Companies Using Google Analytics in Stoke-on-Trent: 421 Active Firms (2026)
Stoke-on-Trent companies using web analytics measure website traffic and digital journeys across local and regional commercial markets.
For local adopters, the analytics tag usually sits inside a modest but deliberate digital operating model: a public website, campaign attribution, enquiry tracking and some view of ecommerce or customer engagement. The median adopter is small, with headcount of 6 and turnover of roughly £534,000, so usage often points to owner-managed or lean commercial teams rather than in-house analytics departments. Buyers and operators are likely to sit across marketing, sales, ecommerce and operations, with agencies handling configuration where internal capacity is thin. The signal is not enterprise sophistication; it is that online journeys have become measurable enough to influence budget and channel decisions.
Read more
Stoke-on-Trent has 421 active companies running this analytics stack, making adoption visible across a mix of practical commercial sectors rather than a narrow digital-services cluster. Reported headcount across the cohort totals 2,431. Construction accounts for 18.8% of the cohort, field services and trades for 16.6%, wholesale and distribution for 15.2%, advanced manufacturing for 14.3%, and travel and hospitality for 6.2%, with some firms sitting across more than one activity. That mix fits a city economy where websites support quoting, distributor catalogues, booking, aftersales and local lead generation as much as direct online checkout.
Privacy governance matters because web analytics usually depends on browser identifiers, consent banners, form tracking and campaign parameters that can expose user behaviour. Stoke-on-Trent adopters selling to business, consumer, public-sector and mixed markets tend to face different procurement questions, but the operational pattern is similar: document what is collected, restrict access to reporting accounts, align retention with stated purposes, and keep agency permissions under review. Its frequent pairing with form, search-optimisation and security tooling also means website governance is often distributed between internal commercial owners and external suppliers, which can blur accountability if contracts and consent wording lag behind site changes.
Adoption appears likely to become more disciplined rather than simply wider. Smaller commercial teams will keep using off-the-shelf analytics where it answers practical questions about enquiries, bookings and campaign spend, but tolerance for untidy tagging and vague consent wording is lower than it was. Agencies may retain much of the implementation work, especially where websites also carry forms, booking flows or catalogues. Over time, the more mature adopters are likely to consolidate reporting around fewer tools, cleaner event definitions and clearer ownership between marketing, operations and external web suppliers.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Analytics rises with company size across the trading companies in this cohort. 2.5% of the 8,770 companies with under 10 employees run Google Analytics (223 detected). 15.7% of the 553 companies with 10–50 employees run Google Analytics (87 detected). 17% of the 53 companies with over 50 employees run Google Analytics (9 detected). That is a 14.5% gap between the over 50 employees and under 10 employees bands.
421
Active firms
2026
25
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
1,012
Verified directors
Across this cohort
Top companies using Google Analytics in Stoke-on-Trent
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides business membership organisation services including networking events, training courses, policy forums and growth programmes. Offers international trade support such as export documentation…
Serves businesses of all sizes across Stoke-on-Trent and Staffordshire, including start-ups, established SMEs, larger employers, professional services leaders, manufacturers, patrons, strategic…
Financial Health
StableStable · -71% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsOperates public bus transport services, running scheduled routes and providing passenger ticketing through online and mobile platforms. Offers fare information, service updates, and real-time bus…
Serves individual public transport users and business account customers in Cheshire, Greater Manchester, Shropshire, Stoke-on-Trent and Staffordshire, including local residents and commuters buying…
Financial Health
StableStable · -76% CAGR over 3y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsOperates local bus services across Staffordshire and the West Midlands. Provides scheduled passenger transport, route information, ticket sales including mobile tickets, fare information, and…
Serves local public transport users in Staffordshire and the West Midlands, including residents, commuters and visitors buying tickets online or via mobile, plus organisations using business accounts.
Financial Health
StableStable · -90% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides digital marketing services for businesses, including website design and development, user experience optimisation, SEO, PPC and paid social advertising, content marketing, social media…
Serves independent businesses with growth ambitions, including B2B firms in manufacturing, engineering, professional services and education, from local to global markets.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides branding, creative design and digital marketing services. Develops websites, e‑commerce platforms and web applications, and delivers SEO, PPC advertising, copywriting, campaign strategy and…
Serves businesses and organisations needing creative or digital agency support, including charities, education providers, visitor attractions and other brands with project budgets from £5,000.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsSells used cars including hatchbacks, SUVs and other models from multiple manufacturers. Lists vehicles for sale through an online stock catalogue and showroom, and provides vehicle finance options…
Serves private motorists and car buyers in Stoke-on-Trent and Staffordshire, including people seeking finance options or looking to part-exchange or sell their car.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides private hire taxi services including local journeys, airport transfers, executive cars, and 5–8 seat minibuses. Offers corporate account travel, courier deliveries, and pre-booked transport,…
Serves consumers, groups, corporate clients, NHS users and business/VIP travellers needing local, airport, minibus, courier and executive transport across Stoke-on-Trent, Staffordshire and nearby…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsDevelops software and telematics systems for logistics operations, including electronic proof of delivery, fleet tracking, driver behaviour monitoring, yard management, vehicle camera integration and…
Serves B2B logistics, transport and fleet-operating companies, including national logistics providers and resource management firms with depots, drivers, vehicles, yards and transport management…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides commercial property consultancy services including sales and lettings agency, property valuation, lease renewal and rent review advice, property management, and development or acquisition…
Serves businesses, landlords, tenants, investors and developers in commercial property across Stoke-on-Trent, Staffordshire and South Cheshire, plus residential clients requiring valuations.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsProvides managed cloud and IT services for businesses, including web and email hosting, domain services, internet connectivity, VoIP phone systems, offsite cloud backup, virtual desktops,…
Serves businesses, particularly in Staffordshire, that need outsourced IT, cloud, connectivity, cybersecurity, telecoms and web support from a local provider.
Financial Health
StableStable · 0% CAGR over 3y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides health and safety training courses for construction and industrial workplaces, including NEBOSH, IOSH, CITB and first aid certifications. Also offers CSCS card application support, HSE test…
Serves organisations, site workers, supervisors and managers in construction, utilities and industrial sectors needing health and safety compliance, CSCS/CITB credentials and workplace safety…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsDesigns and retails kitchen gadgets and small domestic appliances through an e‑commerce store, including air fryers, slow cookers, kettles, toasters, coffee makers, bread makers, and other home and…
Serves UK consumers and households shopping online for kitchen gadgets, small kitchen appliances and home essentials.
Financial Health
StrongStrong
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides managed IT support, cloud infrastructure services and cyber security solutions including threat detection, SIEM monitoring and staff training. Also supplies business communications,…
Sells to businesses and organisations with staff, IT infrastructure and workplace sites to protect, including in-house IT teams needing external project, compliance and security support.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides managed IT support and cybersecurity services for businesses, including network monitoring, disaster recovery, cloud and Office 365 management, email protection, VoIP systems, data backup,…
Serves commercial SMEs, enterprise organisations and not-for-profits across the UK, typically office-based organisations with users requiring ongoing technology support.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsManufactures and sells garden buildings and outdoor products, including wooden and metal sheds, summerhouses, fencing panels, garden storage units, pergolas, planters, and outdoor furniture, supplied…
Sells primarily to UK consumers and homeowners buying garden buildings, storage, fencing, outdoor furniture, planting products and garden structures online.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsSupplies temporary and permanent healthcare staff, including nurses, healthcare assistants and support workers, to hospitals, care homes and other care providers. Recruits, vets and places personnel…
Serves hospitals, care homes and healthcare providers needing temporary or permanent nursing, care assistant and support worker staffing, with emphasis on Staffordshire and wider UK coverage.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDesigns, installs and maintains security systems for residential and commercial properties, including burglar and intruder alarms, fire alarm systems, CCTV surveillance, access control systems, and…
Serves homeowners and businesses across the UK, from SMEs to large and public sector organisations, including schools, care homes, places of worship, manufacturing, science/pharmaceutical sites, HMOs…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsDesigns and manufactures industrial automation and materials handling equipment for production lines, including vibratory and centrifugal feeders, conveyors and elevators, bottle unscramblers,…
Sells to manufacturing businesses seeking factory automation and materials handling systems, including production, packaging and processing operations needing conveying, feeding, weighing, counting,…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsOperates bar and grill restaurants offering dine-in meals, including grilled dishes, breakfasts, lunches, Sunday roasts and brunch, alongside cocktails and other drinks. Provides table bookings,…
Sells to consumers seeking casual dining and drinks, including couples, families, groups of friends and brunch or special-occasion diners, across its Staffordshire and Cheshire restaurant locations.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides architectural design and consultancy services for residential and commercial projects, including feasibility studies, concept design, planning support, and project delivery from early design…
Serves residential homeowners and commercial clients, including workplace and property project buyers, in Stoke-on-Trent, Newcastle-under-Lyme, Staffordshire, Staffordshire Moorlands, Cheshire and…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides recruitment and staffing services for employers and job seekers across sectors including industrial, logistics, HGV driving, engineering, construction, commercial and technical roles.…
Serves employers and jobseekers in Staffordshire and nearby areas, focused on industrial, logistics, HGV driving, engineering, construction, commercial, IT, food production and pottery sectors.
