Companies Using Google Tag Manager in Aberdeen: 192 Active Firms (2026)
Companies using website tag management deploy scripts, pixels and consent-aware tracking across public sites in Aberdeen’s metropolitan area.
Adoption usually sits with marketing operations, ecommerce, recruitment and lead-generation teams rather than with product engineering alone. Companies running this tag-management stack are coordinating analytics, advertising pixels, consent signals and conversion events across public websites, with finance or compliance involved when attribution affects media spend or personal data risk. In Aberdeen, it tends to signal an organisation with a budget for agency or in-house website management, not a developer hobby site. Field services, oil and gas, construction, advanced manufacturing, travel and hospitality users are likely to be measuring enquiries, bookings, tenders or applicant flows. Engagements are usually contained projects: implementation, periodic tag audits, consent review and agency handover.
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Within Aberdeen’s metropolitan area, 192 actively trading companies are running this tag-management technology on their public sites. Reported headcount among these users totals 2,903 people, giving adoption a visible local labour footprint despite the modest company count. The pattern fits Aberdeen’s business mix: many users appear to be service, industrial and visitor-economy operators that need measurable enquiries, booking journeys or recruitment traffic rather than software firms selling tag-management tools. For researchers, the list is better read as a signal of digital operating maturity among Aberdeen companies than as a map of the marketing-technology vendor market.
UK websites using tag-management, scripts, pixels or comparable storage and access technologies sit mainly under PECR and UK GDPR, rather than a sector-specific licence. ICO guidance requires operators to tell users what technologies are being used, explain their purpose and obtain prior consent to the UK GDPR standard unless an exception applies. The same guidance covers cookies, tracking pixels, link decoration, device fingerprinting, web storage and scripts or tags. Procurement therefore tends to involve more than the marketing owner: site operators remain responsible for third-party tags incorporated into their service, so consent tooling, vendor due diligence and periodic tag inventories matter.
Adoption appears likely to become more compliance-led and less experimentation-led. Marketing teams still want cleaner attribution, but consent requirements, privacy expectations and the bundling of measurement functions into website platforms all make unmanaged tagging harder to defend. Smaller Aberdeen operators may keep using familiar site templates and agency support, while larger local employers tend to need clearer ownership between marketing, IT and legal. Vendor consolidation may narrow day-to-day tool choice, but it is unlikely to remove the need for tag audits, consent governance and documented ownership.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading companies in this cohort. 1.3% of the 7,998 companies with under 10 employees run Google Tag Manager (101 detected). 15% of the 539 companies with 10–50 employees run Google Tag Manager (81 detected). 15.9% of the 63 companies with over 50 employees run Google Tag Manager (10 detected). That is a 14.6% gap between the over 50 employees and under 10 employees bands.
192
Active firms
2026
11
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
463
Verified directors
Across this cohort
Top companies using Google Tag Manager in Aberdeen
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides recruitment and staffing services, placing candidates in permanent, temporary and contract roles across sectors including accountancy, engineering, IT, legal, HR, supply chain and technical…
Serves employers and job seekers in Aberdeen, especially in accountancy, engineering, HR, IT, legal, QHSE, supply chain, commercial, technical and industrial roles, including permanent, temporary and…
Financial Health
StrongStrong · Growing · 3% CAGR over 2y
Location
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Computed from 5 filingsDevelops industrial software for managing asset lifecycles, construction and maintenance workflows. Provides products for materials management, work packs, completions, fabrication tracking and asset…
Serves B2B industrial operators, contractors and vendors managing asset lifecycles in energy, oil and gas, renewables, mining, petrochemical, civil utilities and construction sectors.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 5y
Location
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Computed from 5 filingsPromotes a regional tourism destination and provides visitor information through a website featuring attractions, accommodation, food and drink venues, itineraries, events, travel guidance, and…
Serves leisure travellers, event and conference organisers, travel trade partners and tourism businesses interested in Aberdeen and Aberdeenshire as a visitor or business events destination.
Financial Health
WeakWeak · -4% CAGR over 5y
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Operates franchised Land Rover dealerships selling new and used Range Rover, Defender and Discovery vehicles. Provides vehicle financing, trade‑ins, servicing, repairs, approved parts, and…
Serves private motorists, company car and fleet buyers, and mobility customers in Scotland seeking new or used Land Rover, Range Rover, Defender and Discovery vehicles plus approved aftersales…
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Computed from 5 filingsDevelops and provides operational resilience software that integrates security risk monitoring, location intelligence, travel risk management, incident and crisis management, and mass notification…
Serves global enterprises, particularly energy, oil and gas, utilities and critical-operations organisations, selling to security, risk, travel safety, crisis management and operational resilience…
Financial Health
StableStable · Hiring · 25% CAGR over 4y
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Computed from 5 filingsProvides procurement and supply chain services, sourcing and supplying equipment and consumables through a global vendor network. Operates an online procurement platform for inventory management and…
Serves B2B procurement and supply chain teams at global organisations across varied industries, including companies needing worldwide sourcing, inventory access and vendor networks.
Financial Health
StableStable · -66% CAGR over 4y
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Computed from 5 filingsDevelops and supplies flame detection systems including visual and infrared flame detectors and test simulators. Provides fire and gas mapping software, hazard detection studies, engineering…
Serves industrial and infrastructure businesses with hazardous environments, including oil and gas, marine, aviation, chemical, power generation, renewables, manufacturing, semiconductor, transport,…
Financial Health
StrongStrong
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Operates franchised dealerships selling new and used Audi, Volkswagen and Škoda cars and Volkswagen commercial vehicles. Provides vehicle finance, part‑exchange, servicing, MOT testing, repairs, and…
Serves private motorists, Motability customers and business/commercial vehicle buyers across the north of Scotland, including customers seeking Audi, Volkswagen, Škoda and BYD vehicles and servicing.
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Computed from 2 filingsProvides freight and logistics services including UK and international road haulage, freight forwarding, ship agency and cargo handling. Offers pallet distribution, parcel and home delivery, customs…
Serves businesses across construction, retail, chemical, energy, marine, aerospace, defence, aquaculture, healthcare and food sectors, plus individuals and delivery firms needing support in the UK,…
Financial Health
StrongStrong · Hiring · 128% CAGR over 1y
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Operates sports and leisure facilities including gyms, swimming pools, tennis courts, ice rinks and golf courses. Provides fitness memberships, exercise classes, swimming and sports coaching, holiday…
Serves Aberdeen residents and families of all ages and abilities, including children, adults, disabled participants, sports clubs and schools seeking access to physical activity programmes and venues.
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Computed from 5 filingsProvides rental of equipment for offshore and subsea operations, including survey and environmental sensors, geophysical and hydrographic instruments, ROV tools and sensors, subsea video inspection…
Serves offshore and subsea businesses, particularly contractors and operators in construction, ROV, geophysical, hydrographic, survey, inspection and diving markets needing rental equipment.
Financial Health
HealthyHealthy · -56% CAGR over 4y
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Computed from 5 filingsProvides health and safety consultancy services and supplies personal protective equipment (PPE), workwear, safety footwear, gloves, hygiene products, and workplace safety equipment, offering online…
Serves businesses needing workplace safety and hygiene supplies, including food industry, industrial, catering, cleaning and facilities teams, with trade/account purchasing for PPE, workwear and…
Financial Health
StableStable · -2% CAGR over 5y
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Computed from 5 filingsProvides engineering, inspection, and asset integrity services for the oil and gas, renewable energy, marine, and infrastructure sectors. Activities include equipment inspection and certification,…
Sells B2B to operators, contractors and asset owners in oil and gas, drilling, FPSO, SURF, renewables, marine and refinery sectors, including buyers needing integrity, inspection, engineering and…
Financial Health
StrongStrong · Hiring · 22% CAGR over 5y
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Computed from 5 filingsProvides industrial maintenance and engineering services including insulation, scaffolding, surface treatment, and robotic coating or cleaning. Works on oil and gas facilities, transport…
Serves energy operators, transport infrastructure owners, industrial plants, and building contractors with onshore and offshore projects, including large asset operators and organisations responsible…
Financial Health
HealthyHealthy
Location
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Provides outsourced procurement services and e‑procurement technology to businesses. