Companies Using Google Analytics in Southampton: 1,004 Active Firms (2026)
Southampton companies running website analytics on public sites measure visitor behaviour and marketing performance across the city region.
Public-site analytics tags sit closest to marketing, sales operations and web teams, rather than the core IT buying centre. Running this stack usually signals a business with managed acquisition channels, conversion goals and enough internal or agency capacity to interpret traffic patterns, campaign attribution and form or checkout performance. In Southampton that points to owner-managed firms, mid-market operators and local enterprise sites serving B2B and B2C audiences through lead generation, ecommerce journeys or service portals. The engagement is typically a recurring measurement-and-optimisation workflow: tagging, consent configuration, dashboards and periodic campaign review, not merely a website build.
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Southampton has 1,004 actively trading companies running this public-site analytics stack, making it a broad adoption marker rather than a niche software-buying signal. The reported employment footprint is 3,596 people, so the cohort includes more than micro-business websites with a tracking script added by default. Sector mix also matters: adoption is visible across field services, construction, wholesale and distribution, real estate and property, and advanced manufacturing, where enquiry handling, quote requests and local search traffic are commercially relevant. Many users still look operational rather than digital-native, which makes the analytics layer useful for comparing offline sales processes with online demand.
Public website tracking sits inside the privacy and consent workflow. Procurement tends to involve marketing, web operations and whoever owns customer-data governance, because tag settings affect cookie banners, form analytics, advertising audiences and management reporting. For Southampton adopters, the practical risk is less about the analytics tool itself than about uncontrolled tag sprawl: old campaign pixels, duplicated events, and audience lists kept after the original purpose has faded. Businesses selling into larger customers may also face supplier questions on retention, access controls and whether reporting can be separated from personally identifiable customer journeys.
Adoption appears likely to remain broad but uneven. Smaller operators tend to keep the tag because agencies, website templates and advertising workflows make it the path of least resistance; more mature teams have been tightening governance around consent, server-side tagging and directly collected customer data. That leaves a middle band where measurement is present, but commercial use varies by internal capability. Over time, the distinction is likely to be less about whether a Southampton business runs analytics at all, and more about whether it can connect web behaviour with sales handling, retention and customer service decisions without over-collecting.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 2.4% of the 22,390 companies with under 10 employees run Google Analytics (527 detected). 20.2% of the 1,070 companies with 10–50 employees run Google Analytics (216 detected). 27.8% of the 90 companies with over 50 employees run Google Analytics (25 detected). That is a 25.4% gap between the over 50 employees and under 10 employees bands.
1,004
Active firms
2026
32
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
2,208
Verified directors
Across this cohort
Top companies using Google Analytics in Southampton
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a hotel providing guest accommodation in various room types, with on‑site restaurant and bar, breakfast service, and meeting and event facilities. Also offers cruise parking packages for…
Serves leisure and business travellers visiting Southampton, cruise passengers needing pre/post-sailing stays or parking, families and accessible-room guests, plus local organisations or individuals…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides specialist recruitment services for maritime and shipping, oil and gas, ports and terminals, construction, cyber security, logistics, and related sectors, connecting employers with…
Serves employers and jobseekers in specialist sectors including maritime and shipping, oil and gas, renewables, construction, logistics, cyber security, cruise and superyacht, ports and terminals,…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates a taxi and private hire service providing passenger transport through a fleet of hackney and private hire vehicles. Offers bookings by phone, online, and via mobile app, and provides…
Serves individual passengers and businesses in Southampton, including app, phone and online bookers, corporate account holders, and clients needing local private hire or Hackney vehicle access.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides advertising technology platform for digital publishers, integrating ad server, header bidding (Prebid), auction management and analytics. Offers tools for inventory control, revenue…
Serves B2B digital publishers, media brands and enterprise publishing teams worldwide, including Adsense users, direct-sales publishers, restricted-content sites and organisations with complex…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides business telecommunications and IT services including VoIP phone systems, business mobiles, broadband and Wi‑Fi, call recording and management software, computer telephony integration, and…
Serves UK businesses, particularly SMEs and multi-site operators in dental, hospitality, medical, veterinary, care homes, opticians, hotels, estate agencies and nurseries.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment and executive search services for the maritime, shipping, and energy sectors. Places candidates in shore‑based and offshore roles and offers contract staffing, crewing…
Serves employers and job seekers in maritime, shipping, cruise, superyacht, crewing, oil and gas, and renewable energy sectors, including shore-based, technical, commercial, executive and…
