Companies Using Google Analytics in Plymouth: 377 Active Firms (2026)
Companies running web analytics measure website traffic, user behaviour and campaign performance, with this cohort based around Plymouth.
Adoption usually sits with customer-acquisition teams rather than engineering teams: marketing managers, ecommerce owners, recruiters and web agencies use the tag to see which pages, campaigns and enquiry paths create demand. Companies running this analytics stack tend to have enough commercial process to care about attribution, but not always a dedicated analytics function. The buying centre is often a small marketing or digital team, with agency support for implementation, consent banners and reporting. Typical engagements look like low-friction website measurement work attached to lead generation, online booking, content performance or recruitment campaigns, rather than long enterprise analytics programmes.
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Plymouth has 377 active companies running the analytics tag, making the adoption picture more local-SME than enterprise-platform in feel. Reported employment across the cohort totals 4,140 people, while the median user is small, with 8 employees and turnover of about £439,000. Sector overlap points towards practical demand: Field Services & Trades account for 23.3%, Construction 14.1%, Travel & Hospitality 8.8%, Real Estate & Property 8.8%, and Wholesale & Distribution 8.2%.
Consent design matters because these users run client-side tags that can set cookies, move identifiers between pages and join web visits to advertising or enquiry activity. For Plymouth organisations with booking forms, ecommerce checkouts or recruitment flows, the operational risk is less about the analytics script itself and more about whether consent, privacy notices and retention settings match the way tracking is configured. Procurement tends to be indirect: agencies, website developers and marketing teams choose the stack, while finance or management signs off the wider website and advertising spend.
Adoption appears likely to remain embedded in ordinary website operations rather than becoming a standalone analytics procurement category. Browser restrictions, consent expectations and pressure to connect marketing spend to enquiries are pushing users towards cleaner tagging, plainer reporting and tighter links between websites, forms and customer systems. Smaller firms tend to accept the default setup provided by their agency or website platform; more mature operators are more likely to review event design, server-side collection and governance. Consolidation around bundled marketing suites may reduce visible diversity in the stack, but measurement itself remains routine.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 2% of the 8,047 companies with under 10 employees run Google Analytics (162 detected). 19.9% of the 547 companies with 10–50 employees run Google Analytics (109 detected). 16.5% of the 85 companies with over 50 employees run Google Analytics (14 detected). That is a 14.5% gap between the over 50 employees and under 10 employees bands.
377
Active firms
2026
8
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
906
Verified directors
Across this cohort
Top companies using Google Analytics in Plymouth
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDesigns and manufactures body‑worn video surveillance systems, including cameras, supporting hardware and software. Supplies and supports video evidence solutions used by police, emergency services,…
Serves public-sector and frontline organisations worldwide, including police, fire and ambulance services, UK councils and local authorities, prisons, border agencies, retailers, security companies,…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsSells used cars through a dealership, offering a range of second‑hand vehicles from multiple manufacturers. Provides vehicle finance, part‑exchange and car purchasing services, along with servicing,…
Serves individual consumers in Plymouth and Devon looking to buy, finance, part-exchange or sell used cars, with related servicing needs.
