Companies Using Google Analytics in Leicester: 854 Active Firms (2026)
Companies using web analytics in Leicester measure website traffic and digital engagement across commercial sectors in the city region.
Adoption tends to sit with marketing, ecommerce, recruitment and senior operations teams, rather than with standalone analytics departments. The tag gives these teams a shared view of acquisition sources, content performance and conversion paths, while also creating a reporting layer for agencies or internal marketers. Companies running it usually have public websites that carry commercial weight: lead capture, quote requests, online sales, applicant attraction or stakeholder communications. In Leicester, that points towards mid-market and larger operators with some marketing budget, routine reporting cadences and a need to compare digital activity with offline sales or service delivery.
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Leicester has 854 companies running this analytics tag, making the local adoption picture broad enough to cut across small employers, owner-managed firms and larger trading businesses. Reported headcount totals 4,309 employees, so the cohort is not just a collection of brochure-site microbusinesses; it includes employers with enough staff to turn website measurement into sales, recruitment or customer-service reporting. The city-region skew also suggests a practical use case: measuring enquiries, form submissions and content performance alongside conventional business development, rather than building large standalone digital analytics functions.
Cookie consent and privacy controls matter more than the simplicity of the tag suggests. Leicester adoption is concentrated in operational sectors: field services and trades account for 14.6% of the cohort, advanced manufacturing 14.4%, construction 12.1%, wholesale and distribution 10.2%, and healthcare providers 8.3%, with some firms sitting in more than one category. Those mixes bring different exposure to lead forms, appointment booking, recruitment pages and customer portals. Procurement is usually less about analytics depth than about who controls tagging, consent records, agency access and retention settings when website traffic is tied to identifiable enquiries.
Adoption appears likely to become more governed and less casual. Smaller firms may keep a basic client-side tag for traffic and enquiry reporting, while larger operators tend to fold measurement into consent management, campaign attribution and customer-relationship processes. Agency-managed websites also appear to shape the market: tagging choices often follow the web-build stack, then persist until a site rebuild or reporting failure forces review. Consolidation may therefore come less from wholesale migration and more from gradual tightening around permissions, event quality and ownership of marketing performance metrics.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 1.8% of the 24,682 companies with under 10 employees run Google Analytics (453 detected). 15.4% of the 1,241 companies with 10–50 employees run Google Analytics (191 detected). 11.9% of the 134 companies with over 50 employees run Google Analytics (16 detected). That is a 10.1% gap between the over 50 employees and under 10 employees bands.
854
Active firms
2026
41
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
1,808
Verified directors
Across this cohort
Top companies using Google Analytics in Leicester
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates an online retail store selling footwear for men, women and children, including safety boots, work shoes, trainers, sandals and slippers, along with clothing, socks, insoles, laces, and shoe…
Sells to UK consumers and workers buying footwear, clothing and accessories for men, women and children, including families, outdoor users, and people needing workwear or safety footwear for…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns, manufactures and installs in-store retail displays, fixtures and brand experience solutions for consumer brands and retailers. Provides product display systems, anti-theft display units,…
Serves B2B consumer brands and retailers, including FMCG, food and drink, beauty and grocery businesses, that need in-store shopper engagement and retail category visibility.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Computed from 4 filingsOperates local and regional bus services, running commercial and contracted routes. Provides school, university, workplace and NHS transport, rail replacement services, and event park‑and‑ride…
Serves local bus passengers across parts of the Midlands and East of England, plus local authorities, schools, universities, employers, the NHS, rail operators and event organisers needing contracted…
Financial Health
StableStable · -78% CAGR over 3y
Location
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Computed from 5 filingsOperates an events venue providing space and facilities for conferences, exhibitions, concerts, weddings, gala dinners and festivals. Offers event planning support, integrated audio‑visual equipment,…
Serves corporate event organisers, conference planners, exhibition and festival organisers, concert and show promoters, sports event organisers, schools planning proms, and couples seeking wedding…
Financial Health
StrongStrong · Hiring · 54% CAGR over 4y
Location
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Computed from 5 filingsProvides same-day courier delivery of parcels, pallets and machinery using dedicated vehicles, alongside overnight UK distribution and international shipping. Also offers warehousing and fulfilment…
Serves businesses and institutions across agriculture, retail, events, marketing, education, industrial and manufacturing sectors, including dealers, farmers, retailers, universities, colleges,…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsDesigns and produces licensed and branded apparel and merchandise for retail. Works with brand owners and licensors to develop clothing and related products based on entertainment and character…
Serves licensors, brand owners and retail buyers seeking licensed and branded apparel and product ranges for consumer retail channels across Europe.
