B2C Companies Using Airship in the UK: 71 Active Firms (2026)
B2C organisations using customer engagement technology sell direct to consumers while operating UK websites with digital messaging infrastructure.
Travel and hospitality adopters use this customer engagement stack to coordinate mobile push, lifecycle prompts, service updates and retention campaigns around booking and repeat-visit behaviour. The buying centre usually sits between CRM, ecommerce, digital product and revenue teams, rather than pure brand marketing. Running this kind of system tends to signal a direct-channel posture: owned customer accounts, app or logged-in web journeys, and enough consumer volume to justify preference management, segmentation and campaign operations. Engagements are rarely trivial plug-ins; they imply procurement, implementation support and ongoing message governance across marketing and product workflows.
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Across the UK, 71 companies are actively trading while running this customer engagement stack, making it a small-adoption slice of the travel and hospitality technology market rather than a mass-market email tool. Reported headcount totals 3,198, with a median adopter headcount of 19 and median turnover of £1.4M. Within the sector’s marketing automation stack mix, the system sits ninth at 0.7% share. Adoption is tilted towards London at 36.6%, followed by the South East and East Midlands at 9.9% each, the South West at 8.5% and the North West at 7.0%.
Consumer messaging procurement tends to involve marketing, product, CRM and legal stakeholders, because the stack touches campaign orchestration, app permissions, preference centres and suppression lists. Co-use with content management, tag management, analytics and web security tooling points to adoption inside web teams that already operate several public-site systems, not just a standalone campaign calendar. Consent records, audit trails and data-processing terms matter in travel and hospitality, where customer profiles may be built from bookings, loyalty interactions and service notifications across web and mobile channels.
Adoption appears likely to remain selective rather than universal. Travel and hospitality operators with repeat booking cycles, loyalty mechanics and app-led service journeys tend to have the clearest case for this kind of stack; businesses relying on occasional web transactions can often manage with lighter marketing automation. Budget ownership may also stay fragmented between marketing and product, slowing migrations. Over time, messaging, personalisation and analytics are likely to be bundled more tightly, so buyers may place greater weight on integration quality, consent handling and the ability to keep customer journeys consistent across channels.
Adoption by company size
Adoption of Airship rises with company size across the trading UK B2C companies in this cohort. 0% of the 54,825 companies with under 10 employees run Airship (27 detected). 0.1% of the 26,843 companies with 10–50 employees run Airship (29 detected). 0.5% of the 3,060 companies with over 50 employees run Airship (16 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
71
Active firms
2026
0.7%
Of detected Marketing automation share
UK B2C
19
Median headcount
Filed accounts
179
Verified contacts
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Key facts
About 16% of the trading cohort reports turnover above £5M (12 of 71 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Within the 10,610 B2C organisations with a detectable marketing automation system, the named customer engagement platform accounts for 0.7% (71), compared with 53.9% (5,720) for the highest-share system.
London accounts for 36.6% (26) of the cohort, followed by the South East and East Midlands at 9.9% (7) each.
Content management software appears alongside the named platform on 73.2% (52) of sites, while tag-management tooling appears on 62.0% (44).
CRM functionality is also detected for 62.0% (44) of the cohort, and analytics tooling for 56.3% (40), pointing to stacks built around repeat consumer engagement rather than brochure-only web presence.
Travel & Hospitality covers 100.0% (71) of the B2C organisations running the named technology, with Sport & Leisure appearing as an overlapping tag at 4.2% (3).
Marketing automation market share among UK B2C
Share of the 10,610 UK B2C with a detectable system. As of June 2026.
What else do Airship-running B2C run?
Share of the 71 Airship-running UK companies where each technology was also detected. As of June 2026.
Where Airship B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
19
Median headcount
£1.4M
Median UK turnover
16.9%
Above £5M turnover
8
Incorporated since 2022
179 verified decision-maker contacts
across these 71 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Airship
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates a group of pubs and inns offering food and drink service, including seasonal menus, Sunday roasts and wine, alongside boutique guest rooms. Provides table and room bookings, private event…
Serves pub diners, drinkers, families, leisure travellers, gift buyers and people planning celebrations, plus business customers booking meetings or using a business club.
