Companies Using Google Analytics in Liverpool: 1,109 Active Firms (2026)
Web-analytics adopters measure website visits, traffic sources and conversion paths in Liverpool and its metropolitan area.
The buying centre is usually split between marketing, ecommerce, communications and a small web or IT function, rather than a dedicated analytics department. Running this web-analytics stack tends to signal an organisation with enough website traffic, campaign activity or enquiry volume to care about attribution and conversion paths. The deployment itself is rarely a large enterprise programme; the commercial weight usually sits in the website, paid media, search, content and reporting work around it. Upper-end adopters look more like digitally mature mid-market operators than simple brochure-site owners.
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Liverpool has 1,109 actively trading companies running this web-analytics stack, making adoption visible across ordinary local commerce as well as larger digital operators. Reported employment totals 3,286 roles, so the footprint is not just a micro-business long tail. The sector mix tilts towards field services, construction, manufacturing, wholesale and property, which suggests that website measurement is being used for enquiries, reputation, recruitment and local search visibility as much as for pure online sales.
Website analytics procurement tends to sit inside web-agency, paid-media or content-management work, rather than being bought as a standalone enterprise system. The practical governance issues are consent wording, tag control, retention settings and whether identifiers are passed between analytics, advertising and form-handling tools. Where sales enquiries or customer portals are involved, marketing ownership often needs support from IT or legal teams. For Liverpool adopters, that makes analytics less a narrow reporting tool and more part of the wider digital operations stack.
Adoption appears likely to become less visible from the outside as consent gating, browser controls and server-side tagging change what can be detected on public pages. Firms with more mature digital acquisition tend to keep analytics, search and conversion tools bundled together, while smaller local operators may treat measurement as default website plumbing. The scarcer capability is disciplined use: clean event naming, consent-aware reporting and links between marketing activity and enquiries, bookings or sales. Platform bundling may simplify setup, but governance burdens keep larger users cautious.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 1.9% of the 30,226 companies with under 10 employees run Google Analytics (574 detected). 16% of the 1,407 companies with 10–50 employees run Google Analytics (225 detected). 24.3% of the 148 companies with over 50 employees run Google Analytics (36 detected). That is a 22.4% gap between the over 50 employees and under 10 employees bands.
1,109
Active firms
2026
86
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
2,535
Verified directors
Across this cohort
Top companies using Google Analytics in Liverpool
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a retail and leisure complex featuring shops, restaurants, bars and entertainment venues. Provides visitor services, parking facilities, events, gift cards and promotional programmes for a…
Serves consumers, tourists and city-centre visitors seeking shopping, dining, entertainment, parking, events and leisure experiences in Liverpool.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Computed from 4 filingsOperates a taxi and private hire vehicle service providing passenger transport booked via mobile app or phone. Offers airport transfers, corporate account transport services, and a driver platform…
Serves consumers and business account customers in Liverpool booking taxis and airport transfers, and also targets private-hire drivers seeking platform work.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
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Computed from 3 filingsProvides e‑commerce order fulfilment and logistics services, including warehousing, pick-and-pack processing, packing and shipping, Amazon FBA preparation, Seller Fulfilled Prime handling,…
Serves UK businesses outsourcing order fulfilment, especially eCommerce retailers, Amazon sellers, marketplace merchants, Shopify/TikTok sellers, dropshippers, crowdfunding brands and retail…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsArranges and installs residential energy‑efficiency and heating upgrades under UK grant schemes, including first‑time central heating systems, air source heat pumps, solar panels, and loft or solid…
Serves UK homeowners, tenants and landlords seeking privately funded or grant-funded domestic energy improvements, particularly households eligible for ECO4 or GBIS support.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides DNA relationship testing services including paternity and family tests, drug and alcohol screening using urine, saliva, hair and breath samples, and occupational health medicals and…
Sells to both consumers and businesses across the UK, including individuals seeking DNA and paternity testing, employers needing workplace drug and alcohol screening, and organisations requiring…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides freight forwarding and logistics services including sea import and export, air freight, road transport, and cross‑trade shipments. Arranges international cargo movements, manages shipping…
Serves B2B importers and exporters in manufacturing, chemicals, pharmaceuticals, food and drink, retail and industrial sectors, including companies moving cargo between the UK, Europe and global…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Computed from 4 filingsSells used cars and vans through a dealership, offering vehicle browsing and purchase online and in person. Provides motor finance arrangements, part‑exchange and vehicle valuation, warranty options,…
Sells to private motorists and light commercial vehicle buyers in Liverpool and Merseyside seeking used cars or vans, with finance and part exchange options.