Financial Health
HealthyHealthy · Profitable, Hiring · 19% CAGR over 3y
Location
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Computed from 4 filingsProvides bus and coach hire for schools, corporate events, private groups and sports travel, including supporter transport and organised day trips. Also operates a vehicle garage offering servicing,…
Serves schools, corporate clients, private groups, wedding parties and football supporters in Leicester and Leicestershire, plus individual motorists and commercial vehicle operators needing garage…
Financial Health
HealthyHealthy · Profitable, Hiring · 3% CAGR over 3y
Location
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Computed from 5 filingsDesigns, manufactures, supplies and installs aluminium and uPVC glazing systems, including windows, sliding and bi‑fold doors, rooflights, curtain walling, and commercial entrance systems for…
Serves a mix of B2C and B2B customers: homeowners, glazing installers, property developers, architects/specifiers, and commercial clients including retail premises, schools and offices, with emphasis…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 4 filingsProvides supply and installation of insulation systems for new‑build housing, construction projects, social housing and landlords, including loft, wall and timber‑frame insulation. Also installs…
Serves house builders, construction firms, social housing providers, landlords and homeowners needing insulation, scaffold or Solar PV support for new build and domestic properties across the UK.
Financial Health
StrongStrong · Profitable, Hiring · 17% CAGR over 3y
Location
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Computed from 4 filingsDesigns and manufactures bespoke retail environments, including point‑of‑sale displays, pop‑up stores, branded spaces and visual merchandising installations. Provides concept development,…
Serves B2B clients: global luxury and high-end retail brands, especially fashion, beauty and consumer brands with retail, visual merchandising, pop-up and exhibition requirements.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 3y
Location
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Computed from 5 filingsDesigns and manufactures commercial vehicle bodies and transport equipment including curtain siders, box vans, drawbar trailers, demountable systems, flatbeds and dropsiders. Also provides bespoke…
Serves B2B operators of commercial vehicle fleets, including haulage, logistics, distribution and trade businesses requiring rigid trucks, trailers and related fleet support.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides taxi and private hire passenger transport services, including local journeys and airport transfers. Accepts bookings by phone and mobile app, offering vehicle selection, real‑time driver…
Serves consumers and corporate clients in Coalville and North West Leicestershire, including shoppers, airport travellers, private hire customers and businesses arranging larger bookings.
Financial Health
StrongStrong · Growing · 1% CAGR over 5y
Location
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Computed from 3 filingsSupplies medical devices and consumables to healthcare providers, including products for urinary continence care, blood and transfusion therapies, vascular access, diagnostics, and rehabilitation…
Serves UK healthcare providers and healthcare professionals in continence care, transfusion, rehabilitation, diagnostics and vascular access, with resources also aimed at catheter and continence…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsDevelops recruitment and workforce analytics software for employers. Provides an online platform for managing job vacancies, candidate applications, automated hiring workflows, onboarding, compliance…
Serves SMB and growing organisation hiring teams, including HR and recruitment managers, that need structured candidate management, onboarding and compliance support across multiple vacancies.