Location
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Computed from 5 filingsOperates quick-service noodle bar restaurants serving Asian-style dishes such as chow mein, rice bowls, chicken and duck toppings, sides and sauces. Offers takeaway meals and delivery through…
Serves B2C diners and takeaway customers seeking quick-service Asian-inspired meals across UK and Ireland locations, including delivery users on Uber Eats, Just Eat and Deliveroo.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsProvides support services to franchise and licensed buffet restaurants operating under the COSMO brand, including restaurant operations support, online table reservations, customer data management,…
Serves UK consumers and groups dining out at buffet restaurants, including table-booking customers, walk-ins, families, friends and larger parties.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 5 filingsOperates Bistrot Pierre restaurants offering French-inspired dining, with table reservations, set and à la carte menus, and private dining. Also runs associated pubs, rooms and small hotels, and…
Serves individual diners and leisure consumers, including people booking tables, joining loyalty schemes, buying gift cards, arranging private dining, or staying at associated hotels, pubs and…
Financial Health
StableStable · -27% CAGR over 4y
Location
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Computed from 2 filingsOperates a chain of casual restaurants serving Vietnamese street food, including phở noodle soups, rice and noodle dishes, spring rolls, salads and desserts. Provides dine‑in, takeaway,…
Serves UK consumers dining out or ordering takeaway, including health-conscious diners, gluten-free/coeliac customers, vegans, students and buyers of restaurant gift vouchers.
Financial Health
DistressedDistressed · -37% CAGR over 1y
Location
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Operates a chain of bars and restaurants serving cocktails and food. Provides all-day dining, cocktail menus, brunch and event experiences, and sells cocktail gift boxes, ready-to-drink cocktails,…
Serves consumers booking bar and restaurant visits for cocktails, brunch and all-day dining, plus gift card buyers and online shoppers purchasing cocktail boxes, glassware and at-home mixology…
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Computed from 5 filingsActs as a holding company and operates licensed restaurants offering themed six-course tasting menus that change regularly. Also provides management and operational support services to associated…
Serves consumers, dining groups and event organisers seeking restaurant bookings and gift vouchers in major UK and Irish cities, including London, Glasgow, Edinburgh, Manchester, Birmingham, Dublin…
Financial Health
StrongStrong · Hiring · 154% CAGR over 4y
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Computed from 3 filingsOperates a chain of restaurants serving modern Asian‑inspired dishes alongside cocktails, brunch, afternoon tea, and Sunday roasts. Provides dine‑in food and beverage services and hospitality…
Serves consumers and groups dining out in Alderley Edge, Hale, Newcastle and Oxford, including guests seeking lunches, dinners, cocktails, afternoon tea, brunch, Sunday roasts, celebrations and…
Financial Health
WeakWeak · -35% CAGR over 2y
Location
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Computed from 5 filingsOperates Italian delicatessens, restaurants and bars serving fresh pasta, antipasti and Italian dishes. Sells imported Italian produce including cured meats, cheeses, sauces and wines, with deli…
Serves consumers seeking Italian restaurant dining, bar visits, deli shopping and online grocery delivery, mainly in London and Manchester, plus private dining and event customers.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsOperates a chain of burger restaurants serving beef and vegetarian burgers, hand‑cut fries, milkshakes and beer. Offers dine‑in, takeaway, click‑and‑collect and delivery, and sells gift vouchers and…
Serves individual consumers, local workers, shoppers, tourists and casual diners through quick-service restaurant locations across London, plus click-and-collect, delivery and gift voucher buyers.
Financial Health
StableStable · -61% CAGR over 4y
Location
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Computed from 3 filingsOperates quick-service restaurants serving Hawaiian-style poke bowls, ramen, sushi rolls, poke burritos and bubble tea. Provides dine-in and takeaway meals, online ordering, delivery, and catering…
Serves individual consumers seeking casual takeaway, delivery or dine-in meals in London, Manchester, Leeds and Cyprus, plus event organisers and businesses needing catering for small to large events.