Financial Health
StableStable · -4% CAGR over 2y
Location
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Computed from 3 filingsProduces live television programming and interactive TV content for broadcast on platforms including Sky and Freeview. Operates TV studios, develops second‑screen apps, TV graphics and mobile gaming…
Serves TV broadcasters, media owners and interactive entertainment businesses, including operators of live TV, second-screen and mobile gaming services; also reaches consumers through online…
Financial Health
HealthyHealthy · 5% CAGR over 2y
Location
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Computed from 5 filingsSupplies cleaning and hygiene equipment and janitorial products to businesses, including cleaning machines, consumables and eco‑labelled ranges. Provides machine sales, hire, spare parts,…
Serves UK businesses in the cleaning and facilities sectors, including commercial cleaning contractors, support service providers and organisations managing janitorial supplies across single-site and…
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 5 filingsProvides national and international road transport and logistics services including temperature‑controlled, ambient and ADR cargo delivery. Operates GDP-compliant warehousing and storage, and manages…
Serves B2B clients in the food, pharmaceutical and cruise logistics sectors, plus shippers of hazardous, high-value, electronics and temperature-sensitive goods across the UK and Europe.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Computed from 5 filingsBrews and sells craft beers and operates brewery tap venues with bars and restaurants. Serves food menus, hosts events and live music, and offers restaurant table bookings at its hospitality venues…
Serves consumers in Southampton, including beer drinkers, pub and restaurant diners, Sunday roast customers, live music attendees and people booking private or seasonal events at its venues.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and cybersecurity services for businesses, including helpdesk support, network monitoring, disaster recovery, and security management. Also supplies IT hardware, cloud…
Serves UK businesses, especially SMEs and organisations without in-house IT teams, needing outsourced IT, cybersecurity, telecoms, connectivity and document solutions.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides freight forwarding and shipping agency services, including import and export logistics, customs clearance, and export licensing support. Handles marine industry shipments such as boats and…
Serves businesses needing import/export freight and customs support, with a focus on marine sector clients, yacht and boat owners, and individuals relocating personal effects, vehicles or vessels.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides security services including SIA‑licensed guards, mobile patrols, dog handlers and concierge security. Installs and monitors CCTV, access control and perimeter systems, and supplies…
Serves B2B and public sector clients, including construction sites, corporate and commercial properties, property managers, local authorities, healthcare and education providers, student…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides environmental consultancy for energy infrastructure projects including offshore wind, power cables and nuclear developments. Services include environmental impact assessment, habitat…
Serves B2B clients developing and operating major energy infrastructure projects, especially offshore wind, power cables and nuclear. Targets UK and international project developers, operators and…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 4 filingsProvides mobile vehicle repair services for cars and light commercial vehicles, including minor bodywork and multi‑panel damage repairs. Operates equipped mobile units and manages repair processes…
Serves vehicle insurance policyholders, insurance companies and fleet operators, from small fleets to national operations, across the UK.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 3y
Location
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Computed from 5 filingsProvides recruitment services for social care and social housing organisations, supplying vetted support workers, managers and housing staff for temporary, permanent and executive roles, and…
Serves social care providers, children’s homes, housing associations and community organisations needing temporary, permanent or executive staff, plus care and housing jobseekers, across the South…
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
Location
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Computed from 4 filingsManufactures, supplies and installs double‑glazed windows, doors and conservatories for residential and commercial properties. Provides replacement window units, bespoke window frames, bi‑fold and…
Serves homeowners, new-build projects and commercial property owners in Southampton and nearby areas including Romsey, Eastleigh, Bournemouth, Andover and Chichester.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 3y
Location
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Computed from 4 filingsDevelops hardware and software for smart metering and energy networks, including smart meter gateways, edge computing platforms, and secure data communication systems that enable interoperable,…
Serves energy-sector businesses across Europe, including utilities, grid operators, metering providers and industry partners responsible for smart metering, smart grids and secure energy data…
Financial Health
StrongStrong · -89% CAGR over 2y
Location
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Computed from 3 filingsProvides healthcare recruitment and staffing services, placing registered general nurses and healthcare assistants in temporary and flexible roles. Supplies nursing staff to healthcare providers and…
Serves healthcare organisations needing nursing cover, alongside registered nurses and healthcare assistants seeking flexible work across major UK cities.
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
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Computed from 5 filingsFormulates and manufactures non‑toxic cleaning and wastewater treatment products for cruise ships, yachts and hotels. Supplies bio‑based solutions for grease traps, vacuum systems, housekeeping,…
Sells to B2B marine and hospitality operators, including cruise lines, yachts and superyachts, hotels, and fleet managers responsible for guest facilities, housekeeping, galley, engine room, and…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures custom lithium‑ion batteries, battery management systems, and battery packs. Provides electronics and product development, BMS configuration software, and energy storage…
Serves B2B engineering teams and OEMs in vehicle, grid storage, robotics, drone, marine/submarine and renewable energy sectors that need lithium battery systems and battery management support.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial construction and building services including refurbishments, extensions, alterations and remedial works. Delivers planned and reactive maintenance for building fabric, project…
Serves businesses and public sector organisations needing commercial building work, refurbishment and maintenance, including schools, theatres, visitor centres and other commercial or public premises…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides marine and industrial electrical engineering services including electrical system design, installation, testing and commissioning for vessels and commercial equipment. Also performs repairs,…
Serves B2B customers in the marine and industrial sectors, including commercial clients in the UK and internationally that need electrical engineering support for vessels, repairs, maintenance,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides scaffolding and access services for construction and maintenance projects, including domestic, commercial, industrial and marine scaffolding. Designs, supplies and erects scaffold…
Sells to both businesses and homeowners needing scaffolding, serving commercial construction, residential property works, industrial sites, and marine clients such as dockyards and marinas, mainly…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides marine engineering and boatbuilding services including yacht refits and restoration, GRP repairs, project management, surveys and brokerage preparation. Also services and overhauls WISE…
Serves a mix of private yacht owners, Oyster yacht buyers and long-term cruisers, plus marine businesses, ports and operators using WISE Handling boat hoists in the UK and overseas.
Financial Health
HealthyHealthy · Hiring · 71% CAGR over 4y
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Computed from 5 filingsDesigns and manufactures continuous rotary extrusion (CRE) machinery and systems used to process copper, aluminium and brass. Provides extrusion equipment, tooling configurations and technical…
Sells to global industrial manufacturers using copper, aluminium and brass extrusion in demanding production environments, especially buyers of continuous rotary extrusion systems for critical…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsProvides contract stevedoring and port labour services, including vessel mooring, cargo securing and shipwright support. Supplies trained personnel and operational support for marine operations and…
Sells to businesses in UK ports, especially port operators and other port customers needing contract stevedoring, mooring, cargo securing, container terminal support, and specialist port staff on…
Financial Health
HealthyHealthy · Profitable, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsSells gift experience vouchers and personalised e‑gift cards through an online platform, offering activities such as driving days, dining experiences, train journeys and sightseeing tours. Also…
Serves consumers buying experience gifts for family occasions, travellers seeking activities in major cities, and businesses looking for corporate incentive or flexible gift card options.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 4 filingsOperates a collection of specialist tour operator brands offering tailor‑made and small‑group holidays including wildlife safaris, birdwatching tours, walking and trekking trips, scuba diving…
Serves leisure travellers seeking special-interest holidays, including wildlife enthusiasts, birders, divers, walkers, trekkers, naturalists and families, plus schools planning overseas trips,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 12% CAGR over 3y
Location
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Computed from 5 filingsOnline retailer of skating and scooter sports equipment, including inline and roller skates, stunt scooters, skateboards, longboards, BMX accessories and protective gear. Operates e‑commerce sites…
Sells to UK consumers, families and skating/scooter enthusiasts buying skates, stunt scooters, skateboards, longboards, BMX accessories and protective gear online.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsDevelops and sells at‑home hair colouring and styling products, including blonding kits, toners, bleach, permanent dyes, root touch‑ups and haircare treatments. Products are marketed under brands…
Sells to UK consumers seeking at-home hair colour, blonding, toning, root touch-up, aftercare and styling products, particularly shoppers wanting salon-inspired results without a salon appointment.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsRetailer of used vans, cars and commercial vehicles. Sells vehicles from multiple manufacturers and offers vehicle finance, part exchange, warranties and insurance, alongside flexible van rental and…
Serves consumers, tradespeople and small businesses seeking used vans, pickups, minibuses, fridge vans and cars, with finance or rental options, mainly around Southampton and the South Coast.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital platforms and software for promotional marketing campaigns, including microsites, prize draw and instant win systems, coupon integrations, receipt validation, cashback payouts, and…
Targets shopper marketing, brand and promotions agencies, and their consumer-brand clients, running promotional campaigns such as giveaways, competitions, cashback, prize draws and retail activations…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
Location
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Computed from 5 filingsProvides shipping containers and portable site cabins for hire and sale, including storage containers, office cabins, welfare units and specialist container types, with delivery and accessories for…
Targets construction firms, site managers, facilities teams and other businesses or individuals across the South seeking temporary storage, welfare or workspace units for sites and premises.
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 3 filingsProvides pre-booked taxi and private hire transport for airport transfers, cruise port transfers, and general travel. Operates a fleet of saloon cars, estate cars and MPVs for business and leisure…
Serves consumers and business travellers needing airport, seaport, cruise terminal and city transfers, including individuals, families and groups across Southampton and wider Hampshire, Wiltshire,…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsSells new and used sailboats and powerboats, specialising in Jeanneau models and BRIG RIBs. Provides boat brokerage services, listing and selling pre-owned vessels and assisting customers with…
Serves private leisure boat buyers and yacht owners seeking new or used Jeanneau sailboats, powerboats and BRIG RIBs across the UK, Europe and internationally.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment services for permanent and temporary roles across sectors including administration, finance, customer service, logistics, engineering, and sales. Sources candidates, manages job…
Serves employers and jobseekers in Southampton and Hampshire, focused on office-based roles across administration, finance, customer service, sales, HR, logistics, engineering and specialist…
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 5 filingsSupplies hand tools, predesigned and custom tool kits, and tool storage systems for sectors such as aviation, automotive, marine and engineering. Also provides CNC-cut shadow foam inserts, tool…
Serves B2B engineering and maintenance teams, tradespeople and students, with focus on aviation, automotive, marine, offshore, wind power, plumbing, electrical, metalwork, farm and plant machinery…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsSupplies new and used minibuses, mini‑coaches and vans to schools, community organisations and businesses. Offers vehicle sales, leasing and rental, including wheelchair‑accessible and electric…
Serves UK organisations needing minibuses and vans, including schools and education providers, community and care organisations, and businesses managing passenger transport or vehicle fleets.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides marine recruitment and crewing services, supplying temporary and permanent seafarers and maritime personnel to shipping and offshore sectors including commercial vessels, tugs and workboats,…
Serves maritime employers and seafarers, including commercial shipping, tugs and workboats, offshore oil and gas, renewables, cruise and leisure, and superyacht sectors seeking marine personnel or…
Financial Health
HealthyHealthy · -54% CAGR over 4y
Location
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Computed from 5 filingsDevelops location intelligence software that collects and analyses human mobility, footfall, demographic and spending data. Provides dashboards, reports and analytics used by retailers, real estate…
Serves B2B and public-sector decision-makers in local government, retail, real estate and financial services, including retailers, property firms, consultancies and banks.
