B2C Companies Using Privy in the UK: 54 Active Firms (2026)
B2C companies running third-party conversion technology sell directly to consumers online in the UK market.
Conversion capture sits between ecommerce, retention marketing and merchandising for consumer businesses. A company running this stack usually has direct-channel acquisition, onsite promotions and retention activity mature enough to justify managed forms, incentives and customer segmentation. The buying centre tends to be ecommerce or retention marketing rather than central IT, with finance involved when conversion tools are bundled with email, SMS, loyalty or fulfilment work. Engagements are usually low-friction SaaS subscriptions, but the organisational signal is more useful: these are consumer businesses with enough traffic, promotional cadence and customer-data discipline to care about list growth and repeat purchase.
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The UK adoption base is small: 54 trading B2C companies run this onsite conversion stack. Employment filings cover 48 firms, all of which report headcount, giving 902 reported employees. Within marketing automation use across the relevant B2C sector, the system ranks ninth among named systems, at 0.5% share from a 10,613-adopter category denominator. Registered offices skew south: London accounts for 29.6% of the cohort, the South East 22.2%, the East of England 13.0%, with Northern Ireland and the North West at 5.6% each.
Consumer-facing capture forms bring consent, tracking and promotional-claims questions into the implementation. Retail, leisure and travel users usually need clear internal ownership for cookie settings, email permissions, discount terms and hand-off into fulfilment or customer-service systems. Procurement tends to sit with ecommerce, retention marketing or trading teams rather than the technology function alone, because the tool affects margin as well as addressable audience. The vendor ecosystem is also bundled: onsite conversion is often bought alongside email, analytics, tag management and storefront operations, which makes switching a commercial decision as much as a technical one.
Adoption appears likely to remain selective rather than universal. The cohort is weighted towards consumer sellers with direct web traffic and a repeat-purchase agenda, while many smaller merchants can rely on native storefront features or email-suite add-ons. Pressure is more likely to come from bundling than from new standalone demand: onsite forms, promotions, audience capture and retention messaging keep moving closer together. Buyers that already have merchandising discipline and privacy processes tend to justify the extra layer; those with thinner teams may consolidate around fewer marketing systems as budgets tighten.
Adoption by company size
Adoption of Privy varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Privy (36 detected). 0.1% of the 26,843 companies with 10–50 employees run Privy (16 detected). 0.1% of the 3,060 companies with over 50 employees run Privy (2 detected).
54
Active firms
2026
0.5%
Of detected Marketing automation share
UK B2C
6
Median headcount
Filed accounts
105
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (3 of 54 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
The detected system accounts for 0.5% (54) of the 10,613 B2C companies with a detectable marketing automation system, below larger alternatives in observed UK usage.
B2C operators running this conversion tool appear commerce-stack oriented: 83.3% (45) also show e-commerce platform technology, and 48.1% (26) carry an e-commerce sector tag.
Web infrastructure is common in the observed stacks, with 94.4% (51) also showing a content-delivery, DNS or security layer.
Analytics and tagging are less consistently visible: 35.2% (19) also show a tag-management tool, 35.2% (19) an analytics tool, and 24.1% (13) a session-recording or behaviour-analytics tool.
Registered offices skew towards the south of the UK, with London at 29.6% (16), the South East at 22.2% (12), and the East of England at 13.0% (7).
Marketing automation market share among UK B2C
Share of the 10,613 UK B2C with a detectable system. As of June 2026.
What else do Privy-running B2C run?
Share of the 54 Privy-running UK companies where each technology was also detected. As of June 2026.
Where Privy B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£550.3K
Median UK turnover
5.6%
Above £5M turnover
1
Incorporated since 2022
105 verified decision-maker contacts
across these 54 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Privy
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsRetailer of upholstered furniture selling sofas, corner sofas, modular and U‑shape sofas, sofa beds, armchairs and footstools in various fabrics and styles through an e‑commerce website and showrooms.
Serves consumers and households furnishing living spaces, including online shoppers and showroom visitors seeking sofas, sofa beds, armchairs and related home seating.
