B2C Companies Using UltimatelySocial in the UK: 115 Active Firms (2026)
B2C companies in the UK using social engagement tooling sell consumer-facing goods or services through websites with embedded audience-sharing features.
For consumer-facing retailers, leisure operators and service providers, this social-engagement layer sits close to acquisition rather than back-office workflow. It gives marketing or ecommerce teams share buttons, audience prompts and lightweight interaction points on product, booking or content pages, where referrals and repeat visits matter. Adoption tends to signal a direct-channel posture: a public website maintained by an internal marketing team or retained agency, budget for conversion tooling, and a willingness to add external scripts where they support reach or customer interaction.
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UK adoption is a niche within consumer-facing web stacks: 115 active companies are running this social-engagement tool. Reported employment in the cohort totals 1,379 people, giving the footprint more of an operating-company profile than a hobby-site profile. Within the social-media category for a 5,093-site sector comparison, the tool accounts for 2.3% share and sits below several feed, sharing and social-stream options. Registered-office skew is southern, led by the South East at 17.4%, then London at 13.9%, South West and North West at 11.3% each, and West Midlands at 8.7%.
For consumer-facing site operators, the main governance issue is usually script management rather than formal sector licensing. Social engagement widgets can introduce cookies, referral parameters and external requests on pages where visitors browse, book or buy, so consent wording, tag ownership and change control matter. Procurement is often handled by marketing, ecommerce or a web agency, which can leave legal and security teams downstream of the decision. The cleaner operating pattern is to treat these tools as part of the website stack: documented, reviewed when templates change, and removed when audience-sharing features no longer earn their place.
Adoption appears tied to the economics of direct traffic rather than to a classic software replacement cycle. Consumer businesses that still rely on content, local discovery or repeat booking have reason to keep social prompts visible, but newer site-builder bundles and privacy-led browser changes make standalone sharing widgets easier to question. Migration tends to happen quietly through redesigns, agency changes and template refreshes. The cohort therefore looks more like a long-tail maintenance market than a scale-up software theme, with consolidation pressure coming from broader web-experience suites and consent-aware marketing stacks.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of UltimatelySocial varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run UltimatelySocial (69 detected). 0.2% of the 26,843 companies with 10–50 employees run UltimatelySocial (42 detected). 0.1% of the 3,060 companies with over 50 employees run UltimatelySocial (4 detected).
115
Active firms
2026
2.3%
Of detected Social media share
UK B2C
8
Median headcount
Filed accounts
255
Verified directors
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (2 of 115 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Within B2C companies with a detectable social media system, this cohort accounts for 2.3% (115) of 5,093 companies.
The regional split is led by the South East at 17.4% (20), followed by London at 13.9% (16).
Stack overlap points to search, forms and analytics alongside social sharing: 53.9% (62) also run SEO tooling, 47.8% (55) run contact-form tooling and 26.1% (30) run analytics tooling.
Sector tags overlap, but the largest visible concentrations are Field Services & Trades at 20.0% (23), Healthcare Provider at 16.5% (19) and Travel & Hospitality at 14.8% (17).
Social media market share among UK B2C
Share of the 5,093 UK B2C with a detectable system. As of June 2026.
What else do UltimatelySocial-running B2C run?
Share of the 115 UltimatelySocial-running UK companies where each technology was also detected. As of June 2026.
Where UltimatelySocial B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£481.7K
Median UK turnover
1.7%
Above £5M turnover
6
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 166 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using UltimatelySocial
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides online pregnancy and postnatal fitness programmes delivered through video workouts and a mobile app. Offers structured exercise plans by trimester, core rehabilitation after birth, nutrition…
Serves consumers: pregnant women and new mothers worldwide seeking online prenatal fitness, pregnancy health support, birth preparation, and postnatal core recovery guidance.
Financial Health
StableStable · Hiring · 216% CAGR over 2y
Location
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- Haute Dolci13857391
Financial sub-scores
Computed from 5 filingsOperates dessert restaurants serving waffles, crepes, cakes, gelato and speciality drinks. Provides dine‑in and click‑and‑collect ordering, table bookings, gift cards, and hosting for parties and…
Serves consumers seeking dessert-led dining, takeaway, gift cards and celebrations, including groups booking parties and events at UK high-street and shopping-centre locations; also targets…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a professional rugby league club competing in the UK league system. Organises men’s, women’s and wheelchair teams, participates in league and cup competitions, and provides matchday events,…
Serves rugby league supporters and matchday attendees, including fans of men’s, women’s and wheelchair teams, and sells commercial partnership opportunities to sponsors and local businesses.
