B2C Companies Using Workable in the UK: 104 Active Firms (2026)
B2C companies using hiring tech sell directly to consumers and manage recruitment workflows through web-based applicant tools in the UK.
For consumer-facing operators, a web-based applicant-tracking system usually sits between the careers page, hiring managers and high-volume operational teams. Adoption tends to signal a business that has moved beyond ad hoc inbox recruitment: vacancies need publishing, candidate consent needs managing, and branch, venue or customer-service roles need some workflow discipline. The buyers are usually people, operations or finance teams rather than pure technology teams. In this B2C slice, the system is less a corporate talent-acquisition suite than a practical layer for repeat hiring across retail, leisure, hospitality, subscription commerce and marketplace models.
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The UK adoption cohort contains 104 actively trading B2C companies running this recruitment system. Headcount disclosure is complete across the reporting group, with 68 of 68 firms reporting staff numbers and 1,908 employees in total. Among 771 sector companies with Recruitment & staffing technology signals, this system accounts for 13.5% of adoption, placing it behind a job-openings plugin at 21.3% and ahead of several HR-suite and applicant-tracking alternatives. Registered-office skew is outside the usual London-heavy pattern: East of England accounts for 23.1% of users, London 19.2%, the South East 16.3%, East Midlands 10.6% and West Midlands 6.7%.
Recruitment pages sit close to personal-information handling, so procurement is not only an HR choice. CVs, work history, eligibility notes and interview feedback fall within UK GDPR expectations, with ICO guidance relevant where tracking, retention and consent settings are weak. Consumer-facing firms also tend to connect hiring pages to web tags, cloud hosting, bot checks, mapping and attribution tools, which makes cookie governance and processor due-diligence part of the operating context. For branch or venue hiring, the practical risk is often process drift: local managers need speed, while central teams need consistent approvals, candidate communications and deletion routines.
Adoption appears likely to move with the staffing model of consumer operators rather than with software fashion. Firms with dispersed sites and seasonal demand tend to value vacancy publishing, candidate triage and hiring-manager prompts; firms with slower hiring may absorb recruitment into broader people systems. The cohort also looks exposed to vendor bundling, as payroll, scheduling and workforce-management suites keep adding applicant workflows. That does not imply wholesale migration. More likely, specialist systems persist where candidate volumes, brand control and local hiring speed matter enough to justify a separate recruitment layer.
Adoption by company size
Adoption of Workable rises with company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Workable (55 detected). 0.2% of the 26,843 companies with 10–50 employees run Workable (44 detected). 0.2% of the 3,060 companies with over 50 employees run Workable (5 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
104
Active firms
2026
13.5%
Of detected Recruitment & staffing share
UK B2C
10
Median headcount
Filed accounts
356
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (6 of 104 firms) — the rest sits below that revenue band.
2% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
The applicant-tracking system accounts for 13.5% (104) of 771 B2C companies with a detectable recruitment and staffing system, compared with 21.3% (164) for the highest-share system.
East of England accounts for 23.1% (24) of the cohort, ahead of London at 19.2% (20) and the South East at 16.3% (17).
Sport & Leisure accounts for 60.6% (63) of the tagged cohort, while SaaS and Not-for-profit / Charity each appear at 7.7% (8).
The most common co-detected web technology appears in 83.7% (87) of the cohort, with the next two at 71.2% (74) and 67.3% (70).
Financial risk is mixed: 27.9% (29) fall into the stable band, while 26.9% (28) are weak and 13.5% (14) distressed.
Recruitment market share among UK B2C
Share of the 771 UK B2C with a detectable system. As of June 2026.
What else do Workable-running B2C run?
Share of the 104 Workable-running UK companies where each technology was also detected. As of June 2026.
Where Workable B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
10
Median headcount
£365.3K
Median UK turnover
5.8%
Above £5M turnover
3
Incorporated since 2022
356 verified decision-maker contacts
across these 104 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using Workable
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides electric bike rentals, leasing and sales to individuals and businesses. Offers fleet management, maintenance and aftersales support for delivery riders and commercial operators using e‑bikes…
Serves individual riders and businesses needing e-bike access or fleets, including delivery operators and organisations across the UK, Europe, North America and Australia.
