B2C Companies Using Bookly in the UK: 112 Active Firms (2026)
B2C organisations running online booking tools sell appointment-led services to consumers across the UK.
Appointment scheduling sits close to the point of purchase for consumer services: choosing a practitioner, branch, class, treatment or visit slot, then moving straight into confirmation and reminders. For B2C operators, running this booking stack usually signals an owned direct channel rather than reliance on telephone intake or external marketplaces. The fit is clearest where capacity is perishable and staff diaries matter: clinics, training providers, trades, automotive service desks and other appointment-led operators. Adoption also implies some marketing capability, as the booking flow normally sits alongside search-visible service pages, enquiry forms, analytics tags and repeat-visit prompts.
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The UK adoption cohort comprises 112 actively trading consumer-facing service companies. The reported employment footprint is 1,144 people, putting the visible footprint closer to small multi-site or specialist operators than national chains. Among appointment-scheduling tools used in this sector, this stack sits fourth with a 5.6% share, behind three higher-share systems rather than as the default choice. Registered-office skew is London-heavy at 26.8%, followed by the South East at 15.2%, the North West at 10.7%, Scotland at 8.9% and the South West at 7.1%.
Online booking brings the system into the regulated customer journey rather than leaving it as a back-office diary. Operators taking health, training, home-visit or vehicle-service bookings have to manage consent wording, cancellation terms, payment hand-offs and retention of appointment notes. GDPR and ICO expectations matter where forms capture health information, addresses, photographs or messages before a consultation. The vendor ecosystem also tends to be plug-in based, so procurement is often owned by marketing or operations teams rather than central IT; that can shorten adoption, but it leaves more responsibility on the operator to test form security, access controls and data deletion.
Adoption appears likely to remain pragmatic rather than strategic. Appointment-led operators tend to choose scheduling software that fits existing websites and staff diaries, then replace it only when payments, reminders or multi-location workflows become awkward. That favours gradual migration over wholesale replatforming. The cohort’s early-commercial weight suggests many users are still optimising conversion and admin time, not building complex customer platforms. Healthcare and personal-service use cases may also face more scrutiny around consent capture and message retention. Over time, bundling inside website, payments and customer-communications stacks may make standalone booking tools less visible, even where the scheduling function remains central.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Bookly rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Bookly (69 detected). 0.1% of the 26,843 companies with 10–50 employees run Bookly (36 detected). 0.2% of the 3,060 companies with over 50 employees run Bookly (5 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
112
Active firms
2026
5.6%
Of detected Appointment scheduling share
UK B2C
7
Median headcount
Filed accounts
211
Verified directors
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (5 of 112 firms) — the rest sits below that revenue band.
20% of the cohort was incorporated since 2022 (23 firms), so a sizeable share is in its first few filing cycles.
This booking tool accounts for 5.6% (112) of detected appointment-scheduling systems in B2C, ranking fourth within a denominator of 1,999 companies.
London accounts for 26.8% (30) of the cohort, followed by the South East at 15.2% (17) and the North West at 10.7% (12).
Healthcare providers make up 52.7% (59) of detected users, with pharmaceuticals at 18.8% (21) and field services and trades at 14.3% (16).
Website stacks skew towards packaged publishing and marketing tooling: 100.0% (112) show a content-management layer, 65.2% (73) an SEO layer and 54.5% (61) a bot-check layer.
Appointment scheduling market share among UK B2C
Share of the 1,999 UK B2C with a detectable system. As of June 2026.
What else do Bookly-running B2C run?
Share of the 112 Bookly-running UK companies where each technology was also detected. As of June 2026.
