Companies Using Google Analytics in Edinburgh: 781 Active Firms (2026)
Companies running web analytics measure website traffic, acquisition and conversion across Edinburgh's local, UK and international markets.
Adoption usually sits with marketing, ecommerce, comms and revenue operations rather than a standalone analytics function. The stack records visits, sources and on-site conversions, then feeds campaign reporting, content priorities and checkout or enquiry-form optimisation. In Edinburgh, the median user has 8 staff and turnover of around £523,000, so implementation often points to a lean team with an active website rather than a large data department. The practical signal is go-to-market maturity: these firms have enough digital demand, bookings, fundraising, recruitment or property enquiries to justify tagged journeys and regular performance reviews.
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Edinburgh has 781 actively trading companies running this web analytics stack, a cohort that cuts across local services, construction, hospitality, property and distribution as well as more conventional digital businesses. Reported employment totals 2,419 people, indicating that adoption is not confined to owner-managed micro-sites, although many users still appear operationally lean. The presence of high-revenue organisations alongside smaller employers suggests analytics is being used both for immediate lead capture and for lower-volume journeys where a single booking, tender enquiry or application can carry material value.
Cookie consent, lawful tracking and supplier due diligence matter more than sector-specific licensing for most Edinburgh adopters. Companies running analytics must decide which journeys need consented measurement, how long identifiers are retained, and whether advertising tags are proportionate to the service being offered. Public-sector and regulated B2B buyers may also ask where page tags load from, which subprocessors receive visitor signals, and how consent evidence is kept. For ecommerce, travel, property and recruitment journeys, the practical issue is often attribution discipline: enough tracking to understand demand, without turning every form or application process into an uncontrolled marketing pipeline.
Adoption appears likely to become less about installing a page counter and more about governance around a wider measurement stack. Smaller users tend to keep analytics bundled with websites, search optimisation, forms and hosting, while more commercial teams separate consent, tagging, reporting and customer acquisition work. That should favour agencies and internal operators able to translate raw traffic into channel decisions, not just deploy scripts. The limiting factor is likely to be capability: many firms can collect web events, but fewer have the process discipline to reconcile them with sales, bookings, applications or retained customers.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 1.8% of the 18,157 companies with under 10 employees run Google Analytics (333 detected). 22% of the 1,108 companies with 10–50 employees run Google Analytics (244 detected). 24.8% of the 109 companies with over 50 employees run Google Analytics (27 detected). That is a 23% gap between the over 50 employees and under 10 employees bands.
781
Active firms
2026
36
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
1,798
Verified directors
Across this cohort
Top companies using Google Analytics in Edinburgh
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsOperates serviced apartments and aparthotels offering self-catering accommodation for short and extended stays. Manages studio and multi-room units with self check-in and guest amenities, available…
Sells to consumers seeking short- or long-stay serviced apartments and aparthotels in Edinburgh and London, including city-break visitors, staycation guests, and travellers wanting self-catering…
Financial Health
StrongStrong · Hiring · 25% CAGR over 5y
Location
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Computed from 5 filingsOperates serviced apartments and studio flats for short‑stay accommodation. Manages multiple apartment buildings offering furnished units for two to five guests and provides online booking, packages,…
Serves leisure and short-stay visitors to Edinburgh, including couples, families and small groups seeking centrally located serviced apartment accommodation near the Royal Mile and Old Town.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 3 filingsOperates guided sightseeing tours and excursions, offering day trips and multi‑day coach tours to destinations including Loch Ness, Glencoe, Isle of Skye and other Highland sites, with private tour…
Serves leisure travellers, tourists and private groups seeking Scottish day or multi-day trips from Edinburgh or Inverness, including customers buying gift cards or arranging private hire.
