B2C Companies Using Animate It in the UK: 119 Active Firms (2026)
B2C companies using on-site web animation sell goods or services directly to consumers, with UK websites signalling interactive customer acquisition.
For consumer businesses, on-site animation sits inside the commercial web journey rather than the back-office stack. It helps direct attention within product pages, booking flows, enquiry paths and content-led journeys where visual prompts can affect completion. Adoption tends to signal a direct-channel business with enough front-end ownership to test customer acquisition, maintain campaign pages and connect design work with performance measurement. The buying centre is usually marketing, ecommerce or operations rather than engineering alone, with agencies often handling implementation for smaller operators. Engagements appear modest compared with enterprise software, but the budget still implies recurring work around creative assets, page speed, accessibility and analytics hygiene.
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The UK cohort is a small adopter base: 119 actively trading B2C companies run this on customer-facing websites. Reported employment totals 1,284 people, so the footprint is closer to owner-managed service firms and local multi-site operators than to enterprise retail. The plug-in sits at 1.3% of an 8,921-site sector benchmark, behind more common site-management, navigation, page-building, image-optimisation and security tools. Registered offices skew towards the South East at 24.4% and London at 21.0%, followed by the East of England at 10.9%, the South West at 10.1% and Yorkshire and The Humber at 10.1%.
Animation itself rarely creates a regulated activity, but companies running it still carry the usual obligations of consumer websites. Procurement tends to sit inside site maintenance, search, paid acquisition or conversion-rate work, so supplier choice is often shaped by the agency already controlling the content management system. Risk comes from the surrounding stack: cookie consent, analytics tags, enquiry forms and booking journeys can turn a visual enhancement into part of the customer-data capture path. Retail, travel, healthcare and home-services adopters also have to avoid interactions that obscure pricing, availability, cancellation terms or eligibility information.
Adoption appears tied less to animation for its own sake than to the wider effort to make consumer journeys easier to navigate and measure. Website owners are under pressure to keep pages fast, accessible and usable on mobile, which tends to favour restrained motion over decorative effects. Bundling inside site-builder and agency packages may keep adoption fairly quiet, with fewer standalone procurement decisions. The cohort looks more like a practical layer in digital acquisition than a separate software market, and churn may follow redesign cycles rather than strategic technology replacement.
Adoption by company size
Adoption of Animate It varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Animate It (77 detected). 0.1% of the 26,843 companies with 10–50 employees run Animate It (39 detected). 0.1% of the 3,060 companies with over 50 employees run Animate It (3 detected).
119
Active firms
2026
1.3%
Of detected WordPress plugins share
UK B2C
7
Median headcount
Filed accounts
246
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (5 of 119 firms) — the rest sits below that revenue band.
2% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Across 8,921 B2C companies with a detectable plugin system, the on-site animation plugin accounts for 1.3% (119), below category shares of 30.6% (2,726) and 15.5% (1,386) at the head of the category.
Regional concentration tilts towards the South East at 24.4% (29) and London at 21.0% (25), with East of England at 10.9% (13).
Website stacks in the cohort tend to include wider acquisition and site-management tooling: 71.4% (85) also run an open-source CMS, 50.4% (60) use bot-checking, and 49.6% (59) show web analytics.
Sector tags overlap, but Field Services & Trades is the largest visible segment at 26.9% (32), ahead of Construction at 16.0% (19), Healthcare Provider at 14.3% (17), and Travel & Hospitality at 14.3% (17).
Financial-risk scoring is mixed: 28.6% (34) sit in the stable band, while 19.3% (23) are weak and 7.6% (9) are distressed.
WordPress plugins market share among UK B2C
Share of the 8,921 UK B2C with a detectable system. As of June 2026.
What else do Animate It-running B2C run?
Share of the 119 Animate It-running UK companies where each technology was also detected. As of June 2026.