Financial Health
StableStable · -41% CAGR over 2y
Location
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Computed from 4 filingsProvides access to government energy‑efficiency funding and compliance support for contractors installing home improvement measures. Coordinates ECO and related schemes, supporting installation of…
Serves heating, insulation and renewable installers seeking ECO funding and compliance support, companies with carbon-saving obligations, and vulnerable or low-income homeowners across England,…
Financial Health
HealthyHealthy · Profitable · 1% CAGR over 3y
Location
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Computed from 3 filingsDesigns and supplies air conveyance, trim and scrap extraction, and material separation systems for manufacturing and recycling operations. Products include air classifiers, separators, film removal…
Sells B2B to industrial manufacturers, converters, recyclers and waste operators needing trim extraction, dust control and material separation, including firms in packaging, print, paper, plastics,…
Financial Health
StrongStrong · Profitable, Growing · 2% CAGR over 2y
Location
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Computed from 3 filingsProvides legal services including family and children law, residential conveyancing, wills and probate, dispute resolution, accident claims, employee settlement agreements, and advice on commercial…
Serves individuals, families, homeowners and local businesses across Leicester and Leicestershire needing legal support, including conveyancing clients, wills and probate clients, employees, and…
Financial Health
StrongStrong · -5% CAGR over 2y
Location
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Computed from 3 filingsDesigns and installs glass partitioning systems and door solutions for commercial and institutional buildings, including fire‑rated screens and doors, internal glazed atriums, demountable partitions,…
Serves contractors and architects across the UK working on commercial, education, healthcare and residential building projects.
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides commercial heating, plumbing and gas engineering services, including boiler and plant room installations, appliance servicing, gas tightness testing, breakdown diagnostics and repairs, and…
Serves public sector and commercial property operators in Leicestershire, Nottinghamshire and surrounding areas, including academies, universities, local authorities, NHS facilities, nursing homes…
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
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Computed from 3 filingsOperates and manages a group of residential care homes for older adults, providing accommodation, nursing care, dementia care, respite and palliative care. Acquires and develops care home properties…
Serves older adults and their families seeking residential, nursing, dementia, respite, palliative or day care, including people with physical disabilities, across its care homes.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 42% CAGR over 2y
Location
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Computed from 5 filingsProvides mechanical, electrical and environmental engineering design consultancy for construction projects. Services include building services design, energy and sustainability engineering,…
Serves B2B clients across all sectors of the construction industry, including building project owners, developers and delivery teams for residential and workspace schemes.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 3 filingsProvides installation and servicing of hygiene dispensers including soap, towel and dosing units for commercial clients. Also offers furniture installation, property maintenance, product delivery and…
Serves B2B and public-sector customers, including NHS trusts, hygiene product suppliers, blue-chip organisations and businesses across the UK and Ireland, with some residential property clients.
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment services for social care and special educational needs (SEN) education organisations, supplying temporary and permanent staff such as support workers, childcare practitioners,…
Serves UK social care and SEND education employers, including children’s residential care providers, disability services and special needs schools, as well as sector jobseekers seeking temporary or…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling women's clothing including dresses, tops, skirts, jeans, blazers and jackets. Offers seasonal collections, new arrivals and curated outfits through an…
Sells B2C to women and individual online shoppers seeking contemporary fashion apparel, including dresses, tops, skirts, jeans, blazers and seasonal collections.
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 4y
Location
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Computed from 4 filingsProvides engineering consultancy for the power industry, including civil and structural design, electrical design support, site investigation, contractor design assurance, condition assessments, and…
Serves B2B customers in the power industry, including utilities, offshore wind developers and contractors involved in HV infrastructure, support structures and onshore wind elements.
Financial Health
StrongStrong · Growing, Hiring · 115% CAGR over 3y
Location
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Computed from 5 filingsProvides hire of mini cranes, crawler cranes and floor cranes, along with glazing robots, tracked carriers, lifting beams and glass or cladding lifting attachments. Also offers lifting equipment…
Serves B2B customers needing lifting equipment hire, including construction, glazing and cladding contractors, plus project teams requiring mini cranes, crawler cranes and related lifting attachments.
Financial Health
HealthyHealthy · -12% CAGR over 4y
Location
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Computed from 4 filingsDesigns and installs commercial renewable energy systems including solar panel arrays, battery storage and electric vehicle charging infrastructure. Provides consultation, system integration and…
Serves UK businesses and company owners of varying sizes seeking commercial renewable energy, battery storage and EV charging options, including organisations looking for finance-based energy…
Financial Health
HealthyHealthy · -71% CAGR over 3y
Location
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Computed from 4 filingsOperates a residential care home providing accommodation and personal care for adults and older people. Services include nursing care, dementia support, mental health and disability care, respite…
Serves older adults and adults in Leicester needing residential or nursing care, including people with dementia, mental health needs, physical disabilities, sensory impairments, respite, daycare,…
Financial Health
StrongStrong · Growing · 2% CAGR over 3y
Location
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Computed from 5 filingsSupplies wholesale baskets, containers, gift packaging, shrink bags, and retail display products. Also sells decorative items, planters, floral supplies, and seasonal décor for florists, garden…
Serves B2B wholesale buyers in floral shops, garden centres, gift and specialty retailers, food service businesses and home décor retailers.