Financial Health
HealthyHealthy · -85% CAGR over 2y
Location
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Computed from 5 filingsOperates and manages self‑catering holiday apartments for short‑term stays, offering online booking of furnished flats with kitchens and amenities for leisure or business travellers, and providing…
Serves leisure and business travellers visiting Edinburgh, including families, groups, couples, festival-goers and conference attendees, and also targets landlords seeking holiday-let management.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 5y
Location
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Computed from 5 filingsProvides serviced self‑catering apartments for short stays, offering one‑ to five‑bedroom accommodation for couples, families and groups. Supplies furnished apartments with kitchens and Wi‑Fi, and…
Sells direct to leisure travellers seeking self-catering stays in Edinburgh, including couples, families and larger groups, particularly those booking short breaks, holidays and group trips in the…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides residential letting and property management services for landlords, including marketing rental properties on listing portals, sourcing and screening tenants, arranging viewings,…
Serves B2C private landlords and residential tenants in Edinburgh, including long-term landlords, HMO property owners, prospective renters, and current tenants seeking letting, property management,…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides residential property sales and lettings services, including long‑term rentals, student lets and holiday or short‑term accommodation. Also offers property management, investment search,…
Serves residential property tenants, landlords, buyers, sellers and investors in Edinburgh, including student renters and holiday or short-let guests.
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOrganises technology conferences and exhibitions, including the DIGIT Expo event featuring keynote presentations, workshops and exhibition stands for technology vendors, enabling networking and…
Serves IT and digital professionals, technology leaders and eCommerce/digital trade practitioners across Scotland, plus tech solution providers seeking exhibition or sponsorship access to this…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 5 filingsOperates student accommodation properties offering short‑term hostel and budget hotel stays. Provides private rooms and studios with ensuite or shared facilities, kitchen access, communal areas,…
Serves budget-conscious leisure travellers, including solo travellers, couples, families and small or large groups seeking city-centre summer stays in London, Dublin and Edinburgh.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides residential letting and estate agency services, managing rental properties for landlords, marketing and selling homes, arranging tenant lettings, valuations, buy‑to‑let support, and…
Serves landlords, tenants, home sellers and buyers in Edinburgh and East Lothian, including first-time landlords, self-managed landlords, agency switchers and property investors growing buy-to-let…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 5y
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Computed from 2 filingsDesigns and organises bespoke golf travel itineraries for groups, arranging tee times at international golf courses, accommodation, transport and concierge support. Offers golf tour packages to…
Sells to golfers, typically groups seeking bespoke overseas golf holidays and tours. Serves leisure travellers planning golf trips across the UK, Ireland and international destinations, with…
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
Location
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Computed from 5 filingsOperates an online and retail shop selling alcoholic beverages including wine, whisky, beer, gin, rum and liqueurs. Also offers miniature gift packs, hampers, premixed cocktails and selected grocery…
Serves consumers buying wine, beer, spirits and grocery items, including gift buyers and party hosts, with local emphasis on Edinburgh delivery and nationwide UK wine deliveries.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsOperates and manages a portfolio of hotels and resorts, including branded and independent properties. Provides accommodation, meeting and conference facilities, event and wedding venues, leisure…
Serves leisure and business travellers, meeting and conference organisers, wedding parties, families and groups seeking hotel stays and event venues across the UK and Southern Spain.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates an 18‑hole parkland golf course and clubhouse. Provides golf memberships, visitor tee bookings and society days, coaching and tuition, a pro shop, competitions and events, catering, and…
Serves individual golfers seeking club membership, visiting golfers and golf societies, including large parties around Edinburgh. Also targets juniors for coaching and local businesses for…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 3 filingsOperates a bar and restaurant serving cooked meals, small plates and drinks. Provides dine-in service, table reservations and private dining options through an online booking system.
Serves consumers seeking bar and restaurant dining in central Edinburgh, including reservation and private dining customers near Waverley Station and Calton Hill.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
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Computed from 5 filingsDevelops intellectual property management software for universities, research institutions and companies. Its Minuet platform manages invention disclosures, patents, agreements and licensing deals…
Serves B2B innovation and IP management teams, especially technology transfer offices at research institutions and universities, as well as corporate R&D and IP teams needing portfolio, licensing and…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides residential property letting and management, markets rental properties, and offers property development support and financial services including mortgage and investment advice for landlords,…
Serves residential property landlords, investors, homeowners and tenants in Edinburgh and the Lothians, including student tenants and guarantors.