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells skincare and haircare products through an online store, including cleansers, toners, serums, masks, moisturisers and treatment balms formulated with botanical ingredients to…
Sells direct to consumers buying skincare online, especially people seeking products for hyperpigmentation, uneven tone, dull or dry skin, acne-prone or oily skin, anti-ageing concerns, hair growth,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates supermarkets selling groceries, fresh produce, meat, fish and deli items, including locally sourced products. Offers beer, wine and household goods, in-store butchery, online grocery…
Serves B2C grocery shoppers and households in South Wales communities, including in-store and online customers looking for local food, everyday supermarket ranges, delivery and click-and-collect.
Financial Health
WeakWeak · -2% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells women’s fashion clothing through an online store, including dresses, tops, skirts, trousers, blazers, outerwear, knitwear and coordinated sets, along with accessories and seasonal…
Sells direct to consumers, primarily women buying premium womenswear online for everyday, workwear, wedding guest, holiday and seasonal occasions, including modest fashion shoppers.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates an online store selling vitamins, herbal supplements, minerals, and nutritional products, alongside skincare items such as serums and collagen treatments. Products target areas including…
Sells direct to consumers seeking health, wellness, weight management, sports performance, and skincare products, including buyers interested in vitamins, supplements, beauty supplements, and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsRetailer of country and lifestyle clothing, footwear and accessories for men and women. Sells coats, knitwear, shirts, boots and outdoor wear from brands such as Barbour, Schoffel and Fairfax & Favor…
Serves UK consumers, primarily men and women interested in country, outdoor and lifestyle fashion, including shoppers buying through online and regional retail stores.
Financial Health
HealthyHealthy · Hiring · 27% CAGR over 4y
Location
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Computed from 5 filingsProvides home emergency cover plans for boilers, central heating, plumbing, drainage, electrics and kitchen appliances. Arranges repairs through Gas Safe registered engineers and offers annual boiler…
Sells to UK homeowners and residential landlords seeking cover for household boilers, heating, plumbing, drainage, electrics and kitchen appliances, plus existing customers needing claims or repairs.
Financial Health
WeakWeak · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProduces and sells household cleaning, laundry and fragrance products, along with personal care items, marketed as plant‑based with options described as vegan, carbon‑neutral and plastic‑free.
Sells to B2C consumers and households seeking vegan, plastic-free and carbon-neutral household cleaning, laundry and fragrance products through an online retail channel.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a retail store and e‑commerce site selling men’s clothing, footwear and accessories. Stocks branded fashion items including shirts, jackets, knitwear, denim and trainers from labels such as…
Serves individual consumers shopping online for premium men’s fashion, including branded clothing, footwear and accessories from labels such as Polo Ralph Lauren, Paul Smith, Belstaff and Veja.
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Computed from 5 filingsRetailer of fine jewellery and luxury watches, including engagement rings, wedding bands, diamond jewellery and branded timepieces. Also offers pre-owned watches, watch servicing, battery…
Serves consumers in the UK and Republic of Ireland buying fine jewellery, engagement and wedding rings, luxury watches, gifts, and watch aftercare services.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling socks, hosiery, underwear, slippers and clothing accessories for men, women and children, including multipack socks, thermal wear, hats, gloves and gift items,…
Serves online retail consumers, including men, women, parents buying for children, and gift shoppers seeking everyday, work, leisure and cold-weather socks and accessories.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates fitness clubs offering gym facilities with strength and cardio equipment, instructor-led group exercise classes, and personal training. Provides studio sessions such as cycling,…
Targets individual fitness consumers in North London, from beginners to regular gym-goers, who want local club memberships and trainer-led classes at Finchley, Colindale and Palmers Green sites.
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 3 filingsRetailer of mobility and disability equipment for home use, including mobility scooters, powerchairs, wheelchairs, walkers, stairlifts, adjustable beds and bathroom aids. Also supplies accessories,…
Serves elderly and disabled consumers, their carers and Motability users seeking mobility and independent-living equipment, including UK online customers and showroom shoppers in Harrow and…
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsOperates a subscription fitness app providing at‑home workout programmes, diet plans, and recipes. Offers structured training plans including strength, yoga, and post‑pregnancy fitness, with…
Sells to UK women consumers seeking at-home fitness and weight-loss support, including beginners, busy mums, and pregnancy or postnatal users looking for app-based programmes.