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides skip hire and waste management services for domestic, commercial and construction projects. Offers a range of skip sizes including mini, midi, maxi and enclosed skips for home clear‑outs,…
Serves homeowners, landlords, tradespeople, construction firms and local businesses across Stoke-on-Trent, Staffordshire and Cheshire with waste disposal needs from clear-outs to building projects.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsRetailer of automotive parts and accessories, supplying components such as brakes, filters, batteries, lighting, engine parts, and suspension items. Also sells workshop tools, oils and lubricants,…
Serves retail customers including motorists, DIY vehicle owners and caravan/camping users in Stoke-on-Trent needing car spares, accessories, maintenance, workshop and towing supplies.
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides recruitment and staffing services for employers and job seekers, placing temporary and permanent staff in office support, accountancy, HR, sales, engineering and industrial roles, and…
Serves employers in Staffordshire, Stoke-on-Trent and Cheshire, especially SMEs and larger local businesses hiring temporary or permanent staff across office support, finance, HR, sales, marketing,…
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides courier and logistics services including same‑day delivery, overnight and international parcel shipping, and pallet transport. Operates temperature‑controlled vehicles for pharmaceuticals…
Serves businesses in Stoke-on-Trent, the West Midlands and UK-wide, especially pharmaceutical and healthcare organisations needing temperature-sensitive logistics, plus companies requiring same-day,…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides tool and plant hire for construction, renovation and DIY projects, including mini diggers, dumpers, generators, breakers, ladders, power tools and site equipment. Also offers trade accounts…
Serves trade contractors, construction and renovation businesses, and DIY/home garden customers in Stoke-on-Trent, with trade accounts for repeat business users.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates an indoor go‑karting track offering race packages, arrive‑and‑drive sessions, junior karting and party events. Provides Sodi sprint karts and cadet karts, group and corporate racing events,…
Serves consumers and businesses in the Midlands, including adult drivers, juniors, families planning birthday parties, stag and hen groups, and companies booking team-building or corporate events.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDesigns and manufactures industrial kilns, furnaces and thermal processing equipment. Provides engineering, automation and combustion design, fabrication, installation, repairs, refractory lining…
Serves B2B industrial manufacturers using high-temperature processing, including ceramics, metals and lithium-ion battery supply chains, plus operators of existing kilns and furnaces needing spares,…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 6y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDesigns, manufactures and installs bespoke contract furniture for hospitality, education, office and construction projects. Provides FF&E services, product design, CNC machining, and custom furniture…
Serves UK businesses and organisations in hospitality, education, office and construction sectors, including hotels, restaurants, conference centres, student accommodation providers, universities and…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides logistics and supply chain services including UK palletised freight transport, international air and sea shipping, warehousing and order fulfilment, and pan‑European distribution through…
Serves manufacturers, retailers, ecommerce sellers and other businesses with UK, European and global supply chains, including companies handling palletised freight, imports/exports, warehoused stock…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 5y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsProvides residential estate agency and lettings services, including marketing properties for sale and rent, tenant sourcing, property management, and rental guarantee schemes. Also offers property…
Serves UK residential property landlords, tenants, home sellers and buyers, plus individual property investors seeking to build portfolios.