Where Animate It B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£475.4K
Median UK turnover
4.2%
Above £5M turnover
3
Incorporated since 2022
246 verified decision-maker contacts
across these 119 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Animate It
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an international hospitality brand managing boutique hotels, resorts, and residences in destinations across Europe and Asia. Provides accommodation, travel experiences, and resort…
Serves affluent leisure travellers, couples, families and business guests seeking boutique luxury stays, residences, curated journeys and wellness experiences across European and Asian destinations.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides sales and marketing support for a skincare brand, promoting and facilitating sales of products such as eye creams, serums, facial moisturisers, cleansers and sun protection through online…
Sells direct to UK consumers seeking skincare for concerns such as fine lines, wrinkles, dryness, dullness, uneven skin tone and firming, including shoppers interested in eye creams, serums,…
Financial Health
WeakWeak · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates a historic country estate open to visitors, including a stately home, gardens and parkland. Provides paid admission, guided tours and events, and runs on-site retail, cafés, playground…
Serves consumers and groups near York, including families, heritage and garden visitors, local residents, tourists, event attendees, shoppers and café customers.
Financial Health
StableStable · -63% CAGR over 4y
Location
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Computed from 3 filingsProduces traditional‑method English sparkling wines from estate-grown grapes. Sells bottled wines through its shop and online, and operates vineyard tours, tastings, events, and a café for visitors…
Serves consumers buying English sparkling wine, gifts and vineyard experiences, plus visitors to Dorset for tours, dining and events, and private or corporate groups hiring the wine barn.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsSells used prestige, performance, sports and luxury cars through a dealership showroom and online stocklist. Provides vehicle sourcing, part‑exchange purchasing, motor finance arrangements through…
Serves private motorists and car enthusiasts seeking used prestige, performance, sport and luxury cars, including buyers using finance or part-exchange options.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsOperates a pub and restaurant serving food, drinks and local ales. Provides on-site holiday lodge accommodation and hosts weddings, parties and corporate events in a purpose-built barn venue, with…
Serves local residents, families, diners and visitors near Deal, Kent, plus holiday-let guests and private or corporate groups booking weddings, parties, christenings, networking breakfasts and other…
Financial Health
StrongStrong · Growing, Hiring · 61% CAGR over 2y
Location
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Computed from 5 filingsRoasts and sells coffee beans including single‑origin arabica and espresso blends. Supplies coffee, tea and brewing equipment through an online shop and wholesale to cafés, and offers subscriptions,…
Sells to individual coffee and tea buyers online, and to wholesale hospitality and retail customers such as cafés, farm shops, restaurants and stockists seeking served or resale ranges.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsProduces organic cheeses including brie, cheddar, Lancashire-style and Red Leicester-style varieties using milk from its own pasture-fed dairy herd. Sells handmade cheeses, smoked cheddar and butter…
Serves consumers buying organic artisan cheese online, including gift and subscription buyers, and supplies food retailers or stockists seeking farmhouse dairy products.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProvides short-term vehicle rental including cars, MPVs, SUVs, vans, minibuses, campervans and motorhomes. Operates a fleet available for hire with optional extras and online reservations for…
Serves local consumers, families, groups and businesses in Sutton and Surrey needing short-term car, van, minibus, MPV, SUV or motorhome hire.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProduces handmade organic cheeses including brie, cheddar, Lancashire-style and Red Leicester-style varieties using milk from its dairy herd. Operates a farmhouse dairy and sells cheeses, butter and…
Serves consumers buying organic farmhouse cheese online, including gift and subscription customers, and sells through retail stockists such as specialist food shops and delis.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 5 filingsSells new, bespoke and pre-owned jewellery and watches through a retail shop and online store. Provides watch, clock and jewellery repair services via an on-site workshop, and offers branded watches…
Serves individual consumers buying jewellery, watches and gifts, including UK online shoppers and local high-street customers seeking pre-owned, bespoke or new items, plus watch, clock and jewellery…
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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Computed from 3 filingsRetailer of new and pre-owned watches and jewellery. Provides bespoke jewellery design and operates an on-site workshop offering watch, clock and jewellery repair and servicing.
Serves consumers buying watches, jewellery and gifts online across the UK, plus local customers in Whitton/Middlesex seeking watch, clock and jewellery repairs or bespoke and pre-owned jewellery.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 4 filingsProvides self‑catering holiday rental accommodation including cottages, apartments and houses. Also offers short‑term rental property management services for owners, handling bookings, guest support,…
Sells to leisure travellers booking self-catering holiday rentals in East Kent, especially families, couples, friends and dog owners seeking seaside stays in Margate, Broadstairs and Ramsgate.