Financial Health
HealthyHealthy · -80% CAGR over 3y
Location
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Computed from 5 filingsOperates a construction procurement framework that connects clients with approved contractors and supply partners for building and community projects. Manages project delivery and allocates funding…
Serves construction buyers and project clients seeking framework-based procurement, alongside supply partners in the construction sector. Also engages public and community-focused organisations where…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsSells premium event tickets and corporate hospitality packages for sports, music and entertainment events. Offers VIP seating, hospitality experiences and ticket packages for football matches,…
Serves individual fans, gift buyers and corporate clients seeking official VIP access and hospitality for major sport, music and comedy events, including football, motorsport, horse racing and arena…
Financial Health
HealthyHealthy · -71% CAGR over 3y
Location
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Computed from 5 filingsProvides property development and management services for commercial, retail and residential assets, including feasibility advice, planning support, project and construction management, property and…
Serves property owners, landlords, occupiers, investors and developers with commercial, retail, office, residential and mixed-use assets, particularly in Liverpool and the North West.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
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Computed from 5 filingsProvides installation and maintenance of solar photovoltaic systems, battery storage, electric vehicle charging points, and LED lighting for residential and commercial properties, along with…
Serves homeowners, businesses and public/community organisations seeking renewable energy upgrades in Liverpool, Merseyside, Cheshire, Wirral and the wider North West, with some national coverage.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 2 filingsProvides building maintenance and construction services, including repairs, refurbishment, facilities management, electrical safety testing, gas servicing, and grounds maintenance. Delivers…
Serves housing providers, landlords and commercial property owners, including affordable housing and regeneration organisations, needing maintenance, repairs, construction and compliance services…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 1y
Location
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Computed from 5 filingsOnline retailer of building and landscaping materials, supplying aggregates, cement, bricks, blocks, timber, fencing, paving, insulation, plasterboard, fixings, and tools for construction,…
Serves trade customers such as builders, landscapers, fencing contractors and other construction professionals, alongside homeowners and DIY buyers needing building, landscaping and fencing materials.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing homes for sale and rent, arranging property viewings, conducting valuations, and supporting landlords and tenants with…
Serves residential property buyers, sellers, tenants, landlords and property investors across Merseyside, Cheshire and Lancashire, including homeowners seeking valuations, renters, buy-to-let…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides property letting, management and sales services for residential, student/HMO and commercial properties. Manages rental listings, tenant applications, property maintenance and landlord…
Serves Liverpool landlords, property owners, students, residential tenants, homebuyers and sellers, with some coverage of commercial property clients.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides construction and refurbishment services for residential, commercial and public sector buildings, including new builds, repairs and maintenance, passive fire protection, fire door…
Serves public-sector and commercial property clients, including education trusts, universities, healthcare providers, social housing landlords, heritage sites, student accommodation operators, and…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsOperates a theatre presenting stage productions, comedy and live music events. Sells tickets, offers venue hire, dining facilities and heritage tours, and runs youth theatre, playwright development…
Serves theatre-goers and live entertainment audiences in Liverpool, including adults and families attending plays, comedy, music and tours, plus schools, young people, community participants and…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides recruitment and staffing services across site services, education, and healthcare sectors. Supplies temporary, contract, and permanent personnel including labourers, warehouse operatives,…
Sells to UK employers needing temporary, contract or permanent staff, especially in site services, education and healthcare. Targets buyer roles such as HR teams, care homes, schools and…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides international accountancy, tax and business management services for professionals in sports, media and entertainment, including athletes, TV and film talent and digital creators. Services…
Serves high-profile sports, media and entertainment professionals, including TV/film personalities, musicians and digital influencers, plus entrepreneurs, business owners and companies with UK, UAE…
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 5 filingsProvides same-day and next-day courier services, including dedicated vehicle deliveries for urgent or high-value consignments. Also offers UK haulage for palletised and bulk freight and European…
Serves business and consumer clients needing time-critical deliveries, including retailers, public sector bodies, healthcare/pharmaceutical organisations, print and publishing firms, and companies…
Financial Health
StrongStrong · -1% CAGR over 4y
Location
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Computed from 5 filingsSupplies and distributes electrical components for industrial and hazardous area environments, including cable glands, intrinsic safety barriers, relays, signal conditioning equipment, and related…
Serves B2B industrial customers operating in hazardous, harsh and mining environments, including engineering contractors, electrical installers and procurement teams needing certified components for…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 2 filingsProvides investigation and repair services for underground drainage and water mains, including leak detection, off‑mains systems, and subsidence site investigations. Produces technical reports and…
Serves UK insurance companies, their policyholders and homeowners, primarily for residential property claims involving drainage, water mains, off-mains drainage and subsidence issues.
Financial Health
HealthyHealthy · Growing · 8% CAGR over 1y
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Computed from 5 filingsProvides audio‑visual and technical production services for live, hybrid and virtual events. Offers AV equipment hire, staging and lighting, video and content production, broadcast streaming, studio…
Serves B2B marketing, communications and events teams at major brands and corporate organisations, plus agencies and planners needing live, hybrid and virtual event production for corporate and…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates a chain of retail betting shops offering sports betting and gambling services. Provides over‑the‑counter betting, self-service betting terminals, and gaming machines through high street…
Serves adult retail betting customers across North West England, including sports bettors and gaming-terminal users visiting shops in Merseyside, Manchester, Preston, Lancashire and nearby areas.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services including housing disrepair claims, wills and probate, residential conveyancing, family and immigration law, personal injury, historical abuse cases, bank fraud and scam…
Serves private individuals and households needing legal support, including tenants, homebuyers and sellers, families, migrants, fraud victims, personal injury claimants, abuse survivors, and people…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsSupplies furniture packages and furnishing solutions for rental properties, including living room, bedroom and dining furniture, beds and mattresses, appliances, bedding and kitchen packs. Serves…
Serves B2B and private property customers, including landlords, property developers, investors, build-to-rent operators and serviced apartment providers furnishing rental properties.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 2y
Location
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Computed from 5 filingsDevelops and sells fuel and exhaust system cleaning additives for petrol, diesel, hybrid vehicles and small engines. Products are added to fuel tanks to clean injectors, catalytic converters, diesel…
Serves vehicle owners, motorcyclists and home/garden equipment users, plus automotive retailers, suppliers and export partners distributing to motorists in the UK and overseas.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services focused on litigation, representing clients in personal injury and serious injury claims, road traffic accidents, workplace accidents, fatal accident cases, medical and…
Sells to consumers seeking legal representation for compensation claims, including injured individuals, road traffic accident victims, employees hurt at work, families in fatal accident cases, and…
Financial Health
StrongStrong · Growing, Hiring · 51% CAGR over 4y
Location
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Computed from 3 filingsDistributes oleochemicals and speciality chemicals to manufacturers and industrial users, supplying raw materials used in chemical processing, formulations, and product manufacturing supply chains…
Serves B2B customers in the UK and Ireland that source oleochemicals and speciality chemicals, including industrial manufacturers and chemical formulators.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides clinical trial services, biobanking, and human tissue sample collection and storage. Develops biomanufacturing capabilities for advanced cell therapies, including stem cell and CAR‑T…
Serves private and NHS hospitals, UK and international biotech and pharmaceutical companies, academic researchers, and government bodies.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides temporary recruitment and staffing services, with a focus on healthcare and care sector roles. Connects employers with temporary workers and allows job seekers to apply for available…
Serves healthcare and social care organisations that need temporary staff, as well as candidates applying for healthcare, care and temp jobs through the agency.