Financial Health
StableStable · Hiring · 58% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells fashion apparel and accessories for women, men and children, including jeans, clothing, handbags, footwear, jewellery and underwear. Products are offered through retail stores and…
Sells B2C to fashion consumers shopping online and in stores, with dedicated ranges for women, men and children, plus customers seeking accessories, gifts, loyalty programmes and promotional sale…
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online platform that allows motorists to compare quotes and book vehicle maintenance and repair services, including MOTs, servicing and diagnostics, from a network of garages, dealerships…
Serves a two-sided UK market: drivers needing MOT, servicing and repair quotes, and garages, mobile mechanics and dealerships seeking repair and maintenance customers.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Computed from 4 filingsOperates an online platform offering small-group adventure travel trips worldwide, including hiking, climbing, cycling and kayaking. Arranges guided itineraries, accommodation and logistics, and…
Serves individual consumers and private groups seeking active adventure holidays, including hikers, cyclists, climbers, paddlers and wildlife/outdoor enthusiasts booking trips across global…
Financial Health
StrongStrong · Hiring · 28% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online platform for booking vehicle servicing and repairs with mobile mechanics and local garages. Provides quotes, scheduling and vetted mechanics for services including diagnostics,…
Serves UK private motorists and vehicle owners booking car servicing, MOTs and repairs, including owners of common car makes in major cities seeking home, workplace or garage appointments.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Operates e‑commerce websites and mobile apps that allow consumers and small businesses to design and order personalised products, including greeting cards, stationery, photo books, canvas prints,…
Serves consumers and small businesses buying personalized cards, stationery, photo gifts, wall décor, custom cases, children’s books and other gifts through ecommerce websites and mobile apps.
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Operates an online property marketplace listing residential properties for sale and rent in the UK. Provides house price data, estate agent directories, property valuation tools, and services such as…
Serves UK consumers looking to buy, rent or value homes, plus homeowners and sellers seeking agents, and property professionals including estate agents, letting agents, housebuilders and advertisers.
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Financial sub-scores
Computed from 3 filingsOperates entertainment venues offering interactive football‑themed games played in private boxes alongside food and drink service. Hosts group bookings and events including corporate functions and…
Serves consumers and event organisers booking group leisure experiences, including small parties, children’s birthdays, corporate teams, brand partners and Christmas event planners at UK venues.
Financial Health
WeakWeak · Hiring · 13% CAGR over 2y
Location
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Develops and operates retirement living communities offering residential properties for older adults to buy or rent. Provides managed village environments with communal facilities, lifestyle…
Serves older adults and their families seeking retirement living options, including buyers and renters of retirement properties in integrated communities across the UK.
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Financial sub-scores
Computed from 5 filingsProvides an energy tariff comparison and automatic switching service. Monitors energy deals, identifies cheaper electricity and gas tariffs based on customer details, and manages the process of…
Serves UK domestic energy customers, including household bill payers seeking ongoing support with gas and electricity supplier choices through free or paid membership plans.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides private homecare and in-home nursing services, including live-in care, visiting care, dementia and palliative care, respite support, supported living, and childcare for individuals with…
Serves private individuals and families in Essex, Hertfordshire, Barnet and North London, including older adults, children with disabilities or complex needs, and people requiring dementia, respite,…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides on-demand laundry, dry cleaning and ironing services with online booking, collecting garments from customers and returning cleaned items via scheduled pickup and delivery, including…
Targets B2C customers with busy diaries, including professionals, families, parents, pet owners and people who find launderette visits difficult.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates residential and nursing care homes providing accommodation, personal care and support for older people. Also provides supported housing and care services for adults with learning…
Serves older people needing residential or nursing care and adults with learning disabilities, along with families or representatives choosing care homes in Tayside, Angus, Perthshire and…
Financial Health
StableStable · -70% CAGR over 4y
Location
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Computed from 4 filingsOperates an online food delivery service offering restaurant meal kits created by partnered chefs and restaurants. Customers order curated menus online for nationwide delivery, with pre-prepared…
Serves UK consumers who want restaurant-quality dining at home, including food enthusiasts, weekend diners, gift buyers and subscription members ordering chef-led menus for nationwide delivery.