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides security and risk management consultancy for organisations operating internationally. Services include travel risk management software, security advisory and intelligence, maritime security…
Serves organisations with global travel, maritime and high-risk operations, including shipping, cruise, offshore, oil and gas, aerospace and defence, corporates, SMEs, education providers, charities,…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsSupplies wholesale products to retailers including pound shops, convenience stores and pet shops. Offers household goods, cleaning products, hardware, electrical items, pet supplies, confectionery,…
Serves UK retail businesses, especially pound shops, discount stores, and home, garden, pet, hardware, household and electrical retailers buying wholesale stock online.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsProvides construction and property development services, building residential housing, commercial premises, schools, leisure facilities and industrial buildings. Also undertakes refurbishment,…
Serves commercial property owners, housing developers, schools and universities, healthcare and leisure operators, industrial and retail clients, public or charitable bodies, and domestic homeowners…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides managed IT support and technology services for businesses, schools, and charities, including IT infrastructure management, cloud services, backup and disaster recovery, cybersecurity, email…
Serves UK SMEs and small businesses, schools, colleges, charities and professional services firms, with emphasis on organisations in Plymouth and South Devon.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides property maintenance and building repair services for social housing and commercial properties, including plumbing, bathroom and kitchen installation, carpentry, plastering, decorating,…
Serves social housing providers, landlords/property managers and commercial organisations needing planned and reactive property maintenance across Plymouth, St Austell, Devon and Cornwall.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides plant, tool and equipment hire for domestic DIY and commercial construction projects. Offers items such as mixers, access towers, breakers, compactors, cutting tools and gardening equipment…
Serves homeowners, DIY users, tradespeople and commercial construction customers in Plymouth and across Devon needing hired tools, plant and equipment for projects.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides construction contracting services including new build and refurbishment projects, civil engineering, and interior and exterior building works. Delivers projects for sectors such as…
Serves public and private sector clients across South West England, including NHS and government bodies, local authorities, architects, national retailers, developers, and organisations in education,…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsSells used cars including hatchbacks, SUVs and family vehicles through a dealership. Offers vehicle finance, part exchange and warranties, and operates an on-site workshop providing servicing, MOT…
Serves private motorists and households in Plymouth and Devon seeking affordable used vehicles, including small hatchbacks, family cars, 4x4s, finance and part-exchange options.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 5y
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Computed from 3 filingsProvides residential conveyancing and property law services, handling legal processes for buying and selling homes, remortgages, and transfers of equity. Offers case management, property searches,…
Serves consumers nationwide who are buying, selling, remortgaging or transferring equity in residential property, alongside estate agents involved in those home-move transactions.
Financial Health
StableStable · Hiring · 5% CAGR over 2y
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Computed from 5 filingsProvides scrap metal collection and recycling services for commercial and domestic clients. Offers dismantling of metal structures, site clearances, scrap containers and cages, and scheduled…
Serves businesses with metal waste, including multi-site commercial clients needing regular compliant collections across the UK, plus organisations in Plymouth, Devon and the South West and domestic…
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides electrical contracting services including system design, installation, testing and maintenance for commercial, industrial and domestic buildings. Also installs EV charging points,…
Serves commercial, industrial and public-sector organisations across Plymouth and the South West, including offices, shops, industrial sites, developers, architects, homeowners, defence and…
Financial Health
StableStable · 2% CAGR over 4y
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Computed from 5 filingsActs as estate and letting agent for residential property, marketing homes for sale and rent, arranging tenancies, providing property valuations, and offering landlord services including rent…
Serves residential landlords, property investors, home sellers, homebuyers and tenants across the UK, including individuals seeking valuations, sale properties or rental homes.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides student accommodation letting services, offering rooms, studios, and shared houses for rent. Manages bookings, tenancy arrangements, rent payments, and property maintenance for multiple…
Serves students seeking rooms, studios and shared houses in Plymouth, particularly those attending or living near the University of Plymouth for academic-year accommodation.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 5 filingsProvides recruitment and employment agency services, placing candidates in temporary, contract, part-time and permanent roles. Focuses on sectors including commercial, logistics and engineering,…
Serves employers and jobseekers across commercial, logistics and engineering sectors, including organisations hiring for temporary, contract, part-time and permanent roles such as quantity surveying…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
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Computed from 5 filingsProvides mechanical, electrical and HVAC services including air conditioning installation and maintenance, commercial and domestic plumbing, gas engineering, electrical installations and rewiring,…
Serves homeowners, landlords and businesses of all sizes across Plymouth and the South West, with emphasis on commercial and industrial customers needing mechanical, electrical, air conditioning and…
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides security risk management consultancy, security intelligence monitoring, travel risk management, and physical security personnel including close protection operatives. Also delivers…
Serves businesses, global brands and government organisations with security, travel and operational risk responsibilities, particularly teams protecting personnel, assets and reputations during…
Financial Health
StrongStrong · Growing, Hiring · 292% CAGR over 2y
Location
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Computed from 3 filingsOwns and manages commercial property, offering offices, industrial units, warehouses and co‑working spaces for rent. Provides flexible workspace, storage facilities and business premises, and offers…
Serves businesses in Plymouth and the South West, including start-ups, freelancers, small teams, larger companies and manufacturers seeking office, warehouse, industrial or co-working premises.