Financial Health
DistressedDistressed · -87% CAGR over 3y
Location
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Operates Bavarian‑themed beer halls and restaurants serving German beers by the stein and traditional Bavarian dishes. Hosts live oompah bands, sports screenings and themed events, and offers group…
Serves consumers and organised groups in London, including diners, beer drinkers, live sport fans, students, weekend brunch customers, and corporate or social parties booking group experiences.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates a golf centre with a floodlit Toptracer driving range and a 9‑hole golf course. Provides golf coaching, junior lessons and custom club fitting, and runs a golf shop selling equipment and…
Serves local golf consumers in Thanet/Kent, including beginners, experienced players, juniors, members and visiting guests, plus families and leisure visitors using adventure golf and café facilities.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 6y
Location
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Computed from 5 filingsBrews craft beers and traditional real ales. Sells bottled and draught beers through an online shop with click‑and‑collect and operates a brewery taproom serving its beers and hosting events.
Serves beer-drinking consumers visiting its taproom, attending brewery events, or ordering online for click-and-collect, with some sales through listed hospitality and retail outlets.
Financial Health
WeakWeak · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel offering guest accommodation, a restaurant and bar, and function facilities. Provides dining services, event and meeting hosting, and short‑stay lodging for leisure and business…
Serves leisure travellers, families, diners and pub customers visiting Reydon, Southwold and the Suffolk Heritage Coast, alongside people organising celebrations and businesses needing meeting venues.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
Location
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Computed from 3 filingsProvides rental and rent-to-buy electric scooters, mopeds and e-bikes, primarily for delivery riders. Offers subscription plans that include insurance, servicing and fleet management features such as…
Serves individual last-mile delivery riders, including Uber Eats and Deliveroo riders, plus commuters seeking electric two-wheelers; primarily targets UK riders, with specific offers for London-based…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs double- and triple-glazed windows, doors, conservatories, orangeries, and garden rooms for residential properties. Offers uPVC, aluminium, and timber window systems, composite…
Serves homeowners and residential property owners in Wolverhampton, Stourbridge, Dudley, Wombourne and wider Staffordshire.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides inbound tour operations for international visitors, organising day trips, multi‑day tours, shore excursions and cruise transfers. Arranges guided travel programmes and transport services…
Sells to international leisure travellers visiting Britain, Ireland and Northern Europe, including cruise passengers, group travellers and tourists seeking day trips, overnight tours, shore…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides vocational training courses for skilled trades including plumbing, electrical work, gas engineering, welding, and renewable energy engineering, combining online study with practical workshop…
Targets individuals seeking career entry or retraining in skilled trades, including plumbing, electrical, gas engineering, welding and renewable energy, through blended study and practical training.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDesigns, builds and supplies upgraded and hybrid turbochargers for diesel vehicles. Offers remanufacturing and customer‑supplied turbo upgrades, plus related components such as intercoolers, billet…
Serves diesel vehicle owners and automotive workshops upgrading street cars, overlanding vehicles, work vans and trucks, including performance enthusiasts seeking OEM+ or hybrid setups.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 5y
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Computed from 5 filingsOperates a yoga and wellness studio offering group yoga classes, workshops, memberships and introductory passes, as well as private sessions and yoga teacher training courses. Also hosts related…
Serves individual consumers in Harborne and Birmingham, from complete beginners to experienced yoga practitioners, plus aspiring yoga teachers and people booking private sessions or workshops.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsSupplies and fits car, van and 4x4 tyres including budget, mid‑range and premium brands. Provides same‑day tyre fitting, mobile tyre fitting, wheel alignment, puncture repairs and tyre replacement…
Serves local motorists in St Helens and nearby Merseyside areas, including owners of everyday cars, 4x4s and vans seeking tyre fitting, repairs, wheel alignment and payment options.
Financial Health
HealthyHealthy · Hiring · 40% CAGR over 4y
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Computed from 3 filingsAssists UK taxpayers in claiming refunds from HMRC by preparing and submitting tax rebate claims. Specialises in employment expense and deduction claims, including work tools, mileage, uniform…
Sells to UK consumers seeking HMRC tax rebates, especially employed taxpayers in roles such as armed forces personnel, cabin crew, healthcare workers, mechanics, police officers and teachers, plus…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a clay pigeon shooting ground offering shooting experiences, one‑to‑one tuition, and practice facilities. Provides English sporting and FITASC clay target shooting, air rifle range sessions,…
Serves individual shooting enthusiasts and novices, groups seeking shooting experiences including stag and hen parties, and corporate clients planning half- or full-day events in Dorset, Hampshire…
Financial Health
StrongStrong · -3% CAGR over 4y
Location
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Computed from 5 filingsSells used cars, offering a range of pre-owned vehicles including Audi, Mercedes-Benz, Skoda, Kia and Volkswagen models. Provides vehicle financing through partner lenders and optional warranties for…
Serves private motorists seeking used urban or luxury cars, including consumers needing monthly finance packages and buyers with poor credit histories.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 4 filingsDevelops and manages student accommodation and rental housing for university students. Markets shared houses and apartments and enables student groups to register interest, enquire about properties,…
Targets university students and student groups looking for student housing, including individuals making enquiries online and groups registering together.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsProperty developer that acquires land and delivers residential housing projects. Manages planning, construction and interior design as developer and main contractor, converting unused sites into new…
Serves homebuyers seeking sustainable, luxury new-build homes in London and the surrounding home counties of Kent, Surrey and Sussex, with enquiries also from landowners and development partners.
Financial Health
WeakWeak
Location
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Produces and presents theatre productions for children and young audiences, operating performance venues and delivering workshops, school programmes, holiday activities, and creative learning…
Serves families and carers of children aged 0-13, schools and teachers, and young people interested in theatre and creative activities; also engages donors, corporate partners, trusts and community…
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Computed from 3 filingsOperates auction services selling retail goods, unclaimed property, agricultural equipment, architectural salvage, antiques and collectables. Conducts live and online auctions and provides item…
Serves businesses and consumers buying or selling auction lots, including trade buyers, retailers, farmers, architectural salvage customers, antiques collectors and consignors of retail returns,…
Financial Health
StableStable · 3% CAGR over 2y
Location
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Computed from 3 filingsSupplies and fits tyres for cars, vans, 4x4s and commercial vehicles through an online ordering and booking platform. Provides garage and mobile tyre fitting, balancing and related vehicle services,…
Serves motorists and vehicle owners in Kidderminster, including drivers of cars, vans, 4x4s, caravans, tractors and commercial vehicles, with both consumer and small business customers.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs uPVC windows, doors and conservatories for residential properties and construction projects. Provides product selection, design options and on-site consultations, and works with…
Sells to homeowners needing residential window, door and conservatory installations, as well as UK construction companies and housebuilders requiring trade supply for building projects.
Financial Health
StableStable · Hiring · 7% CAGR over 5y
Location
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Computed from 4 filingsSupplies and fits car, van and 4x4 tyres through an online ordering platform with garage or mobile fitting. Provides wheel balancing, exhaust services, and vehicle MOT testing and maintenance carried…
Targets local motorists, van and 4x4 owners, caravan users, farmers and commercial vehicle operators in Kidderminster, including consumers and small businesses.
Financial Health
WeakWeak · -13% CAGR over 3y
Location
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Computed from 2 filingsDevelops and builds residential housing developments, designing and constructing new‑build houses and apartments for sale. Markets homes through new developments and off‑plan sales and provides…
Serves private homebuyers, including first-time buyers, families and downsizers, looking to buy in new residential developments across Dorset, Somerset and Hampshire.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsSupplies and installs bespoke window coverings including blinds, shutters, awnings, and conservatory blinds for residential and commercial properties. Provides consultation, product selection, and…
Serves homeowners and office-based businesses in Dorset and Hampshire, including Bournemouth, Poole and Christchurch, seeking blinds, shutters, awnings and conservatory window coverings.