Financial Health
StrongStrong
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsProvides electronic manufacturing services including cable and wiring harness assembly, fibre optic and PCB assembly, electromechanical systems, automated testing, potting and moulding, and IPC…
Serves B2B engineering and manufacturing customers in aerospace, defence, medical, naval/marine, industrial automation and transport sectors requiring custom electronic assemblies and related support.
Financial Health
HealthyHealthy · -3% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsProvides commercial and industrial cleaning services for offices, retail premises, factories and warehouses, including contract cleaning, high‑level and window cleaning, carpet and upholstery…
Serves businesses of all sizes in Stoke-on-Trent and Staffordshire, including offices, retail outlets, factories and warehouses with commercial, industrial and specialist cleaning needs.
Financial Health
HealthyHealthy · -79% CAGR over 3y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsDesigns and manufactures industrial component cleaning equipment, including ultrasonic cleaning systems, solvent vapour degreasers, multi‑stage aqueous cleaning lines, IPA vapour dryers and…
Serves B2B manufacturers and engineering operations needing critical component cleanliness, including aerospace, defence, medical device, machining, semiconductor, electronics and automotive firms,…
Financial Health
StrongStrong · -5% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsMembership organisation for GP practices that coordinates and delivers primary care services, including enhanced access appointments, walk‑in and homeless health services, and workforce training…
Serves GP practices, primary care networks, NHS partners and public sector health bodies in North Staffordshire, with services ultimately supporting local patients.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 3y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsProvides residential conveyancing services for property transactions, including the sale and purchase of homes, remortgages and transfers of equity. Handles legal documentation, administrative…
Serves consumers in Newcastle-under-Lyme and surrounding areas, including first-time buyers, existing homeowners, property sellers and people needing remortgages or transfers of equity for…
Financial Health
HealthyHealthy · -5% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsProvides insolvency and debt advisory services for businesses and individuals, including creditors’ voluntary liquidation, company voluntary arrangements, administration, bankruptcy, individual…
Serves businesses of all sizes, company directors, creditors and individuals facing financial distress, primarily across Staffordshire and the West Midlands, with a mix of corporate and personal…
Financial Health
StableStable · -72% CAGR over 3y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsOperates self-storage facilities offering container storage units for personal, business and student use. Provides short- and long-term storage space for household goods, business stock and vehicles…
Serves consumers, students, businesses and vehicle owners needing short- or long-term storage in Birmingham and Stoke-on-Trent, including people moving home, renovating, storing stock or relocating…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsDesigns and develops interactive digital activations, motion content and software for events, exhibitions and retail environments. Services include gamified experiences, augmented reality content,…
Sells to businesses and brands commissioning digital experiences for events, exhibitions and retail spaces, including festival and conference organisers, experiential marketing teams, and companies…
Financial Health
StrongStrong
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsProvides recruitment and retention services, sourcing and placing professionals in technology, call centre, sales, finance, marketing and engineering roles. Works with businesses to fill permanent…
Sells to businesses hiring across technology, call centre, sales, finance, marketing and engineering roles. Serves SMEs and blue-chip organisations, including firms needing volume recruitment and…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsProvides commercial vehicle recovery, roadside assistance and maintenance services. Operates a workshop and mobile repair vans delivering HGV and fleet repairs, breakdown recovery and servicing for…
Serves UK businesses operating commercial vehicles, including HGV and fleet operators, transport firms, utilities and organisations needing outsourced vehicle support.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDesigns and manufactures bespoke contract furniture and joinery for hospitality, retail, commercial and residential interiors. Produces banquette seating, chairs, tables and fixtures using materials…
Serves hospitality, commercial, retail and high-end residential clients, including luxury brands, independent restaurants, bars, hotels and venue operators opening or refurbishing customer-facing…
Financial Health
StrongStrong · 14% CAGR over 5y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsDesigns, manufactures and installs bespoke staircases for residential properties, including oak, metal, floating, glass and curved designs. Also provides staircase renovation services, replacing or…
Serves homeowners across the UK seeking bespoke or renovated statement staircases for residential properties, typically private clients planning new stair installations or refurbishments in their…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 4 filingsDesigns and manufactures commercial vehicle trailers and rigid bodywork, including curtainsider, box van and double‑deck systems. Provides servicing, repair and refurbishment, produces trailer…
Serves B2B fleet operators across the UK, including logistics, distribution and retail transport teams running high-utilisation commercial vehicle fleets.
