CMS Used by UK Sport & Leisure Companies: Market Share (2026)

Updated June 2026

CMS market share across 4,935 UK Sport & Leisure companies with a detectable system, where WordPress accounts for 70.3% (3,469).

Among 55,513 trading UK Sport & Leisure companies in 2026, 4,935 have a detectable CMS, spread across 33 systems. WordPress accounts for 70.3% of detected companies (3,469), followed by Wix at 12.1% (595) and Squarespace at 7.3% (362).

WordPress has the largest detected share in every employee band: 69.7% across 3,059 companies under 10 employees, 70.3% across 1,689 companies with 10–50 employees, and 79.1% across 187 companies over 50 employees. The larger-company band is small, but its usage is more concentrated around WordPress than the two smaller bands.

Beyond the three largest systems, Webflow has 2.6% (128), Duda 1.7% (86), Drupal 1.1% (54), Weebly 1.1% (52), and Joomla 0.9% (45). A further 25 systems cover 186 companies, leaving a broad but thin long tail.

4,935

Sport & Leisure with detected CMS

Of 55,513 UK Sport & Leisure

8.9%

Detection rate

2026

Systems detected

In this category

70.3%

Leader share

WordPress

UK Sport & Leisure CMS market share

Joomla

Other (25 systems)

Share of the 4,935 UK Sport & Leisure with a detectable system. As of June 2026.

CMS compared

System	UK Sport & Leisure	Share	Median headcount	London share	Typical profile
WordPress	3,469	70.3%	7	12.2%	Median headcount 7, 70.3% share
Wix	595	12.1%	7	14.8%	Median headcount 7, 12.1% share
Squarespace	362	7.3%	6	22.4%	Median headcount 6, 7.3% share
Webflow	128	2.6%	6	24.2%	Median headcount 6, 2.6% share
Duda	86	1.7%	7	8.1%	Median headcount 7, 1.7% share
Drupal	54	1.1%	7	14.8%	Median headcount 7, 1.1% share
Weebly	52	1.1%	7	5.8%	Median headcount 7, 1.1% share
Joomla	45	0.9%	—	—	View these companies in Firmbase →
Craft CMS	29	0.6%	—	—	View these companies in Firmbase →
Sitecore	23	0.5%	—	—	View these companies in Firmbase →
Concrete CMS	20	0.4%	—	—	View these companies in Firmbase →
Contentful	16	0.3%	—	—	View these companies in Firmbase →
Blogger	14	0.3%	—	—	View these companies in Firmbase →
Sanity	12	0.2%	—	—	View these companies in Firmbase →
Statamic	12	0.2%	—	—	View these companies in Firmbase →
ExpressionEngine	11	0.2%	—	—	View these companies in Firmbase →
It'seeze	11	0.2%	—	—	View these companies in Firmbase →
Prismic	10	0.2%	—	—	View these companies in Firmbase →
Storyblok	8	0.2%	—	—	View these companies in Firmbase →
Adobe Experience Manager	6	0.1%	—	—	View these companies in Firmbase →
DNN	6	0.1%	—	—	View these companies in Firmbase →
Silverstripe	6	0.1%	—	—	View these companies in Firmbase →
Kentico	5	0.1%	—	—	View these companies in Firmbase →
ProcessWire	5	0.1%	—	—	View these companies in Firmbase →
TYPO3 CMS	4	0.1%	—	—	View these companies in Firmbase →
October CMS	4	0.1%	—	—	View these companies in Firmbase →
Umbraco	4	0.1%	—	—	View these companies in Firmbase →
DatoCMS	4	0.1%	—	—	View these companies in Firmbase →
MODX	3	0.1%	—	—	View these companies in Firmbase →
Business Catalyst	2	0%	—	—	View these companies in Firmbase →
Magnolia CMS	1	0%	—	—	View these companies in Firmbase →
Optimizely Content Management	1	0%	—	—	View these companies in Firmbase →
Tridion	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK Sport & Leisure with under 10 employees, WordPress leads at 69.7% of the 3,059 with a detectable system; among UK Sport & Leisure with 10–50 employees, WordPress leads at 70.3% of the 1,689 with a detectable system; and among UK Sport & Leisure with over 50 employees, WordPress leads at 79.1% of the 187 with a detectable system.

Under 10 employees

WordPress

69.7% of band

The 3,059 detected companies in this band sit at the smallest end of UK Sport & Leisure, with WordPress at 69.7%. Wix, Squarespace and the wider long tail account for the remaining detected usage across the market.

10–50 employees

WordPress

70.3% of band

The 10–50 employee band covers 1,689 detected companies, and WordPress holds 70.3%. The market mix still includes site-builder and open-source alternatives, but no other system is the band leader.

Over 50 employees

WordPress

79.1% of band

The over 50 employee band is much smaller, at 187 detected companies, and WordPress rises to 79.1%. The remaining usage is spread across the other detected CMS systems rather than forming a second large block.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Sport & Leisure by CMS

Sport & Leisure Companies Using WordPress in the UK Sport & Leisure Companies Using Wix in the UK Sport & Leisure Companies Using Squarespace in the UK Sport & Leisure Companies Using Webflow in the UK Sport & Leisure Companies Using Duda in the UK Sport & Leisure Companies Using Drupal in the UK Sport & Leisure Companies Using Weebly in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)Sport & Leisure in the UK

Frequently asked questions

What is the most-used CMS among UK Sport & Leisure companies?

WordPress is the most-detected CMS among UK Sport & Leisure companies, with 70.3% share (3,469 of 4,935 companies with a detectable system), ahead of Wix (12.1%) and Squarespace (7.3%).

How many UK Sport & Leisure companies have a detectable CMS?

4,935 of 55,513 actively-trading UK Sport & Leisure companies (8.9%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS is the website publishing system used to create, edit and manage online content. For UK Sport & Leisure companies, it typically supports pages, media, listings and routine site updates without rebuilding every change as code.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK Sport & Leisure companies, WordPress or Wix?

WordPress: 3,469 detected companies versus 595 for Wix, of the 4,935 UK Sport & Leisure companies with a detectable CMS.

What is the best CMS for UK Sport & Leisure companies?

This page publishes detected CMS usage rather than recommendations, so “best” is treated as observed adoption rather than product quality. WordPress has the largest detected share in every size band: 69.7% of 3,059 detected companies under 10 employees, 70.3% of 1,689 detected companies with 10–50 employees, and 79.1% of 187 detected companies over 50 employees.

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