Recruitment Used by UK B2C Companies: Market Share (2026)

Updated June 2026

Detected Recruitment usage covers 629 of 84,728 trading UK B2C companies, with WP Job Openings ahead at 25.3% of detected companies.

Among 84,728 trading UK B2C companies, 629 have a detectable recruitment system. Across those detections, 20 systems appear, with WP Job Openings on 25.3% (159), Workable on 16.5% (104), Harri on 11.1% (70) and Teamtailor on 9.4% (59).

WP Job Openings sits first in each employee band, with 21.5% of the Under 10 employees band, 29.1% of the 10–50 employees band and 28.0% of the Over 50 employees band. That points to a market where the largest named system is used across company sizes rather than being confined to one hiring profile.

The next tier is fairly mixed: Greenhouse accounts for 7.6% (48), MyNewTerm 3.8% (24), Occupop 3.7% (23) and Live Vacancies 3.3% (21). A further 12 systems cover 121 companies, so the tail remains sizeable even with WP Job Openings ahead.

629

B2C with detected Recruitment

Of 84,728 UK B2C

0.7%

Detection rate

2026

Systems detected

In this category

25.3%

Leader share

WP Job Openings

UK B2C Recruitment market share

MyNewTerm

Occupop

Live Vacancies

Other (12 systems)

Share of the 629 UK B2C with a detectable system. As of June 2026.

Recruitment compared

System	UK B2C	Share	Median headcount	London share	Typical profile
WP Job Openings	159	25.3%	13	18.9%	Median 13 employees, 25.3% share
Workable	104	16.5%	8	20.2%	Median 8 employees, 16.5% share
Harri	70	11.1%	11	30%	Median 11 employees, 11.1% share
Teamtailor	59	9.4%	15	27.1%	Median 15 employees, 9.4% share
Greenhouse	48	7.6%	—	—	View these companies in Firmbase →
MyNewTerm	24	3.8%	—	—	View these companies in Firmbase →
Occupop	23	3.7%	—	—	View these companies in Firmbase →
Live Vacancies	21	3.3%	—	—	View these companies in Firmbase →
iCIMS	20	3.2%	—	—	View these companies in Firmbase →
Breezy HR	16	2.5%	—	—	View these companies in Firmbase →
Pinpoint	15	2.4%	—	—	View these companies in Firmbase →
Ashby	13	2.1%	—	—	View these companies in Firmbase →
JazzHR	12	1.9%	—	—	View these companies in Firmbase →
SmartRecruiters	12	1.9%	—	—	View these companies in Firmbase →
Networx Recruitment	10	1.6%	—	—	View these companies in Firmbase →
Recruitee	10	1.6%	—	—	View these companies in Firmbase →
Zoho Recruit	9	1.4%	—	—	View these companies in Firmbase →
Volcanic	4	0.6%	—	—	View these companies in Firmbase →
JobAdder	1	0.2%	—	—	View these companies in Firmbase →
Firefish	1	0.2%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Recruitment system shifts with company size: among UK B2C with under 10 employees, WP Job Openings leads at 21.5% of the 302 with a detectable system; among UK B2C with 10–50 employees, WP Job Openings leads at 29.1% of the 227 with a detectable system; and among UK B2C with over 50 employees, WP Job Openings leads at 28% of the 100 with a detectable system.

Under 10 employees

WP Job Openings

21.5% of band

This band contains 302 companies, with WP Job Openings first on 21.5%. The rest of usage is split across other recruitment systems, reflecting a fragmented small-employer market.

10–50 employees

WP Job Openings

29.1% of band

This band contains 227 companies, and WP Job Openings has its highest band share here at 29.1%. Competition still extends beyond one system, with Workable, Harri and Teamtailor forming part of the wider named market.

Over 50 employees

WP Job Openings

28% of band

This band contains 100 companies, with WP Job Openings first on 28.0%. Larger B2C employers still use a range of recruitment systems rather than converging on a single platform.

How Recruitment usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK B2C by Recruitment

B2C Companies Using WP Job Openings in the UK B2C Companies Using Workable in the UK B2C Companies Using Harri in the UK B2C Companies Using Teamtailor in the UK

Related directories

CMS Used by UK B2C Companies: Market Share (2026)CDN Used by UK B2C Companies: Market Share (2026)Security Used by UK B2C Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)SEO Used by UK B2C Companies: Market Share (2026)B2C in the UK

Frequently asked questions

What is the most-used Recruitment among UK B2C companies?

WP Job Openings is the most-detected Recruitment among UK B2C companies, with 25.3% share (159 of 629 companies with a detectable system), ahead of Workable (16.5%) and Harri (11.1%).

How many UK B2C companies have a detectable Recruitment?

629 of 84,728 actively-trading UK B2C companies (0.7%) have a Recruitment detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Recruitment?

A recruitment system is software used to publish vacancies, collect applications and manage hiring workflow. For UK B2C companies, it supports roles close to consumer operations, from job advertising through to applicant handling and internal review.

How is Recruitment usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK B2C companies, WP Job Openings or Workable?

WP Job Openings: 159 detected companies versus 104 for Workable, of the 629 UK B2C companies with a detectable Recruitment.

What is the best Recruitment for UK B2C companies?

This page reports observed usage rather than recommendations, so there is no single best Recruitment system. WP Job Openings is first across all three bands: 21.5% of 302 companies in Under 10 employees, 29.1% of 227 in 10–50 employees and 28.0% of 100 in Over 50 employees. Overall, WP Job Openings has 25.3% (159), ahead of Workable at 16.5% (104), Harri at 11.1% (70) and Teamtailor at 9.4% (59).

Search 629 UK companies by the recruitment technology they run.

Find the right decision-makers, see verified company data, and export your list in seconds.

Start free trial