Companies Using ActiveCampaign in Reading: 89 Active Firms (2026)
Reading companies using marketing automation software manage email journeys, segmentation and customer communications from the Reading area.
Adoption usually sits with the sales or marketing owner rather than a dedicated marketing-operations department. The platform is used to build email journeys, score or segment contacts, and keep follow-up moving after enquiries, bookings or repeat-purchase prompts. That pattern fits a local base where field services and trades account for 36% of local users, and the typical adopter looks modest in scale: median headcount is 5 and median turnover is about £404,000. Running this stack therefore tends to signal a firm with some repeatable customer acquisition, a contact database worth managing, and enough budget discipline to pay for automation without running a large enterprise CRM programme.
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Reading has 89 actively trading companies running this marketing automation stack. Reported headcount across those users totals 578 employees, so the adoption picture is visible but still fairly granular: a researcher can treat it as a named-account market rather than a broad software category. The local profile points towards smaller commercial operators using automation to reduce manual follow-up, with only a narrow upper tail of larger revenue reporters. For suppliers and analysts, that means the buying centre is likely to be close to ownership, sales management or customer service rather than a separate enterprise systems function.
PECR, UK GDPR and the Data Protection Act shape how these Reading users handle automated email and named contact records. PECR restricts unsolicited electronic marketing, and ICO guidance draws a practical distinction between corporate subscribers and individuals: messages to corporate bodies do not generally need PECR consent, but senders still need a clear identity and a valid opt-out route. Sole traders and some partnerships are treated more like individual subscribers, where consent or the soft opt-in becomes more relevant. UK GDPR still applies when named business contacts are profiled, segmented or scored, so procurement tends to involve privacy notices, retention periods and lawful-basis decisions as well as campaign features.
Adoption appears anchored in firms that have moved beyond ad hoc mailing lists but have not built separate revenue-operations teams. That middle position tends to make the stack sticky where templates, tags and automations are embedded in sales routines, yet vulnerable when firms consolidate customer records into a wider CRM or commerce platform. Local usage may also become more compliance-led, as unsubscribe handling, consent records and named-contact governance move from marketing housekeeping into board-level risk conversations. The more durable users are likely to be those with repeat bookings, service reminders or membership-style engagement rather than occasional campaign sending.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of ActiveCampaign rises with company size across the trading companies in this cohort. 0% of the 19,753 companies with under 10 employees run ActiveCampaign (7 detected). 0% of the 812 companies with 10–50 employees run ActiveCampaign (0 detected). 1.4% of the 72 companies with over 50 employees run ActiveCampaign (1 detected). That is a 1.4% gap between the over 50 employees and under 10 employees bands.
89
Active firms
2026
1
Above £5M turnover
Trading firms
5
Median headcount
Filed accounts
175
Verified directors
Across this cohort
Top companies using ActiveCampaign in Reading
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Arranges personal and business leasing of new and used cars and vans from multiple manufacturers. Provides lease deal comparison, fleet management, salary sacrifice schemes, short‑term leasing,…
Serves UK consumers seeking personal vehicle leases, plus SMEs and larger businesses needing company cars, vans or fleet support, including fleet managers evaluating EVs, salary sacrifice and…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency services including residential property sales, lettings, and property management. Markets homes for sale or rent, conducts property valuations, and manages tenancies for…
Serves residential property sellers, buyers, landlords, tenants and investors in the Reading/Berkshire market, with additional customers including commercial occupiers, businesses seeking premises,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates hair salons providing hairdressing services including haircuts, colouring, styling, and hair treatments. Offers appointments with professional stylists, pricing information, and gift…
Serves individual consumers seeking hair salon appointments and gift vouchers, primarily local residents around Caversham and Wallingford.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides digital advertising and performance marketing services, including pay‑per‑click campaign management, paid search, display and social media advertising, SEO, content marketing, and…
Serves B2B clients ranging from small businesses outside London to national companies and global organisations, typically marketing leaders or business owners seeking an external performance…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and communications services including brand strategy, copywriting, campaign development, reputation management, and content creation. Works with organisations on messaging, brand…
Serves businesses and brand owners that buy marketing and communications agency support, including organisations commissioning brand, reputation, copywriting and campaign work from an external…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · -88% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
DistressedDistressed · -18% CAGR over 3y
Location
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Computed from 3 filingsProvides software and digital services for estate agencies, including website design and templates, online property valuation tools, lead management systems, live chat, and pay‑per‑click advertising…
Serves estate agencies and estate agency offices across the UK, from small independent firms to larger multi-branch agents, targeting teams responsible for winning instructions, handling leads and…
Financial Health
WeakWeak · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsConducts B2B market research for technology companies, providing quantitative and qualitative studies, market insight, brand research, communications testing, segmentation, and thought leadership…
Serves B2B technology companies, particularly marketing, communications, brand and content leaders. Also works with agencies supporting tech-sector clients.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 5 filingsManages a business improvement district on behalf of member businesses, collecting BID levies and delivering projects to improve the trading environment, including business support programmes,…
Serves levy-paying businesses and employers in Bracknell’s Western and Southern Business Areas, including technology, logistics, manufacturing, professional services and other local commercial…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides IT channel and support services for technology partners, including service desk and triage, remote managed services, cloud infrastructure management, hardware maintenance, onsite…
Serves B2B technology channel partners, including global system integrators, managed service providers, VARs, IT resellers, distributors, vendors, third-party maintainers, cloud service providers,…
Financial Health
StableStable · Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services for e‑commerce brands, including paid social and search advertising, influencer campaigns, social media management, email marketing, content and video production,…
Serves DTC ecommerce and B2C consumer brands, including online retailers and product-led businesses that sell directly to shoppers and need support with customer acquisition and retention.
