B2C Companies Using Amelia in the UK: 66 Active Firms (2026)
B2C firms using AI assistants sell directly to consumers while running automated customer engagement on UK public websites.
For consumer-facing operators, an on-site virtual agent usually sits at the booking, enquiry and service-recovery points rather than inside the core product. The relevant buying centre is often a lean commercial or operations team, not a central IT function: the tool helps qualify consumer requests, route common questions and keep online bookings moving outside staffed hours. Adoption signals a direct web-sales posture, measurable UK revenue and enough repeat interaction to justify automation alongside human support. In this cohort, the fit is clearest for sport and leisure, healthcare providers, field services and trades, travel and hospitality, and education and training.
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Only 66 active trading companies in the UK are running this AI-assistant stack on public consumer sites. Reported employment totals 747 people, pointing to a cohort led by small operators rather than enterprise contact-centre estates. Among 2,726 reservations-and-delivery technology detections, this system sits ninth at 2.4%, well behind the more common booking tools in the same category. Registered-address distribution is tilted towards the South East at 19.7%, London at 18.2% and the West Midlands at 16.7%, with the East Midlands and South West both at 7.6%.
Consumer-facing assistant deployments sit close to privacy, consent and consumer-contract obligations because the interface collects enquiry details before a human review may occur. For reservations, health-related services, education bookings and consumer finance journeys, the main control points are transparent hand-off, clear cancellation or refund wording, and retention rules for chat transcripts or form submissions. Payment-enabled sites add another operational layer: automated answers about deposits, chargebacks or service changes have to match the terms shown elsewhere on the website. The market structure therefore favours vendors and agencies that can configure workflows around sector-specific support scripts, rather than generic chat prompts alone.
Adoption appears tied to web self-service maturity rather than a wholesale replacement of staffed support. Companies running this stack tend to have enough repeat enquiries to value automation, but many still look like lean operators where implementation effort and content maintenance matter. Bundling pressure may come from website, booking and payment platforms that fold assistant features into existing workflows. That makes standalone adoption more selective: buyers are likely to keep tools that improve enquiry routing, booking completion and human hand-off, while dropping deployments that simply add another front-end widget to maintain.
Adoption by company size
Adoption of Amelia varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Amelia (42 detected). 0.1% of the 26,843 companies with 10–50 employees run Amelia (22 detected). 0.1% of the 3,060 companies with over 50 employees run Amelia (3 detected).
66
Active firms
2026
2.4%
Of detected Reservations & delivery share
UK B2C
7
Median headcount
Filed accounts
127
Verified contacts
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 66 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Within B2C sites with a detectable reservations and delivery system, this system accounts for 2.4% (66) of 2,726 companies, behind larger category systems at 11.1% (303), 8.1% (220) and 6.8% (186).
The stack is web-publishing heavy: 98.5% (65) of the cohort also run a content management system, while 60.6% (40) run analytics and 50.0% (33) run bot-screening.
Service-led verticals dominate the overlap: Sport & Leisure accounts for 21.2% (14), Healthcare Provider 16.7% (11), Field Services & Trades 15.2% (10), and Travel & Hospitality 13.6% (9).
Registered addresses skew towards the South East at 19.7% (13), London at 18.2% (12), and the West Midlands at 16.7% (11), with the East Midlands and South West each at 7.6% (5).
Appointment scheduling market share among UK B2C
Share of the 2,726 UK B2C with a detectable system. As of June 2026.
What else do Amelia-running B2C run?
Share of the 66 Amelia-running UK companies where each technology was also detected. As of June 2026.
Where Amelia B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£365K
Median UK turnover
1.5%
Above £5M turnover
5
Incorporated since 2022
127 verified decision-maker contacts
across these 66 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Amelia
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides online education delivering the English National Curriculum to students aged 4–18. Offers live virtual classes with qualified teachers, small class sizes, primary to upper secondary…
Serves families and students aged 4–18 seeking a British online independent school, including international learners, homeschoolers, alternative education provision students, and young athletes…
Financial Health
DistressedDistressed · -54% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides travel agency services, arranging package holidays, cruises, tours and tailor‑made itineraries. Sells holiday deals, excursions, weddings abroad and sports tours, and offers travel…
Serves individual consumers, couples, families and groups booking leisure travel, including package holidays, cruises, destination weddings, sports tours and worldwide trips.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online shop selling mobile phone cases and accessories for devices including Apple, Samsung, Sony, Nokia and others. Also offers mobile device repair services and related products such as…
Serves consumers buying mobile phone accessories and repair services, particularly owners of Apple, Samsung, Sony, Google, Nokia, Huawei and Motorola devices.
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsProvides dog training services through an online platform, virtual consultations and in‑home sessions. Offers membership access to training videos and advice, and sells dog food, raw diets,…
Serves dog owners and pet owners seeking online, app-based, virtual or in-person training support, plus buyers of dog food, treats, supplements and training equipment.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsManufactures Bach flower essences prepared according to the methods of Dr Edward Bach. Sells remedies, granules, soaps, creams and related products through an online shop, and provides books, study…
Sells to consumers, Bach flower remedy practitioners, students and educators seeking Bach flower essences, related publications and learning resources, with online retail and international…
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates auction sales for antiques, jewellery, watches, ceramics and collectibles through live and timed online auctions. Provides valuation services, consignment handling, house clearance, and…
Serves private collectors, households, estates and executors buying or selling fine antiques, jewellery and collectables, with online bidders worldwide and valuation/clearance clients across England,…
Financial Health
WeakWeak · -7% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides private diagnostic health screening services, including ultrasound imaging, pregnancy and musculoskeletal scans, vascular assessments, and laboratory blood tests for hormones, fertility,…
Serves private healthcare consumers in Northern Ireland, including men, women, pregnant patients, parents seeking under-18 services, and individuals wanting self-referred scans, blood tests, health…
Financial Health
HealthyHealthy · Hiring · 60% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsProvides fertility and gynaecology services including IVF/ICSI, intrauterine insemination, ovulation induction and embryo transfer. Offers fertility testing, genetic screening, reproductive…
Serves private patients in London, including single individuals, heterosexual and same-sex couples, women over 40, and people experiencing infertility, miscarriage, unsuccessful IVF, or seeking…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsOperates community pharmacies providing prescription dispensing and repeat prescription management with text alerts, 24/7 collection lockers and delivery. Offers NHS and private pharmacy services…
Serves individual consumers and NHS patients using community pharmacy services, including people managing regular prescriptions or seeking pharmacist advice, vaccinations, contraception and travel…
Financial Health
WeakWeak · -2% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides mortgage brokerage and advisory services, helping clients secure residential, buy‑to‑let, commercial, lifetime, and remortgage products. Compares mortgage deals from multiple lenders and…
Serves consumers and property-related business clients, including first-time buyers, homeowners remortgaging, buy-to-let landlords, lifetime mortgage customers and commercial borrowers around…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides golf coaching and tuition including one‑to‑one lessons, group sessions, junior and ladies coaching. Offers custom golf club fitting using Trackman technology and sells golf equipment,…
Sells to individual golfers, including adults, women, juniors and beginners, seeking lessons, group coaching, custom club fitting and golf equipment. Serves golf consumers across its East Scotland…
Financial Health
WeakWeak · Hiring · 24% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a retail menswear business selling premium clothing, including smart casual and formalwear, through a physical shop and online store. Also offers personal styling appointments and curated…
Sells to individual consumers seeking premium men’s smart-casual and formal clothing, including shoppers in Windsor and online customers looking for styling appointments or menswear purchases.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates an indoor and outdoor children’s adventure play centre offering soft play areas, a roller skating rink, trampolines, and games zones. Provides family play sessions, toddler play areas,…
Sells to families with children, from toddlers to teens, seeking leisure activities and parties. Serves parents booking play sessions, birthday parties and group visits, with activities designed for…
Financial Health
StableStable · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides non‑surgical cosmetic treatments including botox, dermal fillers, laser and skin rejuvenation procedures. Also offers hormone therapies such as testosterone replacement therapy and HRT,…
Serves private adult consumers and patients, particularly in London, seeking cosmetic aesthetics, skin treatments, hormone therapy, weight loss support, private GP care and wellbeing services.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides airport meet‑and‑assist and concierge services, including gate meet and greet, immigration fast‑track, baggage assistance, lounge access, and transfer coordination. Also offers…
Serves affluent leisure and business air travellers, families and corporate clients using London Heathrow and French airports, including passengers seeking VIP airport assistance, private lounges and…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a golf and leisure facility offering golf courses, driving range bays, adventure golf, coaching and club fitting. Provides tee time bookings, memberships, events, meeting rooms and…
Sells to individual golfers and leisure visitors, including club members, casual players, event attendees and people booking lessons, range bays, adventure golf, dining, parties or meeting rooms.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a self‑catering holiday accommodation site offering cottages and shepherd huts. Provides facilities for weddings, events and venue hire, with on‑site amenities including gardens, a swimming…
Serves consumers and private event buyers, including families and holidaymakers seeking self-catering stays, couples planning weddings, and groups or organisers booking venue hire and events in…
Financial Health
StableStable · Hiring · 36% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a community pharmacy providing prescription dispensing and repeat prescription management, electronic prescription services, medication delivery, and advice. Offers vaccinations, travel…
Serves local consumers in Ewell and Epsom, including patients needing prescriptions, minor ailment support, vaccinations, travel health services, emergency contraception, blood tests and ear wax…
Financial Health
StableStable · Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a countryside caravan and camping park offering touring pitches and holiday stays. Provides on-site facilities including fishing lakes, swimming, a café, cottage rental, dog walking areas,…
Serves leisure consumers visiting rural Cheshire, including touring caravan and camping guests, families, dog owners, anglers, walkers, cyclists, café visitors and cottage holiday renters.
Financial Health
WeakWeak · -64% CAGR over 4y
Location
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Provides non-surgical medical aesthetic treatments for face and body, including microneedling, chemical peels, cryotherapy and skin rejuvenation procedures. Also sells professional skincare products,…
Serves individual consumers in South East London seeking medical aesthetic, skin, body, and wellness treatments, plus retail skincare and related products for home use.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsOwns and manages a coastal beach estate, operating visitor car parks and a beach café, and providing public access, facilities, and management of beach and water leisure activities, including parking…
Serves beach visitors, families and individuals seeking leisure visits on the West Sussex coast, plus organised coach groups and users of beach-related facilities such as parking, café access and…
Financial Health
WeakWeak · -3% CAGR over 2y
Location
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Computed from 4 filingsProvides tutoring courses and study materials preparing primary school pupils for UK 11+ grammar and independent school entrance exams, including online and in‑person classes, mock examinations, and…
Serves parents of Year 3-6 children preparing for 11+ grammar and independent school entrance exams, with in-person customers in Harrow and online learners nationwide.
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of ice and roller skating equipment including figure and hockey skates, blades, accessories and clothing. Provides skate services such as blade sharpening, blade and roller frame mounting,…
Serves individual ice and roller skaters, from beginners and recreational users to competitive figure skaters, hockey players and professional performers, seeking specialist skate products and…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures sailing dinghies and skiffs for racing classes including ILCA, 29er and 49er. Supplies boat parts, spars, sails, rigging, foils, covers, trailers and used boats through an…
Serves competitive dinghy sailors, from youth and junior racers to Olympic-class athletes, plus owners of skiffs and dinghies seeking class-specific parts, spares and kit.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsOperates a fitness gym providing 24/7 member access to strength and cardio equipment, functional training areas and studio space. Offers personal training, online coaching, and sports therapy and…
Serves B2C adult fitness consumers in Cambridge, including local residents, commuters and workers near Cambridge Science Park seeking gym memberships, personal training, online training or injury…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides NHS and private healthcare services including GP consultations, physiotherapy and musculoskeletal care, ENT clinics, and diagnostic testing such as blood tests, ultrasound and endoscopy.…
Serves NHS and private patients seeking GP, ENT, musculoskeletal, physiotherapy, diagnostics and aesthetics services, plus GP practices and PCNs commissioning physiotherapy services in Lincolnshire,…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a fitness gym offering membership access to weightlifting and cardio equipment, group exercise classes, and personal training. Provides training programmes, body composition analysis,…
Sells to individual consumers seeking gym memberships, classes and personal training, especially people focused on fat loss, muscle gain and body composition, including local residents wanting…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides man-and-van transport, house and item removals, and waste clearance services for households and businesses. Collects and disposes of rubbish, moves furniture and belongings, and offers…
Sells to households and businesses needing rubbish clearance, removals and transport services, especially in the South West. Serves local customers for waste clearance and offers removals across the…
Financial Health
WeakWeak · Hiring · 12% CAGR over 2y
Location
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Computed from 5 filingsProvides woodworking and furniture design training through short and extended courses. Teaches traditional and modern furniture making, joinery, and workshop techniques, with programmes aimed at…
Serves consumers seeking woodworking and furniture design training, including UK and international students, hobbyists, career changers and aspiring professional furniture makers looking to start…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides gymnastics coaching and training programmes for children and adults, including preschool and recreational classes, competitive squad training in disciplines such as women’s artistic…
Serves local families, children from preschool age through teens, adult participants, and competitive gymnastics athletes in the Harrogate area, including parents seeking classes, holiday camps,…
Financial Health
HealthyHealthy · -70% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an outdoor adventure centre providing instructor-led activities including canoeing, paddleboarding, rock climbing, caving, gorge walking and bushcraft. Organises activity days, school trips…
Targets schools planning trips, group organisers, corporate team-building buyers, and consumers such as families, children’s clubs and gift-card purchasers seeking outdoor adventure experiences.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an auction house conducting sales of ceramics, antiques and collectables, with specialisation in British pottery brands such as Royal Doulton and Beswick. Provides item valuations,…
Serves private collectors, antique dealers and owners or estates seeking to buy or consign British pottery, ceramics, antiques, jewellery and collectables, with bidders participating online, in…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates organic lavender farms and visitor attractions, offering seasonal field visits, events and photography access. Sells lavender plants, oils, fragrances, teas and gifts through on-site shops…
Serves consumers, families and day-trip visitors seeking farm and garden experiences, afternoon tea and lavender gifts, plus photographers and film crews needing access to lavender fields for shoots.