Financial Health
StrongStrong · Growing, Hiring · 61% CAGR over 4y
Location
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Computed from 5 filingsProvides management consulting, data analytics and technology solutions. Develops digital products and analytics platforms and advises companies on strategy, go‑to‑market models, customer insights,…
Serves large enterprises, especially pharmaceutical, biotech and healthcare companies, as well as consumer sectors such as restaurants and food manufacturers; buyers include commercial, analytics,…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides drylining and interior construction services for new build projects, including plasterboard partitioning, ceilings, floor screeding, plastering and tape-and-joint finishing, and structural…
Serves B2B clients delivering new-build residential, hotel, student accommodation and education projects, including private and social housing developments, mainly in London and the South.
Financial Health
StrongStrong
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Computed from 3 filingsOperates a chain of fast‑casual restaurants serving Asian‑fusion dishes including stir‑fried noodles, rice boxes, wings and wraps prepared in open kitchens. Provides takeaway and dine‑in food and…
Serves consumers seeking fast-casual Asian-fusion meals, including takeaway and dine-in customers, families buying kids’ boxes, and customers ordering from UK and Canadian locations.
Financial Health
HealthyHealthy · -15% CAGR over 2y
Location
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Computed from 3 filingsProvides civil engineering contracting services including construction, maintenance and improvement of highways, bridges, public realm and infrastructure. Delivers projects such as road schemes,…
Serves public sector bodies, Tier 1 contractors and consultancy clients in the Midlands and East of England commissioning highways, bridge, public realm and infrastructure projects.
Financial Health
HealthyHealthy · Profitable, Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsProvides subscription, order and membership management systems and database services for publishers and consumer brands. Also delivers payment processing, customer service, email marketing, and…
Serves B2B organisations with direct consumer relationships, especially publishing companies, subscription businesses, membership bodies and consumer brands managing large customer bases.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides electrical and mechanical installation services for commercial, industrial, and residential projects, including power installations, plumbing and heating, fire alarm systems, structured…
Serves businesses, public sector bodies and residential property owners, mainly across the East Midlands, including commercial, industrial, logistics, office fit-out, accommodation, education, hotel,…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial coding and marking systems, labeling equipment, and code verification technology. Products include inkjet and laser markers, print‑and‑apply labelers, and barcode and DataMatrix…
Serves B2B industrial manufacturers, OEMs and logistics/automation operators across sectors including automotive, food and beverage, chemicals, pharmaceuticals, electronics, building materials,…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsProvides plant and tool hire for construction, maintenance, and landscaping projects, including excavators, dumpers, rollers, powered access equipment, compressors, and generators. Also sells tools,…
Serves trade contractors, construction firms, landscapers, site teams and DIY consumers needing plant, tools, site equipment and PPE, with customers in Leicestershire and nationwide delivery.
Financial Health
StrongStrong · Growing, Hiring · 110% CAGR over 2y
Location
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Computed from 5 filingsProvides road haulage, pallet distribution and freight transport across the UK and Europe, including groupage and full‑load deliveries. Operates warehousing and logistics services with pallet…
Serves B2B customers including retailers, wholesalers, manufacturers, e-commerce businesses and Amazon suppliers needing UK and European distribution, food-grade storage, pallet delivery and…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
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Computed from 4 filingsProvides demolition and deconstruction services for construction and infrastructure projects, including site enabling works, earthworks, commercial strip‑out, environmental remediation, asbestos…
Serves commercial developers, industrial operators, education providers, local government, civils/highways clients, quarry operators, retail and leisure organisations, plus smaller construction and…
Financial Health
StrongStrong · Profitable · -4% CAGR over 3y
Location
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Computed from 4 filingsOperates garden centres retailing plants, houseplants, gardening tools, garden furniture and outdoor living products. Also sells home and giftware, BBQs and water features, provides online ordering,…
Serves consumers in Leicestershire, including homeowners, gardeners, houseplant hobbyists, gift buyers and café visitors, with in-store shoppers and online customers using local delivery or click and…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 3y
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Computed from 4 filingsProvides promotional marketing operations including logistics, warehousing, product fulfilment and despatch. Manages sales promotions such as cashback offers, competitions, coupons and prize draws,…
Serves brands, marketing agencies and public-sector organisations needing promotional campaign support, fulfilment, voucher handling, loyalty and reward programmes, and customer service operations.
Financial Health
HealthyHealthy · Profitable · -2% CAGR over 3y
Location
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Computed from 4 filingsDesigns and manufactures luxury retail display furniture and interior fixtures for brands, including standalone stores, retail spaces and travel retail environments. Provides end-to-end services…
Serves luxury brands and private clients needing displays or interiors for standalone stores, retail spaces, travel retail environments and private commissions.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 3y
Location
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Computed from 5 filingsManufactures and installs bespoke joinery and shopfitting for retail environments. Provides retail fit-out services including display fixtures, interior fittings and project delivery for brand…
Serves B2B retail clients across the UK, including global brands, high-street retailers, department stores and flagship store teams needing shopfitting, display and rollout support.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 3 filingsDesigns and manufactures point‑of‑sale (POS) retail displays and visual merchandising units. Provides end‑to‑end services including concept development, prototyping, production, warehousing,…
Serves retail brands, retailers and marketing or visual merchandising teams planning in-store activations, POS display programmes and product refresh rollouts.
Financial Health
StrongStrong · Hiring · 54% CAGR over 2y
Location
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Computed from 5 filingsProvides management services for automotive and mobility operations, including vehicle rental supply, taxi and pool fleet coordination, automotive glass claims handling, damage and fines…
Serves B2B customers in the automotive sector, especially UK fleet companies, vehicle rental providers and mobility service operators, including large national automotive businesses.
Financial Health
HealthyHealthy · -63% CAGR over 5y
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Computed from 4 filingsProvides road transport and logistics services across the UK and Europe, including general haulage, contract logistics, 4PL management, traction, trunking, courier deliveries, and one-off transport.…
Serves B2B customers including retailers, manufacturers, automotive businesses, parcel and pallet networks, and logistics companies needing UK, Ireland and European transport capacity, from single…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 3y
Location
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Computed from 5 filingsDesigns and manufactures torque measurement and tightening equipment including torque wrenches, rotary and static torque transducers, torque testers, and data collection systems. Also provides torque…
Sells to B2B manufacturers and engineering teams needing torque control and measurement, particularly in aerospace, automotive, EV and battery, construction equipment, marine, energy, rail and…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsSupplies quarried, recycled and decorative aggregates for construction and landscaping. Provides contracting services including earthworks, civil engineering, soil stabilisation, excavation and site…
Sells to B2B construction, civil engineering and infrastructure contractors, as well as engineers, and also serves private clients for landscaping and outdoor projects. Targets projects across the…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Key facts
About 4% of the trading cohort reports turnover above £5M (41 of 854 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (60 firms), so a sizeable share is in its first few filing cycles.
Content-management tooling is the main companion signal among Leicester web-analytics users, appearing on 64.8% of sites, or 553 firms.
Bot-protection tooling is also common in the stack, detected across 37.6% of the cohort, or 321 firms.
Field Services & Trades, Advanced Manufacturing and Construction are the largest tagged sectors, at 14.6% (125), 14.4% (123) and 12.1% (103) respectively.
Financial-risk classifications are mixed: 24.9% are stable, while 18.9% are weak and 8.7% are distressed.
The Leicester web-analytics cohort has 1,808 verified directors attached to it.
What else do Google Analytics users run?
Share of the 854 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£537.8K
Median UK turnover
4.8%
Above £5M turnover
60
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,612 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Leicester use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Leicester?
What do Google Analytics users in Leicester also run?
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Can I get contact details for these companies?
Buy all 1,612 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.