Companies Using Google Ads in Liverpool: 121 Active Firms (2026)
Liverpool companies running paid search use conversion tracking to measure sponsored-result demand generation across the metropolitan area.
Paid-search and conversion-tracking stacks sit closest to commercial buying centres: owner-led marketing, ecommerce management, sales operations, and agency-supported demand generation. Adoption usually signals that a Liverpool business has moved beyond brochure traffic and wants to attribute paid clicks to enquiries, orders, bookings or account creation. The operational footprint is still fairly lean. Campaigns tend to be managed by a small in-house marketer, a sales manager with digital responsibility, or an external agency, with budgets justified against measurable pipeline rather than brand visibility alone. That makes the cohort more commercial than purely informational website operators, but not necessarily enterprise-scale.
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Liverpool has 121 companies running this paid-search stack, giving the city a small but traceable adoption base rather than a broad technology cluster. Reported employment across the cohort totals 2,170 people, so the footprint is mostly SME and mid-market rather than large employer-heavy. The companies appear to use paid acquisition for direct-response activity: local service enquiries, distribution orders, healthcare bookings, ecommerce baskets, and B2B lead capture. For researchers, that makes the list most useful as a view of measurable digital demand generation across Liverpool’s operating economy, not as a list of adtech suppliers.
UK digital advertising works through a mix of law, regulator guidance and self-regulation rather than a single licence. The ASA regulates advertising across media, while the CAP Code covers non-broadcast paid-for space and marketer-controlled online channels. Conversion tracking adds a data-protection layer: the ICO oversees data protection and PECR, so cookie consent, attribution tags and audience measurement need to be handled as privacy controls as well as marketing tools. The CMA and trading standards sit in the background where claims, pricing or sales tactics stray into unfair-trading territory. For Liverpool users, procurement often includes agency accountability, consent management and evidence that campaign claims can be substantiated.
Adoption appears likely to be shaped less by novelty and more by measurement discipline. Liverpool firms running paid search tend to be commercially practical: they want attributable enquiries, bookings and orders, but many will not have large internal marketing teams. That favours agency-managed accounts, simpler tagging setups and tighter consent workflows. Cost pressure may also push some users to concentrate spend around proven products or local service categories rather than maintain broad keyword coverage. Over time, the more durable adopters are likely to be those that connect campaign activity with sales operations and can explain how tracking, consent and customer acquisition economics fit together.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Ads rises with company size across the trading companies in this cohort. 0.3% of the 30,226 companies with under 10 employees run Google Ads (77 detected). 2.9% of the 1,407 companies with 10–50 employees run Google Ads (41 detected). 4.1% of the 148 companies with over 50 employees run Google Ads (6 detected). That is a 3.8% gap between the over 50 employees and under 10 employees bands.
121
Active firms
2026
9
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
282
Verified directors
Across this cohort
Top companies using Google Ads in Liverpool
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates a 64-room hotel offering short-term accommodation with ensuite rooms, Wi‑Fi, and tea and coffee facilities. Provides on-site dining and bar services, guest parking, and electric vehicle…
Serves leisure and business travellers visiting Liverpool city centre, including tourists, ACC Liverpool and M&S Arena event attendees, airport users and cruise passengers.
Financial Health
HealthyHealthy · -3% CAGR over 3y
Location
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Computed from 3 filingsOperates and manages serviced apartment accommodation, offering short‑stay and extended‑stay rentals for leisure travellers, contractors and corporate guests. Provides online booking, reservation…
Serves leisure travellers, business travellers, contractors and corporate clients needing serviced apartment accommodation in Liverpool and Chester city centres.
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsSells pre‑owned luxury watches and new and second‑hand jewellery through an online retail store. Offers brands such as Rolex, Omega and Cartier, along with rings, necklaces, bracelets and other…
Serves UK consumers buying luxury pre-owned watches, new and second-hand jewellery, engagement and wedding rings, and men’s and women’s accessories across brand and price categories.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 4 filingsProvides domestic and commercial drainage services including drain unblocking, CCTV drain surveys, pipe and drain repairs, high‑pressure water jetting, outdoor drain clearance, emergency callouts,…
Serves domestic and commercial customers needing drainage support, including homeowners, landlords and local businesses in Merseyside, Liverpool and Bootle.
Financial Health
WeakWeak · Hiring · 36% CAGR over 3y
Location
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Computed from 5 filingsSources and markets UK buy‑to‑let and off‑plan residential property investments, primarily apartments in city developments. Provides investment sales, reservation and exchange support, aftercare…
Serves first-time and experienced property investors, plus property agents, seeking UK buy-to-let, off-plan, student and residential apartment investments, with emphasis on Liverpool, Manchester and…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides residential property sales and lettings services, including marketing properties for sale or rent, property valuations, tenant placement, and property management support for landlords,…
Serves consumers and property owners in Liverpool, including homeowners, landlords, tenants, first-time buyers and property investors, plus users searching local residential or commercial property…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsProvides skip hire for domestic and commercial waste disposal, offering delivery and collection of various skip sizes. Also carries out site clearance and scrap metal recycling, handling waste…
Serves domestic and commercial customers across Liverpool and Merseyside, including homeowners, offices, builders and businesses needing waste collection for clear-outs, refurbishments and…
Financial Health
HealthyHealthy · -10% CAGR over 2y
Location
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Computed from 5 filingsSells used cars from multiple manufacturers through a dealership, listing vehicles online. Provides vehicle finance options and part‑exchange or car purchasing services, allowing customers to sell…
Sells to private motorists and first-time car buyers in Liverpool and Merseyside seeking used hatchbacks and SUVs, with finance options and part-exchange/sell-your-car routes.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsSells used cars through a dealership, offering a range of pre-owned vehicles. Provides vehicle servicing, maintenance and repair services, operates as an approved Nissan service centre, and offers…
Serves private motorists in Liverpool, Sefton and Merseyside seeking used cars, finance, aftersales support, Nissan servicing and insurance-approved repairs.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 3 filingsOperates a boutique hotel offering guest accommodation with multiple room types, spa facilities and treatments, and dining through on‑site restaurants. Provides event and meeting spaces, wedding…
Sells primarily to leisure travellers and couples visiting Liverpool city centre, as well as local guests seeking spa, dining and gift experiences. Also serves wedding parties, private event bookers…
Financial Health
WeakWeak · 46% CAGR over 1y
Location
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Computed from 4 filingsProvides managed IT support and cybersecurity services for businesses, including system monitoring, technical support, data protection, and technology setup. Advises organisations on IT management,…
Serves small and growing businesses in Liverpool and the North West, selling to business owners and leadership teams that need outsourced IT support and cybersecurity.
Financial Health
StableStable · Hiring · 7% CAGR over 3y
Location
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Computed from 4 filingsDesigns, manufactures and installs fitted kitchens. Produces kitchen units in-house and provides design consultation, delivery and fitting services. Supplies complete kitchen installations including…
Serves retail homeowners and housebuilder clients across Liverpool, the Wirral and the North West, targeting consumers planning kitchen projects and residential developers needing fitted kitchen…
Financial Health
WeakWeak · -4% CAGR over 3y
Location
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Computed from 5 filingsProvides contract and commercial cleaning services for offices, healthcare facilities, retail sites, education premises, industrial environments and events. Offers daily and deep cleaning, carpet and…
Serves businesses and organisations needing commercial cleaning, including offices, healthcare providers, retailers, schools, colleges, universities, industrial sites and event organisers, mainly in…
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 4 filingsProvides residential estate agency services including property sales, lettings, and property management. Assists landlords with marketing and managing rental properties and helps buyers and tenants…
Serves residential property sellers, buyers, landlords and tenants across south Liverpool, including private landlords and local residents looking to rent or purchase homes.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 3y
Location
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Computed from 5 filingsProvides commercial and domestic cleaning services including office cleaning, window and high‑access façade cleaning, carpet and upholstery cleaning, pressure washing, gutter and roofline…
Serves businesses in Liverpool and the North West, including offices, workplaces and commercial premises needing regular, exterior, high-access or specialist cleaning, with some services also…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides online higher education courses and study resources, including Pearson HNC and HND qualifications in engineering and business, with tutoring, bridging maths courses and recognition of prior…
Serves individual learners and employer sponsors seeking flexible online higher education, particularly adults pursuing engineering, business, leadership and management qualifications, including…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates a theatre presenting stage productions, comedy and live music events. Sells tickets, offers venue hire, dining facilities and heritage tours, and runs youth theatre, playwright development…
Serves theatre-goers and live entertainment audiences in Liverpool, including adults and families attending plays, comedy, music and tours, plus schools, young people, community participants and…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides mobile and web application development services, including native and cross‑platform apps, custom web apps and business tools, AI integrations, API development, app store optimisation, and…
Serves B2B customers ranging from startups with MVP budgets to established businesses and global brands, across industries including retail, ecommerce, entertainment and logistics.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of building and landscaping materials, supplying aggregates, cement, bricks, blocks, timber, fencing, paving, insulation, plasterboard, fixings, and tools for construction,…
Serves trade customers such as builders, landscapers, fencing contractors and other construction professionals, alongside homeowners and DIY buyers needing building, landscaping and fencing materials.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates indoor crazy golf entertainment venues featuring themed mini‑golf courses and bar services. Provides online booking for group visits, student events, corporate functions, hen and stag…
Serves adults aged 18+ in UK city venues, including students, social groups, hen and stag parties, large parties, and corporate event bookers.