Where Bookly B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£512.8K
Median UK turnover
4.5%
Above £5M turnover
23
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 162 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Bookly
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
- Enimed14664592
Financial sub-scores
Computed from 3 filingsOperates a group of retail pharmacies providing NHS and private prescription dispensing, repeat prescription management, travel vaccination clinics, and in‑store pharmacy services. Also offers online…
Serves local residents and patients through community pharmacies across England, including NHS and private prescription customers, repeat-prescription users, and travellers needing vaccination and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides private pregnancy ultrasound scanning services, including early reassurance scans, dating and gender scans, 4D/HD imaging, wellbeing and growth scans, and non‑invasive prenatal testing. Also…
Serves pregnant individuals and expectant parents seeking private pregnancy scan appointments, reassurance, gender information, and shared scan experiences with partners, family, or friends in…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides passenger flight experiences in restored vintage military aircraft, including Spitfire, Hurricane, Mustang, Lysander and Blenheim. Offers bookable flights, formation and dogfight…
Serves consumers buying vintage aircraft flight experiences, including individual passengers, couples or groups, gift voucher buyers, and aviation or military history enthusiasts visiting Duxford.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates an online pharmacy offering prescription dispensing and home delivery, with online consultations for treatments covering conditions such as acne, contraception, smoking cessation, sexual…
Serves UK consumers and families seeking online pharmacy services, prescription delivery, private treatments, travel vaccinations, sexual health, smoking cessation, skin care, weight loss and related…
Financial Health
StrongStrong · Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsProvides private ultrasound services including early pregnancy, prenatal and gynaecology scans. Also offers non‑invasive prenatal testing, fertility monitoring, menopause clinics, and pessary…
Serves private patients, primarily pregnant people and women seeking early pregnancy, gynaecology, fertility, menopause and pessary-related care across Bath, Bristol, Bridgwater, Exeter and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a public golf facility offering a 9‑hole pay‑and‑play course, floodlit Trackman driving range, indoor golf studios, short‑game practice area and adventure golf. Provides golf lessons,…
Serves consumers, including casual and regular golfers of all abilities, beginners seeking lessons, families and groups using adventure golf, and local visitors wanting pay-and-play facilities…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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- 5 Star CAR Wash (scotland)SC472702
Financial sub-scores
Computed from 2 filingsProvides vehicle cleaning and valeting services, offering bookable car wash packages and additional detailing extras. Also serves company and fleet vehicles and offers membership options for…
Serves local private motorists and businesses with company vehicles, including customers booking individual visits, memberships, or fleet vehicle arrangements.
Financial Health
WeakWeak · Hiring · 100% CAGR over 1y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation in various room types, with on‑site restaurant and bar, breakfast service, and meeting and event facilities. Also offers cruise parking packages for…
Serves leisure and business travellers visiting Southampton, cruise passengers needing pre/post-sailing stays or parking, families and accessible-room guests, plus local organisations or individuals…
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 3 filingsOperates a community pharmacy providing prescription dispensing, over‑the‑counter medicines, vaccinations and health services. Sells health products online and offers appointment‑based consultations…
Serves local consumers and families needing medicines, health products, vaccinations and pharmacy services, including vulnerable patients and people using online ordering.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
Location
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Computed from 3 filingsProvides private, non-diagnostic prenatal ultrasound scanning services, including early pregnancy, reassurance, gender and 4D bonding scans. Services assess fetal size, position and wellbeing,…
Serves expectant parents, especially pregnant adults seeking private elective fetal ultrasound appointments alongside NHS antenatal care.
Financial Health
HealthyHealthy · Hiring · 145% CAGR over 2y
Location
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Computed from 4 filingsOperates a children’s day nursery and indoor soft play centre. Provides childcare for babies, toddlers and preschool children, including supervised play areas, sensory and messy play rooms, outdoor…
Serves parents and families with babies, toddlers and pre-school children, including children with SEND, seeking childcare, soft play sessions and children’s parties.
Financial Health
WeakWeak · Hiring · 11% CAGR over 3y
Location
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Computed from 3 filingsOperates a golf club featuring a parkland course, clubhouse facilities and restaurant. Provides memberships, visitor tee bookings and society golf days, and runs a pro shop selling golf equipment,…
Serves individual golfers, club members, visiting players, golf societies and corporate members, with customers drawn from Swansea and accessible areas including Cardiff and Carmarthen.
Financial Health
WeakWeak · 4% CAGR over 2y
Location
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Computed from 5 filingsOperates a pharmacy and private clinic offering online and in‑person health consultations, prescription services, blood testing, travel vaccinations, and treatment for minor ailments, sexual health…
Serves consumers and patients in Nottingham seeking private pharmacy care, online consultations, travel health, blood testing, aesthetics, sexual health, weight loss and minor ailment support.