Financial Health
StrongStrong · Growing, Hiring · 42% CAGR over 6y
Location
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Computed from 4 filingsProvides short‑term property finance including bridging loans and auction finance for property purchases and investments. Lends to investors and businesses needing rapid funding for acquisitions,…
Serves property investors, auction property buyers, landlords and businesses needing short-term property finance across England, Scotland and Wales, including both individual and commercial borrowers.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides tanker transport and environmental logistics for liquids and waste, including vacuum tanker and jetting services, containerised waste collection, WEEE and fluorescent tube recycling,…
Serves businesses and contractors needing environmental logistics and waste handling, including industrial sites, laboratories, drainage operators, and organisations with WEEE, refrigeration…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides data management, analytics and consultancy services for pension schemes, including data audits, migration, cleansing and resolution, calculation specification, scheme data preparation, and…
Serves B2B pension sector clients, including pension scheme trustees, sponsoring employers, administrators and pensions service providers responsible for occupational scheme data, analytics,…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 4y
Location
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Computed from 5 filingsProvides residential and student property management and lettings services. Handles tenant sourcing, compliance, maintenance coordination, block management, rent collection, and client support for…
Serves residential and student property owners and investors, including first-time landlords, portfolio landlords and overseas investors, alongside tenants and residents in managed homes.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 5y
Location
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Computed from 3 filingsProvides clinically informed community mental health and supported living services for people with complex needs, including learning disabilities, autism, brain injuries and mental health conditions.…
Serves NHS bodies, Integrated Care Boards and local authorities across England and Wales, supporting publicly funded adults with complex mental health needs, learning disabilities, autism and…
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Computed from 5 filingsProvides laboratory and clinical training courses for students and graduates, including assessed practicals for A‑level sciences, biotechnology and laboratory skills bootcamps, mammalian cell culture…
Serves 16–19 students, undergraduates, graduates and postgraduate learners pursuing laboratory or clinical skills, plus schools, teachers and DofE participants needing practical science programmes…
Financial Health
StableStable · Hiring · 137% CAGR over 4y
Location
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Computed from 5 filingsProvides water conservation services including leak detection, pressure management, and water efficiency audits for water utilities and public sector clients. Also supplies and installs water‑saving…
Serves UK water utility companies, water retailers and wholesalers, national and local government, schools, businesses and households seeking water efficiency services and products.
Financial Health
HealthyHealthy · -59% CAGR over 4y
Location
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Computed from 3 filingsProvides legal services focused on personal injury and compensation claims, including workplace accidents, road traffic incidents, public liability, medical and dental negligence, housing disrepair,…
Serves consumers across Liverpool, Birkenhead and nationally who are seeking compensation after accidents, medical or dental negligence, housing disrepair, data breaches, criminal injuries, or abuse.
