorhome users, van drivers and travellers.
Location
LYCAMOBILE UK LIMITED
Financial sub-scores
Computed from 2 filingsProvides mobile telecommunications services as a mobile virtual network operator, offering SIM-only pay‑as‑you‑go and monthly plans for voice, text and data, including international calling,…
Serves UK mobile consumers, particularly budget-conscious prepaid and SIM-only customers, including expatriate communities seeking low-cost international calling and data plans.
Financial Health
StableStable · Hiring · 37% CAGR over 1y
Location
Stance (Europe) Limited
Financial sub-scores
Computed from 2 filingsRetailer and distributor of clothing, swimwear, outerwear, footwear and accessories for women, men and children. Sells products through branded retail outlets, partner retail sites and an ecommerce…
Serves B2C shoppers and families, plus retail partners, seeking women’s, men’s and children’s apparel, swimwear, outerwear, footwear and home goods across the UK and Europe.
Financial Health
WeakWeak · -21% CAGR over 1y
Location
DINER CLUBS LIMITED
Financial sub-scores
Computed from 5 filingsOperates a global charge and credit card network providing consumer and corporate payment cards. Offers cardmember benefits such as airport lounge access, travel and dining offers, and provides…
Serves a mix of consumers and businesses, including individual cardmembers, frequent travellers, small and medium businesses, large corporates, and merchants seeking card acceptance across…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
LJBR HOLDING LTD
Financial sub-scores
Computed from 5 filingsOperates a global cruise company managing passenger cruise brands including Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. Provides ocean cruise vacations using fleets of ships…
Serves B2C leisure travelers worldwide, from mainstream cruise vacationers to culinary and destination-focused guests and luxury travelers seeking all-inclusive cruise holidays.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
Clayton Inns Limited
Financial sub-scores
Computed from 5 filingsOperates a chain of hotels providing short‑stay accommodation, on‑site restaurants and bars, conference and meeting venues, wedding and event spaces, and leisure facilities. Offers online booking,…
Serves a mix of leisure guests, families, business travellers, corporate bookers, conference organisers, wedding parties and gift voucher buyers seeking city hotel stays across Ireland, the UK,…
Financial Health
StableStable · Hiring · 41% CAGR over 6y
Location
Operates a portfolio of luxury hotels, resorts, private villas and residences across European cities and resort destinations. Provides accommodation, restaurants and bars, spa and wellness…
Serves affluent leisure travellers, families and couples seeking five-star European hotels, resorts and villas, plus corporate event planners and groups booking meetings, incentives, weddings and…
Location
Comfort Hotels
Operates a chain of midscale hotels under the Comfort Inn and Comfort Suites brands, providing short‑stay accommodation, guest rooms and suites, breakfast, and amenities such as pools and fitness…
Serves leisure and business travellers, families, pet owners and loyalty members booking midscale hotel stays, plus group and event organisers seeking accommodation across a global hotel network.
Location
OVERWATER HOTELS LIMITED
Financial sub-scores
Computed from 5 filingsOperates all-inclusive resort hotels and overwater bungalow accommodations. Provides guest lodging, dining and bar services, spa and wellness facilities, weddings and events, and holiday packages…
Serves leisure travellers booking Caribbean resort stays, including couples, families, wedding parties and groups, plus corporate meeting and incentive travel planners.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
HUGH RICE (BEVERLEY) LIMITED
Financial sub-scores
Computed from 2 filingsRetailer of diamond jewellery, engagement and wedding rings, and luxury watches from brands including Rolex, OMEGA and Breitling. Also provides watch servicing, jewellery repairs, valuations, bespoke…
Serves UK consumers shopping online or in-store for luxury watches, designer jewellery, engagement rings and wedding rings, including men’s and women’s gift buyers and couples planning proposals or…
Financial Health
WeakWeak · 0% CAGR over 1y
Location
HUGH RICE LIMITED
Financial sub-scores
Computed from 2 filingsRetailer of diamond jewellery, engagement and wedding rings, and luxury watches from brands such as Rolex, OMEGA and Breitling through stores and online. Also provides watch servicing, jewellery…
Serves UK consumers shopping online or in-store for engagement and wedding rings, fine jewellery, and luxury watches, including men’s and women’s buyers seeking finance, appointments, valuations or…
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
MGM HOSPITALITY SERVICES LIMITED
Financial sub-scores
Computed from 3 filingsOperates hotels, casinos, and entertainment resorts offering accommodation, gaming, restaurants, nightlife, live shows, and event spaces. Also provides meeting and conference facilities, loyalty…
Serves leisure and business travellers, casino and sports-gaming customers, entertainment and dining guests, loyalty members, and corporate meeting or event planners booking resort stays and venues…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 2y
Location
DS AUTO & MOT LIMITED
Financial sub-scores
Computed from 2 filingsMarkets and sells DS Automobiles vehicles, including electric, hybrid, petrol and diesel models. Provides vehicle configuration, finance and leasing options, used car sales, servicing, repairs, spare…
Sells to private car buyers, Motability customers, small businesses, fleet managers and other business buyers seeking premium electric, hybrid, petrol or diesel vehicles in the UK.