Financial Health
WeakWeak · 0% CAGR over 5y
Location
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Computed from 5 filingsOrganises and runs activity‑based events for stag and hen parties, corporate team building and birthday groups. Offers games such as bubble football, archery tag, dodgeball, sports day challenges and…
Serves consumers organising stag, hen and birthday parties, plus businesses planning corporate events and team-building activities for groups across the UK and selected abroad locations.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsOperates an online pharmacy and clinic providing prescription treatments, weight‑loss medications and health consultations. Dispenses NHS and private prescriptions, sells over‑the‑counter medicines…
Serves individual consumers, families and NHS patients in the UK, including people managing weight, sexual health, women’s health, minor illnesses, repeat prescriptions, vaccinations and everyday…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 2 filingsProvides vehicle cleaning and valeting services, including exterior and interior car washing. Offers booking for wash appointments, additional cleaning extras, and servicing for both private and…
Serves individual vehicle owners and businesses managing company vehicles, including customers booking one-off appointments or memberships for regular vehicle care.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 3 filingsProvides fertility assessment and treatment services including IVF, ICSI and IUI procedures, embryo freezing and transfer, semen analysis and sperm extraction, and donor, egg sharing and surrogacy…
Serves NHS-funded and self-funded individuals and couples experiencing fertility issues, plus patients seeking donor, surrogacy or fertility preservation pathways. Also receives private andrology…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 2y
Location
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- Breckland Leisure Centre & Waterworld04356855
Financial sub-scores
Computed from 3 filingsOperates a leisure centre offering gym facilities, swimming pools, fitness classes, swimming lessons, tennis courts, indoor ski slope and sports activities. Provides memberships, personal training,…
Serves local consumers and families in North Devon seeking gym memberships, swimming, fitness classes, sports activities, kids’ programmes and lessons, with options for adults, children, beginners…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Computed from 4 filingsOperates a community pharmacy providing prescription dispensing and medication management, including MDS blister packs, and healthcare services such as vaccinations, travel immunisations, blood…
Serves local consumers and families in Birmingham, including patients needing prescription support, vaccinations, minor-illness advice, travel health, health checks, contraception, weight management,…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 3y
Location
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Computed from 2 filingsOperates an outdoor football golf park with two 18‑hole courses where players kick footballs into holes following golf-style rules. Provides group bookings, birthday parties and team‑building…
Serves families, tourists, local residents and groups in Cornwall, including children’s birthday parties, community sessions and businesses seeking team-building outings.
Financial Health
StrongStrong · Hiring · 25% CAGR over 1y
Location
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Computed from 5 filingsProvides pharmacy and community healthcare services including NHS flu vaccinations and other immunisations, private blood testing, ear wax removal, prescription dispensing, and basic health checks,…
Serves local consumers and NHS patients in Bradford, including adults, families, prescription users and people seeking routine community pharmacy and private health services.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Operates a brasserie and bar serving Mediterranean-inspired dishes. Provides dine-in restaurant services with menus including seafood, grilled meats, small plates, children’s options and wine, and…
Serves local residents and holidaymakers on the Isle of Wight, targeting consumer diners including couples, families with children, and groups booking meals or celebrations.
Financial Health
N/AN/A
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Computed from 5 filingsProvides at-home gut health testing, functional medicine consultations, and personalised nutrition and supplement plans. Also sells dietary supplements, meal programmes, and educational resources to…
Targets individual consumers with gut health concerns, digestive symptoms or related wellbeing issues, especially those looking for functional medicine-led support and self-managed health programmes.
Financial Health
StableStable · Hiring · 47% CAGR over 4y
Location
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Computed from 5 filingsProvides sports therapy and physiotherapy services including injury assessment and treatment, sports and remedial massage, osteopathy, and shockwave therapy. Also offers biomechanics assessments,…
Serves private individuals in Shrewsbury and Shropshire, including runners, triathletes, athletes, active adults and people with sports injuries or musculoskeletal issues, plus learners seeking…
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides physiotherapy and sports therapy treatments for musculoskeletal injuries and pain, including spinal, joint and soft‑tissue conditions. Offers rehabilitation, sports massage, movement…
Serves individual patients, including sports participants, people with musculoskeletal pain or work-related injuries, and patients recovering from orthopaedic surgery.
Financial Health
StrongStrong · Growing, Hiring · 63% CAGR over 4y
Location
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Computed from 5 filingsProvides general and cosmetic dental services including routine check-ups, teeth whitening, orthodontic treatments such as Invisalign and Inman Aligner, dental implants, anti‑wrinkle treatments, and…
Serves dental patients and families in Kidderminster, Bewdley, Halesowen, Droitwich and surrounding areas, including children, nervous patients, adults seeking cosmetic treatments, and referral cases…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Provides clinician-led weight loss and metabolic health programmes through an online clinic. Offers health assessments, personalised treatment plans, prescription medications such as GLP-1 therapies,…
Serves UK consumers who are overweight or obese, including adults seeking clinical weight management, metabolic support, lifestyle coaching, and related men’s, women’s or menopause weight support.
Financial Health
N/AN/A
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Computed from 4 filingsOperates a community pharmacy providing prescription dispensing, NHS repeat prescription and Pharmacy First services, medication reviews, vaccinations, earwax removal, travel clinic services and…
Serves local residents, NHS prescription patients and private healthcare consumers seeking community pharmacy support, vaccinations, travel health, contraception, weight management and…
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StrongStrong
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Computed from 5 filingsProvides personal development programmes based on the Hoffman Process, including week‑long residential retreats, workshops, coaching, and follow‑up events focused on self‑reflection, behavioural…
Serves individual adults seeking personal development, emotional growth and post-retreat support, including past participants who access graduate events, support groups and coaching.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
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Computed from 5 filingsOperates a community pharmacy providing prescription dispensing, repeat prescription ordering and medication advice. Offers NHS and private services including vaccinations, travel clinic…
Serves local consumers and families in Orpington/Kent, including NHS and private prescription patients, travellers needing pre-travel health support, and adults eligible for or purchasing…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 2 filingsOperates an authorised examination test centre delivering paper‑based and computer‑based professional exams, including ACCA and AAT. Provides exam booking and supervised testing facilities designed…
Serves individual exam candidates, particularly ACCA and AAT students, and employers seeking recognised skills assessment for staff or participants.
Financial Health
HealthyHealthy · 0% CAGR over 1y
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Computed from 5 filingsOperates a community pharmacy providing NHS and private prescriptions, online consultations, and medication dispensing. Offers clinical services including flu and COVID vaccinations, travel vaccines,…
Serves individual patients and pharmacy customers, including NHS prescription users, travellers, and adults seeking private healthcare, vaccinations, weight management, sexual health, and men’s or…
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides optician services including eye examinations, vision testing and eye health assessments. Supplies prescription spectacles, frames and lenses, and fits contact lenses. Offers children's eye…
Sells to consumers and families needing eye care and eyewear, including adults, children and contact lens users. Serves NHS voucher users and patients seeking routine eye tests, spectacles and…
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 5 filingsOperates community pharmacies providing prescription dispensing and retail medicines, alongside NHS and private healthcare services including vaccinations, travel clinic consultations, earwax…
Serves local consumers and NHS/private patients in Blackpool, including residents needing pharmacy services, vaccinations, travel health, sexual health, weight management, ear care and blood pressure…
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 5 filingsOperates a body modification studio offering custom and flash tattooing, professional body piercing using jewellery, and laser tattoo removal services. Provides consultations, aftercare guidance and…
Serves individual consumers, primarily Norwich residents and visitors, interested in body art and body modification, including tattoo and piercing clients, people wanting tattoo removal, and gift…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 2 filingsOperates a community pharmacy providing prescription dispensing and NHS and private health services, including vaccinations, travel clinic consultations, ear wax removal, blood pressure checks, blood…
Serves local consumers and patients in Ringmer and Lewes seeking NHS and private pharmacy care, including prescriptions, vaccinations, travel health support and wellness clinics.
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HealthyHealthy · Hiring · 14% CAGR over 1y
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Computed from 5 filingsOperates community pharmacies providing NHS and private healthcare services, including prescription dispensing, vaccinations, blood pressure monitoring, earwax removal, travel clinic services,…
Serves local consumers and patients in Childwall, Liverpool, and Marshside, Southport seeking NHS and private pharmacy healthcare, vaccinations, clinics and health consultations.