Financial Health
StableStable · Profitable · -9% CAGR over 2y
Location
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Computed from 3 filingsSupplies office products and workplace equipment, including office furniture, desks, seating, stationery, printers, cleaning supplies, catering items, and PPE. Also provides furniture planning and…
Serves businesses and organisations in Liverpool, targeting office managers, facilities teams and procurement buyers responsible for workplace furniture, office supplies, cleaning, catering, workwear…
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsProvides debt collection and High Court enforcement services, including letter-driven debt recovery, enforcement of County Court Judgments, debtor tracing, commercial rent arrears recovery,…
Serves UK businesses and creditors, including parking operators with high-volume cases, landlords and commercial property owners, judgment creditors, and organisations tracing debtors or dealing with…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 4 filingsSupplies roofing materials and building products for trade and DIY customers, including roof tiles, slates, EPDM rubber roofing, skylights, guttering, cladding, insulation, sealants, and tools.…
Serves professional roofers, tradespeople, building contractors and homeowners undertaking roofing or home improvement projects, with local customers around Southport and Maghull plus nationwide…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides home energy efficiency upgrades including insulation, boiler replacements, first-time central heating, storage heaters, solar panels and heat pumps, delivering installations through…
Serves eligible homeowners and landlords seeking funded home energy upgrades, plus utility companies, housing associations and local authorities delivering ECO/GBIS retrofit schemes across Merseyside…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and staffing services for the hospitality and events sector, supplying temporary and permanent staff such as bar staff, kitchen teams, warehouse workers, cleaners and promotional…
Serves UK businesses needing staffing support, including hospitality venues, leisure and events operators, contract caterers, festivals, warehouses, industrial sites, and cleaning or housekeeping…
Financial Health
StrongStrong · Growing, Hiring · 115% CAGR over 4y
Location
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Computed from 5 filingsProvides port logistics and shipping services including ships agency and chartering, cargo handling, warehousing and storage, road transport, customs clearance, and freight forwarding, supporting the…
Serves B2B customers in shipping, import/export and bulk cargo sectors, including ship owners, operators, charterers, freight forwarders, manufacturers and commodity traders using UK port facilities.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 4 filingsProvides recruitment services supplying temporary and permanent staff for education, childcare and social care roles. Places nursery staff, teaching assistants, nannies, support workers and…
Serves nurseries, schools, training centres, sheltered housing schemes and care organisations, plus families and private childcare clients, mainly across Liverpool, Wirral and the North West.
Financial Health
HealthyHealthy · -2% CAGR over 3y
Location
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Computed from 5 filingsOperates a group of early years day nurseries providing childcare and preschool education. Runs multiple nursery settings offering structured learning, play-based activities, and care for young…
Serves parents and families seeking nursery and early years childcare in North-West England, particularly around Liverpool, Crosby, Hale, Altrincham, Lymm and Wirral.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment services for engineering, technical, construction, manufacturing and skilled trades sectors, placing candidates in temporary, contract and permanent roles. Also offers retained…
Serves employers and skilled professionals in power and energy, engineering, manufacturing, STEM, skilled trades and construction, with emphasis on businesses in St Helens and the North West.
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial waste management and recycling services for businesses, including collection and processing of paper, cardboard, plastics, metals, food, wood, WEEE, hazardous and confidential…
Serves businesses across the North West that generate commercial, industrial, confidential, hazardous, electronic, food or recyclable waste, including organisations seeking cost control, compliance…
Financial Health
StrongStrong · -4% CAGR over 4y
Location
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Computed from 4 filingsProvides road haulage and logistics services including pallet distribution, UK and international transport, full and part truckload deliveries, home delivery services, and warehousing. Handles…
Serves UK businesses shipping palletised goods, including organisations needing regular national or international distribution, warehousing support, full truck loads and home-delivery logistics.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 3y
Location
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Key facts
About 7% of the trading cohort reports turnover above £5M (86 of 1,109 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (56 firms), so a sizeable share is in its first few filing cycles.
Field Services & Trades is the largest tagged sector in the Liverpool-area web-analytics cohort, at 18.8% (208), followed by Construction at 12.9% (143) and Advanced Manufacturing at 12.0% (133).
Content-management software is the most common detected companion technology, appearing on 71.5% (793) of sites in the cohort.
Search-optimisation plugins and anti-bot checks also appear often, at 43.4% (481) and 42.2% (468) respectively.
Tag-management software appears on 27.3% (303) of sites, suggesting some users manage analytics and marketing scripts outside their core website platform.
The cohort includes 2,535 verified directors for sales, partnerships and research workflows.
What else do Google Analytics users run?
Share of the 1,109 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£580K
Median UK turnover
7.8%
Above £5M turnover
56
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 2,018 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Liverpool use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Liverpool?
What do Google Analytics users in Liverpool also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 2,018 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.