Financial Health
HealthyHealthy · Hiring · 34% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates day nurseries and fun clubs providing childcare and early years education. Delivers structured learning activities, play‑based development, meals, and supervised care for young children,…
Serves parents and families in the North East seeking nursery places, early years education and fun club childcare for young children across its listed local nursery locations.
Financial Health
StableStable · Hiring · 7% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides domiciliary and live-in home care services, including complex care, hospital discharge support, respite care, and supported living for adults. Offers personalised in-home assistance to help…
Serves adults needing domiciliary, live-in, complex, respite or supported living care, including people leaving hospital, and families arranging personalised home support.
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates community pharmacies providing prescription dispensing, repeat prescriptions and NHS Pharmacy First treatments for minor illnesses. Also offers vaccinations, blood pressure checks, earwax…
Serves B2C healthcare customers: local residents, patients and families in Southall and Hillingdon using NHS or private pharmacy services, including people managing prescriptions, minor illnesses,…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides private hire coach and minibus transport using vehicles seating 16–70 passengers. Services include airport transfers, corporate travel, school and college trips, day trips, tours, and…
Sells to private groups and organisations needing coach or minibus hire, including schools and colleges, corporate clients, wedding and party groups, airport transfer customers, and tour groups…
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOperates an indoor climbing centre featuring bouldering walls and top‑rope routes. Offers instructor‑led sessions, inductions, junior clubs, training activities, competitions, and birthday party…
Serves consumers in Middlesbrough, including beginner and experienced climbers, juniors, families booking birthday parties, and people seeking instructed sessions, clubs, training and bouldering…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides servicing, maintenance and repair for Porsche vehicles, including routine servicing and air‑ and water‑cooled engine rebuilds for classic and modern models. Also sells inspected pre‑owned…
Serves Porsche owners, buyers and sellers, mainly consumers, seeking independent servicing, repairs, engine work, service plans or pre-owned Porsche sales in Surrey and the South East.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsIndependent Porsche specialist that buys and sells pre‑owned Porsche vehicles, particularly GT, RS and classic 911 models. Provides servicing, diagnostics, maintenance, performance tuning,…
Serves private Porsche owners, collectors and enthusiasts in the UK, especially buyers of GT, RS, limited-edition and classic 911 models, and owners with performance, track or storage needs.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 4 filingsProvides hydrotherapy, physiotherapy and sports massage treatments, including rehabilitation using a warm‑water therapy pool. Treats musculoskeletal injuries, chronic pain, post‑surgical conditions…
Serves private patients in Birmingham seeking rehabilitation or pain support, including people with arthritis, sports or trauma injuries, post-surgical or spinal conditions, neurological disorders,…
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 3y
Location
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Computed from 5 filingsProvides financial advisory services covering mortgages, insurance, investments and pensions. Advises on residential, buy‑to‑let and commercial mortgages, protection policies, retirement planning and…
Serves individuals, homebuyers, landlords, property investors and small businesses in Dorset and nearby areas seeking financial advice across mortgages, insurance, investments and pensions.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsProduces and sells handmade studio glass artworks and decorative objects including bowls, vases, ornaments, sculptures, and architectural glass fittings such as door and cupboard handles. Operates a…
Sells to individual art and home décor buyers, gift shoppers, homeowners seeking bespoke interior fittings, and consumers booking glassblowing courses through its studio/gallery and online shop.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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How Amelia usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Amelia is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Appointment scheduling
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