Financial Health
HealthyHealthy · -11% CAGR over 2y
Location
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Computed from 3 filingsProvides building safety and compliance consultancy and surveying services, including fire risk assessments, fire engineering, external wall appraisals, structural and building surveys, and health…
Serves property owners, landlords and facilities teams in housing, healthcare, education, retail and commercial sectors, including organisations managing single sites or UK-wide property portfolios.
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 2y
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Computed from 3 filingsProvides construction and building development services for commercial, residential, education, healthcare, retail and industrial sectors. Undertakes new-build projects, extensions, housing…
Serves homeowners, property developers, commercial occupiers, schools, universities, healthcare, leisure, retail and industrial clients across Plymouth, Exeter and Cornwall.
Financial Health
StrongStrong · -5% CAGR over 2y
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Computed from 5 filingsProvides installation, maintenance and monitoring of fire and security systems, including intruder alarms, CCTV, fire alarms, access control, intercoms, fire extinguishers, and automated gates and…
Serves businesses, schools, property managers, leisure venues, charities and other organisations in Devon and Cornwall, including premises managers needing fire and security contractors.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides legal services to individuals and businesses including commercial law and dispute resolution, commercial property and landlord‑tenant matters, residential conveyancing, family law, elderly…
Serves businesses, landlords and private individuals across Devon and Cornwall, including homeowners, elderly clients, carers, families handling divorce or child arrangements, and clients planning or…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 6y
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Computed from 5 filingsProvides home and community-based care services for people with illness, disabilities, or support needs. Services include personal care, live-in and dementia care, complex care, and palliative and…
Serves Devon and Cornwall Council, privately funded clients, and individuals or families needing home, complex, dementia, palliative or end-of-life care in Devon and Cornwall.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsSupplies building plastics and uPVC products to trade and DIY customers, including guttering, fascias, soffits, cladding, windows, composite and uPVC doors, and interior wall panels. Also offers…
Serves trade customers and private DIY clients in the Plymouth area, including builders, installers and property owners buying building plastics and related home improvement supplies.
Financial Health
HealthyHealthy · -12% CAGR over 4y
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Computed from 5 filingsProvides risk modelling, data analytics and consulting services for corporate and insurance clients. Offers datasets, analytical insight and the ALPS software platform to assess trade and supply…
Serves large corporates and re/insurers globally, especially teams managing trading portfolios and exposure in sectors such as marine and aviation.
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HealthyHealthy
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Computed from 5 filingsProvides recruitment services for the healthcare sector, supplying temporary and permanent staff such as healthcare assistants and support workers. Advertises vacancies, sources candidates, and…
Serves healthcare employers needing permanent or temporary staff, including care homes and specialist care services, mainly in Devon and the South West, with roles also advertised to healthcare…
Financial Health
StableStable · Hiring · 26% CAGR over 4y
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Computed from 5 filingsSupplies welding and cutting equipment, consumables and workshop tools, including MIG, TIG and plasma systems, PPE and pipe equipment. Provides equipment hire, repair and calibration services, gas…
Serves small welding shops, fabrication workshops and larger industrial corporations needing welding and cutting supplies, PPE, equipment hire, training, repairs and gas inspections, mainly in the…
Financial Health
StrongStrong · Growing, Hiring · 68% CAGR over 4y
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Computed from 5 filingsProvides private security services including door supervision, manned guarding, close protection, and event security. Also offers security consultancy, undercover investigations, and recruitment of…
Serves businesses, event organisers, licensed venues, corporate clients and organisations in Plymouth, Devon and the South West needing security personnel, close protection, consultancy or specialist…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 3 filingsProvides residential property estate agency services, including property sales and lettings. Markets homes, arranges valuations, and supports landlords and sellers with marketing, listings, and…
Serves homeowners, landlords, property buyers and tenants in Plymouth and surrounding areas, including clients involved with residential, new-build, land and waterside properties.