Financial Health
StableStable · Hiring · 24% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of pubs, bars and restaurants serving food and alcoholic drinks. Venues include community pubs, city bars and eateries, with some offering live music, dining areas, and function…
Serves consumers in Brighton & Hove, including friends, families and groups seeking pub meals, drinks, nights out, live music, Sunday roasts and private hire occasions.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsRetailer of household furniture and beds, including sofas, dining sets and bedroom furniture. Also sells homewares, gifts, cookware, toys and greeting cards, and operates an in‑store restaurant and…
Serves consumers furnishing homes across North East Scotland, including Aberdeen, plus local shoppers seeking homewares, gifts, clothing, greeting cards, wedding lists and restaurant visits.
Financial Health
WeakWeak · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProduces and sells gluten‑free, vegan and dairy‑free baked goods including cakes, brownies, flapjacks and traybakes. Operates an online bakery offering cake boxes, celebration cakes and gift products…
Serves UK consumers seeking gluten-free, dairy-free or vegan cakes and gifts for occasions, alongside wholesale/trade buyers and businesses ordering corporate gifts.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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- Morgan Kent12084136
Financial sub-scores
Computed from 3 filingsSells new and used Morgan sports cars and provides vehicle servicing and maintenance. Operates an online shop supplying Morgan car parts, components, accessories and branded merchandise, and offers…
Sells to Morgan car buyers and owners in the South East, including consumers seeking new or used vehicles, servicing, parts, accessories and merchandise, plus corporate and personal customers looking…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsManufactures and sells sheepskin, leather and cowhide products including coats, hats, gloves, bags, rugs, cushions and other homewares. Produces handcrafted clothing accessories, leather goods and…
Serves consumers buying sheepskin and leather fashion, bags, homewares, gifts and pet items, with separate trade customers seeking leather, cowhide and sheepskin products.
Financial Health
StableStable · -3% CAGR over 2y
Location
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- Creative Nature Superfoods06427136
Financial sub-scores
Computed from 5 filingsManufactures and sells allergen‑free food products including snack bars, crackers, baking mixes and powdered superfoods. Products are gluten‑free, dairy‑free, nut‑free and vegan, and are sold through…
Sells to consumers and families managing food allergies or vegan diets, including coeliacs and nut-free households, plus schools and wholesale retail buyers seeking allergen-free ranges.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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- The Original Patty Company11493010
Financial sub-scores
Computed from 5 filingsProduces and sells Jamaican-style food products including baked patties with meat or vegetable fillings, ready meals such as jerk chicken and rice or curry mutton and rice, and chicken wings,…
Sells directly to consumers buying Jamaican patties, meals and wings online for home delivery. Also serves trade buyers through its dedicated trade channel, likely including food retailers,…
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates an indoor activity and trampoline park offering freestyle jumping areas, inflatable challenges, ninja obstacle courses, interactive football games and soft play for young children. Provides…
Serves families, children, teens and adults in Manchester, including party bookers, group visitors, students, sports teams and emergency services staff.
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides travel agency services arranging package holidays, tailor‑made trips and tours worldwide. Offers booking support for family holidays, couples’ trips and destination weddings, with travel…
Serves UK consumers planning leisure travel, including families, couples, touring holidaymakers and people arranging weddings abroad or tailor-made global holidays.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage and financial advisory services, including car, home, landlord and specialist insurance, investment products such as structured deposits, venture capital trusts and crowd…
Serves UK consumers seeking insurance, mortgages and personal investments, including homeowners, motorists, landlords and pet or gadget owners, plus private and corporate investors looking for…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsRetailer of ethically sourced cotton clothing, textiles and homeware from artisan producers. Sells items including block‑printed nightwear and quilts, kilims, soaps, accessories, and home furnishings…
Serves consumers shopping online or in-store for ethically sourced women’s and men’s clothing, accessories, bedding, homeware and gifts, including home furnishing and craft-focused gift buyers.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsProduces small-batch dairy ice cream using locally sourced milk and cream, and operates ice cream parlours serving scoops, sundaes and desserts alongside coffee, cakes and baked goods prepared…
Serves consumers and visitors in South Wales seeking ice cream parlours, coffee, cake, desserts, lunch, and seasonal sweet treats in Caerphilly, Cowbridge, Penarth and Porthcawl.