Financial Health
WeakWeak · Hiring · 19% CAGR over 2y
Location
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Computed from 4 filingsOperates a group of Italian restaurants offering dine‑in food and drink services. Provides Italian cuisine including pasta, pizza, seafood, and wines through multiple restaurant brands and venues,…
Serves individual diners, families, corporate/group booking customers and gift-card buyers seeking Italian restaurant experiences in major UK cities, with additional international locations in the…
Financial Health
StableStable · Hiring · 73% CAGR over 3y
Location
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Computed from 5 filingsOperates a group of pubs offering food and drink, including meals prepared from locally sourced and artisanal ingredients. Provides dine‑in hospitality, events, and customer rewards programmes…
Serves consumers visiting pubs, including local residents, diners, drinkers and event guests seeking food, drinks, offers and community-focused hospitality.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates licensed restaurants specialising in sweet and savoury pancakes, offering customisable menu options, drinks, and group dining. Also sells branded pancake mixes and topping sauces for home…
Serves UK consumers, including families with children, groups of friends, children’s party organisers and at-home pancake buyers.
Financial Health
DistressedDistressed · Hiring · 4% CAGR over 4y
Location
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Computed from 2 filingsProvides administrative and support services for Umami franchise and licensed restaurants, including operating the brand website, managing online table reservations, handling customer data…
Serves consumer restaurant diners, including individuals, families, groups and larger parties making bookings or walking in, and franchise and licensed restaurant operators within the same restaurant…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a group of country inns and hotels offering accommodation, restaurants, and bars. Manages multiple heritage properties providing lodging, dining, and event or meeting spaces, with online…
Sells to consumers seeking UK hotel and inn stays, dining and gift purchases, including leisure travellers, couples, families and groups booking accommodation at country inns and hotels across…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates quick-service noodle bar restaurants serving Asian‑inspired dishes including noodle and rice boxes with chicken, duck and vegetable toppings, along with sides and sauces. Provides takeaway…
Serves B2C consumers seeking casual Asian-inspired noodle meals through stores and delivery platforms across the UK and Ireland, plus prospective franchise and retail partners.
Financial Health
WeakWeak · Hiring · 62% CAGR over 5y
Location
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Computed from 5 filingsOperates a group of neighbourhood pubs serving food, Sunday roasts, beer, wine and other drinks. Provides table bookings, takeaway ordering and pub event spaces, and runs co‑working offices offering…
Serves local consumers seeking neighbourhood pub dining, drinks, Sunday roasts, beer gardens and group bookings, plus small businesses, freelancers and teams needing co-working space, meeting rooms…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
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Computed from 4 filingsOperates steakhouse restaurants serving beef and pork cuts, small plates, and drinks including cocktails and coffee. Provides dine‑in hospitality, bar service, and event or matchday catering, and…
Serves consumers and small groups in Bristol and Birmingham, including friends, couples, colleagues, loyalty-club diners and matchday hospitality guests seeking upscale steakhouse meals, drinks and…
Financial Health
HealthyHealthy · Hiring · 71% CAGR over 3y
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Computed from 4 filingsOperates pizzerias serving Italian-style sourdough pizza made with naturally fermented dough. Offers dine-in and takeaway food, online ordering, and gift vouchers, with menus featuring pizzas and…
Serves consumers, local diners and takeaway customers seeking casual Italian sourdough pizza at restaurants in London, with gift vouchers for individual purchasers.
Financial Health
StableStable · Hiring · 40% CAGR over 4y
Location
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Computed from 3 filingsOperates a chain of bars serving craft beer, cask ales, and other drinks alongside food. Offers table bookings, private hire, and hosted events such as parties, corporate gatherings, and beer tasting…
Serves consumers and groups seeking pub venues across UK cities, including table bookings, private hire, corporate events, work socials, birthdays, weddings and stag/hen parties.