Financial Health
HealthyHealthy · -22% CAGR over 4y
Location
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Computed from 5 filingsDevelops a hospitality management platform integrating CRM, table bookings, payments, guest Wi‑Fi, loyalty programmes, reviews and analytics. Software connects guest interactions into unified…
Serves B2B hospitality operators, including restaurants, pubs, bars, hotels and multi-site venue brands, targeting teams responsible for guest engagement, bookings, loyalty and customer data.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 3 filingsProvides residential property letting and management services for landlords, including tenant sourcing, full property management, rental reporting, maintenance coordination, and project management.…
Serves private landlords, property investors and tenants seeking residential, HMO, short-term/festival and commercial lets in Edinburgh, including students, professionals and families.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides residential letting, property management and estate agency services. Markets properties for rent and sale, sources tenants, manages tenancies and portfolios for landlords and investors, and…
Serves landlords, property investors, tenants, and home buyers and sellers in Edinburgh, Glasgow and London, including private rental clients and corporate relocation tenants.
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides UK boarding school admissions consulting and placement for international students, and acts as a legal guardian during their studies. Arranges host family accommodation during school breaks,…
Serves international parents and families seeking UK boarding school places and guardianship for their children, alongside boarding schools, education agencies and host families involved in…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides destination management and tour operations for group travel, organising tailor‑made itineraries, themed tours and scheduled coach tour series. Arranges accommodation, attractions, guides and…
Serves tour operators, travel agencies and group travel organisers seeking bespoke or scheduled programmes for leisure, cultural and special-interest groups in England, Scotland, Ireland, France and…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 3y
Location
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Computed from 5 filingsProvides measurement and analytics tools for influencer marketing campaigns. Offers a SaaS platform and managed services that run brand lift studies, collect survey responses from exposed and control…
Sells to brands and marketing agencies running influencer marketing campaigns across multiple social platforms, especially teams responsible for campaign measurement, optimisation and budget…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
Location
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Computed from 5 filingsProvides work‑based training and apprenticeship programmes in digital and technology fields, including digital marketing, software development, data analytics and cloud computing. Delivers accredited…
Serves a mix of individuals seeking job-ready tech apprenticeships and employers in Scotland looking to hire or upskill staff through apprenticeship and digital skills programmes.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides fundraising lottery and raffle management services for charities and non-profit organisations. Develops and operates lottery programmes, including software, administration, compliance…
Serves UK charities, hospices and other non-profit organisations, including fundraising teams at national and regional causes responsible for income generation, lottery programmes, supporter…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI-powered software for planning and assessing utility infrastructure routes. The platform analyses GIS data to generate and compare routing options, evaluate permitting and environmental…
Serves utilities and infrastructure developers worldwide, especially energy and water organisations planning electricity transmission, renewables and offshore wind connections, hydrogen, CO₂, gas and…
Financial Health
StrongStrong · Hiring · 36% CAGR over 5y
Location
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Computed from 4 filingsProvides independent financial advice to individuals and businesses, covering pension planning, investment management and advice, retirement planning, estate planning, life insurance, and broader…
Serves private clients and companies, particularly in Edinburgh, including people planning retirement, managing investments or estates, and employers needing financial advice.