Financial Health
WeakWeak · Hiring · 34% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online marketplace for buying and selling vintage and antique furniture and homeware, including lighting, art, rugs and decor. Connects independent dealers and sellers with consumers…
Serves consumers and interior buyers seeking vintage and antique furniture, homeware, lighting, art and rugs, alongside dealers and sellers listing items on its marketplace.
Financial Health
DistressedDistressed · -26% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and manages retirement villages offering apartments and houses for older residents. Provides property sales and rentals, estate management, community facilities, and support services related…
Serves older adults and retirees, plus their families, seeking retirement village living, properties to buy or rent, and care or wellbeing support in communities across England.
Financial Health
HealthyHealthy · -11% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform and mobile app that enables users to create personalised greeting cards and postcards using their own photos and messages. Prints and posts the cards to recipients for…
Serves consumers using mobile and web apps who send personalised greeting cards and postcards to family, partners and friends for birthdays, holidays and life events.
Financial Health
WeakWeak · -11% CAGR over 4y
Location
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Computed from 3 filingsDesigns, manufactures and sells outdoor living and leisure products through a portfolio of e‑commerce brands, including timber garden buildings, sheds and log cabins, garden furniture and barbecues,…
Serves UK consumers, homeowners, gardeners, cyclists and fitness users, plus trade buyers and gyms seeking outdoor living, garden building, cycling, timber and fitness products.
Financial Health
StableStable · Profitable, Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsOperates bus and coach transport services including UK tours, scheduled intercity routes, private hire for events and groups, and contracted school transport using a fleet of coaches and double‑deck…
Serves UK tour passengers, daily intercity travellers, schools, wedding parties and other private-hire groups needing coach or high-capacity bus transport.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online cryptocurrency exchange and wallet platform enabling users to buy, sell, trade, send and store digital assets such as Bitcoin and Ethereum. Supports bank and card payments,…
Serves UK retail cryptocurrency investors and traders, with separate account options for business users needing access to digital assets and multi-currency crypto trading.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates an online comparison platform for consumer financial products and services, including credit cards, bank accounts, savings, loans, mortgages, insurance and investment platforms, alongside…
Serves UK consumers seeking personal finance, insurance, utilities and telecoms deals, plus small businesses and startups looking for business banking, credit cards and loans.
Financial Health
WeakWeak · -1% CAGR over 5y
Location
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Provides online savings accounts and cash ISAs, and offers property finance including bridging loans and buy‑to‑let mortgages through brokers. Also supplies point‑of‑sale retail finance that enables…
Serves UK consumers seeking savings and ISA accounts, property investors needing bridging or buy-to-let finance through brokers, and retailers offering point-of-sale finance to shoppers.
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Financial sub-scores
Computed from 5 filingsProvides a mobile app and prepaid debit card for children that enables parents to load allowances, monitor transactions, control online spending, and lock cards. The platform also allows children to…
Serves parents and guardians seeking pocket-money accounts for their children, alongside children and teenagers learning to manage spending and savings with adult oversight.
Financial Health
WeakWeak · -12% CAGR over 4y
Location
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Computed from 3 filingsProvides direct-to-consumer home health testing kits. Customers collect samples at home and return them to partner laboratories for analysis, with results and biomarker data delivered through an…
Sells directly to health-conscious consumers who want personal wellness insights, including adults monitoring energy, heart health, vitamins, thyroid function, cholesterol or fertility-related…
Financial Health
WeakWeak · -93% CAGR over 2y
Location
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Computed from 3 filingsOperates an online platform for booking airport transfers and in‑city rides with local drivers in destinations worldwide. Arranges pre‑booked transportation from airports and other locations,…
Targets international leisure and business travellers visiting major cities and holiday destinations worldwide, including tourists, families and small groups arranging trip arrivals.
Financial Health
WeakWeak · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsBuilds and operates consumer brands in the luxury sector across media, e‑commerce, retail and fashion. Develops and manages brand concepts and digital platforms aimed at contemporary luxury consumers.