Financial Health
StrongStrong · Growing · 1% CAGR over 2y
Location
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Computed from 5 filingsOperates a group of bars and hospitality venues serving food, beer, and spirits. Brews craft beer and produces spirits including gin and vodka, sells drinks through its shop, and hosts events,…
Serves consumers in Sheffield and Barnsley seeking pub and restaurant venues, events and nights out, plus families, students, loyalty members and local businesses booking spaces for work gatherings…
Financial Health
StrongStrong · 9124% CAGR over 1y
Location
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Computed from 5 filingsOperates restaurants serving Lebanese and Middle Eastern cuisine. Offers dine‑in meals, takeaway, delivery, and click‑and‑collect food, along with catering services, group dining, and private event…
Serves consumers seeking Middle Eastern and North African restaurant meals, including families, friends, food-focused diners and value seekers, plus groups and event organisers booking private…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates quick‑service restaurants serving Middle Eastern-style food including shawarma, rotisserie chicken, falafel, wraps, rice bowls, salads, mezze, and fries. Provides dine‑in and takeaway meals…
Serves B2C diners, shoppers and takeaway customers at Westfield and Bluewater, including loyalty-club members looking for quick casual meals.
Financial Health
StableStable
Location
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Computed from 5 filingsOperates a group of boutique hotels providing short‑stay accommodation and hospitality services. Offers online room bookings, special offers and gift vouchers through its brand website and manages…
Financial Health
WeakWeak · -26% CAGR over 4y
Location
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Computed from 3 filingsOperates bowling entertainment venues offering ten‑pin bowling lanes alongside bars and restaurants serving food and cocktails. Provides karaoke booths, arcade games, and private rooms for parties,…
Serves consumers and corporate groups in London, including families, birthday and special-occasion parties, team socials, private hire organisers, and larger event bookers seeking venues for up to…
Financial Health
DistressedDistressed · -86% CAGR over 3y
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Computed from 5 filingsOperates cocktail bar and restaurant venues serving food, cocktails, spirits, beer, cider and wine. Provides spaces for social events and parties, including brunches, cocktail masterclasses,…
Serves consumers planning nights out, meals, brunches and private parties, alongside students, clubs and societies, and corporate event organisers seeking bar or restaurant venues.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
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Operates a portfolio of pubs, inns, and pub‑restaurants serving food and alcoholic beverages. Many venues offer carvery dining, guest rooms, or hotel accommodation, and function as local hospitality…
Serves UK consumers, including local residents, families, pub-goers, diners, dog owners and leisure travellers looking for independent pubs, food and drink, carveries and rooms.
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Computed from 5 filingsOperates Lebanese restaurants serving Middle Eastern dishes. Offers dine‑in meals, takeaway and click‑and‑collect orders, delivery, catering services, and private event dining, with menus based on…
Serves individual diners, families and groups seeking Lebanese/Middle Eastern restaurant meals, plus customers ordering click-and-collect or delivery and organisers of private events, group dining…
Financial Health
WeakWeak · -68% CAGR over 4y
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Computed from 4 filingsOperates a group of restaurant venues including The Salt Room, The Coal Shed, Burnt Orange, Tutto and The Crazy Goose, serving seafood, steak and Italian dishes alongside drinks, bar service and…
Serves consumers and event organisers seeking restaurant dining, private dining, gifts and experiences in Brighton and London, across casual meals, celebrations and hospitality occasions.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 3y
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Computed from 5 filingsOperates hospitality venues themed as shared flats, serving drinks and hosting social events and private hire. Manages a group of bar venues branded as different “doors”, offering bar service,…
Serves mainly consumers, social groups and private-hire bookers seeking informal bar and restaurant settings, plus gift-card buyers interested in venue events and offers.