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies made‑to‑measure kitchen glass splashbacks, including coloured, printed, clear and mirrored toughened glass panels. Offers custom colour matching, personalised image…
Serves UK homeowners and domestic renovators buying made-to-measure kitchen glass splashbacks, mirrors, radiator covers and balustrades online, with supply-only and measure-and-fit options.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsProvides legal services including personal injury and medical negligence claims, housing disrepair cases, wills and probate, residential conveyancing, commercial landlord and tenant matters, and…
Serves consumers and some businesses needing legal advice, especially families, homeowners, tenants, landlords, first-time buyers, bereaved individuals and personal injury claimants, plus business…
Financial Health
StableStable · -8% CAGR over 2y
Location
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Computed from 5 filingsManufactures and supplies fitness equipment for commercial gyms and home use, including treadmills, exercise bikes, ellipticals, stair climbers, rowing machines, selectorised strength machines,…
Serves a B2B and B2C mix: fitness equipment distributors, gym and health club owners, athletics facilities, government sites, campus recreation and education organisations, plus home fitness end…
Financial Health
HealthyHealthy · -65% CAGR over 4y
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Develops residential and student accommodation projects, including apartment complexes and mixed-use developments. Markets off-plan property investments and buy‑to‑let opportunities, and provides…
Sells to individual and institutional property investors seeking off-plan and buy-to-let residential or student apartments, as well as buyers looking for city-centre homes in major UK cities.
Financial Health
N/AN/A
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Computed from 3 filingsProvides online legal training courses, continuing professional development (CPD) programmes, and apprenticeship pathways for legal professionals and students, including solicitor, paralegal,…
Serves law firms, legal practices and individual legal professionals, including solicitors, paralegals, conveyancers and police station representatives, plus law graduates and school leavers pursuing…
Financial Health
HealthyHealthy · -87% CAGR over 2y
Location
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Computed from 3 filingsProvides property investment advisory services, promoting residential property investment opportunities and offering guidance, information packs, and enquiry support for individuals seeking to invest…
Targets private investors interested in UK residential property, including individuals enquiring about apartments, investment opportunities and related guides.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 2y
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Computed from 5 filingsProvides mobile tyre fitting and roadside tyre replacement services for cars, vans and trucks. Sources tyres and dispatches local fitters to customers’ locations, offering puncture repair or…
Serves UK motorists and commercial vehicle operators with cars, vans and trucks, alongside trade customers, dealers and fleet managers requiring tyre support.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
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Computed from 4 filingsProvides outsourced contact centre services including 24/7 telephone answering, switchboard and reception handling, customer service support, incident management, and live chat or email enquiry…
Serves UK businesses of varied sizes, including large brands and service organisations, that need outsourced 24/7 customer contact, reception, switchboard, incident response, live chat or overflow…
Financial Health
StableStable · -80% CAGR over 3y
Location
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Computed from 3 filingsSupplies drug and alcohol testing equipment and provides workplace screening services. Distributes DrugWipe drug detection kits and breathalysers, offers on-site and laboratory testing, training,…
Serves SMEs and large PLC employers with safety-critical workforces, especially transport and road safety operators, plus UK police forces and related public-sector bodies.
