Companies Using Google Analytics in Cambridge: 363 Active Firms (2026)
Companies using web analytics measure website traffic and marketing performance across Cambridge’s business base.
The buying centre usually sits between marketing, commercial operations and a technically literate website owner rather than a standalone analytics department. Web analytics users are measuring visitor behaviour, campaign performance and conversion activity, so adoption tends to signal a company with active lead-generation routes, enough budget for maintained web infrastructure, and a need to explain digital performance to management or external stakeholders. The Cambridge cohort spans founder-led specialists, small service operators and mid-market firms, with the tool used less as enterprise business intelligence and more as a practical layer for attribution, enquiry quality and content performance.
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Cambridge has 363 active companies running web analytics, a footprint broad enough to include local services, manufacturing suppliers, construction operators and software businesses rather than a narrow technology cluster. Reported employment totals 2,165 employees, so adoption is visible across employers but still tilted towards small teams rather than large digital departments. The local pattern looks pragmatic: website measurement supports enquiries, campaign attribution and stakeholder communications, often with generalist marketing staff or external web support interpreting the results.
For companies running web analytics tags, the practical control point is not sector licensing but consent, contract terms and governance over visitor identifiers. A separate tag-management layer appears on 29.2% of the Cambridge cohort, which suggests some sites already separate marketing pixels from the website codebase. That can help procurement and legal teams ask cleaner questions: who can deploy tags, where visitor information is sent, how long identifiers are retained, and whether campaign reporting can be reconciled with cookie choices shown to users.
Adoption appears to be moving towards lighter, bundled measurement rather than bespoke analytics builds. Cambridge users tend to be small enough that maintenance burden matters: if tagging requires specialist upkeep, measurement quality is likely to decay. At the same time, firms with sales-led or stakeholder-facing websites still need attribution they can trust. The likely pattern is a split between basic traffic reporting for brochure-style sites and more governed measurement for companies where web enquiries, forms and campaigns feed the commercial pipeline.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 1.6% of the 11,181 companies with under 10 employees run Google Analytics (175 detected). 17.2% of the 441 companies with 10–50 employees run Google Analytics (76 detected). 22% of the 41 companies with over 50 employees run Google Analytics (9 detected). That is a 20.4% gap between the over 50 employees and under 10 employees bands.
363
Active firms
2026
19
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
907
Verified directors
Across this cohort
Top companies using Google Analytics in Cambridge
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsSupplies antibodies, recombinant proteins, peptides, and ELISA assay kits for life science research. Offers primary and secondary antibodies and related reagents used in laboratory applications such…
Serves life science researchers, laboratory teams and new labs globally, including scientists conducting antibody-based applications such as western blot, IHC, flow cytometry and ELISA.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
Location
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Computed from 3 filingsOperates guided punting boat tours along the River Cam, offering private and shared trips past university colleges and bridges. Provides 45‑minute chauffeured punt journeys with commentary on local…
Serves consumers visiting Cambridge, including tourists, couples, families and private groups seeking shared or private guided punting tours on the River Cam.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 3 filingsProvides cloud-based electronic quality management system (eQMS) software for medical device and life sciences development, including document control, design controls, training management, CAPA and…
Serves medical device and IVD developers, biotech and pharma teams, CROs/CMOs, high-tech product companies, and consultants, from small teams to large regulated organisations.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rental marketing, valuations, and tenant and landlord support. Prepares property listings with photography and…
Serves homeowners, property sellers, landlords, buyers and tenants in Cambridge and surrounding villages, with residential sales and lettings aimed at private individuals and property owners.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsDevelops computing platforms and hardware for executing probabilistic and stochastic workloads. Provides cloud and on‑premise tools that process probability distributions to accelerate simulations,…
Serves B2B technical teams in quantitative finance, digital banking, AI/ML, robotics, automotive, industrial automation, engineering design and supply chain planning with stochastic or…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Computed from 3 filingsOperates chauffeured punting tours on the River Cam, offering shared and private boat trips past university colleges. Provides themed and group bookings including school, corporate, wedding, picnic…
Serves tourists, couples, wedding and hen party groups, schools and nurseries, and corporate customers seeking shared or private leisure experiences in Cambridge.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsProvides digital strategy, branding, user experience design, and development of websites, e‑commerce platforms and digital products. Offers CMS implementation including Umbraco, plus website…
Serves businesses, brands and organisations needing digital support, including e-commerce operators, cultural institutions and teams using or adopting Umbraco CMS, with clients in the UK and globally.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 2 filingsSupplies SOLIDWORKS CAD and engineering software, including simulation, data management and cloud design tools. Provides software subscriptions, licence upgrades, training courses, consultancy and…
Serves designers, engineers, product development teams, SMEs, universities and schools using SOLIDWORKS, across sectors such as packaging, agriculture, medical devices, sheet metal, hi-tech…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 1y
Location
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Computed from 5 filingsRetailer of beds, mattresses, bed frames and bedroom furniture through an online store and showroom. Offers bedding products, branded mattresses and bed bases, with services including delivery and…
Sells to consumers shopping for beds, mattresses, bed frames, bedding and bedroom furniture, primarily retail customers in and around Cambridge buying online or visiting the showroom.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides web‑ and mobile‑based software for commercial kitchen management, including menu management, ordering systems, and meal uptake tracking. Used by cafes, restaurants, and catering operations…
Serves B2B commercial foodservice operators, including cafes, restaurants, catering services and catering teams in professional kitchen environments.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides market research, industry analysis and consulting focused on engineering and industrial software markets. Produces market data, forecasts and reports on sectors such as BIM, PLM, CAE and…
Serves B2B customers in engineering and industrial software markets, including software vendors, investors, and sales and marketing teams. Targets organisations in sectors such as AEC, aerospace,…
Financial Health
HealthyHealthy · Profitable, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides intellectual property consultancy services including patent, trademark and design protection. Conducts novelty searches, drafts and files applications, manages global filings, monitors…
Serves startups, growth-stage businesses and established companies, particularly in sustainability, healthtech, digitalisation and style sectors, with buyers including founders, management teams and…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures infrared cameras, thermal imaging modules, and night vision systems. Supplies handheld imagers, fused night‑vision devices, kiln monitoring cameras, and OEM thermal imaging…
Serves defence and security organisations, military forces, industrial operators in high-temperature process sectors, aerospace and R&D users, and OEMs integrating thermal imaging into their own…
Financial Health
StrongStrong · Hiring · 4% CAGR over 5y
Location
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Computed from 5 filingsMembership organisation for companies and professionals involved in wireless and connectivity technologies. Organises conferences, workshops, networking events and special interest groups, and…
Serves businesses and professionals involved in wireless, connectivity and deep-tech innovation, including researchers, entrepreneurs, investors, tech leaders, universities and industry partners…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 4 filingsProvides a software platform for corporate travel programmes, enabling travel teams to manage a travel intranet, communicate policies and supplier benefits, share hotel directories, collect traveller…
Sells to corporate travel teams and travel managers at large and global businesses, including technology, financial services and pharmaceutical companies, with employees who travel for work.
Financial Health
StrongStrong · Hiring · 21% CAGR over 3y
Location
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Computed from 4 filingsDevelops semiconductor materials and growth processes for light‑emitting devices. Its cubic gallium nitride (GaN) technology enables production of efficient green, amber and red LEDs and microLEDs…
Serves B2B customers in LED and microLED manufacturing, including display makers for AR/VR and TVs, general lighting producers, and visible light communications developers in fibre optics and LiFi.
Financial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsDevelops digital platforms and software for health, social care and community services, including patient and case management systems, appointment booking, referrals, wellbeing self‑management apps,…
Sells to public and private healthcare organisations, NHS ICBs, public health commissioners, social services teams, and not-for-profit or third sector providers delivering community, lifestyle,…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDevelops and invests in property projects including retail and leisure destinations, residential communities, and office and research buildings. Partners with landowners, institutions and local…
Serves landowners, institutional property investors and local authorities seeking development partners for strategic sites, obsolete buildings and mixed-use property assets, primarily across the East…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides property maintenance and building services for domestic and commercial properties, including home extensions, garage and loft conversions, kitchen and bathroom refurbishment, plumbing and…
Serves homeowners and commercial property owners or occupiers in Cambridge, Cambridgeshire and surrounding East Anglia, including offices, shops and warehouses needing building work or property…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsCreates and develops educational publishing content, including authoring and editing of digital and print materials, design of media‑rich learning resources, audio and video production, accessibility…
Serves educational publishers and learning organisations worldwide, including ELT/ESL, primary and digital education teams producing print and digital learning materials.
Financial Health
StrongStrong · Hiring · 104% CAGR over 2y
Location
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Computed from 4 filingsDevelops and manufactures laboratory instruments and analytical equipment, including flame photometers, chloride analysers, colorimeters, magnetic susceptibility balances, fluid bed dryers and…
Serves laboratories, research institutions, educational organisations and industrial customers across multiple sectors worldwide, supported through an international distributor network.
Financial Health
StableStable · -6% CAGR over 3y
Location
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Computed from 5 filingsDevelops automated insect farming systems that use black soldier fly larvae to convert food waste into protein and nutrient-rich insect ingredients for animal feed, pet food, and aquaculture, using…
Serves B2B customers in pet food, poultry, aquaculture and waste management, including animal feed producers, egg and poultry farms, aquaculture operators and organisations with food-waste streams.
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
Location
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Computed from 3 filingsDevelops Bluetooth beacon networking technology for real‑world asset tracking and data collection. Provides smart beacons, hotspot gateways, network infrastructure, and a cloud platform with APIs for…
Serves B2B operations, IT and product teams needing asset visibility, including industrial operators, logistics/workflow teams, beacon and gateway vendors, and cloud application developers.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 3 filingsOperates a fitness gym providing 24/7 member access to strength and cardio equipment, functional training areas and studio space. Offers personal training, online coaching, and sports therapy and…
Serves B2C adult fitness consumers in Cambridge, including local residents, commuters and workers near Cambridge Science Park seeking gym memberships, personal training, online training or injury…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides enriched NHS GP prescribing datasets and analytics for pharmaceutical and healthcare organisations. Sources and processes NHS data and delivers it via hosted platforms, APIs, extracts and…
Sells B2B to pharmaceutical and medical device companies, especially commercial, sales, marketing and product teams using NHS prescribing data intelligence. Also serves teams building business cases…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsSells bicycles including cargo, electric, leisure and children’s bikes through retail stores. Provides bike repairs and servicing, test rides, hire, maintenance courses, and cargo bike solutions for…
Serves individuals, families and businesses in Cambridge and Cambridgeshire, including commuters, leisure cyclists, parents using cargo bikes, employers with cycle schemes, and organisations needing…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides project management and technical consultancy services for construction and built environment projects, including lead consultancy, design management, contract administration, dispute…
Serves public and private sector clients commissioning built-environment projects, especially healthcare providers, schools, universities, research organisations, charities, developers, contractors…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides leadership and management development programmes for organisations, including tailored training, executive coaching, team development workshops, and psychometric profiling tools designed to…
Serves HR and learning and development teams, senior leaders, managers and employee cohorts in private-sector corporates and public-sector organisations, including councils, financial services firms…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides workplace adjustments and needs assessments for employees with disabilities or neurodivergent conditions. Delivers neurodiversity and disability awareness training, coaching for managers,…
Serves UK employers, HR and people teams, and managers in organisations supporting neurodivergent and disabled employees, including those pursuing inclusive workplace practices and Disability…
Financial Health
HealthyHealthy · -25% CAGR over 5y
Location
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Computed from 5 filingsProvides CRM marketing creative services including strategy, copywriting, design and front‑end development for digital communications. Creates and builds email, mobile, web and social media…
Sells to B2B brands and marketing/CRM teams needing creative support for customer communications across email, mobile, web and social. Serves organisations using digital CRM, with examples in media,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides home staging and show home styling for property developers, along with bespoke interior design, interior architecture and FF&E schemes. Supplies curated furniture packs and sells furniture…
Serves residential property developers and private homeowners/sellers, plus consumers buying interiors via its ecommerce store, across the UK and Europe.
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Computed from 3 filingsDevelops bioelectronic medical technology for cancer management, including an implantable brain–computer interface that monitors neural signals and delivers targeted stimulation. The platform…
Serves people with cancer, prospective clinical trial participants and their oncology care teams; also addresses researchers and partners in neurotechnology, neurobiology and cancer therapy.
Financial Health
StrongStrong · Hiring · 183% CAGR over 2y
Location
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Computed from 5 filingsProvides installation, servicing and repair of boilers, air conditioning and air source heat pumps; heating and plumbing services including gas safety inspections, underfloor heating, hot water…
Serves homeowners, landlords and small commercial property owners across Cambridge and Cambridgeshire needing plumbing, heating, cooling and gas safety support for domestic and light commercial…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates a Montessori nursery school providing early years childcare and education for children aged 6 months to 5 years. Offers age‑specific classrooms, Montessori learning activities, supervised…
Serves parents and families in Cambridge seeking independent Montessori nursery places and early years childcare for children aged 6 months to 5 years, including those using funded hours, tax-free…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital software for pharmacies including patient mobile apps, websites and a management platform that handles prescription refills, appointment booking, messaging and workflow tasks,…
Sells B2B to community and independent pharmacies in Canada and international markets, targeting pharmacy owners, managers and teams managing patient communications, refills, appointments and…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides construction services for commercial and domestic projects, including new-build construction, building extensions, and refurbishment works. Specialises in refurbishment of commercial…
Serves a mix of B2B, public-sector and residential clients, including mental health hospitals, schools, colleges, hotels, commercial and industrial businesses, plus homeowners seeking domestic…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides a digital cash management platform enabling businesses, individuals and organisations to place and manage large cash deposits across multiple banks and building societies, access savings…
Serves UK businesses, individuals, charities, schools, accountants and financial advisers seeking to manage significant cash deposits and client savings across multiple banking providers.
Financial Health
StrongStrong · Hiring · 66% CAGR over 5y
Location
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Computed from 5 filingsWholesale supplier of crystals, minerals and fossils to trade customers. Offers tumble stones, rough rocks, geodes, selenite products, polished stones, jewellery and related giftware, sold in bulk to…
Serves B2B trade buyers including healers, therapists, gift shops, tourist attractions, antique shops and museum shops seeking wholesale crystals, minerals, fossils and related giftware.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsDevelops biotechnology-based therapeutic treatments targeting diseases with unmet medical needs. Conducts pre-clinical research, including in vitro and in vivo studies, to evaluate and advance novel…
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
Location
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Computed from 5 filingsProvides ecommerce conversion optimisation tools and managed services for online retailers, including targeted website overlays, in‑page campaigns and personalised email remarketing, supported by…
Sells to B2B ecommerce teams at online retailers and consumer brands, from growing e-commerce businesses to global brands. Targets digital marketing, trading and CRO decision-makers focused on…
Financial Health
StableStable · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsOwns and manages a portfolio of commercial properties including business centres, offices, dry labs, retail units and light industrial space. Develops commercial sites and provides serviced offices,…
Serves businesses seeking commercial space in and around Cambridge, especially entrepreneurs, start-ups and scaling firms. Targets office, lab, meeting room and virtual office users, plus…
Financial Health
StrongStrong · Hiring · 9% CAGR over 6y
Location
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Computed from 5 filingsDesigns and develops WordPress websites for businesses and organisations, including branding, WooCommerce e‑commerce stores, and membership platforms with CRM integration. Also provides website…
Serves UK and international businesses, individuals, membership organisations, professional bodies and trade associations seeking WordPress websites, e-commerce, hosting support, membership CRM and…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of pubs and restaurants offering dine‑in food and drink. Prepares meals cooked to order using locally sourced ingredients, serves beers and other beverages, and provides table…
Sells to consumers dining out at pubs and restaurants, including local residents, visitors and groups seeking food and drink in Cambridge and surrounding Cambridgeshire villages.
Financial Health
StrongStrong · Hiring · 89% CAGR over 3y
Location
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Computed from 5 filingsProvides recruitment and staffing services, connecting employers with candidates across STEM, commercial, finance and legal sectors. Advertises vacancies, sources and screens candidates, and supports…
Serves employers and jobseekers in the Cambridge job market, with sector focus on STEM, commercial and finance, and legal roles, targeting company hiring teams and candidates seeking vacancies.
Financial Health
HealthyHealthy · 2% CAGR over 5y
Location
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Computed from 4 filingsProvides digital marketing and web development services for B2B technology companies, including SEO, structured data implementation, content production, digital PR, paid media management, and…
Serves B2B technology companies, particularly robotics and automation firms, targeting commercial leaders and marketing teams seeking clearer technical messaging and stronger visibility in AI search…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 3y
Location
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Computed from 5 filingsProvides catering, event planning and event management services for weddings, private parties, corporate events and conferences. Offers venue sourcing, styling and production, workplace catering, and…
Serves couples and private hosts planning weddings or parties, corporate event and conference organisers, and workplaces needing catering across the Cambridge region, including technology, life…
Financial Health
HealthyHealthy · Hiring · 47% CAGR over 4y
Location
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Computed from 2 filingsProvides data and artificial intelligence training through apprenticeships and professional education programmes. Delivers courses for organisations and individuals covering data analysis,…
Serves businesses, government organisations and individual learners seeking data and AI skills development. Targets employers upskilling workforce teams and leaders, plus professionals and graduates…
Financial Health
StrongStrong · Hiring · 67% CAGR over 1y
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Computed from 3 filingsProvides self-storage units for household and business customers, offering ground-floor drive-up storage spaces with 24/7 access. Also sells packing supplies such as boxes and bubble wrap and offers…
Serves households and businesses needing self-storage in and around Cambridge and Haverhill, including customers from Saffron Walden, Royston and Newmarket.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 4 filingsProvides managed IT services for businesses, including IT support, network and fibre data cabling installation, business internet connectivity, managed Wi‑Fi, VoIP phone systems, Microsoft 365…
Sells primarily to businesses, especially small and medium-sized companies needing managed IT support, internet, telecoms and data cabling. Also serves larger enterprises and landlords, with an…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Key facts
About 5% of the trading cohort reports turnover above £5M (19 of 363 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (26 firms), so a sizeable share is in its first few filing cycles.
Website stacks are usually content-led: 63.1% (229) also run a content-management system and 38.6% (140) use an SEO plug-in.
Measurement set-ups often sit alongside security and tagging tools, with 35.5% (129) using form-spam checks, 33.6% (122) using a website security/performance layer and 29.2% (106) using tag management.
Sector tags overlap, but Field Services & Trades is the largest group at 16.0% (58), followed by Advanced Manufacturing at 12.7% (46) and Construction at 10.5% (38).
Financial-health screening is mixed: 23.7% (86) sit in the highest band, 26.7% (97) in the next band and 11.6% (42) are marked distressed.
There are 907 verified directors across the Cambridge web-analytics cohort.
What else do Google Analytics users run?
Share of the 363 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£547.2K
Median UK turnover
5.2%
Above £5M turnover
26
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 765 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Cambridge use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Cambridge?
What do Google Analytics users in Cambridge also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 765 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.