Financial Health
DistressedDistressed · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsDesigns, develops and integrates renewable energy systems including solar PV, battery storage, EV charging and heat pumps. Provides EPC and project delivery services, energy efficiency upgrades, and…
Serves businesses and public-sector organisations across the UK, including airports, facilities management teams, offices, warehouses, schools and commercial property owners seeking renewable energy…
Financial Health
HealthyHealthy · -14% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations and marketing communications services for B2B technology companies, including PR strategy, media relations, content development, thought leadership, and LinkedIn profile and…
Targets B2B technology brands and their marketing, communications and leadership teams, particularly firms selling complex products to business buyers where trust and credibility shape buying…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsManufactures and distributes fine art materials for artists, students and hobbyists, including acrylic, oil and watercolour paints, inks, brushes, canvases, papers, sketchbooks, easels and…
Serves professional artists, illustrators, designers, students, hobbyists and other consumers buying fine art materials, as well as retailers and distributors stocking branded art supplies…
Financial Health
WeakWeak · -90% CAGR over 2y
Location
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Computed from 3 filingsDevelops and supplies wireless intrusion detection camera systems for remote and outdoor site security. Products include battery‑powered cameras, detectors and alarm devices with AI image analysis…
Serves B2B security integrators and organisations managing outdoor or remote sites, including construction, rail, vacant property, solar farms, utilities, oil and gas, logistics, gated communities,…
Financial Health
HealthyHealthy · Hiring · 100% CAGR over 2y
Location
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Computed from 4 filingsFinancial Health
WeakWeak · Hiring · 44% CAGR over 3y
Location
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Computed from 3 filingsFinancial Health
WeakWeak · 3% CAGR over 2y
Location
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Computed from 3 filingsOrganises coding and engineering holiday camps for children aged 9–17, offering residential and day programmes. Courses cover topics such as 3D game design, Python programming, artificial…
Sells to parents and guardians of children aged 9–17 seeking coding, engineering and technology holiday camps, including residential and non-residential options. Also serves families using registered…
Financial Health
StableStable · -13% CAGR over 2y
Location
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Computed from 3 filingsProvides landscaping services for residential developments and private gardens, including new build site landscaping, garden design, planting, and installation of outdoor features for house builders…
Serves house builders and private residential clients needing landscaping across the South of England, especially within a 50-mile radius of Wokingham and the wider South East.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides employee benefits consultancy to employers and pension trustees, including workplace pension scheme setup and reviews, automatic enrolment support, trustee services, workplace insurance…
Serves organisations, employers and pension scheme trustees, alongside employees of corporate clients and other private individuals seeking financial planning support.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures smart thermostats, HVAC controllers and accessories for home automation systems. Products include programmable thermostats, heating controllers and integrations with lighting…
Serves home automation installers, dealers and system integrators working on high-end residential, luxury hotel and superyacht projects, particularly where HVAC and lighting controls are specified.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsServes a mix of B2C and B2B customers: adults needing domiciliary, complex or live-in care, their families, and health and social care providers seeking interim or permanent staff.
Financial Health
DistressedDistressed · -50% CAGR over 2y
Location
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Operates indoor leisure and entertainment centres offering tenpin bowling, laser tag, adventure golf, soft play areas, ninja assault courses and amusement arcades, alongside food, drinks and lounge…
Serves B2C leisure customers, including families with children, groups of friends and local visitors, across UK entertainment venues in towns such as Aldershot, Hull, Ipswich, Norwich, Stafford and…
Financial Health
N/AN/A
Location
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Computed from 5 filingsSells B2B to opticians and optical practices in the UK, including independent eye care providers and retail optical businesses that need external support services.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Provides contract catering services for schools and colleges, including menu planning, ingredient sourcing and preparation of freshly cooked meals. Supports school kitchen teams with training and…
Serves education-sector organisations across the UK, including primary and SEN schools, secondary schools and colleges seeking catering partners for student meals.
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsFinancial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides rehabilitation and recovery services for elite sport horses, including showjumping, dressage, and eventing horses. Focuses on conditioning, injury recovery, and performance restoration to…
Serves owners, riders, trainers and yards managing elite sport horses, especially in showjumping, dressage and eventing, requiring specialist rehabilitation services.
Financial Health
WeakWeak · -7% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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88 more companies and their verified directors are in the file
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 89 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
The largest co-detected systems each appear with 69.7% of the Reading cohort, mainly around HR, learning-management and experience-management use cases.
Field services and trades account for 36.0% of tagged users, ahead of beauty and personal care at 11.2%.
The cohort has a mixed financial-health profile: 10.1% sit in the distressed band, while 20.2% are marked stable.
PECR and UK GDPR apply where marketing automation processes named business contacts; the ICO says corporate-subscriber email does not need PECR consent, but senders must identify themselves and offer a valid opt-out.
UK digital advertising spend rose 10% year on year in 2025, a useful demand benchmark for firms using email journeys and segmentation alongside paid media.
What else do ActiveCampaign users run?
Who runs ActiveCampaign in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£403.8K
Median UK turnover
1.1%
Above £5M turnover
3
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 129 companies, alongside financials and websites, in one Excel + CSV file.
How ActiveCampaign usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
ActiveCampaign is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
ActiveCampaign elsewhere
Frequently asked questions
How many companies in Reading use ActiveCampaign?
How is ActiveCampaign usage detected?
What kinds of companies use ActiveCampaign in Reading?
What do ActiveCampaign users in Reading also run?
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