Financial Health
WeakWeak · -62% CAGR over 4y
Location
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Computed from 5 filingsOperates a subscription fitness app providing at-home workout programmes, meal and diet plans, recipes, and progress support. Offers structured training plans for weight loss, strength and…
Serves women consumers in the UK seeking at-home fitness, weight loss and wellbeing support, including beginners, busy mums, and pregnancy/postnatal users who want flexible options without using a…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells streetwear clothing and accessories through an online store, including hoodies, tops, shorts and outerwear. Also publishes branded books and magazines and releases collaborative…
Sells directly to consumers interested in streetwear and lifestyle fashion, including menswear and womenswear shoppers, fans of music/culture-led collaborations, and buyers of photo books, magazines…
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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Computed from 3 filingsDesigns and sells wristwatches and related accessories through an online store, offering men's and women's watch collections in various styles, along with branded clothing such as hoodies, caps, and…
Sells direct to consumers shopping online for affordable fashion watches and casual accessories, targeting men and women seeking everyday or occasion wear.
Financial Health
StableStable · Hiring · 22% CAGR over 2y
Location
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Computed from 3 filingsRetailer of men’s designer fashion and streetwear, selling clothing, footwear and accessories from brands such as Moschino, Balmain and Hugo Boss through an online store and physical retail outlets.
Sells to consumers, particularly men seeking premium designer fashion and streetwear. Targets fashion-conscious shoppers buying branded clothing, footwear and accessories, with online customers and…
Financial Health
WeakWeak · Hiring · 8% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells men's and women's clothing and accessories including suits, coats, shirts, knitwear, dresses, trousers, shoes, scarves and luggage through its brand and online store, and provides…
Sells to consumer shoppers seeking luxury menswear and womenswear, including customers buying clothing, shoes, bags, luggage and accessories online or in store. Also serves retail customers wanting…
Financial Health
WeakWeak · -10% CAGR over 2y
Location
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Computed from 3 filingsProduces and sells liquorice confectionery, including chocolate‑coated liquorice, flavoured varieties, and seasonal limited editions. Offers gift boxes and selection packs through an online shop and…
Serves consumers buying premium liquorice, chocolate-coated sweets and gifts online, plus businesses seeking company gifting solutions and retailers interested in stocking the brand.
Financial Health
StrongStrong
Location
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Computed from 5 filingsRetailer of wine storage equipment including wine coolers, wine cabinets, beverage fridges, racks and wine wall systems. Sells built‑in and freestanding refrigeration units and related accessories…
Serves homeowners, wine collectors, kitchen installers and hospitality/commercial buyers in the UK and Republic of Ireland seeking domestic or commercial wine and drinks storage solutions.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of vaporizers and related accessories, including portable and desktop vaporizer devices, concentrate pens, e‑rigs, grinders, batteries, chargers, glass adapters, cleaning products,…
Sells direct to UK adult consumers, vaping enthusiasts and hobbyists buying portable or desktop vaporizers, concentrate devices, dabbing accessories, parts and cleaning supplies.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells women’s handbags and accessories, including crossbody bags, tote bags, laptop bags, backpacks and purses. Offers themed collections and gift items through an online store, with…
Sells direct to consumers, primarily women and gift buyers, seeking luxury handbags, purses, work/laptop bags and occasion accessories, with UK customers highlighted and global delivery available.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsRetailer of handcrafted gifts and homeware, including wood carvings, decorative animals, doorstops, pottery, incense burners, oak coasters, jewellery, scarves, windchimes and musical instruments.…
Serves retail consumers and gift shoppers interested in wood carvings, homeware, jewellery, fair-trade crafts and decorative items, through its shop and online store.