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides industrial roofing and cladding services, including installation and refurbishment of metal roofing systems for commercial and industrial buildings. Also installs roofline products such as…
Serves B2B commercial and industrial property owners, facilities teams, manufacturers and construction contractors on new-build and refurbishment projects, primarily in the Midlands and North West,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsSupplies post-mix soft drink syrups, fruit juices and cordials to pubs, leisure and catering venues. Provides drink dispensing equipment, installation, maintenance, sanitisation and breakdown…
Serves B2B customers in the leisure, licensed and catering sectors, including venues needing dispense soft drinks across Staffordshire, Cheshire, Shropshire, Derbyshire, the North West and West…
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsOperates a residential care home providing accommodation, personal care and 24‑hour support for older adults, including people with dementia or Alzheimer’s. Services include meals, organised…
Serves older adults and people with dementia or Alzheimer’s needing residential care, along with families choosing care home placements in Stoke-on-Trent and Staffordshire.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsRepresents the UK ceramics manufacturing industry as a trade association, providing policy advocacy, industry research, decarbonisation initiatives, trade policy engagement, and member services for…
Serves UK ceramics manufacturers and suppliers, from multinational corporations to domestic SMEs, across subsectors including tableware, bricks, roof tiles, advanced ceramics and industrial ceramics…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 5 filingsProvides translation, interpreting, transcription and language training services in over 200 languages. Handles legal, medical, technical and business documents and offers interpreters for meetings,…
Serves businesses and public sector organisations, including legal firms, healthcare and medical bodies, technical companies, government agencies, life sciences, financial services and corporate…
Financial Health
HealthyHealthy · Growing, Hiring · 41% CAGR over 4y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
Financial sub-scores
Computed from 3 filingsProvides consultancy, cyber security services and digital forensics for organisations. Activities include incident response, cyber resilience assessments, accreditation support (ISO 27001, 17025,…
Serves public-sector organisations, especially UK police and law enforcement agencies, plus corporates and small businesses across sectors with technical, security, investigation and training…
Financial Health
HealthyHealthy · -89% CAGR over 2y
Location
Buy this list of 668 companies
The complete list in one Excel/CSV file — company details, websites and key data. Yours to download and use.
618 more companies and their verified directors are in the file
You’re seeing the top 50. Buy the list to get all 668 with directors, websites and financials.
Key facts
About 5% of the trading cohort reports turnover above £5M (25 of 421 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (25 firms), so a sizeable share is in its first few filing cycles.
Content-led sites dominate the stack, with 72.4% also running a content-management platform and 44.7% using an SEO extension.
Consent tooling is present but not universal, with 17.8% running a consent banner tool alongside the analytics tag.
Construction and field services are the largest sector tags in the cohort, at 18.8% and 16.6% respectively.
Wholesale and distribution accounts for 15.2% of the cohort, with advanced manufacturing close behind at 14.3%.
The Stoke-on-Trent cohort has 1,012 verified directors, indicating more than one reachable contact at many firms.
What else do Google Analytics users run?
Share of the 421 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Analytics in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£533.8K
Median UK turnover
5.9%
Above £5M turnover
25
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 668 companies, alongside financials and websites, in one Excel + CSV file.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Analytics elsewhere
Frequently asked questions
How many companies in Stoke-on-Trent use Google Analytics?
How is Google Analytics usage detected?
What kinds of companies use Google Analytics in Stoke-on-Trent?
What do Google Analytics users in Stoke-on-Trent also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 668 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.