Financial Health
StrongStrong · Hiring · 33% CAGR over 1y
Location
John H. Lunn (Jewellers), Limited
Financial sub-scores
Computed from 5 filingsRetailer of fine jewellery and luxury watches, including engagement rings, wedding bands, diamond jewellery and branded timepieces. Also offers pre-owned watches, watch servicing, battery…
Serves consumers in the UK and Republic of Ireland buying fine jewellery, engagement and wedding rings, luxury watches, gifts, and watch aftercare services.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides point‑of‑sale consumer financing and buy‑now‑pay‑later payment options for online and in‑store purchases. Offers instalment loans and pay‑in‑four plans through merchant checkouts, a mobile…
Serves UK consumers shopping at retail brands, alongside merchants and ecommerce businesses that offer pay-over-time checkout options.
Financial Health
StrongStrong · Hiring · 93% CAGR over 3y
Location
JRN FITNESS LIMITED
Financial sub-scores
Computed from 3 filingsOperates a digital fitness subscription platform providing personalised cardio, strength and bodyweight workouts via mobile apps and connected exercise equipment. Features adaptive training plans,…
Sells to consumers seeking at-home digital fitness and personal training, including individuals and households using compatible cardio and strength equipment or mobile devices for personalised…
Financial Health
HealthyHealthy · -35% CAGR over 2y
Location
Music Stuff
Financial sub-scores
Computed from 5 filingsRetailer of musical instruments and music production equipment, including guitars, keyboards, drums, DJ gear, amplifiers, microphones, and recording tools. Also sells accessories and music software…
Serves individual musicians, students, bands, DJs, producers and audio professionals, plus schools, venues and other organisations needing musical, recording, live sound and performance equipment.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
INFINITE LIFE INSURE LTD
Financial sub-scores
Computed from 2 filingsProvides insurance and financial products for individuals and businesses, including life, health, travel and mortgage protection insurance, group benefits, retirement plans, investment products, and…
Sells to consumers seeking personal insurance, health cover, travel insurance and investments, and to businesses buying group benefits and retirement plans for employees. Also serves advisors and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 340% CAGR over 1y
Location
RobinHud Limited
Financial sub-scores
Computed from 5 filingsOperates an online trading platform offering cryptocurrency trading, crypto perpetual futures, and tokenised derivatives linked to publicly traded stocks and ETFs, allowing users to buy, sell and…
Sells to retail investors and crypto traders in Europe, from first-time users starting with small amounts to more experienced individuals seeking leveraged crypto perpetual futures and exposure to…
Financial Health
StrongStrong · -2% CAGR over 5y
Location
M.H.J. LIMITED AND SUBSIDIARIES
Financial sub-scores
Computed from 5 filingsProvides management, administrative and strategic oversight to a group of retail subsidiaries that sell jewellery and watches through branded store networks and online channels, supporting…
Financial Health
StrongStrong · Profitable · -1% CAGR over 4y
Location
Lister Horsfall Limited
Financial sub-scores
Computed from 5 filingsRetail jeweller selling fine jewellery and luxury watches from brands including Rolex, Breitling and TAG Heuer. Offers engagement and wedding rings, bracelets and necklaces, alongside watch…
Sells to consumers seeking fine jewellery and luxury watches, including engagement and wedding ring buyers, gift purchasers, and men’s and women’s watch buyers. Serves customers shopping branded,…
Financial Health
StableStable · -3% CAGR over 5y
Location
Designs and sells backpacks, luggage and travel gear, including hiking and backpacking packs, daypacks, duffel bags, wheeled luggage, hydration systems and outdoor accessories for activities such as…
Sells primarily to consumers who hike, backpack, travel, commute, cycle, trail run, climb, ski or snowboard, including families buying kids’ and child-carrier gear.
Location
PRINCIPAL INSURANCE LIMITED
Financial sub-scores
Computed from 5 filingsProvides insurance, retirement savings plans, and investment products for individuals and employers. Offers annuities, IRAs, 401(k) plan services, disability income insurance, and employee benefits…
Serves individual consumers, employers offering workplace retirement and employee benefit plans, and financial professionals advising clients on insurance, investment and retirement needs.
Financial Health
StableStable · -5% CAGR over 4y
Location
BCE & A Limited
Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
WIMBLEDON V.E. LTD
Financial sub-scores
Computed from 4 filingsOperates an online retail store selling tennis‑themed and tournament‑branded merchandise, including clothing, towels, bags, accessories, tennis equipment, gifts, and homeware associated with the…
Serves B2C consumers, especially tennis fans and gift buyers, shopping online for official tournament-branded apparel, accessories, tennis items, homeware and gifts for men, women and children.
Financial Health
StrongStrong · -90% CAGR over 2y
Location
Tab Homes Ltd
Financial sub-scores
Computed from 4 filingsPresents staged opera productions, concerts, and gala events, and sells tickets for live performances. Streams opera performances in cinemas and on demand, and provides educational programmes, talks,…
Financial Health
StableStable · 0% CAGR over 3y
Location
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How Adobe Dynamic Tag Management usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Adobe Dynamic Tag Management is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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