B2C Companies Using Omnisend in the UK: 52 Active Firms (2026)
B2C companies running email automation sell directly to consumers and use onsite marketing technology to manage retention across the UK.
Owned-channel marketing sits close to trading operations in this cohort. Companies running this email-automation platform tend to have product catalogues, checkout journeys and repeat-purchase cycles that make segmentation worth operating in-house rather than as an occasional newsletter task. The system usually sits between ecommerce merchandising, customer service and performance marketing: abandoned-basket journeys, post-purchase flows, stock-led campaigns and SMS prompts all depend on clean customer events. Adoption therefore signals a consumer business with a direct sales channel, a retention budget and enough trading cadence for lifecycle marketing to be measured by revenue recovery, repeat order and margin protection rather than campaign volume alone.
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Across the UK, 52 actively trading companies run this platform in the consumer email-automation stack. Reported employment across the cohort totals 831 people, so adoption is visible mostly among smaller operators rather than large consumer groups. Within the sector’s detected marketing-automation ranking, the system accounts for 0.5% and sits ninth, behind several more common platforms. The regional pattern is not London-only: the South East and London each account for 17.3% of users, followed by Yorkshire and The Humber at 15.4%, the North West at 13.5% and the South West at 9.6%. That spread fits a retail-heavy adoption base, with ecommerce operations registered across several UK regions.
Consent management matters because these stacks connect checkout, customer profiles, message timing and onsite tracking. Consumer retailers using them need evidence that email and SMS permissions have been collected, honoured and withdrawn correctly, while cookie banners and analytics scripts need to match the way browsing behaviour is turned into segments. Procurement tends to be pragmatic rather than enterprise-led: the buyer is often an ecommerce, marketing or founder-led commercial team, with agency support for template build, migration and attribution. The main operational risk is less the software licence than the discipline around customer data, suppression lists and campaign governance.
Adoption appears likely to remain selective rather than universal. Many consumer sellers can meet basic retention needs inside broader commerce or email tools, while catalogue-led merchants with repeat-purchase economics have more reason to run specialist automation. Migration pressure tends to come from rising acquisition costs, privacy limits on paid-media targeting and the wish to own more customer communication. At the same time, bundling by commerce platforms and consolidation in marketing software may make standalone systems harder to justify for micro-businesses. The cohort therefore looks more like a specialist layer for operationally mature online retailers than a default stack choice.
Adoption by company size
Adoption of Omnisend varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Omnisend (29 detected). 0.1% of the 26,843 companies with 10–50 employees run Omnisend (19 detected). 0.1% of the 3,060 companies with over 50 employees run Omnisend (3 detected).
52
Active firms
2026
0.5%
Of detected Marketing automation share
UK B2C
8
Median headcount
Filed accounts
97
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (3 of 52 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Within B2C companies with a detectable marketing automation system, this system accounts for 0.5% (52) of 10,613 detected installations.
Every B2C business in the cohort also runs an ecommerce storefront and an edge/security layer, at 100.0% (52) each.
The cohort is concentrated in consumer commerce: 92.3% (48) are tagged as e-commerce and 50.0% (26) as fashion and retail.
Registered offices are split across several regions, led jointly by the South East and London at 17.3% (9) each, followed by Yorkshire and The Humber at 15.4% (8).
There are 97 verified decision-maker contacts attached to the cohort, which may matter for suppliers selling retention, analytics or fulfilment services.
Marketing automation market share among UK B2C
Share of the 10,613 UK B2C with a detectable system. As of June 2026.
What else do Omnisend-running B2C run?
Share of the 52 Omnisend-running UK companies where each technology was also detected. As of June 2026.
Where Omnisend B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£520.6K
Median UK turnover
5.8%
Above £5M turnover
5
Incorporated since 2022
97 verified decision-maker contacts
across these 52 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Omnisend
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsProduces and sells raw pet food for dogs and cats, including frozen raw meals, 80:10:10 meat blends, wet tins, organs and muscle meats. Also supplies pet supplements, feeding accessories, and DIY raw…
Sells to UK pet owners feeding cats and dogs, especially raw-feeding buyers seeking frozen, wet, dry and DIY raw options. Also serves trade stockists and breeders through stockist and breeder…
Financial Health
WeakWeak · Hiring · 75% CAGR over 1y
Location
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Computed from 5 filingsDevelops and sells cosmetic products through an online store, including foundation, blush, powder, concealer, bronzer, and lip products. Also offers makeup accessories, shade‑matching tools,…
Sells direct to consumers shopping online for cruelty-free makeup, with country and currency options for customers in the UK and international markets.
