Companies Using Google Analytics in Nottingham: 884 Active Firms (2026)
Nottingham companies running web analytics measure website traffic and digital marketing performance across the city’s business base.
A public analytics tag usually sits between marketing, ecommerce, sales operations and the web team, rather than in a standalone technology buying centre. Companies running this stack tend to have a website that does more than publish basic credentials: it supports enquiries, campaign attribution, content testing or repeat customer acquisition. Adoption also points to some internal or agency-led measurement discipline, with reporting expected by commercial managers rather than only by web administrators. In Nottingham, the better fit is often a mid-market or larger employer with material revenue, a maintained website estate and enough inbound activity to justify regular traffic and conversion review.
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Nottingham has 884 companies running the web-analytics tag on public sites. That is a city-level adoption base rather than a count of analytics vendors: the cohort spans firms using the tool to monitor inbound demand, campaign response and website journeys. Employment reporting is concentrated in a disclosed subset, with 3,857 total reported employees among firms that publish headcount. The profile therefore looks more like a cross-sector digital maturity marker than a software-supply cluster, with mid-market employers and operational businesses appearing alongside smaller local service firms.
Sector mix matters because many adopters are operational firms rather than digital-only businesses: Field Services & Trades account for 18.8% of the cohort, followed by Construction at 16.2%, Advanced Manufacturing at 10.7%, Wholesale & Distribution at 9.0%, and Real Estate & Property at 7.2%. Procurement often sits with an owner-manager, marketing lead or web agency, while responsibility for consent wording, tag control and retention usually remains inside the company operating the site. Where analytics feeds paid search, enquiry forms or appointment booking, researchers should expect closer scrutiny of cookies, tracking purpose and external access during website rebuilds.
Adoption appears likely to remain tied to ordinary website maintenance rather than a separate analytics procurement cycle. Companies with agency-managed sites tend to keep whatever measurement stack is bundled into hosting, content management and campaign reporting, while larger employers are more likely to rationalise tags as privacy reviews and marketing operations mature. The direction of travel is towards fewer unmanaged scripts, clearer ownership of consent settings and more attention to whether web reporting connects with sales or customer-service workflows. Smaller firms may keep basic traffic reporting in place, but deeper attribution tends to appear only where online enquiries are central to the commercial model.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 2.1% of the 21,206 companies with under 10 employees run Google Analytics (446 detected). 18% of the 1,057 companies with 10–50 employees run Google Analytics (190 detected). 19.8% of the 111 companies with over 50 employees run Google Analytics (22 detected). That is a 17.7% gap between the over 50 employees and under 10 employees bands.
884
Active firms
2026
37
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
1,973
Verified directors
Across this cohort
Top companies using Google Analytics in Nottingham
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides contract manufacturing services for nutritional and dietary supplements. Designs, formulates and produces tablets, capsules, powders, liquids and beadlets, and offers bulk production,…
Serves B2B customers in the nutraceutical and health and personal care sectors, including vitamin retailers, supplement brands and household-name companies in the UK and internationally.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Computed from 3 filingsManufactures flatbreads including naan, pizza bases, wraps, chapattis, Greek pitta and khobez. Produces ambient, chilled and frozen bakery products using traditional recipes for foodservice,…
Serves foodservice operators, wholesale buyers and retail stockists, alongside consumers seeking nearby stockists, with stated customer opportunities around the world.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsProvides estate agency and lettings services for residential, student, and commercial properties. Handles property sales, rental listings, landlord services, tenant management, auctions, and asset…
Serves property sellers, landlords, tenants, homebuyers and students in Nottingham and Derby, plus corporate and institutional landlords in residential, student, PBSA and commercial property markets.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsOperates a food and beverage warehouse supplying drinks, pickles, dry groceries, confectionery and snack products. Sells products online and through in‑person collection, and distributes orders…
Sells to food and drink customers across England, Wales and Scotland, including trade buyers using pallet delivery and shoppers using online, click-and-collect
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsProvides business process outsourcing and management services focused on accounting and finance operations. Offers procure‑to‑pay assessments, workflow automation, and operational support to help…
Serves businesses and public-sector organisations seeking BPM/BPO support, across manufacturing, energy, agriculture, food and beverage, insurance, banking, utilities, logistics, telecoms, IT,…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsProvides commercial security services including manned guarding, mobile patrols, keyholding and alarm response, lock and unlock services, vacant property inspections, gatehouse and concierge…
Serves businesses and organisations across the East Midlands, including professional services, manufacturing, education, healthcare, local authorities, retail, sports venues, construction, solar…
Financial Health
HealthyHealthy · -20% CAGR over 2y
Location
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Computed from 4 filingsProvides apprenticeships, vocational training and employability programmes for learners and employers, including qualifications in business administration, early years, customer service, adult care,…
Serves employers seeking apprentices and staff development, learners and career starters, and social housing professionals across early years, care, healthcare, customer service, property…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsSupplies engineering and industrial maintenance products including bearings, power transmission components, fasteners, tools, abrasives, lubricants, welding equipment, PPE and machine guards. Also…
Sells to UK businesses in the engineering and industrial maintenance sectors, including procurement teams and project buyers needing engineering materials, tools, safety products and specialist…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
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Computed from 5 filingsProvides digital PR, SEO and content marketing services for brands, particularly e‑commerce businesses. Develops media campaigns, content and link‑building strategies to secure press coverage,…
Serves ambitious online and e-commerce brands, including retailers and consumer businesses in fashion, food and drink, gardening, home interiors, technology, travel, automotive, financial, and health…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment services for the driving, commercial and industrial sectors, connecting employers with temporary and permanent staff. Offers job listings, candidate registration and personnel…
Serves employers in the driving, commercial and industrial sectors needing qualified temporary or permanent staff, and jobseekers seeking driving roles around Nottingham, Derby and Leicester.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides waste management services for businesses, including waste collection, recycling and disposal for materials such as hazardous, clinical, electrical and food waste. Also offers compliance…
Serves UK businesses and public sector organisations needing waste management support, including commercial sites, construction, events, hospitality, installation, manufacturing and retail operators.
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 4y
Location
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Computed from 5 filingsProvides private student accommodation, offering en-suite rooms and self-contained studio apartments with shared or private kitchen facilities. Manages furnished student housing, bookings and…
Serves university students in Nottingham, including undergraduates and postgraduates seeking private en-suite rooms or studios close to universities, shops and daily amenities.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsDevelops and builds new-build residential housing, constructing and selling one- to five-bedroom homes within planned developments. Activities include site development, house construction, and…
Sells to consumer homebuyers seeking 1–5 bedroom new-build homes in Nottinghamshire and Derbyshire, including first-time buyers, families needing larger homes, and retirees.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides recruitment and staffing services for the education sector, placing teachers, nursery staff and support personnel in early years, primary, secondary, special educational needs and further…
Serves nurseries, primary and secondary schools, special educational needs providers and further education settings, alongside teachers, nursery staff, educators and support candidates seeking…
Financial Health
StrongStrong · Growing, Hiring · 31% CAGR over 2y
Location
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Computed from 5 filingsDesigns, manufactures and installs custom retail display fixtures and shopfitting elements. Produces prototypes and volume displays from technical drawings and provides rollout installation. Also…
Serves multi-site retail brands and operators across the UK, particularly telecoms, consumer electronics and high-value product retailers needing in-store display and loss-prevention support for…
Financial Health
HealthyHealthy · -2% CAGR over 5y
Location
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Computed from 5 filingsProvides legal services for businesses and individuals, specialising in corporate transactions, commercial property and employment law. Advises on company investments, share incentives and sales,…
Serves East Midlands businesses and individuals, including start-ups, company shareholders/investors, employers, commercial property developers and investors, and private clients arranging personal…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 5 filingsSupplies, implements and supports accounting and business management software including Sage Intacct, Sage 200 and Sage 50. Provides CRM and payroll systems, software customisation, reporting tools,…
Serves UK businesses and not-for-profit/education organisations, especially growing or multi-entity finance teams in manufacturing, SaaS, wholesale/distribution, construction, professional services,…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides private hire taxi services including local journeys, airport transfers, executive travel and minibus hire. Offers transport for events, weddings and business accounts, with bookings via…
Serves consumers and businesses in Nottingham, including local residents, students at Nottingham universities, corporate account holders, airport travellers, and wedding or event customers.
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 4 filingsProvides property and construction consultancy services including cost management, project management, building surveying and development advisory. Supports planning and delivery of building and…
Serves public and private sector organisations commissioning property and construction projects, including central and local government, education, healthcare, defence, retail, logistics,…
Financial Health
StableStable · -74% CAGR over 3y
Location
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Computed from 5 filingsDistributes 4G and 5G cellular routers, antennas and industrial networking hardware for IoT and machine‑to‑machine applications. Provides VPN connectivity packages, remote router and device…
Sells to UK businesses and infrastructure operators deploying M2M/IoT connectivity, including retail, security/CCTV, energy, transport, industrial automation, building management and digital signage…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 5y
Location
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Computed from 4 filingsProvides risk modelling, data analysis and consulting services for trading and supply chain exposures. Offers a software platform (Russell ALPS) and datasets used by corporates and insurers to assess…
Serves large corporates and re/insurers globally, particularly teams managing trading portfolios, supply chain and specialty risk exposures across sectors such as marine, aviation and international…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 3y
Location
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Computed from 4 filingsDevelops risk modelling software and datasets used to analyse trading and supply chain risks. Provides the ALPS analytics platform and consulting services that assess portfolio exposure and support…
Serves large corporates and re/insurers globally, particularly organisations with complex trading portfolios and exposure across sectors such as marine and aviation.