Financial Health
WeakWeak · Hiring · 23% CAGR over 4y
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Computed from 5 filingsOperates a bar and restaurant offering all-day dining, including breakfast, lunch, dinner, bakery items and drinks. Provides table reservations, takeaway and click-and-collect ordering, with options…
Serves consumers, including local residents, visitors, families and groups seeking casual all-day dining in South Queensferry, with appeal to people meeting for breakfast, lunch, dinner, drinks or…
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsOperates bars and restaurants serving Indian street food dishes and craft beer. Brews its own beers, offers table bookings, takeaway and delivery orders, and hosts food and beer events. Also sells…
Serves consumers, diners and social groups in Leeds, Manchester and Liverpool, targeting people looking for casual Indian street-food meals, craft beer, takeaway, gift cards, events and parties.
Financial Health
StableStable · Hiring · 18% CAGR over 4y
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Operates a group of pubs, inns and pub‑hotels serving alcoholic drinks and restaurant meals, including carvery dining. Manages multiple hospitality venues that provide bar service, casual dining, and…
Sells to consumers seeking local pub dining, drinks and hospitality, including families, dog owners, community regulars and leisure travellers looking for pub stays and hotel rooms at British pubs…
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Computed from 3 filingsOperates bar and restaurant venues serving sourdough pizza, sharers, and drinks including cider, craft beer, and cocktails. Provides dine‑in food and beverage service with table reservations, group…
Serves consumers, families, friends and group bookings seeking casual dining and drinks in UK city and coastal locations, with offers aimed at brunch groups, parents, event parties and gift buyers.
Financial Health
WeakWeak · 1% CAGR over 2y
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Computed from 5 filingsOperates a casual dining restaurant serving sourdough pizzas with various toppings, alongside breakfast items, brunch menus, coffee, cocktails and beer. Offers dine-in, takeaway and pizza catering…
Serves consumers, takeaway customers and brunch diners in London, Manchester and Leeds, plus event and party organisers seeking catering. Also targets prospective franchise operators.
Financial Health
WeakWeak
Location
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Computed from 4 filingsOperates a country estate resort offering hotel rooms and luxury lodges, a restaurant and bar, equestrian facilities, and venues for weddings, conferences and events. Also runs a motorhome and…
Sells to leisure and hospitality consumers seeking hotel stays, lodge breaks, dining, weddings, events and touring park stays, as well as corporate buyers booking meetings, conferences and event…
Financial Health
WeakWeak · -38% CAGR over 3y
Location
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Computed from 3 filingsOperates a collection of hotels, village inns and gastropubs providing accommodation, restaurant dining and bar services. Offers overnight stays, meals prepared with seasonal ingredients, and venues…
Serves consumers seeking dining, pub visits, hotel stays and celebrations at gastropubs, village inns and hotels in North Yorkshire, including families, couples, dog owners and gift voucher buyers.
Financial Health
DistressedDistressed · -91% CAGR over 2y
Location
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Operates family-friendly restaurant and bar venues serving American Southern-style barbecue and comfort food. Provides dine-in meals, drinks, kids’ menus and online table bookings, and sells gift…
Serves consumers, especially families, groups and casual diners, looking for restaurant and bar visits at its locations, alongside gift card buyers and customers interested in kids menus and events.
Financial Health
N/AN/A
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Computed from 5 filingsOperates a group of hospitality venues including pubs, bars, restaurants, hotels and nightclubs, and runs a brewery. Manages food, drink, accommodation and entertainment venues and employs staff to…
Serves consumers and hospitality patrons in Scotland, including diners, bar-goers, hotel guests and nightclub visitors across venues in Edinburgh, Glasgow, Aberdeen, Bridge of Allan and St Andrews.
Financial Health
WeakWeak · -3% CAGR over 4y
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Computed from 3 filingsOperates a group of restaurants and dining venues including Sticky Walnut, Burnt Truffle, Hispi, Wreckfish, Pinion and Kala. Also runs a bakery and offers at‑home food products, event catering…
Serves consumers visiting its bistros and Liverpool bakery, individuals buying at-home food and gift vouchers, event customers, and prospective individual shareholders through crowdfunding.