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling vaping products, including vape kits, refillable and prefilled pod systems, e‑liquids, nicotine salts, coils, replacement pods, and accessories. Also sells…
Serves UK adult consumers who vape or are switching from smoking, including beginner and experienced vapers shopping online for vape kits, e-liquids, pods, coils and nicotine alternatives.
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells junior clothing and accessories through an online retail store, including tracksuits, hoodies, T‑shirts, jackets, shorts, swimwear, hats and socks for boys and girls.
Sells B2C to parents, guardians and young shoppers buying boys’ and girls’ junior clothing and accessories online, with delivery promoted for UK, US, Canada and EU customers.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsDevelops and sells skincare and haircare products through an online store, including cleansers, toners, serums, masks, moisturisers and treatment balms formulated with botanical ingredients to…
Sells direct to consumers buying skincare online, especially people seeking products for hyperpigmentation, uneven tone, dull or dry skin, acne-prone or oily skin, anti-ageing concerns, hair growth,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling women’s clothing, footwear and accessories from British and European fashion brands. Also sells jewellery, beauty products, homeware items, gifts, and related…
Serves individual consumers, primarily women, shopping for curated fashion, accessories, beauty, homewares and gifts from British and European lifestyle brands.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling natural health supplements, vitamins, and wellness products. Offers items for immune support, gut health, sleep, sports nutrition, and beauty, stocking brands…
Sells direct to health-conscious consumers and families shopping online for natural supplements, including wellbeing, beauty, sports nutrition, mood, digestion, children’s health and men’s and…
Financial Health
StableStable
Location
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Computed from 5 filingsOperates an online retail store selling women’s fashion and occasionwear. Offers dresses, gowns, co‑ords, rompers and jumpsuits, including party, prom, bridal and wedding guest styles, with…
Sells direct to consumers seeking women’s fashion, especially party dresses, prom gowns, bridal edits, bridesmaid styles, wedding guest outfits and occasionwear, with worldwide shipping.
Financial Health
HealthyHealthy · -56% CAGR over 4y
Location
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Computed from 5 filingsSells confectionery through an online shop and retail store, including pick‑and‑mix sweets, imported candy, snack foods, soft drinks and dessert topping sauces. Offers pre‑mixed selections and custom…
Sells to retail consumers buying sweets online or in-store, including pick-and-mix customers, imported candy buyers, gift box shoppers, and people seeking vegan, halal or gluten-free sweet options.
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 4y
Location
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Computed from 5 filingsOperates an online grocery store selling African and Caribbean food products, including canned goods, spices and seasonings, rice, flour, snacks, beverages, and cooking ingredients such as ackee,…
Serves consumers and households shopping online for African and Caribbean groceries, especially people seeking Jamaican food, pantry staples, drinks, seasonings, baking items, and related health,…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsSells meat and food products online, including dry‑aged beef, Wagyu, lamb, pork and free‑range poultry sourced from farms. Offers meat boxes, cured meats, cheeses, dairy produce and wine with home…
Serves UK online retail customers such as home cooks, BBQ shoppers and occasion/gift buyers seeking premium butcher and deli purchases; also provides a wholesale route for trade buyers.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells women’s clothing and accessories through an online retail store, including dresses, jumpsuits, trousers, knitwear, loungewear and footwear. Offers patterned and vintage‑inspired…
Sells directly to consumers, mainly women seeking colourful, patterned clothing in UK sizes 6–24, with additional ranges for kids and gift buyers.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells women’s clothing and accessories including jackets, coats, dresses, knitwear, scarves and trousers, plus some menswear. Operates an online shop offering ready‑to‑wear collections…
Sells directly to consumers seeking designer womenswear, accessories and some menswear, including occasionwear, racing style and bespoke pieces. Serves UK and international shoppers through its…
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Computed from 3 filingsOperates an online retail store selling toys and games including dolls, baby toys, playsets, musical toys, and arts and crafts items, alongside selected home, kitchen, garden, and outdoor leisure…
Sells B2C to UK households, parents and gift buyers shopping for children’s toys, dolls, games, outdoor play items, and related home, garden, kitchen and leisure products.
Financial Health
DistressedDistressed · -13% CAGR over 2y
Location
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Computed from 4 filingsOperates an online retail store selling fishing tackle and equipment, including rods, reels, bait, alarms, nets, luggage, and terminal tackle for carp, coarse, and predator fishing, alongside angling…
Serves consumers and hobbyist anglers, including carp, coarse, match and predator fishing enthusiasts, with categories aimed at individual buyers of fishing tackle, apparel and bankside equipment.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells jewellery including necklaces, bracelets, rings and jewellery sets through an online store. Offers birthstone, crystal and personalised pieces, often paired with message cards and…
Sells direct to consumers buying affordable jewellery gifts for women, partners, family members, friends, new mums, brides and graduates, with some ranges for men and international online shoppers.
Financial Health
WeakWeak
Location
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Computed from 5 filingsManufactures non‑alcoholic botanical drinks and ready‑to‑drink canned cocktails. Distils coastal plants and botanicals to produce alcohol‑free spirits, spritzes and premixed beverages sold in…
Sells to consumers seeking non-alcoholic drink alternatives, especially active outdoor lifestyle shoppers, plus trade and wholesale buyers such as stockists, hospitality venues and retailers.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 3 filingsOperates an online store selling powerlifting and strength training apparel and accessories, including competition singlets, knee sleeves, lifting belts, wrist wraps, grip shirts, shorts, footwear,…
Serves B2C strength-sport customers, including powerlifters, strongman and strongwoman athletes, gym-goers, and competition lifters across the UK, Norway and Switzerland.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail shop selling children’s outdoor clothing and equipment, including waterproofs, jackets, footwear, rucksacks and accessories, as well as camping, hiking, climbing, cycling…
Serves UK consumers, primarily parents and families buying outdoor clothing, footwear and equipment for babies, toddlers and children for activities such as school, camping, hiking, skiing and…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling bedding and home textile products, including fitted and flat bed sheets, duvet covers, duvets, pillows, mattress protectors, blankets, cushions, sofa covers,…
Sells primarily to UK consumers and households shopping online for bedroom and home furnishings, including bedding, sofa covers, rugs, curtains, cushions, and related home essentials.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling Indian and Pakistani designer clothing and fashion items. Offers women’s and men’s garments from brands such as Junaid Jamshed, Gul Ahmed, Sana Safinaz and…
Serves B2C shoppers in the UK and internationally seeking designer Indian and Pakistani fashion brands, including customers buying South Asian clothing online.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 2 filingsManufactures and sells traditional confectionery including Scottish tablet, fudge, and macaroon bars. Produces packaged sweets, gift boxes and hampers for retail and online orders, and supplies…
Sells B2C to UK online shoppers, gift buyers and consumers seeking traditional Scottish confectionery, including treats, bars, gift boxes and hampers for personal use or gifting.
Financial Health
StableStable · Hiring · 10% CAGR over 1y
Location
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Computed from 5 filingsBrews craft beers including pale ales, IPAs, porters and seasonal releases. Sells bottled and canned beer online in mixed cases, gift cards and branded merchandise, and operates a taproom and trade…
Sells to craft beer consumers buying online or visiting its taproom, as well as trade customers such as pubs, bars and retailers interested in stocking independent beer.