Financial Health
StableStable · 0% CAGR over 2y
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Operates an indoor golf simulator venue offering Trackman-powered bays for practice and games. Provides PGA professional coaching, PXG club fitting, equipment rental, and memberships, alongside a…
Serves golfers, casual leisure groups, families with children, and sports fans, plus corporate and private event organisers seeking venue hire. Also targets players wanting lessons, club fitting,…
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Computed from 3 filingsSupplies and installs metal gates and access systems for residential and commercial properties, including manual and automated gates. Also provides fencing, railings, bollards and related metal…
Serves homeowners, landlords and commercial property operators in the North West needing residential or commercial gates, fencing, railings, bollards and access-control installations.
Financial Health
StrongStrong · Profitable, Growing · 0% CAGR over 2y
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Computed from 3 filingsProvides legal services focused on civil compensation claims, including actions against the police, sexual abuse claims, personal injury and accident claims, professional negligence, and data…
Serves individuals in England and Wales seeking compensation after police misconduct, sexual abuse, accidents, professional negligence or data protection breaches, plus solicitors referring civil…
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HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsOperates self‑storage facilities renting secure storage units to individuals and businesses. Provides short‑ and longer‑term storage space, packaging supplies, and related services such as…
Serves individuals, students, households and businesses across the UK needing storage space, including business users requiring access to facilities such as WiFi, boardrooms and work areas.
Financial Health
HealthyHealthy · 2% CAGR over 4y
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Computed from 4 filingsSells premium event tickets and corporate hospitality packages for sports, music and entertainment events. Offers VIP seating, hospitality experiences and ticket packages for football matches,…
Serves individual fans, gift buyers and corporate clients seeking official VIP access and hospitality for major sport, music and comedy events, including football, motorsport, horse racing and arena…
Financial Health
HealthyHealthy · -71% CAGR over 3y
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Computed from 5 filingsProvides motor incident and claims management services following road traffic accidents, including handling insurance claims, liaising with insurers and repairers, arranging vehicle recovery and…
Serves private motorists with electric, Tesla, sports, prestige and luxury vehicles, including drivers needing support after road traffic accidents or specialist cover for high-value cars.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals and business owners. Services include investment planning, retirement planning, protection and insurance advice, mortgages and…
Serves private clients, retirees, high-net-worth individuals, business owners and professional partners seeking personal financial planning, wealth management and corporate financial advice.
Financial Health
StableStable · -67% CAGR over 4y
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Computed from 4 filingsProvides private tutoring for primary, secondary and college students, offering small-group, one-to-one and online lessons. Teaches subjects including maths, English and science, and prepares pupils…
Serves parents and students in Liverpool seeking private tuition for primary, secondary and university levels, including KS1, 11+, SATs, GCSE, A Level, maths, English and science support.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
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Computed from 5 filingsInstalls residential renewable energy and energy‑efficiency systems, including solar photovoltaic panels, air source heat pumps and insulation. Provides system surveys, design and installation…
Serves UK homeowners and residential property occupants, including private customers and households reached through Warm Homes, social housing and local grant schemes.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
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Computed from 3 filingsOperates a day nursery providing childcare and early years education for children aged 0–5. Delivers learning and play activities aligned with the Early Years Foundation Stage, with supervised care,…
Serves parents and guardians in Maghull seeking nursery childcare and early years education for children aged 0–5, including families looking for funded places and full-day care.
Financial Health
StrongStrong
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Computed from 5 filingsProvides laboratory and clinical training courses for students and graduates, including assessed practicals for A‑level sciences, biotechnology and laboratory skills bootcamps, mammalian cell culture…
Serves 16–19 students, undergraduates, graduates and postgraduate learners pursuing laboratory or clinical skills, plus schools, teachers and DofE participants needing practical science programmes…
Financial Health
StableStable · Hiring · 137% CAGR over 4y
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Computed from 5 filingsProvides outsourced facilities management and commercial cleaning services for businesses, including deep cleaning, decontamination, industrial and medical cleaning, carpet cleaning, waste…
Serves UK businesses from single-site operators to multi-site corporate clients, including organisations in industrial, medical, food hygiene and commercial property environments.