Financial Health
HealthyHealthy · -16% CAGR over 2y
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Computed from 4 filingsProvides plumbing and heating services for commercial, industrial and domestic clients, including boiler installation, servicing and repairs, gas safety checks, drainage work, bathroom and sanitary…
Serves commercial and industrial businesses, schools, restaurants, manufacturers and other organisations across Plymouth, Devon, Cornwall and the South West, alongside domestic homeowners needing…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
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Computed from 5 filingsDesigns and supplies bespoke sports kits and teamwear for sports clubs, schools and organisations. Offers online club shops and a kit design service, producing customised uniforms for sports…
Serves sports clubs, schools and military teams, including cricket, football, hockey, netball and rugby organisations seeking teamwear through club or sport-specific shops.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides 24/7 supported living services for adults and young people with learning disabilities and autism, including those with behaviours of concern. Develops person‑centred support arrangements and…
Serves local authority commissioners, families and carers seeking 24/7 supported living for adults and young people with learning disabilities and/or autism who present with behaviours of concern…
Financial Health
StrongStrong · Growing, Hiring · 93% CAGR over 4y
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Computed from 3 filingsProvides skip hire and waste removal services, including domestic and commercial rubbish collection, house and garage clearances, garden waste removal, and appliance disposal. Offers various skip…
Serves homeowners, tenants, landlords and local businesses in Plymouth and nearby areas needing skip hire, house, garage, garden, appliance and general waste clearance.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
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Computed from 4 filingsDevelops technology platforms for customer loyalty and rewards programmes, enabling businesses to let customers redeem points for purchases, gift cards and travel, and providing analytics, fulfilment…
Serves B2B clients running consumer loyalty programmes, including financial services, retail/consumer, B2B and digital companies with large or global customer bases.
Financial Health
WeakWeak · -7% CAGR over 3y
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Computed from 4 filingsProvides mechanical and electrical engineering services for building projects, including system design, supply, installation, commissioning and maintenance. Works on heating, gas, water and related…
Serves domestic, commercial, retail and industrial development clients across the South West, including construction contractors and project teams working on education, heritage, office and mixed-use…
Financial Health
HealthyHealthy · -7% CAGR over 3y
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Computed from 5 filingsProvides metal fabrication and cutting services, including water jet cutting, oxy‑fuel flame cutting, and CNC high‑definition plasma cutting. Designs, manufactures and installs custom steel,…
Serves commercial and industrial clients, contractors and project teams requiring custom metalwork or structural steel fabrication, mainly in Devon and Cornwall with national coverage.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 5y
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Computed from 5 filingsDesigns and builds composite multihull boats including Dazcat sailing catamarans, and provides boatyard services such as refits, maintenance, and repairs. Also offers brokerage for buying and selling…
Serves private and specialist marine customers, including catamaran and trimaran owners, prospective multihull buyers, brokerage sellers, and clients commissioning accessible or custom multihull…
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HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides maritime training courses and apprenticeships, including STCW, RYA, MCA and Lantra certifications. Delivers instruction in powerboat handling, navigation, sea survival and workboat…
Serves leisure boaters, commercial vessel operators, workboat crews, port and marine civils employers, and maritime apprentices across the UK and worldwide, including masters, skippers, instructors,…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 5 filingsProvides supported living services for adults with learning disabilities, including accommodation with 24‑hour support and assistance in individuals’ homes and community settings. Supports daily…
Serves adults with learning disabilities in Plymouth, including residents needing 24-hour supported accommodation and people requiring support in their own homes and the local community.
Financial Health
HealthyHealthy · -6% CAGR over 4y
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Computed from 5 filingsProvides building refurbishment and property maintenance services, including fire door surveys, installation and maintenance, fire stopping, decorating, and flooring. Delivers maintenance and upgrade…
Serves commercial, healthcare, education, care and hospitality clients across the Westcountry, including hospitals, schools, universities, care homes and accommodation providers with estates or…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
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Computed from 5 filingsOperates childcare nurseries providing early years education and day care for young children, including support for children with special educational needs (SEN). Offers funded childcare places,…
Serves parents and carers in Plymouth seeking day nursery, preschool, funded childcare, holiday club places, and childcare support for children with special educational needs.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 4 filingsProvides doctor-led occupational health services to employers, including workplace health assessments, sickness absence management, return‑to‑work advice, health surveillance, and on‑site workplace…
Serves employers in Plymouth and the South West, especially manufacturing businesses, working with HR leaders and health and safety teams responsible for workforce health, absence and workplace risk.