Financial Health
StrongStrong · 10% CAGR over 3y
Location
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Computed from 5 filingsOperates a restaurant serving Pakistani and Indian cuisine, offering dine‑in meals, business lunch menus, desserts and drinks. Provides halal and vegetarian options, table reservations, and…
Serves consumers and groups in Edinburgh, including sit-in diners, business lunch customers, halal and vegetarian diners, BYOB guests, rugby-day visitors, and party bookings.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides commercial property consultancy services, advising investors, retailers, leisure operators and developers on leasing, acquisitions, disposals and strategic asset management. Markets retail,…
Serves B2B commercial property clients, including institutional investors, UK retail chains, leisure operators and developers, particularly across Scottish retail, leisure and office markets.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a restaurant and bar serving breakfast, lunch and dinner, with dine‑in and delivery options. Provides function and event suites for weddings, parties, meetings and conferences, and a lounge…
Sells to local consumers and families dining out, including breakfast, lunch and dinner customers, bar patrons, and delivery customers. Also serves private and corporate event bookers for weddings,…
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 3 filingsOperates a training and conference venue offering hire of meeting, conference, training, tribunal, exam and mediation rooms, with event support services including room setup, on-site technical…
Serves businesses, training providers, legal and professional bodies, and event organisers needing meeting, conference, training, tribunal, exam or mediation space in central Edinburgh.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 2y
Location
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Computed from 4 filingsProvides estate agency and legal services related to property transactions, including residential and commercial property sales, marketing, valuations, and conveyancing. Also offers legal services…
Serves consumers, property sellers and buyers, overseas investors, landowners, developers, and owners of commercial/leisure properties across Scotland, plus individuals seeking related legal support.
Financial Health
StableStable · Profitable · 2% CAGR over 3y
Location
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Computed from 5 filingsProvides managed IT services and IT support for businesses, including IT consultancy, cloud services, Microsoft 365 support, and network management. Also delivers cyber security services such as…
Serves businesses and charities needing managed IT and cyber security support, with sector focus on finance, legal, healthcare, housing, construction, education and accounting organisations across UK…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 5y
Location
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Computed from 5 filingsProvides digital and lithographic printing and copying services, including business stationery, flyers, posters, banners, signage, binding, lamination and personalised items such as invitations, mugs…
Serves consumers, students, local businesses, marketing teams, event organisers and venues in Edinburgh, including Edinburgh Festival Fringe clients needing small personal orders or high-volume…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 2 filingsProvides financial planning and wealth management services for individuals, families, business owners and professionals. Advises on investments, tax planning, retirement planning, and business…
Serves individuals and families, business owners, professionals, and sports professionals seeking financial planning support, with clients highlighted in Edinburgh, Inverness and London.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 1y
Location
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Computed from 3 filingsProvides legal services to businesses and individuals including corporate and M&A, tax, real estate, banking and finance, employment, intellectual property, dispute resolution, insolvency, and…
Serves businesses, charities and private clients needing legal support, with sector focus on financial services, real estate, construction, healthcare, energy, transport, retail, creative industries…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides public relations and communications services including media relations, campaign development, digital and social media management, and strategic communications planning for brands across…
Serves public, private and third-sector brands, including global clients, across sectors such as travel, food, tourism, sustainability and technology. Targets organisations with communications…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides influencer and creator marketing services, managing social media campaigns that connect brands with online creators. Offers campaign strategy, creator representation, and proprietary…
Serves B2B brand marketing teams and social media creators/influencers, particularly those involved in creator marketing and positive-impact campaigns, with activity across the Americas, Europe and…
Financial Health
StrongStrong · Growing, Hiring · 47% CAGR over 4y
Location
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Computed from 3 filingsProvides domestic and commercial removals services, including house moves, office relocations, student and small moves, and long‑distance or international removals. Also offers packing services and…
Serves a mix of consumers and businesses, including homeowners, students, office-based organisations and commercial clients needing removals or storage in Edinburgh and across the UK.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 2y
Location
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Computed from 5 filingsProvides residential property legal services, including conveyancing for home buyers and sellers, preparing and submitting purchase offers, managing contracts and settlement, and advising clients…
Sells to residential property buyers and sellers, primarily individual home movers in the Edinburgh and East Lothian markets. Also serves clients needing joined-up support across purchase, sale and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides recruitment services specialising in accountancy and finance roles. Sources and places candidates in permanent and interim positions, and offers candidate support including consultation, CV…
Serves employers hiring accountancy and finance staff, plus finance professionals seeking permanent or interim roles, with emphasis on Scottish SMEs, financial services, energy, third sector and…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 3 filingsProvides travel and expense coordination services for clinical trials, arranging patient transport, accommodation, and logistics. Manages clinical trial payments and stipends, supporting…
Sells to biotechnology, pharmaceutical and CRO organisations running clinical trials, including global study teams needing patient travel and expense coordination. Also serves clinical trial patients…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Computed from 4 filingsProvides glazing services including renovation and restoration of timber sash and case windows, installation of UPVC windows and doors, sash window draught proofing, and 24‑hour emergency glazing…
Sells mainly to homeowners and residential property owners needing glazing work, including sash and case window renovation, draught proofing, UPVC windows and doors, and emergency glazing, with an…
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
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Computed from 5 filingsProvides accountancy and business advisory services including annual accounts preparation, bookkeeping, VAT returns, payroll, tax planning and investigation support. Also advises on cloud accounting…
Serves startups, entrepreneurs and established businesses in Edinburgh, Scotland and across the UK, plus individuals and families needing personal tax support.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides bereavement support services for adults, children and young people, including a free helpline, online chat and volunteer-led support. Also delivers training and e‑learning for professionals,…
Serves bereaved adults, children and young people across Scotland, and sells training to schools, workplaces, and educational, social care and health professionals. Also engages donors, corporate…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
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Computed from 5 filingsProvides aviation tax and emissions compliance services for airlines and business jet operators. Manages registration, reporting and tax declarations for passenger and aviation levies and emissions…
Serves airlines, business jet operators and corporate flight departments that need aviation tax and emissions compliance support across Europe and other regulated markets.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsProvides plumbing and heating services including boiler installation, servicing and repairs, radiator and cylinder work, and heating controls. Also offers bathroom design and installation, kitchen…
Serves homeowners, landlords, rental property owners and light commercial clients in Edinburgh seeking plumbing, heating, bathroom, kitchen and property renovation support.
Financial Health
StrongStrong · Hiring · 35% CAGR over 2y
Location
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Computed from 5 filingsProvides ecommerce strategy, UX design and development services, specialising in Adobe Magento Commerce and headless architectures. Builds and maintains online retail platforms and web applications…
Serves B2B brands and consumer-facing organisations with complex ecommerce needs, including retailers, drinks companies, finance providers and sports clubs seeking online sales and ordering platforms.
Financial Health
HealthyHealthy · 2% CAGR over 4y
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Computed from 5 filingsProvides independent financial advice and planning services to individuals and families, including investment advice, wealth management, pension planning and transfers, savings guidance, protection…
Serves individuals and families seeking financial advice, wealth management, pension guidance and inheritance tax planning, with an emphasis on clients in Edinburgh and throughout the UK.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsOperates karaoke entertainment venues offering private room hire equipped with karaoke systems and song libraries. Provides online booking, themed deals, and room service with drinks and snacks for…
Financial Health
StrongStrong
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Key facts
About 4% of the trading cohort reports turnover above £5M (36 of 781 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (50 firms), so a sizeable share is in its first few filing cycles.
65.8% of Edinburgh users also run a content-management platform, and 37.1% also run search-optimisation tooling.
38.8% pair the analytics tag with bot-checking software, while 31.9% also use edge network or security tooling.
28.2% also run tag-management tooling, suggesting measurement set-ups often extend beyond a single page-view script.
Field Services & Trades is the largest tagged sector at 15.6%, followed by Construction at 14.6%.
25.0% of the cohort is rated stable; 17.7% is weak and 8.6% distressed.
What else do Google Analytics users run?
Share of the 781 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£523K
Median UK turnover
4.6%
Above £5M turnover
50
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,355 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Edinburgh use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Edinburgh?
What do Google Analytics users in Edinburgh also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 1,355 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.

















