Financial Health
WeakWeak · Hiring · 36% CAGR over 4y
Location
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Operates a hotel offering en-suite guest accommodation, apartments and leisure facilities including indoor pool and gym. Provides restaurant and pub dining, spa and massage treatments, and hosts…
Serves leisure travellers and families visiting South Devon, couples planning weddings or celebrations, and businesses or organisations needing conference, meeting and banqueting venues in Devon.
Location
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Financial sub-scores
Computed from 5 filingsOperates an online shop selling personalised gifts and printed items, including customised name frames, keepsake boxes, bags, bottles, and themed gifts for babies, children, and families for…
Sells B2C to consumers shopping for personalised gifts for children, babies, family members, mothers, dog owners and special occasions.
Financial Health
DistressedDistressed · -22% CAGR over 4y
Location
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Computed from 4 filingsOperates a hotel providing guest accommodation in rooms, suites, and serviced apartments. Offers on-site dining through a grill restaurant, terrace, and bar, and hosts weddings, corporate events, and…
Serves leisure and business travellers, wedding couples, diners, special-occasion guests and corporate event organisers around Doncaster, Bawtry and the South Yorkshire/Nottinghamshire border.
Financial Health
DistressedDistressed · -79% CAGR over 3y
Location
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Computed from 5 filingsOrganises European rail travel packages and Interrailing trips, offering self-guided routes and guided group tours. Packages typically include train travel, accommodation, itinerary planning, and…
Sells to individual leisure travellers planning European rail holidays, including solo travellers, couples, honeymooners and small groups choosing self-guided routes, guided backpacking group tours…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 3 filingsOperates themed escape room experiences where groups solve puzzles and challenges within time limits. Offers multiple game scenarios, online booking, gift vouchers, and play‑at‑home escape room games…
Serves consumers and businesses seeking escape room experiences in Bristol, including friends, families, gift voucher buyers and corporate teams planning group activities.
Financial Health
HealthyHealthy · Hiring · 73% CAGR over 2y
Location
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Computed from 5 filingsProvides residential and commercial estate agency services including property sales and lettings, marketing of homes and commercial premises, property valuations, and assistance with conveyancing and…
Serves homeowners, landlords, property sellers, buyers and commercial property clients in Barrow, Ulverston, Dalton, Millom, Furness villages and South Lakeland.
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsOperates day nurseries providing childcare and early years education for babies and young children. Services include nursery and pre‑school care, structured learning programmes, outdoor and…
Serves parents and carers of babies and young children seeking nursery, pre-school and funded childcare places across multiple regions of England.
Financial Health
HealthyHealthy · -24% CAGR over 4y
Location
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Computed from 4 filingsSells new and used yachts and RIBs as an authorised dealer and broker. Provides yacht brokerage, boat charter arrangements, yacht management services, and retails marine supplies, boating equipment,…
Serves private boat buyers, yacht owners and leisure marine customers seeking new or used boats, brokerage, charters, management and chandlery supplies, with emphasis on South UK and Devon boating…
Financial Health
StableStable · Hiring · 26% CAGR over 3y
Location
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Computed from 4 filingsOperates a historic manor house venue used for weddings, receptions, and private events. Provides ceremony spaces, event catering, accommodation apartments, and facilities for corporate meetings,…
Serves a mix of B2C and B2B customers: engaged couples and wedding parties, plus corporate clients and private event organisers around Yorkshire and Nottinghamshire.
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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Computed from 4 filingsImports and retails electric mopeds, scooters and motorcycles, including learner‑legal models equivalent to 50cc and 125cc. Sells vehicles from brands such as Horwin, Naxeon and Caofen, plus…
Serves individual riders seeking learner-legal electric mopeds, scooters and motorbikes, including urban commuters, CBT licence holders and recreational trail-bike users, with some provision for…
Financial Health
DistressedDistressed · -6% CAGR over 3y
Location
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Computed from 3 filingsOperates a historic estate venue offering exclusive hire for weddings, private events and corporate retreats. Provides guest accommodation, event spaces, catering and bar services, and grounds used…
Serves couples planning weddings, families and groups seeking exclusive stays or private celebrations, and businesses arranging corporate retreats, events, filming or photoshoots between Yorkshire…
Financial Health
DistressedDistressed · -27% CAGR over 2y
Location
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Computed from 3 filingsOperates an online birdwatching website publishing articles on bird species, birding locations, travel experiences, guides, and equipment reviews, with posts contributed by multiple writers and…
Targets birdwatchers, birding travellers and wildlife enthusiasts, plus advertisers seeking to reach birding audiences such as tour operators, lodges and conservation organisations.
Financial Health
StableStable · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsOperates a hotel and restaurant offering guest accommodation, dining, afternoon tea, and takeaway food. Provides venues and catering for weddings, private events, business meetings, conferences, and…
Serves consumers and organisations seeking hotel stays, restaurant dining, weddings, private events and venue hire, including couples, families, event hosts, businesses booking meetings or…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsOperates a traditional pub and restaurant serving pub meals, beers and other drinks. Offers table bookings, weekly food promotions, live entertainment and sports viewing, with facilities including a…
Serves local consumers and visitors in Groomsport/Bangor seeking pub meals, drinks, sports bar and beer garden visits, plus groups booking venue hire for events.
Financial Health
StableStable · Hiring · 16% CAGR over 3y
Location
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Computed from 3 filingsProvides estate agency services for residential and commercial property, including sales, lettings, property valuations and auctions. Markets homes and other properties, manages rental listings, and…
Serves homeowners, landlords, property buyers and tenants seeking residential and commercial property in the Cotswolds, including families, country-home owners and local commercial occupiers.
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsDesigns and installs bespoke kitchens, bathrooms and bedroom interiors. Provides shaker and contemporary kitchen cabinetry, custom-made furniture, and appliance integration, with planning, 3D design…
Serves private homeowners in London, especially Clapham, planning bespoke kitchens, bathrooms, bedrooms, furniture, refurbishments, extensions, loft conversions, and other home renovation projects.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings and rentals. Also offers property and block management, landlord and tenant services, valuations, and marketing of homes…
Serves home sellers, buyers, landlords and tenants across East Sussex, plus residential block owners, freeholders and build-to-rent landlords needing property or block management support.
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsOperates a semi‑professional football club, managing a first team and youth academy squads across multiple age groups. Organises matches, league participation, player development, club events, and…
Serves local football supporters, community members, youth academy players and their families, while also targeting businesses and individuals interested in club, player or staff sponsorship.
Financial Health
WeakWeak · Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsSupplies DIY and trade materials including hand and power tools, timber, sheet materials, cut‑to‑size glass, doors, insulation, plumbing and electrical supplies, paint, and building materials. Sells…
Serves DIY customers, homeowners and trade buyers such as builders, plumbers, electricians and contractors, primarily in the South Wales valleys and surrounding areas, with online sales to wider UK…
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Computed from 3 filingsOrganises community sports events and physical activity programmes, including marathons, half‑marathons and 5K races. Provides exercise classes, running groups, dementia‑friendly walks, and workplace…
Serves individuals and community groups in Norfolk and beyond, including runners, over-50s, children and adults with disabilities, older adults, people with dementia, and workplaces seeking health…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
Location
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Computed from 3 filingsOperates a gymnastics club providing coached classes for preschool children, youth and adults, including recreational and apparatus-based gymnastics, trampolining and double mini tramp. Also runs…
Serves families, children and adults in Hull seeking gymnastics, trampolining, holiday camp and recreational fitness sessions, from preschool age through teenagers to adult participants.
Financial Health
StrongStrong · Hiring · 164% CAGR over 2y
Location
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Computed from 2 filingsProvides private hire taxi services including local and long-distance journeys, UK airport transfers, corporate travel, school runs, courier work, and transport for weddings and events. Bookings…
Serves consumers and businesses in Sandwell, Birmingham and surrounding areas, including airport travellers, families, hotel guests, corporate event organisers, schools, wedding parties and…
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides residential conveyancing legal services for property transactions, including buying and selling homes, managing contracts, property searches, compliance checks, and completion processes,…
Serves UK homebuyers and sellers involved in residential property transactions, and estate agents seeking conveyancing partners and client progress tools.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsOperates a farm shop with an on-site butchery, café, bakery and delicatessen. Sells locally sourced meat, fresh fruit and vegetables, bread, cakes and other food produce, and serves breakfasts,…
Serves local consumers and families in and around Balsall Common, including farm shop shoppers, café visitors and butchery customers seeking local food and produce.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides physiotherapy and sports therapy services for musculoskeletal conditions, including back pain, joint problems and sports injuries. Offers assessments, rehabilitation programmes, exercise…
Serves self-pay, insured and NHS-referred patients across the UK seeking physiotherapy for sports injuries, back pain, joint problems, chronic pain, rehabilitation and women’s pelvic health.
Financial Health
StrongStrong · Hiring · 33% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of residential and nursing care homes providing accommodation, personal care and nursing support for older adults. Services include long‑term residential care, dementia support and…
Serves older people needing residential, nursing, respite or permanent care, along with their families and referrers. Takes private and government-funded residents and receives NHS referrals across…
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 4 filingsOperates out-of-school childcare clubs for children, providing supervised breakfast clubs, after-school care and holiday clubs, along with early years childcare sessions. Offers booking and parent…
Serves parents and carers needing Ofsted-registered wraparound and holiday childcare for school-age and early years children.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsDesigns, manufactures and installs fitted kitchens, bedrooms and bathrooms. Provides bespoke room design, in‑house cabinet construction, and installation by employed fitters. Also offers supply‑only…
Serves homeowners across the North East of England seeking fitted kitchens, bedrooms and bathrooms, plus trade customers needing supply-only services.
Financial Health
StableStable · -13% CAGR over 4y
Location
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Computed from 3 filingsOperates a pub and restaurant serving meals, bar snacks, and alcoholic drinks including beer and wine. Provides dine‑in service with menus such as main courses, desserts, and Sunday lunches, and…
Serves consumers seeking pub drinks and meals, including local residents, families, dog owners, walkers, sightseers and visitors to nearby West Sussex attractions.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsManufactures and installs double‑glazed uPVC and aluminium windows and doors, including composite, patio and bi‑fold doors. Also designs and builds conservatories, orangeries and porches, providing…
Serves homeowners and families in Nottinghamshire, Derbyshire and Leicestershire planning domestic glazing and home improvement projects, including replacement windows, entrance doors, bi-folds,…
Financial Health
DistressedDistressed · -2% CAGR over 4y
Location
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Computed from 3 filingsProvides estate agency services for residential property, including property sales, lettings, valuations, and marketing. Also offers property search support, land and new homes sales, and block…
Serves residential property sellers, buyers, landlords and tenants, plus landowners and developers, around Ottery St Mary, West Hill and Exmouth.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a fine dining restaurant serving seasonal dishes prepared from locally sourced ingredients. Offers lunch and dinner menus, alcoholic beverages including wine, cocktails and beer, and…
Serves individual diners, couples and small groups seeking fine dining, drinks, Sunday lunch, gift vouchers, and private hire or group bookings for celebrations of up to 35 people.
Financial Health
WeakWeak · -11% CAGR over 1y
Location
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Computed from 5 filingsOperates a caravan and camping park offering pitches for tents, caravans and motorhomes. Provides shower and toilet facilities, laundry and recreation areas, and booking services for visitors seeking…
Serves B2C leisure travellers, including campers, caravanners, families and pet owners seeking quiet, nature-focused short breaks and holidays in the Scottish Borders.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides private tuition for children aged 4–16, offering small‑group lessons and exam preparation in maths, English and science across Key Stages, SATs, 11+, GCSE and A Level. Also offers initial…
Serves parents and carers of children and teenagers in Manchester and Bradford, from Reception through GCSE and A Level, including families preparing for 11+, SATs, 13+, UKMT and school exams.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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How UltimatelySocial usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
UltimatelySocial is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Social media
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Frequently asked questions
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