Targets consumers for luxury-focused media, ecommerce, retail and fashion brands, particularly a younger or “new generation” consumer audience rather than business or public-sector buyers.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
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Computed from 4 filingsOperates an online platform for pre-booking parking spaces near sports stadiums and event venues, offering fixed‑price event parking and managing bookings for drivers attending matches, concerts, and…
Serves UK consumers attending sports matches, concerts and live events who need event parking, plus parking space owners or operators near venues seeking paying drivers.
Financial Health
StrongStrong · Hiring · 602% CAGR over 3y
Location
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Computed from 3 filingsProvides shared‑equity homebuyer loans that supplement a mortgage and deposit, increasing purchasing budgets by up to £150k. Uses property market data and valuation tools to assess homes and support…
Serves consumers looking to buy a home, especially first-time buyers with limited deposits who need a larger purchase budget. Targets households comparing affordability and mortgage options,…
Financial Health
StableStable · Hiring · 27% CAGR over 2y
Location
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Computed from 4 filingsOperates an auction house conducting auctions and private sales of fine art, paintings, jewellery, watches, wine, and decorative and Asian art. Provides catalogues, bidding platforms, and brokerage…
Serves private collectors, high-net-worth buyers, consignors, art dealers and institutions buying or selling fine art, jewellery, watches, wine, decorative arts and collectibles globally.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides teaching English as a foreign language (TEFL) certification courses delivered online, in classrooms and blended formats. Offers training materials, tutor support and resources, and operates…
Sells primarily to individual adults seeking TEFL certification to teach English online or abroad, including career changers, graduates and first-time teachers; also serves employers posting TEFL…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides golf instruction, swing analysis and practice sessions using motion measurement and video technology. Offers custom golf club fitting and sells golf clubs, with coaching programmes and…
Serves individual golfers of all skill levels, from beginners to experienced players seeking improvement, as well as consumers looking for personalised club fitting and golf equipment support.
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 3 filingsProvides legal services for individuals and businesses, including personal injury and medical negligence claims, asbestos-related illness cases, family law, wills and probate, Court of Protection…
Serves individuals and families seeking legal advice or representation, and businesses needing commercial legal support. Targets claimants, patients, employees, homeowners and private clients, plus…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 2 filingsDesigns and supplies domestic water softening systems that remove limescale from household water. Also offers drinking water filtration systems, reverse osmosis units, filtered and boiling taps,…
Sells primarily to consumers: homeowners and households across the UK, especially in hard-water areas concerned with limescale, appliance protection, cleaning, and drinking water quality.
Financial Health
WeakWeak · -1% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells casual clothing, particularly button‑down shirts intended to be worn untucked. Offers men’s and women’s shirts, polos, T‑shirts, sweaters, trousers and related apparel through an…
Targets UK consumers shopping online for casual menswear, especially men buying untucked-fit shirts, polos, tees and trousers, with a smaller women’s button-down shirt range.
Financial Health
DistressedDistressed · -5% CAGR over 5y
Location
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Computed from 5 filingsOperates a group of hospitality venues including restaurants, bars, a craft brewery and distillery, and entertainment sites offering bowling and karaoke. Provides dining, drinks, events and gift…
Serves consumers, tourists and local residents in Banff, plus groups and wedding parties looking for restaurant, bar, entertainment and event venues.
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides online primary and secondary education delivering the English National Curriculum from Key Stage 2 to A‑Level through live virtual lessons. Offers subject teaching, academic support, SEND…
Serves families seeking British curriculum education for children aged 6–18, including international pupils, SEND and EAL learners, young carers, plus local authorities, schools, sports academies and…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates a football club, organising competitive matches and teams, publishing fixtures, results and player news online, and selling match and season tickets, club merchandise, and venue hire for its…
Serves local and visiting football supporters buying match or season tickets, fans purchasing club merchandise, and individuals or organisations seeking venue hire.