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Computed from 5 filingsSells wool and sheepskin products through an online store, including rugs, blankets, throws, duvets, pillows, cushions, shawls, scarves, socks and baby items, as well as pet beds and bedding…
Sells primarily to online consumers, including homeowners, parents, gift buyers, pet owners, and shoppers seeking wool-based home, baby, clothing accessory and gift items.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells home wellness and recovery equipment including ice baths, water chillers, infrared saunas, and compression massage devices. Also offers accessories, bundles, and setup guides for…
Serves B2C customers seeking home-based recovery and wellbeing, including fitness enthusiasts, athletes and health-conscious individuals focused on performance, longevity, injury recovery and sleep.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Computed from 4 filingsProvides optician and hearing care services, offering prescription glasses, sunglasses and frames, eye tests, and hearing aids. Sells hearing aid accessories and batteries and provides hearing…
Serves UK consumers, including adults, children and families, seeking eye tests, prescription eyewear, sunglasses and hearing care products through online ordering and store appointments.
Financial Health
WeakWeak · Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling pet supplies and gifts, including dog and cat food, treats, toys, collars, harnesses, beds, and accessories. Also offers pet‑themed homeware, clothing,…
Sells to consumers who own dogs or cats, plus gift buyers seeking pet-themed items for dog and cat lovers, including practical accessories and treats.
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsSells gymnastics apparel, shoes and training equipment through an online store, including leotards, tights, tracksuits and fitness gear. Also offers personalised sportswear, club teamwear, bags,…
Serves gymnastics clubs, competitive gymnasts, athletes and parents, plus dance, cheer, boxing, fitness and yoga participants seeking specialist sportswear and teamwear in the UK and internationally.
Financial Health
WeakWeak · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of educational children’s toys, including STEM kits, science and engineering sets, arts and crafts activities, puzzles, games and sensory toys. Sells products from brands such as…
Sells to UK consumers buying educational toys and gifts for children, including parents, relatives and carers shopping by age range from babies to young teens and interests such as STEM, arts, crafts…
Financial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Computed from 4 filingsRoasts and sells coffee beans through an online store, offering blends, single-origin and decaf varieties. Provides coffee subscription deliveries and wholesale supply, and sells branded merchandise…
Serves individual coffee drinkers buying online, including subscribers, and B2B wholesale customers such as cafes and hospitality businesses seeking coffee supply.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 4 filingsSupplies gym and fitness equipment through an online store, including strength machines, weight plates, Olympic bars, dumbbells, racks, cardio equipment, boxing gear, and accessories for commercial…
Serves commercial gyms, fitness studios and home workout customers in the UK and Ireland, including buyers of strength, cardio, studio, combat sports and functional training equipment.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 3y
Location
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Computed from 5 filingsProvides a proptech platform that helps people manage home moves by connecting utilities, updating addresses, and comparing home service providers. Offers a marketplace and API integrations used by…
Serves people moving home, property professionals seeking customer concierge services, and software platforms integrating moving-related utilities and home-service options across the US, UK,…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsRetailer of fair trade and vintage home furnishings and lifestyle goods, including furniture, rugs, textiles, cushions, quilts, lighting, candles, and decorative accessories, as well as clothing…
Serves consumers shopping online for fair-trade, vintage and bohemian-style furniture, rugs, soft furnishings, homewares and clothing, particularly those interested in handmade, ethical and…
Financial Health
DistressedDistressed · -7% CAGR over 2y
Location
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Computed from 5 filingsRetailer of South Asian fashion garments and fabrics, including salwar kameez, kurtis, tunics, maxi dresses, and children’s wear. Sells unstitched designer fabrics and accessories online and offers…
Serves consumers seeking South Asian fashion, including women, children and family matching outfits, plus wholesale buyers stocking ethnic wear, fabrics, party wear and accessories.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of horse rugs and equestrian accessories, including turnout, stable and fly rugs, fleece and exercise rugs, fly masks, saddle pads, tail guards, brushing boots and head collars, sold…
Sells online to horse owners, riders and equestrian consumers, including those caring for ponies and miniature horses, who buy horsewear and stable accessories for everyday use.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsSupplies natural and organic cosmetic ingredients for skincare formulation, including essential oils, carrier oils, butters, botanical extracts, preservatives and cosmetic bases. Also sells packaging…
Serves individual skincare makers, cosmetic formulators, beauty therapists, small beauty brands and retailers seeking natural and organic cosmetic ingredient supply, training and wholesale options in…
Financial Health
StableStable · -11% CAGR over 5y
Location
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Computed from 5 filingsSupplies EV charging stations, EV charging cables and solar panels, and sells related electrical and consumer products through an online store, including portable power banks, bicycle accessories and…
Sells mainly to consumers in European markets, including parents, cyclists, mobile device users, and households buying EV charging and solar-related accessories online.