Financial Health
DistressedDistressed · -60% CAGR over 5y
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Computed from 3 filingsOperates a community pharmacy and health clinic providing NHS and private healthcare services, including prescription dispensing, vaccinations, blood pressure checks, contraception services, earwax…
Serves local residents, patients and families using NHS and private community pharmacy care, including travellers, menopause and skin/aesthetics clients, and employers requiring occupational health…
Financial Health
WeakWeak · Hiring · 12% CAGR over 2y
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Computed from 3 filingsProvides domestic cleaning and housekeeping services, including regular weekly cleaning, deep spring cleans, pre‑ and post‑event cleaning, and short‑term household help. Supplies vetted and trained…
Serves private residential clients and households across London, including high-profile or discretion-conscious individuals, seeking regular domestic support, one-off deep cleans, event-related help,…
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StableStable · -4% CAGR over 2y
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Computed from 3 filingsOperates community pharmacies providing NHS prescription dispensing and medication management services. Offers weekly pill trays, vaccination and travel health clinics, vitamin B12 injections, weight…
Serves local residents and families in Garscadden, Knightswood and nearby Glasgow communities, including NHS prescription patients and private healthcare customers seeking pharmacy consultations,…
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StableStable · Hiring · 123% CAGR over 2y
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Computed from 5 filingsProvides traditional Chinese medicine treatments including acupuncture, dry needling, cupping, moxibustion and Tui Na massage. Prescribes and sells herbal remedies and offers consultations, wellbeing…
Serves private patients seeking traditional Chinese medicine and wellbeing treatments, including people with pain, stress, fertility, women’s health, skin, sleep, digestive and general health…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides vehicle MOT testing, servicing and repair services for cars and light commercial vehicles. Offers diagnostics, tyre supply and fitting, wheel alignment and balancing, exhaust replacement,…
Serves private motorists and light commercial vehicle owners in North Hykeham, Lincoln and surrounding areas needing MOTs, servicing, repairs, tyres, exhausts, batteries or diagnostics.
Financial Health
HealthyHealthy · -7% CAGR over 4y
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Computed from 5 filingsOperates a community pharmacy providing prescription dispensing and delivery, vaccinations including flu and travel vaccines, ear wax removal, blood testing, weight management consultations, and…
Serves local residents and patients in Welling and surrounding London areas, including travellers needing vaccinations and people booking private pharmacy services. Also sells to care home managers…
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StrongStrong · Growing, Hiring · 298% CAGR over 4y
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Computed from 5 filingsCommunity pharmacy providing NHS and private healthcare services, including prescription dispensing, flu and COVID vaccinations, COVID testing, emergency hormonal contraception, and treatment for…
Serves local residents, families and patients in Exminster and Exeter seeking NHS and private community pharmacy care, plus travellers and workers needing COVID travel testing.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 2 filingsOperates a pharmacy and clinic providing earwax removal, travel vaccinations, flu and speciality vaccines, vitamin B12 injections, private blood testing, and treatment services for conditions such as…
Serves local residents and NHS/private patients in Edinburgh, including travellers, people needing vaccinations, and adults seeking ear care, injections, blood tests and pharmacy-led condition…
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StrongStrong
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Computed from 5 filingsOperates a community pharmacy dispensing prescriptions and supplying medicines and health products. Provides healthcare services including blood pressure checks, travel clinic consultations, earwax…
Serves local consumers and NHS patients in Burton-on-Trent and Alrewas, including people needing prescriptions, pharmacy advice, health checks, travel vaccinations, minor condition testing, earwax…
Financial Health
WeakWeak · -16% CAGR over 4y
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Computed from 5 filingsOperates community pharmacies providing prescription dispensing and delivery, NHS pharmacy services, and private healthcare services including travel vaccinations, health checks, weight loss…
Serves consumers, patients and families in Scottish communities, including prescription users, travellers, parents, and adults seeking private health checks or vaccinations.
Financial Health
WeakWeak · -69% CAGR over 4y
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Computed from 5 filingsOperates a community pharmacy providing prescription dispensing and NHS healthcare services, alongside private clinics offering travel vaccinations including yellow fever, chickenpox vaccination,…
Serves local residents and patients in Bishop’s Stortford and surrounding areas, including NHS prescription users, travellers, families seeking private vaccinations, and adults seeking weight-loss or…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a community pharmacy providing prescription dispensing, over-the-counter medicines and pharmacy consultations. Offers vaccination and travel clinic services, earwax removal, hearing tests,…
Serves local residents and families in Kilwinning, NHS Pharmacy First Scotland patients, and consumers seeking private healthcare support, including travellers, adults managing common conditions, and…
Financial Health
StableStable · -76% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a community pharmacy dispensing prescription medicines and selling over-the-counter medicines and health products. Provides pharmacist consultations and private services including flu…
Serves local consumers and patients in Leicester, including residents needing prescriptions, over-the-counter medicines, health advice, vaccinations, travel health services, weight management and…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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How Bookly usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Bookly is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use Bookly?
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How is Bookly usage detected?
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