Financial Health
WeakWeak · Hiring · 9% CAGR over 4y
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Computed from 3 filingsProvides international freight forwarding and logistics services, including sea, air, road and rail transport. Handles customs clearance, port health documentation, and shipment management, and…
Serves businesses that import or export goods worldwide, including logistics, transportation and construction professionals needing freight, customs and shipment-management support.
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WeakWeak · 0% CAGR over 2y
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Provides commercial and office cleaning services including contract cleaning, washroom and kitchen cleaning, washroom supplies, and deep cleaning and sanitisation. Serves workplaces such as offices,…
Serves private and public sector organisations, including offices, GP and dental surgeries, schools, nurseries, retail showrooms, housing associations, hotels, research facilities and public…
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Computed from 3 filingsProvides event stewarding and security services including SIA‑licensed security staff, crowd safety stewards, and CSAS‑accredited traffic marshals. Offers traffic management, crowd management, and…
Serves event organisers, local authorities, venues and organisations needing stewarding or security staff, including construction sites, schools, colleges, hospitals and theatres, with clients across…
Financial Health
WeakWeak · 3% CAGR over 2y
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Computed from 5 filingsProvides outsourced human resources services to businesses, including HR advice, employment law support, contracts and HR documentation, recruitment services, and staff training. Also offers people…
Serves small and medium-sized businesses across a wide range of sectors, including organisations seeking retained or pay-as-you-go HR, recruitment and training support.
Financial Health
StableStable · Hiring · 35% CAGR over 5y
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Computed from 5 filingsProvides support services to financial advisers and financial planning firms, including business development guidance, resources, and regulatory oversight through an FCA‑authorised network, helping…
Serves financial advisers and financial planning business owners seeking business support, strategic guidance and a regulated advice network, including advisers looking to join or grow their practice.
Financial Health
StrongStrong · Hiring · 78% CAGR over 4y
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Computed from 5 filingsProvides animal talent for film, television, advertising, theatre and marketing productions. Represents trained pets and animals, arranges bookings and on-set handling, and connects producers and…
Serves B2B clients including film producers, TV studios, PR agencies, theatre productions, in-house marketing teams and smaller businesses seeking animal talent or pet influencers for creative…
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StrongStrong
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Computed from 3 filingsOperates a childcare nursery providing day care and early years education for children aged 0–5. Delivers learning and development activities aligned with the Early Years Foundation Stage and offers…
Serves parents and carers in Garston seeking nursery childcare and early years education for children aged 0–5, including families eligible for funded hours for 2-, 3- and 4-year-olds.
Financial Health
StableStable · Hiring · 52% CAGR over 2y
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Computed from 4 filingsProvides environmental consultancy services including air quality and acoustic assessments, asbestos and contaminated land surveys, ecology studies, drainage and flood risk assessments, geotechnical…
Serves public- and private-sector organisations nationwide with environmental, planning and permitting requirements, including clients managing development, infrastructure, industrial sites and…
Financial Health
WeakWeak · Hiring · 6% CAGR over 3y
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Key facts
About 7% of the trading cohort reports turnover above £5M (9 of 121 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
91.7% of Liverpool-area paid-search users also run web-analytics tooling, and 52.1% run tag-management tooling, so conversion measurement usually sits inside a wider tracking stack.
Content-management platforms appear on 64.5% of sites in the cohort, with SEO plugins on 39.7%, tying paid traffic to owned-site publishing and search optimisation.
Sector tags overlap: Field Services & Trades appears on 19.8%, Advanced Manufacturing on 14.0%, and Wholesale & Distribution on 9.1%.
UK digital advertising reached £40.5 billion in 2025, up 10% year-on-year, with video investment at £9.3 billion.
Conversion tracking falls within the ICO’s data-protection and PECR framework, while the ASA applies the Advertising Codes written by CAP to digital advertising in paid-for and marketer-controlled spaces.
What else do Google Ads users run?
Share of the 121 Google Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£578.1K
Median UK turnover
7.4%
Above £5M turnover
2
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 239 companies, alongside financials and websites, in one Excel + CSV file.
How Google Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Ads elsewhere
Frequently asked questions
How many companies in Liverpool use Google Ads?
How is Google Ads usage detected?
What kinds of companies use Google Ads in Liverpool?
What do Google Ads users in Liverpool also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 239 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.