Financial Health
DistressedDistressed · -58% CAGR over 4y
Location
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Computed from 5 filingsOperates a football club, organising men’s, women’s and youth teams and participating in league and cup competitions. Hosts matches, sells match and season tickets, and publishes fixtures, results,…
Serves local football supporters and matchgoers, including season ticket holders, club members, youth and women’s team followers, merchandise buyers, and local businesses seeking club sponsorship…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides online trading platforms offering spread betting and contracts for difference (CFDs) on financial markets including forex, commodities, indices and shares. Also supplies trading technology,…
Sells to retail traders and investors seeking online spread betting, CFDs and forex trading, from beginners to experienced traders. Also serves partners and related financial services businesses…
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 5 filingsSupplies domestic water softener systems and drinking water filtration products, including reverse osmosis units, drinking taps and salt. Provides installation, maintenance, replacement filters and…
Serves consumers: UK homeowners and households with domestic plumbing needs, including existing customers seeking support, servicing, salt, filters or upgrades for home water treatment systems.
Financial Health
StrongStrong · 0% CAGR over 3y
Location
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Computed from 3 filingsProvides a mobile app that helps consumers manage and repay credit card debt by consolidating balances, offering structured repayment plans, eligibility checks, and tools to track balances and…
Sells to consumers managing credit card debt and other personal borrowing, especially people juggling credit cards, overdrafts and consumer debt who want a clearer path to repayment and debt…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform that connects dog owners with registered local members who provide dog walking, sitting, day care and holiday care. Offers memberships, safety guidance and insurance to…
Serves UK dog owners seeking walking, sitting, boarding or holiday care, and individuals who want to provide local dog care; primarily a consumer marketplace.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 3 filingsDevelops and operates a subscription mobile app providing personalised fitness and nutrition programmes. Offers structured workout plans, recipe‑based meal plans, training classes, challenges, and…
Serves individual consumers seeking structured fitness, fat-loss and healthy eating support, including people who want personalised home workouts, meal plans for mixed, pescatarian, vegetarian or…
Financial Health
StableStable · -15% CAGR over 2y
Location
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Computed from 4 filingsDevelops and operates a mobile fitness application offering structured workout programmes, strength training plans, guided classes, and nutrition recipes. The platform includes trainer-led coaching,…
Sells to women consumers seeking guided fitness, strength training and wellbeing support through a mobile app, including beginners and more committed exercisers interested in workouts, nutrition and…
Financial Health
WeakWeak · -81% CAGR over 3y
Location
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Computed from 5 filingsOperates a rugby union club, organising competitive teams and matches, and providing fixtures, player profiles, and club news. Sells matchday tickets, memberships, and branded merchandise, and offers…
Serves rugby supporters, players and prospective members, including women’s and colts teams, plus local businesses and sponsors seeking matchday hospitality or club partnerships.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Operates a digital healthcare platform providing online GP consultations, mental health support, and other clinical care services. Delivers remote medical advice and treatment through a network of…
Serves patients across Europe, including people needing access to GP, mental health and extended care through digital healthcare channels.
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Computed from 5 filingsProvides supported housing, care and community support services for people with learning disabilities, autistic people, older people, and young people at risk. Also organises supported holidays and…
Serves people with learning disabilities, autistic adults, older people and young people at risk, plus their families, carers and care commissioners.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides Shariah‑compliant home financing as an alternative to conventional mortgages, using shared ownership structures to help customers buy, refinance, or invest in residential property, including…
Serves UK homebuyers and homeowners seeking Shariah-compliant alternatives to conventional mortgages, including first-time buyers, people refinancing, and landlords or property investors building…
Financial Health
WeakWeak
Location
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Computed from 4 filingsDevelops and publishes motorsport racing simulation video games for PC and consoles, including titles such as Le Mans Ultimate, rFactor 2 and KartKraft, and operates related esports competitions and…
Sells to consumers interested in motorsport and racing simulation games, including players who buy PC racing titles and take part in esports and online racing communities.
Financial Health
DistressedDistressed · -19% CAGR over 4y
Location
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How Workable usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Workable is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Recruitment
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Frequently asked questions
How many UK B2C companies use Workable?
What share of UK B2C companies run Workable?
How is Workable usage detected?
What size B2C companies use Workable in the UK?
What do Workable-running B2C companies also run?
Can I get contact details for these companies?
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