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells sportswear, footwear and equipment for rugby, football and other sports through an online store, including boots, balls, protective gear, training clothing, gloves, socks and custom…
Sells online to individual athletes, parents, sports clubs and school teams seeking rugby, football and other multi-sport clothing, footwear, equipment and team kit.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Computed from 3 filingsOnline retailer of martial arts and combat sports equipment and apparel. Sells boxing gloves, protective gear, punch bags, focus pads, uniforms, footwear and training accessories for boxing, MMA,…
Sells to consumers and practitioners in combat sports, including boxing, MMA, BJJ, judo, karate, kickboxing, Muay Thai, taekwondo and wrestling, with categories for kids and police/forces users.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsRetailer of bicycles and cycling equipment through an online store. Sells mountain, road, gravel, electric and children’s bikes, along with cycling clothing, helmets, components and accessories, and…
Serves UK consumers, including mountain, road, electric and leisure cyclists, families buying children’s bikes, women cyclists, and CycleScheme users seeking bikes, clothing, helmets, components and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Designs and sells bags, rope straps, phone cases and wearable accessories inspired by climbing gear. Offers crossbody and wrist straps, sacoche bags, device cases and small lifestyle accessories…
Sells direct to consumers, especially urban lifestyle and fashion shoppers seeking everyday carry, phone and bag accessories, including iPhone users and customers interested in customizable straps.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDesigns and sells merino wool toe socks for running, hiking, cycling and other outdoor activities. Products feature individual toe sleeves, seamless construction and moisture‑wicking wool intended to…
Sells directly to consumers, especially runners, hikers, cyclists and other outdoor or endurance sports enthusiasts seeking performance socks for long-distance activity and comfort.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells handbags and travel bags, including backpacks, cross‑body bags, work bags and holdalls, plus travel accessories, bag straps and jewellery through an online retail store.
Sells direct to consumers, primarily women shopping for handbags, travel bags, backpacks, work bags and accessories for everyday use, commuting and holidays.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling designer clothing, footwear and fashion accessories for men, women and children. Offers products from brands such as Gucci, Balenciaga, Armani, Versace and…
Sells direct to consumers shopping for designer fashion, footwear and accessories, targeting men, women and children. Serves UK retail customers seeking branded luxury and premium clothing across…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells luxury lifestyle products including women’s apparel, jewellery, bags, scarves and belts, along with home accessories, furniture, tabletop items, art, books, and body and skincare…
Serves B2C luxury lifestyle consumers, including online shoppers and boutique clients, seeking designer womenswear, accessories, home décor, furniture, art and body care.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns, manufactures and sells handmade leather and canvas goods, including handbags, travel bags, backpacks, wallets, belts, laptop bags, toiletry bags and accessories. Products are produced…
Serves individual consumers shopping online for leather and canvas accessories, including travellers, commuters, parents, hunters, outdoor users and gift buyers.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates Middle Eastern restaurants and an online shop selling meal kits, prepared meze, bakery items, spices, and ingredients. Also supplies baklava, Turkish delights, hampers, and catering products…
Serves consumers seeking Eastern Mediterranean dining in London, nationwide online shoppers, plus group-booking customers, private-event organisers, catering clients and wholesale buyers.
Financial Health
DistressedDistressed · -5% CAGR over 4y
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Computed from 5 filingsRetailer and wholesaler of vaping products, including e‑liquids, nicotine salts, longfill bottles, vape devices, and accessories. Sells products through an online store and supplies vaping liquids…
Sells to adult vaping consumers online and wholesale buyers such as vape shops and retailers, with international purchasing options indicated.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 5y
Location
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Computed from 5 filingsProduces and sells Jamaican baked goods including patties, hard‑dough bread, buns and sweet treats. Operates an online store offering nationwide delivery, collection, and wholesale supply of handmade…
Serves UK consumers ordering Jamaican baked goods online for nationwide delivery or collection, plus wholesale buyers seeking bakery products.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of household furniture specialising in sofas, including corner sofas, recliner sofas, sofa beds and 3+2 seater sets. Also sells beds and bed frames through its e‑commerce store and…
Serves UK consumers furnishing homes, including buyers seeking affordable living room furniture, sofa beds, recliners and space-saving options, with finance and fast delivery options.
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Computed from 3 filingsSells electric bicycles, including folding, fat‑tire, moped‑style and step‑through models, through an online store. Also supplies e‑bike accessories, replacement parts, batteries, and riding gear.