Financial Health
StableStable · Hiring · 47% CAGR over 4y
Location
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Computed from 5 filingsProvides web‑based software for automotive manufacturers to monitor and analyse dealer follow‑up of sales leads. The platform inserts trackable contact details into CRM systems, measures email and…
Serves automotive OEMs, national sales companies and dealer networks, particularly sales, lead management and customer experience teams monitoring retailer follow-up across multiple markets.
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsProvides coach and minibus hire for group transport, including weddings, sports teams, corporate events and private trips. Organises day excursions and holidays, and offers airport and cruise…
Serves consumers, private groups and organisations needing coach travel, including day trippers, holidaymakers, wedding parties, sports teams, corporate event organisers and airport or cruise…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides home care services for individuals in their own homes, including 24‑hour live-in care, personal care, medication assistance, dementia and complex care, overnight support, and end-of-life and…
Serves older adults and people with complex, palliative, dementia or 24-hour care needs, plus their families, across Hampshire areas including Portsmouth, Petersfield, Waterlooville, Havant,…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsSupplies natural stone and porcelain paving products including limestone, sandstone, setts and pavers through an online store, with delivery and order fulfilment services for landscaping and patio…
Serves online customers purchasing paving and landscaping materials, including homeowners, garden renovators, landscapers and trade buyers placing delivery-based orders.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsDevelops cloud-based salon management software that enables appointment scheduling, online booking, client records, point-of-sale payments, and business reporting for hair, beauty and wellness salons…
Serves B2C salon owners and managers, including hair, beauty and wellness businesses that run appointment-based client services.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsSupplies and supports professional two-way radio communication systems, including handheld and vehicle radios, repeaters, paging equipment and accessories. Provides system design, equipment hire,…
Serves blue-chip companies and public sector organisations in the UK and overseas, including transport, maritime, armed forces, sports clubs, hospitals, education, pharmaceutical, retail and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides commercial printing services including digital and lithographic printing, large‑format printing, and managed print. Produces marketing materials such as brochures, flyers, posters, banners,…
Serves businesses, charities and organisations, particularly marketing teams, offices, retailers and event organisers in Hampshire needing printed materials, signage, displays and branded merchandise.
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
Location
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Computed from 5 filingsDistributes new and pre-owned Fleming motor yachts and provides yacht maintenance, servicing and spare parts. Offers sales brokerage, aftersales support and technical services for cruising yachts.
Sells to private yacht buyers, serious cruisers and existing yacht owners seeking new or pre-owned long-range cruising yachts, plus after-sales service and parts for owners.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides coach and minibus hire for group travel, including corporate events, sporting events, excursions, and cruise passenger transfers. Operates a fleet of air‑conditioned coaches and offers…
Serves individual group organisers, blue-chip companies, corporate event planners, sports and trade event organisers, and cruise industry operators in Southampton and Hampshire.
Financial Health
HealthyHealthy · -2% CAGR over 5y
Location
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Key facts
About 3% of the trading cohort reports turnover above £5M (32 of 1,004 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (55 firms), so a sizeable share is in its first few filing cycles.
The most common co-detected site-management tool appears on 68.5% of sites, with bot protection on 40.8% and an SEO plug-in on 39.0%.
Sector tags overlap, but field services and trades account for 19.8% of Southampton analytics users, followed by construction at 14.4%.
Tag-management software is also present on 28.2% of sites, suggesting a sizeable minority are managing more than one marketing or measurement script.
Financial-health scoring places 21.0% in the highest band, with 18.7% weak and 9.3% distressed.
The cohort carries 2,208 verified directors, which is useful for account mapping rather than domain screening alone.
What else do Google Analytics users run?
Share of the 1,004 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£537.2K
Median UK turnover
3.2%
Above £5M turnover
55
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,723 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Southampton use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Southampton?
What do Google Analytics users in Southampton also run?
How fresh is this data?
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Buy all 1,723 companies as a spreadsheet.
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