Companies Using Google Analytics in Portsmouth: 628 Active Firms (2026)
Portsmouth companies running web analytics on their websites measure visitor behaviour and campaign performance across the city’s business base.
Adoption usually sits with marketing, sales operations and customer-experience teams rather than IT alone. Web-analytics users are signalling that their websites carry measurable acquisition work: enquiry forms, booking journeys, campaign landing pages, ecommerce paths or content that needs attribution. In Portsmouth, that points to a broad buyer shape, from owner-managed SMEs checking campaign return to larger local employers connecting site behaviour to CRM and sales reporting. Typical spend tends to be modest at implementation level, often folded into agency retainers, website maintenance, paid-media management or in-house reporting, rather than treated as a standalone enterprise software programme.
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Portsmouth has 628 trading companies running web-analytics tags on their public websites. Reported employment among these users totals 2,763 people, giving the adoption base a local workforce footprint beyond micro-businesses and campaign-only sites. Sector overlap is weighted towards locally traded and operational categories: Field Services & Trades account for 24% of the cohort, Construction for 14.5%, Advanced Manufacturing for 8.6%, Wholesale & Distribution for 8% and Real Estate & Property for 6.8%. Median turnover is about £517,000, consistent with a base of firms using website measurement for enquiries, bookings and trade visibility as much as online checkout.
Analytics tags sit close to cookie consent, privacy notices and marketing permissions, so procurement is rarely just a matter of dropping code into a website template. Companies running this stack need to know which events are essential for site operation, which are used for audience measurement, and who can view or export user-level reporting. Agency-managed implementations add another layer: access rights, retention settings and consent records have to survive website rebuilds, staff changes and supplier handovers. For public-sector and regulated buyers, those controls tend to be tested before analytics output is trusted in performance reporting.
Adoption appears mature rather than speculative. The next change is likely to be less about whether Portsmouth firms measure website traffic, and more about how much of that measurement remains usable as browsers restrict tracking and consent standards tighten. Smaller users tend to rely on agencies and template-site integrations, which can leave governance uneven. Larger employers are more likely to consolidate tags, permissions and reporting into managed marketing operations. The cohort therefore looks set to divide between low-maintenance measurement for local demand generation and more controlled analytics estates tied to sales, service and compliance workflows.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 2% of the 16,857 companies with under 10 employees run Google Analytics (340 detected). 16.8% of the 773 companies with 10–50 employees run Google Analytics (130 detected). 20.8% of the 72 companies with over 50 employees run Google Analytics (15 detected). That is a 18.8% gap between the over 50 employees and under 10 employees bands.
628
Active firms
2026
26
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
1,360
Verified directors
Across this cohort
Top companies using Google Analytics in Portsmouth
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides chartered accountancy and tax advisory services for businesses and individuals, including audit and assurance, bookkeeping, payroll, company secretarial support, cloud accounting, cash flow…
Serves businesses, charities and individuals across Portsmouth, Hampshire and southern England, including medical and dental practices, property firms, landlords, construction businesses, care homes,…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
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Computed from 4 filingsProvides drainage and plumbing services including drain unblocking, CCTV drain surveys, drain relining and repairs, high‑pressure jetting, gutter and downpipe clearance, water mains repair and…
Serves homeowners, home buyers, landlords and commercial property customers in Waterlooville, Portsmouth, Southampton and Hampshire needing drainage, plumbing and property maintenance support.
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 3y
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Computed from 5 filingsProvides legal services to individuals and businesses, including family and matrimonial law, employment disputes, civil and commercial litigation, residential conveyancing, wills and probate,…
Serves private individuals and businesses, including families, employees, landlords, property buyers, startups and commercial organisations in Portsmouth, Waterlooville, Fareham and across the UK.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing and sale of homes, rental property management, landlord services, tenant sourcing, and property valuations. Lists…
Serves homeowners, property sellers, landlords, buyers and tenants in South East Hampshire, including Portsmouth, Southsea, Havant, Waterlooville, Fareham, Portchester, Gosport and nearby areas.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides graphic design and branding services alongside website design and development. Also delivers digital marketing, SEO, social media content, copywriting, animation, and preparation of tender…
Serves businesses in Portsmouth, Hampshire and beyond, including local SMEs and organisations in hospitality, healthcare, property, professional services and consumer services.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 3 filingsProvides residential property sales and lettings, property auctions, and management of residential and commercial buildings. Also offers professional property services including lease extensions,…
Serves home buyers, sellers, renters and landlords, plus leaseholders, freeholders, block directors and commercial property owners/occupiers across Brighton, Bognor Regis, Portsmouth and the South…
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 2y
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Computed from 5 filingsDevelops software for estate agents that supports property market appraisals, including interactive presentations, local market data integration, digital proposals and agreements, client follow‑up…
Sells to estate agency businesses, including agents and valuers managing market appraisals, client follow-ups and vendor nurturing.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency and letting services, including property sales, tenant sourcing, rental management, property valuations, and marketing of homes, land and new-build developments for…
Serves homeowners, prospective buyers, tenants, landlords and property investors across Lee-on-the-Solent, Gosport, Fareham, Portsmouth and the wider Solent region.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 3 filingsProvides residential property sales and lettings services, including property marketing, valuations, tenant sourcing, and property management for landlords. Also handles land and new homes sales and…
Serves property sellers, buyers, landlords, tenants, commercial property clients, and land/new-home developers seeking estate agency and lettings support.
Financial Health
HealthyHealthy · -8% CAGR over 2y
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Computed from 5 filingsProvides contact centre and marketing support services for automotive and other sectors, including inbound and outbound call handling, sales and aftersales campaigns, website design and hosting,…
Serves B2B customers, mainly UK automotive businesses of all sizes, plus organisations in financial services and the public sector that need customer contact, digital marketing, CRM, training or…
Financial Health
StableStable · Hiring · 23% CAGR over 4y
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Computed from 5 filingsProvides data strategy and analytics services, including data workshops, tool audits, implementation roadmaps, and marketing analytics. Analyses customer behaviour and integrates data across…
Serves growth-focused businesses, especially SaaS companies, D2C/ecommerce brands and app businesses, targeting founders, marketing, product and revenue teams.
Financial Health
HealthyHealthy · Hiring · 57% CAGR over 4y
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Computed from 5 filingsSupplies new and part‑worn tyres and provides tyre fitting and replacement services. Offers wheel alignment, puncture repairs, and vehicle MOT testing, along with general garage services related to…
Serves local drivers and private vehicle owners in Portsmouth, particularly cost-conscious motorists using independent tyre, MOT and garage services.
Financial Health
StrongStrong · Hiring · 38% CAGR over 5y
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Computed from 5 filingsProvides daycare and early years childcare for children aged 0–5, operating nursery groups by age, offering funded childcare places, meals and nutrition, and supervised activities, along with parent…
Serves parents and families in Portsmouth/Fratton seeking nursery and early years childcare for children aged 0-5+, including funded, emergency and fun club places.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
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Computed from 5 filingsOperates a leisure venue centred on tennis facilities, offering court hire, memberships, coaching and competitions. Also runs a café and bar, hosts community studio activities, arts programmes and…
Serves local residents, tennis players, families, café visitors, event attendees, and artists or creatives seeking leisure, sport, food and community arts activities.
Financial Health
HealthyHealthy · Hiring · 34% CAGR over 4y
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Computed from 5 filingsProvides managed live chat services and customer engagement tools for websites, including 24/7 agent‑operated chat, SMS and WhatsApp messaging campaigns, and outbound call follow‑ups to capture…
Serves automotive retailers, dealerships and other businesses that rely on website enquiries, targeting sales, marketing and customer-service teams managing online visitors, messaging campaigns and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 5 filingsOwns, develops, manages and lets residential properties designed for student accommodation, including shared houses and flats with one to ten bedrooms. Provides property management and maintenance…
Serves students seeking private rented accommodation in Portsmouth, particularly groups or individuals renting houses and flats in Southsea, with direct landlord relationships rather than…
Financial Health
HealthyHealthy · -60% CAGR over 5y
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Computed from 3 filingsOperates a scrap yard and metal recycling service, purchasing and processing scrap metals such as copper, brass and lead from domestic, commercial and industrial sources. Provides scrap metal…
Serves homeowners, tradespeople, commercial and industrial businesses, and domestic enterprises across Portsmouth, Gosport and Hampshire with scrap metal from clearances, rewires, development and…
Financial Health
HealthyHealthy · Growing, Hiring · 9% CAGR over 2y
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Computed from 5 filingsOperates a residential care home providing accommodation and personal care for older people, including those with dementia. Offers day care and respite care, en‑suite bedrooms, meals prepared on…
Serves older adults and people living with dementia, plus their families, seeking residential, day or respite care in the Southampton and Portsmouth area.
Financial Health
HealthyHealthy · -1% CAGR over 4y
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Computed from 5 filingsSupplies and fits new and part‑worn tyres for cars, including mobile tyre fitting. Provides vehicle servicing, mechanical repairs, diagnostics, wheel alignment, and MOT preparation and maintenance…
Serves private motorists and car owners around Portsmouth, Waterlooville, Havant and Emsworth, including customers visiting an auto centre or requiring vehicle support at home or work.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides commercial cleaning and facilities support services for organisations, including office, retail and accommodation cleaning, bio-cleaning, and cleaning for venues, children’s centres, council…
Serves businesses and public-sector organisations across the South UK, including offices, retailers, accommodation providers, councils, children's centres, country parks, entertainment venues and…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
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Computed from 5 filingsDesigns, builds, refits and repairs workboats, including crew transfer vessels, patrol and military craft, pilot boats and fishing vessels. Provides vessel maintenance, engineering and refurbishment…
Serves commercial and public-sector workboat operators, including offshore wind crew transfer providers, patrol and military users, pilot and rescue organisations, fishing vessel owners and other…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
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Computed from 5 filingsProvides commercial and industrial electrical contracting, including power network connections as a NERS‑accredited independent connections provider. Delivers cable laying, civil and groundworks, EV…
Serves B2B and public-sector customers including commercial and industrial organisations, developers, councils and local authorities across England and Wales, with some domestic EV customers and…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 5 filingsProvides commercial and industrial cleaning services for business premises and facilities, including window cleaning, pressure washing, gutter clearance, pest control and prevention, and specialist…
Serves commercial and industrial organisations on the South Coast, including facilities teams managing large premises, high-footfall buildings, production environments and exterior site maintenance…
Financial Health
HealthyHealthy · Growing, Hiring · 9% CAGR over 4y
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Computed from 3 filingsDevelops virtual, augmented and mixed reality software and simulations for training and operational preparation. Builds immersive 3D environments and modelling systems for sectors including defence,…
Serves defence, aerospace, maritime, land operations and emergency response organisations, including public-sector and private-sector teams needing immersive training and simulation environments.
Financial Health
StrongStrong · Growing, Hiring · 246% CAGR over 2y
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Computed from 5 filingsProvides electrical contracting services for domestic, commercial and industrial clients, including electrical installations, rewiring, fuse board upgrades, lighting installation, maintenance, and…
Serves homeowners, landlords and businesses needing electrical contractors, including commercial property managers, facilities management teams, shops, factories, marine/dockyard operators and…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides building and construction services for residential, commercial and industrial projects, including new builds, property refurbishment, disabled adaptations, commercial decorating, and…
Serves both B2B and B2C customers, including homeowners, landlords and property developers, plus businesses, schools, health and care providers, housing organisations, leisure venues and local…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 5 filingsManufactures energy‑efficient glass products for the fenestration industry, including double and triple glazed sealed units, high‑performance coated glass, roof glass, and toughened or laminated…
Serves fenestration businesses, window and door installers, and glazing trade customers along the south coast from East Sussex to Dorset.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsSells and brokers used motorhomes and campervans. Lists vehicles for sale, markets owners’ motorhomes, and assists customers with buying or selling through advice, vehicle listings, and arranged…
Sells to consumers looking to buy, sell or broker used motorhomes and campervans, particularly private buyers and owners in Hampshire, Sussex and the South Coast of England.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsDevelops software for the insurance industry, including the DQPro platform used by insurers and brokers to validate and manage underwriting data, apply market data standards, and produce reporting…
Serves insurers, carriers, brokers and Lloyd’s managing agents in the global insurance market, targeting insurance business and IT teams with data quality and validation needs.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 2 filingsProvides prize promotion campaign management for brands and agencies, including prize sourcing, incentive planning, fulfilment, winner management, customer support, and handling of promotional…
Serves agencies, brands and marketing teams running consumer prize promotions, incentive campaigns and employee reward programmes, from campaign support to end-to-end handling.