Financial Health
HealthyHealthy · Profitable, Growing, Hiring · 9% CAGR over 3y
Location
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Computed from 5 filingsManufactures private-label liquid supplements for sports nutrition, nutraceutical and wellness brands. Provides product development, formulation and contract manufacturing, producing gels, protein…
Serves B2B nutrition, sports performance, beauty, lifestyle and nutraceutical brands looking to launch or scale private-label liquid supplement products.
Financial Health
HealthyHealthy · -44% CAGR over 4y
Location
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Computed from 3 filingsOperates an events and conference venue offering rooms for corporate meetings, conferences, weddings and private celebrations. Provides event space hire, audio‑visual facilities, catering options,…
Serves businesses, event organisers, couples, families and private customers planning conferences, meetings, weddings, celebrations and restaurant visits, with a focus on local and regional events in…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsProvides web‑based programme and case management software for economic development and employability initiatives, including client tracking, vacancy management, business CRM, reporting, and modules…
Sells primarily to public sector bodies, local authorities and delivery partners running UK economic development, employability, health and wellbeing, regeneration and business growth programmes,…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides principal contracting services for construction projects, including design support, building works and interior fit‑out. Works with clients and supply chains to deliver commercial…
Serves B2B commercial clients, particularly multi-site retail, fuel forecourt, motorway services and F&B operators, selling to construction, maintenance and commercial growth project managers…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides healthcare recruitment services, placing qualified nurses, doctors, mental health nurses, healthcare assistants and support workers into permanent and temporary roles with NHS organisations,…
Serves NHS and private healthcare providers across the UK, including hospitals, nursing and residential homes, community care services, mental health organisations, urgent care centres and GP…
Financial Health
StrongStrong · 2% CAGR over 3y
Location
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Computed from 5 filingsProvides construction, refurbishment and interior fit‑out services for projects in the hotel and leisure, commercial, education, residential, industrial, and historic or listed building sectors,…
Serves B2B and public-sector clients in hotel and leisure, commercial property, education, historic and listed buildings, residential developments and industrial facilities.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
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Computed from 5 filingsDelivers funded home energy‑efficiency retrofit services, managing applications and installation of measures such as insulation, solar panels, air source heat pumps, boilers, ventilation systems and…
Serves householders and homeowners eligible for publicly funded energy-efficiency schemes, particularly fuel-poor homes across Staffordshire, Nottinghamshire, Derbyshire, Leicestershire and…
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 4y
Location
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Computed from 5 filingsProvides domiciliary home care and supported living services for adults needing assistance with daily activities and health needs, including help with cleaning, meal preparation, shopping, medication…
Serves adults needing home care or supported living, including people with complex health or psychological conditions, and their relatives, across Nottingham and Derby. Targets private care users and…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsDesigns, installs, services and maintains commercial air conditioning and ventilation systems. Manufactures HVAC ductwork and sheet metal components including fittings, grille boxes and filter…
Serves commercial property owners, facilities managers and contractors across Nottingham, Derby, Leicester, Lincoln and the wider UK, including offices, factories, shops, restaurants, IT suites,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides mechanical and electrical engineering services for construction and infrastructure projects. Delivers electrical installations, water industry compliance work, smoke ventilation system…
Serves B2B clients in commercial construction, including main contractors, developers and framework companies working with utility companies on water infrastructure, large developments and commercial…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides budgeting and forecasting software solutions and consultancy for finance teams. Implements and supports IBM Planning Analytics and Cognos tools, offering system evaluation, configuration,…
Sells to finance teams and finance professionals in organisations using budgeting, forecasting and planning software, particularly across retail, hospitality, manufacturing, public services, travel…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 2y
Location
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Computed from 4 filingsProvides architectural design services including architecture, interior design, masterplanning, BIM, and visualisation. Works on commercial, residential, hospitality, and education developments,…
Serves businesses and organisations commissioning built-environment projects, including property developers, hotel and hospitality operators, commercial clients, education providers and residential…
Financial Health
StrongStrong · Growing, Hiring · 157% CAGR over 3y
Location
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Computed from 2 filingsProvides legal services to businesses and individuals, including business sales, commercial law, commercial property matters, debt recovery, dispute resolution, employment law, property litigation,…
Serves businesses and individuals needing legal support in Nottingham and Derby, including company owners, employers, commercial property clients, creditors, disputing parties, employees, and…
Financial Health
StableStable · Profitable
Location
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Computed from 5 filingsProvides industrial and commercial refrigeration and air conditioning services, including system design, installation, maintenance and repair. Also operates cold storage and blast freezing facilities…
Serves industrial and commercial customers, including shops, factories, production sites, offices, schools, restaurants, server rooms, hospitals, and businesses needing palletised cold storage across…