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsOperates pizza restaurants serving Chicago-style deep-dish and “London Style” pizzas, combining elements of Detroit, Sicilian and Grandma-style bases. Provides dine-in dining, table bookings, and…
Serves B2C customers seeking casual dine-in or takeaway meals, including local residents, visitors and groups near its restaurants in London, Cheltenham and St Albans.
Financial Health
WeakWeak · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsSells underwater diving cameras and related photography equipment through an online store, including Sealife camera products, and provides customer support for product returns, warranties, and…
Serves consumers in the scuba diving and underwater photography market, particularly buyers of SeaLife camera products and related dive camera equipment.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates an online retail store selling books and academic textbooks across subjects including science, literature and languages. Provides product listings with pricing and ordering, and offers…
Sells to individual book buyers, students, parents and educators shopping online for textbooks, children’s books and fiction, with messaging around U.S. orders and multi-currency purchasing.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsManufactures and supplies equine nutritional supplements and cold‑pressed oils for horses, including products for digestion, joints, energy, coat and general health. Also sells horse treats, grooming…
Sells to horse owners and equestrian customers, from individual leisure riders to competition riders, as well as stockists serving the equine market; also addresses dog owners through its canine…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsSupplies shelving and storage equipment through an online store, including garage shelving, industrial racking, pallet racking, lockers, workbenches and storage boxes, along with accessories such as…
Serves UK homeowners and B2B buyers in warehouses, factories, commercial kitchens, medical facilities, workshops, offices, schools and colleges.
Financial Health
HealthyHealthy · -55% CAGR over 5y
Location
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Computed from 2 filingsOperates a wine bar, wine shop and restaurant offering wines by the glass or bottle, curated bottle selections, and food menus. Sells wine online, gift cards and subscription-style wine selections,…
Serves B2C customers, including local residents and visitors in Wells/Somerset, who buy wine, book restaurant tables, join wine memberships, attend tastings, or purchase gift cards.
Financial Health
WeakWeak · -10% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells clothing and accessories inspired by hot rod, motorcycle, punk rock and rockabilly culture, including T‑shirts, work shirts, outerwear, headwear, belts, wallets and patches through…
Sells directly to consumers, mainly men and women interested in hot rod, motorcycle, punk rock, rockabilly, tattoo and vintage Americana styles, with worldwide shipping highlighted.
Financial Health
WeakWeak · -11% CAGR over 4y
Location
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Computed from 3 filingsCultivates and sells exotic and wild mushrooms, supplying fresh and dried varieties such as shiitake, oyster, maitake and morel. Provides wholesale supply to supermarkets, restaurants and food…
Serves both consumers buying online and food-sector businesses including supermarkets, restaurants, hotels, wholesale markets and artisan food suppliers seeking exotic and wild mushrooms.
Financial Health
WeakWeak · Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsBrews craft beer and operates a taproom with beer garden and bottle shop selling bottled and draught beers. Provides brewery tours, hosts events and live entertainment, and sells merchandise and room…
Serves adult consumers in and around Towcester and South Northamptonshire, including tap room visitors, event attendees, online beer buyers and private room-hire customers, plus trade buyers such as…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsBrokers the sale and purchase of superyachts, arranges yacht charters, and advises clients on commissioning new yacht builds. Also markets yachts for sale or charter and manages charter arrangements…
Targets ultra-high-net-worth individuals, yacht owners, buyers, charter guests and new-build clients in the 50m+ superyacht market, especially Northern European pedigree yachts.
Financial Health
StableStable · -55% CAGR over 4y
Location
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Unlock all 54 leads
Showing 48 of 54 — +6 more with verified decision-maker contacts, live data, and CRM sync.
How Privy usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Privy is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Marketing automation
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Frequently asked questions
How many UK B2C companies use Privy?
What share of UK B2C companies run Privy?
How is Privy usage detected?
What size B2C companies use Privy in the UK?
What do Privy-running B2C companies also run?
Can I get contact details for these companies?
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