Appointment scheduling Used by UK B2C Companies: Market Share (2026)
Detected appointment scheduling market share across 1,914 UK B2C companies, with Calendly used by 44.0% of detected firms.
Among 84,728 trading UK B2C companies, 1,914 have a detectable appointment scheduling system. Calendly accounts for the largest share at 44.0% (843), followed by Acuity Scheduling at 12.5% (239), BookMyGarage at 8.5% (162), Bookwhen at 6.9% (133) and Bookly at 5.7% (110).
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Calendly has the largest detected share in every employee band: 43.8% of 1,177 companies under 10 employees, 45.0% of 662 companies with 10–50 employees, and 40.0% of 75 companies over 50 employees. The larger-company segment is much smaller, so the overall market is shaped mainly by micro and small B2C operators.
The long tail remains material. There are 13 systems detected in total, with 5 further systems covering 231 companies beyond the named share table.
1,914
B2C with detected Appointment scheduling
Of 84,728 UK B2C
2.3%
Detection rate
2026
13
Systems detected
In this category
44%
Leader share
Calendly
UK B2C Appointment scheduling market share
Share of the 1,914 UK B2C with a detectable system. As of June 2026.
Appointment scheduling compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Calendly | 843 | 44% | 7 | 25.9% | 7-employee micro firms, 44.0% share |
| Acuity Scheduling | 239 | 12.5% | 8 | 22.2% | 8-employee micro firms, 12.5% share |
| BookMyGarage | 162 | 8.5% | 6 | 14.8% | 6-employee micro firms, 8.5% share |
| Bookwhen | 133 | 6.9% | 8 | 11.3% | 8-employee micro firms, 6.9% share |
| Bookly | 110 | 5.7% | 7 | 27.3% | 7-employee micro firms, 5.7% share |
| SimplyBook.me | 84 | 4.4% | 10 | 19% | 10-employee small firms, 4.4% share |
| Setmore | 77 | 4% | 8 | 24.7% | 8-employee micro firms, 4.0% share |
| Fresha | 74 | 3.9% | 9 | 20.3% | 9-employee micro firms, 3.9% share |
| Amelia | 67 | 3.5% | 7 | 17.9% | 7-employee micro firms, 3.5% share |
| vcita | 65 | 3.4% | 7 | 23.1% | 7-employee micro firms, 3.4% share |
| Jobber | 57 | 3% | 8 | 8.8% | 8-employee micro firms, 3.0% share |
| Mindbody | 52 | 2.7% | 6 | 40.4% | 6-employee micro firms, 2.7% share |
| Chili Piper | 2 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Appointment scheduling system shifts with company size: among UK B2C with under 10 employees, Calendly leads at 43.8% of the 1,177 with a detectable system; among UK B2C with 10–50 employees, Calendly leads at 45% of the 662 with a detectable system; and among UK B2C with over 50 employees, Calendly leads at 40% of the 75 with a detectable system.
Under 10 employees
43.8% of band
Calendly accounts for 43.8% of 1,177 detected companies in this band. The remainder is split across appointment tools used by small service businesses and consumer-facing operators.
10–50 employees
45% of band
Calendly has 45.0% of 662 detected companies in this band. Acuity Scheduling, BookMyGarage, Bookwhen and Bookly form the main named alternatives in the wider market.
Over 50 employees
40% of band
Calendly has 40.0% of 75 detected companies in the over-50 employee band. This is the smallest segment, with adoption still spread across the same 13 detected systems.
How Appointment scheduling usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2C by Appointment scheduling
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Frequently asked questions
What is the most-used Appointment scheduling among UK B2C companies?
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What is a Appointment scheduling?
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