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Computed from 3 filingsOperates an estate and letting agency offering residential property sales and rental listings, property letting and management services for landlords, and support for buyers and tenants, including…
Serves homeowners, property sellers, private landlords, homebuyers and tenants in Portsmouth, Cosham and surrounding Hampshire areas.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsPublishes and supplies postcards, greetings cards and souvenir books, and produces branded merchandise including mugs, coasters, magnets, jigsaws and confectionery packaging featuring photographic…
Serves trade retailers, gift shops, tourism outlets and other souvenir sellers across the South West of England, alongside retail consumers buying Westcountry-themed cards and souvenir products…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsMarkets and sells residential park homes and lodges within managed park developments, offering new and pre-owned units, arranging viewings, and assisting buyers with purchasing homes located on…
Sells to consumers seeking new or pre-owned luxury park homes and lodges in Cornwall, particularly prospective buyers arranging viewings or part-exchanging an existing home.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsOperates a private hire taxi service offering local and airport transport. Accepts bookings via mobile app, phone and web system with vehicle tracking and card payment options. Provides corporate…
Serves local passengers, students and businesses in Manchester and Salford, including corporate account customers such as blue chip companies, universities, colleges, schools, garages, local…
Financial Health
StrongStrong · -6% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs wood‑burning stoves, gas fires, pellet and electric stoves. Provides showroom sales, home surveys, flue lining, twin‑wall flue systems, fireplace alterations, and stove…
Serves homeowners and domestic property owners in Oxfordshire, particularly around Banbury and Kidlington, looking for stoves, fires, fireplaces and related home survey support.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides interior design services for private residential and commercial projects, including concept development, space planning, and interior decoration for houses, apartments, and property…
Serves private residential clients and commercial property owners or developers seeking interior design for homes, apartments, chalets and commercial projects in the UK and abroad.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Computed from 5 filingsOperates an indoor skatepark and climbing centre offering supervised sessions, lessons and camps for skateboarding, scooters and climbing. Provides bouldering and roped climbing walls and runs a…
Serves consumers and families in Broadstairs and Kent, including skateboarders, scooter riders, inline and quad skaters, BMX and mountain bike riders, climbers, lesson participants, camp attendees…
Financial Health
StableStable · 0% CAGR over 5y
Location
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Computed from 5 filingsDesigns, manufactures and installs bespoke kitchens and fitted furniture for residential projects. Provides CAD‑based design, precision CNC manufacturing, materials and finishes selection, and…
Serves private residential clients and trade partners, including architects, interior designers and contractors, commissioning bespoke kitchens and fitted furniture for home projects.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops residential properties including apartments and houses through new‑build construction and refurbishment of existing buildings. Acquires and develops land such as brownfield, industrial and…
Serves homebuyers seeking new apartments and high-quality homes in Bournemouth and surrounding areas, and works with landowners and land agents across the UK with strategic, industrial, contaminated,…
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsManufactures ice cream using Jersey milk and cream from its own dairy herd and sells it through farm parlours and events. Produces multiple flavours, milkshakes, and related frozen desserts, with…
Serves local consumers and families visiting its Scaftworth and Beckingham parlours, plus wedding and event organisers seeking mobile ice cream hire and gift voucher buyers.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsSupplies and installs residential windows, doors and conservatories. Provides product consultations, design options and quotations for homeowners and building contractors, and undertakes installation…
Serves homeowners planning residential property upgrades and construction companies procuring building products for UK housing and development projects.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides marquee hire for events and commercial use, including weddings, garden parties and large gatherings. Supplies small and large marquees with associated packages, and offers temporary marquee…
Serves private consumers planning weddings, garden parties and small gatherings, plus UK venues, organisations, bars, restaurants and industrial businesses needing temporary event or storage space.
Financial Health
DistressedDistressed · -3% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsProvides restaurant and bar serving breakfast, coffee, lunch, dinner, snacks and Sunday roasts with seasonal menus. Also offers wedding venue services and private hire for celebrations, events and…
Serves consumers seeking dining, drinks and Sunday lunches, plus couples and private groups planning weddings, anniversaries and celebrations in the Westgate-on-Sea and Kent coastal area.
Financial Health
WeakWeak · Hiring · 69% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops residential properties including apartment schemes and luxury homes. Undertakes new-build developments and refurbishment of existing buildings, and acquires land such as brownfield,…
Sells to homebuyers seeking new-build and luxury apartments and houses, particularly in Bournemouth and surrounding areas. Also targets landowners and land agents with strategic, industrial,…
Financial Health
DistressedDistressed · -21% CAGR over 3y
Location
Unlock all 119 leads
Showing 50 of 119 — +69 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 119 leads
Showing 50 of 119 — +69 more with verified decision-maker contacts, live data, and CRM sync.
How Animate It usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Animate It is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by WordPress plugins
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Frequently asked questions
How many UK B2C companies use Animate It?
What share of UK B2C companies run Animate It?
How is Animate It usage detected?
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