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StrongStrong
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Computed from 5 filingsDesigns and supplies marine fire suppression and fire detection systems for commercial vessels and pleasure craft, including pre‑engineered and custom systems, extinguishers, lithium‑ion battery fire…
Serves commercial marine operators, boatbuilders, marine dealers and pleasure craft owners, with customers across Europe and the Middle East.
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StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 4 filingsProvides custom software development services including system architecture, web and mobile applications, API integration, and AI prototyping. Also offers secure hosting, security testing, and…
Serves insurance and financial services businesses, especially enterprise brands and regulated organisations needing secure, compliant digital systems and long-term technical delivery partners.
Financial Health
HealthyHealthy · 0% CAGR over 3y
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Computed from 5 filingsProvides contract research services to pharmaceutical, biotechnology and medical device organisations, including clinical trial management, bioavailability and bioequivalence studies, regulatory…
Serves global pharma, biotech and medical device sponsors, plus government agencies and non-profits involved in clinical development, regulatory, pharmacovigilance and post-market programmes.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides building refurbishment and maintenance services including interior decoration, passive fire protection, electrical and fire alarm installation, insurance reinstatement works, and commercial…
Serves commercial, public-sector and institutional clients, including healthcare, leisure, residential property and insurance sectors, across Hampshire, Surrey, London, Sussex, Dorset and Berkshire.
Financial Health
StrongStrong · Hiring · 63% CAGR over 4y
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Computed from 5 filingsProvides maintenance, servicing and MOT testing for commercial vehicles including vans, buses and articulated trucks. Offers mobile fleet maintenance, vehicle diagnostics, tail lift inspection and…
Serves owner-drivers and commercial fleet operators across the South Coast, including businesses running vans, HGVs, articulated trucks, buses and coaches that need vehicle maintenance, MOT, recovery…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
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Computed from 5 filingsProvides construction and property contracting services including project management, refurbishment, restoration and decoration. Offers passive fire protection, electrical and fire alarm…
Serves B2B and public-sector clients in the South of England, including commercial property owners, landlords, insurers, healthcare, leisure and community facilities, and organisations managing…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides landscape architecture, masterplanning and urban design services. Works with developers and design teams to plan and design public spaces, parks and landscapes for residential and strategic…
Serves property developers, architects, contractors and other design professionals needing landscape architecture, masterplanning and urban design support across the UK.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 5 filingsProvides technical and management consultancy services including operational analysis, cost engineering, systems engineering, programme and project management (P3M), and business case development.…
Serves UK public-sector bodies and large organisations in defence, energy and sustainability, nuclear, space and transport, including government programme teams making major investment and…
Financial Health
StrongStrong · Hiring · 108% CAGR over 4y
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Computed from 5 filingsDesigns and manufactures injection moulding tools and plastic components for the automotive industry. Provides mould design, prototype development, high- and low-volume mould production, tooling…
Serves automotive OEMs, luxury car manufacturers and Tier 1 suppliers needing injection-moulded plastic components and tooling support, primarily across the UK and European supply chain.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 3 filingsProvides taxi and private hire transport services, including local journeys, airport transfers and executive car travel. Operates a fleet of driver-partner vehicles and offers booking via phone and…
Serves consumers and business travellers in Portsmouth and surrounding areas, including local residents, visitors, airport passengers, hotel and seaport users needing taxi, private hire or executive…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 5 filingsProvides MOT testing, servicing, diagnostics and mechanical repairs for cars and motorbikes. Operates a vehicle garage offering routine maintenance, fault diagnosis and general repair work, with…
Serves private car and motorcycle owners in Portchester and surrounding areas, including motorists needing local garage support for all makes and models of vehicle.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 4 filingsOperates a taxi and private hire service providing local passenger transport, airport transfers, and executive car travel. Accepts bookings by phone and mobile app, with options for immediate or…
Serves local residents, visitors, airport travellers and business/executive passengers in Havant, Waterlooville and surrounding areas needing private hire transport.