Financial Health
DistressedDistressed · 4% CAGR over 2y
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Computed from 2 filingsOperates a group of themed bars and nightlife venues offering cocktails, alcoholic drinks and social spaces. Manages multiple branded bar concepts and provides venues for parties, events and…
Serves consumers, social groups and event organisers looking for themed bar venues, nights out and parties in Leeds, Liverpool and Manchester.
Financial Health
StableStable · Hiring · 33% CAGR over 1y
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Computed from 5 filingsOperates and manages a group of restaurant brands including Casa do Frango, KOL, AngloThai, Luso, and Fonda. Provides dine‑in hospitality serving cuisines such as Portuguese piri‑piri chicken,…
Serves individual diners, groups and gift buyers seeking casual and fine dining restaurant experiences in London.
Financial Health
WeakWeak
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Computed from 4 filingsOperates pubs and restaurants serving food and drink across multiple venues, and provides horse box bar hire for private events and functions. Also sells dining gift vouchers and experience packages…
Serves consumers seeking dining, gift vouchers and experiences in Lincolnshire, Nottinghamshire and Leicestershire, plus event organisers hiring mobile bar facilities.
Financial Health
StableStable · -77% CAGR over 3y
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Computed from 5 filingsOperates restaurants serving craft beer from independent breweries alongside meat and plant‑based burgers, sides and drinks. Provides dine‑in, takeaway and delivery food and beverage services and…
Serves London consumers seeking craft beer and meat or plant-based burgers, including dine-in guests, takeaway and delivery customers, and groups booking tables or team events.
Financial Health
StableStable · Hiring · 15% CAGR over 5y
Location
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Computed from 2 filingsOperates Japanese restaurants and bars serving sushi, sashimi, ramen, tempura, bao buns and other Japanese dishes. Offers dine‑in dining and takeaway, with drinks including sake, whisky and…
Serves consumers seeking dine-in, bar and takeaway options, plus groups booking private dining, events, tastings and sushi-making classes in Cheltenham, Battersea, Clifton, Solihull, Cambridge and…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 1y
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Computed from 5 filingsOperates a collection of restaurants, bars and hospitality venues offering seafood, grill and modern British and Irish dining. Provides food and drink service, private dining and events across…
Serves restaurant, bar and pub customers, seafood and fine-dining guests, country house visitors, and people buying gift vouchers or booking private dining and events in London and Ireland.
Financial Health
WeakWeak · -68% CAGR over 4y
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Computed from 5 filingsOperates buffet-style restaurants offering all-you-can-eat dining with dishes from multiple international cuisines, including Asian, carvery and other global foods, served from self-service stations…
Serves consumers, including families, groups celebrating occasions, friends, walk-in diners and food lovers seeking varied restaurant meals at a fixed price.
Financial Health
StableStable · Hiring · 3% CAGR over 5y
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Computed from 5 filingsOperates restaurants serving modern Peruvian cuisine, offering seasonal menus designed for sharing alongside cocktails and beverages. Provides dine‑in hospitality services and hosts private dining…
Serves consumers seeking Peruvian dining in London, including individual diners, couples and groups at Fitzrovia, Covent Garden and Shoreditch restaurants, plus customers planning private or…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsOperates restaurants serving Australian‑inspired brunch and all‑day dining, including breakfast, lunch, desserts, coffee and cocktails. Provides catering services, event and private venue hire, and…
Serves London consumers seeking brunch, all-day dining, coffee and drinks, plus local event organisers and catering customers needing private hire or delivered food near its restaurants.
Financial Health
HealthyHealthy · -12% CAGR over 2y
Location
Unlock all 71 leads
Showing 50 of 71 — +21 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 71 leads
Showing 50 of 71 — +21 more with verified decision-maker contacts, live data, and CRM sync.
How Airship usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Airship is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Marketing automation
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Frequently asked questions
How many UK B2C companies use Airship?
What share of UK B2C companies run Airship?
How is Airship usage detected?
What size B2C companies use Airship in the UK?
What do Airship-running B2C companies also run?
Can I get contact details for these companies?
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