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 3y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and property valuations. Markets homes for sale or rent, manages listings, and supports vendors, buyers, landlords and…
Serves residential property sellers, buyers, landlords and tenants in the Plymouth area, including homeowners seeking valuations, purchasers looking for homes, private landlords and renters.
Financial Health
HealthyHealthy · -8% CAGR over 4y
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Computed from 5 filingsSupplies trained event crew and labour for live events, including corporate events, exhibitions, festivals and stadium productions. Provides crew chiefs, site coordinators, plant operators,…
Serves regional, national and international event promoters, production companies, corporate event and exhibition organisers, stadium productions and festival operators across the UK, Europe and…
Financial Health
StrongStrong · Growing, Hiring · 89% CAGR over 4y
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Computed from 5 filingsProvides legal services for individuals and businesses, including residential and commercial property transactions, wills and probate, estate planning, personal injury claims, dispute resolution and…
Serves individuals, home movers, private clients, businesses, agricultural clients and commercial property buyers needing legal support in South Devon.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 5 filingsProvides roofing contracting services including mastic asphalt roofing, felt and fibreglass membrane systems, slating and tiling, leadwork, fascias and guttering. Also installs rooflights, insulation…
Serves domestic customers, commercial property clients, contractors, insurers and local authorities, from small jobs to large projects, including Devon, Cornwall, Plymouth and Torbay councils.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides engineering and automation services including system design, production and implementation for industrial automation projects. Supplies specialist engineers and ICT professionals to support…
Sells to businesses needing automation project support and technical recruitment, including engineering, manufacturing and facilities management organisations. Serves employers hiring specialist…
Financial Health
StrongStrong · Hiring · 44% CAGR over 4y
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Computed from 5 filingsOperates franchised McDonald’s fast‑food restaurants, preparing and selling burgers, fries, breakfast items, desserts and beverages. Provides dine‑in, takeaway and drive‑through food service through…
Serves B2C fast-food customers, including local residents, commuters and families, through McDonald’s restaurants in Devon and Cornwall in the South West of England.
Financial Health
HealthyHealthy · 2% CAGR over 4y
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Computed from 4 filingsProvides mechanical and electrical contracting services for commercial and industrial projects, including design, installation and maintenance of low and high voltage electrical systems, fire alarms,…
Serves public and private sector clients managing commercial and industrial sites across the South of England, including organisations with projects ranging from small works to full installations.
Financial Health
StrongStrong · Growing, Hiring · 76% CAGR over 3y
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Key facts
About 2% of the trading cohort reports turnover above £5M (8 of 377 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (23 firms), so a sizeable share is in its first few filing cycles.
A content-management platform is detected alongside the analytics tag at 69.5% of Plymouth users (262 firms), while an SEO plugin appears at 45.1% (170).
Bot-protection tooling appears on 41.1% (155) and CDN/security tooling on 30.5% (115), suggesting a sizeable overlap with sites that manage form spam, page delivery and edge security.
Tag-management tooling is present at 29.2% (110), a useful marker for companies that manage more than one marketing or measurement script.
Field Services & Trades accounts for 23.3% (88) of the cohort and Construction for 14.1% (53), so the Plymouth user base tilts towards operational businesses rather than purely digital firms.
Travel & Hospitality and Real Estate & Property each account for 8.8% (33), with Wholesale & Distribution at 8.2% (31), giving the cohort several distinct buyer contexts.
What else do Google Analytics users run?
Share of the 377 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£438.5K
Median UK turnover
2.1%
Above £5M turnover
23
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 568 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Plymouth use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Plymouth?
What do Google Analytics users in Plymouth also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 568 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.