Financial Health
HealthyHealthy
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Computed from 3 filingsProvides driver safety and fleet risk management services, including online driver risk assessments, licence verification, telematics data analysis, and smartphone monitoring. Also delivers driver…
Serves businesses and organisations operating vehicle fleets, including fleet, safety and risk managers responsible for employee drivers, grey fleet users and telematics-enabled driver safety…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
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Computed from 5 filingsProvides vehicle repair and maintenance services including MOT testing, car servicing and repairs. Operates roadside assistance, breakdown and vehicle recovery with a fleet of recovery trucks, and…
Serves private motorists and classic car owners, commercial van, truck and fleet operators, and drivers or businesses needing vehicle recovery around Portsmouth, Fareham and Hampshire, with heavy…
Financial Health
HealthyHealthy · Hiring · 119% CAGR over 4y
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Computed from 3 filingsProvides legal services including residential and commercial conveyancing, will writing, preparation of lasting powers of attorney, probate applications, Court of Protection deputyship matters,…
Serves private individuals, families, homeowners and property buyers or sellers in and around Emsworth, plus businesses needing commercial property legal support and clients handling estate or Court…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
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Computed from 5 filingsProvides home care services for people in their own homes, including personal care, dementia support, companionship, medication assistance, meal preparation, mobility support, respite care, overnight…
Serves older adults, people with health conditions or disabilities, and families seeking home care support in Lee-on-the-Solent, Fareham, Gosport and nearby Hampshire communities.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 4 filingsProvides domiciliary home care services for adults, including personal care, dementia care, live-in and respite care, companionship, medication assistance, and domestic support, helping individuals…
Serves older adults, people with dementia or care needs, and their families seeking home care, respite, live-in or domestic support in Fareham, Gosport and surrounding areas.
Financial Health
StrongStrong · Hiring · 7% CAGR over 6y
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Computed from 4 filingsProvides waste management and construction material services, including skip hire, grab lorry hire, muck away, tipper haulage, and roll-on roll-off bins. Also processes construction waste at a…
Serves a mix of B2B and B2C customers, including homeowners, tradespeople, builders and construction firms arranging site waste, aggregates or related services.
Financial Health
HealthyHealthy
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Computed from 5 filingsProvides private dental services including general and preventative dentistry, cosmetic treatments, dental implants, Invisalign teeth straightening, teeth whitening, veneers, composite bonding, and…
Serves private dental patients and families in Portsmouth and Southsea, including adults seeking routine care, cosmetic dentistry, implants, orthodontics, whitening, emergency treatment and…
Financial Health
StrongStrong · -3% CAGR over 4y
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Key facts
About 4% of the trading cohort reports turnover above £5M (26 of 628 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (33 firms), so a sizeable share is in its first few filing cycles.
68.9% of the Portsmouth web-analytics cohort also run a content-management platform, so analytics often sits inside a content-managed site stack.
40.4% also use bot-checking technology and 32.5% use an edge-network layer, putting measurement alongside traffic filtering and site-delivery controls.
A tag-management layer is detected on 24.4% of the cohort, suggesting most firms implement analytics without a separate tagging workflow.
Field Services & Trades make up 24.0% of the cohort and Construction 14.5%, pointing to analytics use among local service and built-environment operators.
18.8% sit in the weak financial-risk band and 7.0% in the distressed band, so credit screening still matters when prioritising outreach.
What else do Google Analytics users run?
Share of the 628 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£516.6K
Median UK turnover
4.1%
Above £5M turnover
33
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,143 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Portsmouth use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Portsmouth?
What do Google Analytics users in Portsmouth also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 1,143 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.