Sells direct to consumers seeking affordable electric bikes, including commuters, leisure riders, off-road/fat-tire users and step-through or folding e-bike buyers, plus existing owners buying…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
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Computed from 4 filingsRetailer of running footwear, clothing and accessories, including road, trail and track shoes, spikes, sports apparel, hydration products and running equipment from major sports brands, sold through…
Serves UK consumers, including road runners, trail runners, track and field athletes, racers, and fitness-focused men, women and children shopping online or in-store.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 3y
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Computed from 5 filingsOperates a retail cookshop and online store selling kitchenware, cookware and bakeware. Offers kitchen knives, utensils, food storage, small appliances, tableware and baking tools from multiple…
Sells to UK consumers, including home cooks, bakers, gift buyers and households looking for branded kitchenware, bakeware, cookware and home ranges through an independent cookshop and online store.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
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Computed from 5 filingsOperates an online and in‑store retail business selling consumer electronics and home appliances, including televisions, home cinema equipment, hi‑fi systems, speakers, headphones, and accessories,…
Sells primarily to UK consumers buying premium TVs, hi-fi, home cinema, audio equipment and household appliances, including enthusiasts and homeowners seeking branded AV products, accessories and…
Financial Health
HealthyHealthy · -7% CAGR over 4y
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Computed from 3 filingsRetailer of kitchenware and dining products including cookware, bakeware, knives, utensils, tableware, and food preparation tools. Sells branded cooking equipment, kitchen textiles, and homeware…
Sells to consumers and gift buyers seeking kitchen, baking, dining, bar and homeware products, with an emphasis on shoppers using its London stores and online shop.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 5 filingsSells outdoor living products including garden furniture sets, barbecues, pergolas, firepit sets, outdoor lighting and outdoor kitchen equipment. Also supplies modular outdoor kitchen units and…
Sells to UK consumers and homeowners furnishing gardens, patios and terraces, including buyers seeking outdoor entertaining, dining and cooking setups for private residential spaces.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 5y
Location
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Computed from 5 filingsRetailer of fine jewellery and luxury watches, including engagement rings, wedding bands, diamond jewellery and branded timepieces. Also offers pre-owned watches, watch servicing, battery…
Serves consumers in the UK and Republic of Ireland buying fine jewellery, engagement and wedding rings, luxury watches, gifts, and watch aftercare services.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsManufactures and sells handmade bedroom furniture and upholstered pieces through an online store, including bed frames, divan and ottoman beds, children’s beds, mattresses, footstools, coffee tables,…
Serves UK consumers, including homeowners and families furnishing bedrooms, children’s rooms and living spaces with beds, footstools, storage boxes and related home furniture.
Financial Health
WeakWeak · Hiring · 57% CAGR over 4y
Location
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Computed from 2 filingsSupplies decorative wall and shower panels, including PVC, MDF and plywood panel systems for bathrooms, kitchens and interior feature walls. Also sells acoustic slat panels, kitchen splashbacks,…
Sells to UK homeowners, DIY renovators and trade customers such as bathroom fitters, builders and interior contractors sourcing panels for residential and commercial interiors.
Financial Health
HealthyHealthy · Hiring · 58% CAGR over 1y
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Computed from 5 filingsDevelops and delivers a dance-based fitness programme, offering instructor training courses, online on‑demand workouts, and events. Also sells branded activewear, accessories, and training materials…
Targets consumers interested in dance-based fitness and activewear, plus existing and aspiring fitness instructors seeking training, continuing education, class resources and events.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsOperates a garden centre and retail store selling indoor and outdoor furniture, garden dining and lounge sets, plants, home accessories, and gifts. Also runs an on‑site café and offers delivery…
Serves consumers and homeowners shopping for indoor furniture, garden furniture, plants, home accessories and gifts, including customers using a Ribble Valley showroom, garden centre and coffee house.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsOnline retailer of branded streetwear and footwear, selling trainers, clothing and accessories from brands such as Nike, Adidas, Yeezy, Fear of God and Off‑White. Also offers custom items and…
Sells to B2C fashion consumers, especially sneaker and streetwear buyers, including UK online shoppers and international customers using personal shopping.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a retail store and e‑commerce site selling household furniture, including recliner sofas, sofa sets, armchairs, beds, dining furniture, rugs and oak furniture. Also provides home delivery…
Sells directly to UK consumers, especially homeowners and households buying sofas, recliners, beds, dining furniture and related home furnishings online or in store.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
Unlock all 52 leads
Showing 49 of 52 — +3 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 52 leads
Showing 49 of 52 — +3 more with verified decision-maker contacts, live data, and CRM sync.
How Omnisend usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Omnisend is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Marketing automation
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Frequently asked questions
How many UK B2C companies use Omnisend?
What share of UK B2C companies run Omnisend?
How is Omnisend usage detected?
What size B2C companies use Omnisend in the UK?
What do Omnisend-running B2C companies also run?
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