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides legal services focused on clinical negligence and personal injury claims, including birth and brain injury, misdiagnosis, workplace and road traffic accidents. Also handles criminal injury…
Serves individuals and families seeking legal support for clinical negligence, personal injury, criminal injury compensation, fatal claims, inquests and Court of Protection matters, with emphasis on…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 3 filingsDevelops and markets large-format out-of-home advertising sites. Sources and builds premium billboard locations, manages site development and special-build installations, and sells advertising space…
Serves brands, media agencies and advertisers seeking premium large-format out-of-home advertising sites in major UK cities.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 2y
Location
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Computed from 4 filingsDesigns and manufactures point-of-sale display materials for retailers and brands, including free-standing display units (FSDUs), pallet displays, counter-top units, shelf trays and floor graphics,…
Serves B2B retail brands, consumer goods manufacturers and trade marketing teams needing in-store point-of-sale displays, from small countertop units to pallet displays and FSDUs.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 3y
Location
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Computed from 5 filingsProvides building fit-out, refurbishment and renovation services for commercial, retail, education, care and residential properties. Acts as principal contractor on redevelopment and conversion…
Serves businesses and institutions needing fit-out, refurbishment, renovation and maintenance, including commercial, retail, office, leisure, education and care-sector clients, plus residential…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides property management services for residential blocks, apartments and housing estates. Handles ground rent collection, service charge accounting, property insurance and maintenance…
Serves property developers, freeholders, landlords and resident or tenant communities in residential blocks, apartments, housing estates and commercial properties across the UK, including ground rent…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 5 filingsDevelops custom software including mobile applications for iOS and Android, web applications and websites, and augmented and virtual reality experiences. Also builds transport and ticketing apps and…
Serves B2B and public-sector clients, including transport operators, museums and cultural bodies, education providers, healthcare organisations, retailers and commercial brands.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides installation, servicing and repair of air conditioning, heat pump and ventilation systems for domestic and commercial properties. Also supplies refrigeration solutions, air handling units,…
Serves homeowners and commercial/industrial organisations in Nottingham, including offices, factories, hotels, pubs, restaurants, labs, clean rooms, server rooms, landlords and domestic conservatory…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsProvides management consulting services to organisations in the energy, utilities and private equity sectors, advising on strategy, operational transformation, customer debt management, service…
Serves B2B clients in energy, utilities and private equity, including energy retailers, energy networks, water companies and investors seeking operational, commercial and transformation support.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
Location
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Computed from 4 filingsProvides coach hire and group transport services using a fleet of minibuses and coaches. Offers travel for schools, sports teams, clubs, private groups and tours, including local journeys, UK trips…
Serves schools, clubs, societies, sports teams, tour companies and private groups in Nottingham, the East Midlands, across the UK and Europe.
Financial Health
StableStable · -76% CAGR over 3y
Location
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Computed from 5 filingsProvides licensed asbestos removal, surveys and management services. Also carries out demolition, building maintenance, refurbishment and construction works including extensions and renovations, and…
Serves businesses, property owners, landlords and contractors across the UK, including organisations managing premises, refurbishments or construction projects where asbestos and building compliance…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides landscape architecture and planning consultancy alongside ecological and arboricultural services for development and public sector projects. Services include landscape design and management,…
Serves public sector education bodies, property clients and developers involved in development projects, including schools, colleges, public realm sites and residential or property schemes.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial flooring installation and floor covering services for sectors including hospitality, healthcare, retail, student accommodation and offices, delivering projects from refurbishment…
Serves B2B clients and project stakeholders in hospitality, healthcare, commercial property, retail, leisure and accommodation sectors, from small renovation clients to large commercial site…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 5y
Location
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Key facts
About 4% of the trading cohort reports turnover above £5M (37 of 884 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (64 firms), so a sizeable share is in its first few filing cycles.
A content-management platform appears alongside the analytics tag on 62.3% (551) of Nottingham sites in this cohort, pointing to a sizeable owner-managed and agency-built website base.
Marketing stack layering is visible, with 35.6% (315) also running search-optimisation tooling and 27.6% (244) using a separate tag-management layer.
Sector tags overlap, but field services and trades account for 18.8% (166), ahead of construction at 16.2% (143) and advanced manufacturing at 10.7% (95).
The largest financial-health band is stable, at 28.8% (255), while 16.6% (147) are weak and 8.8% (78) distressed.
The Nottingham analytics cohort has 1,973 verified contacts, giving researchers a larger contact surface than the firm count alone implies.
What else do Google Analytics users run?
Share of the 884 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£534.7K
Median UK turnover
4.2%
Above £5M turnover
64
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,418 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Nottingham use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Nottingham?
What do Google Analytics users in Nottingham also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 1,418 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.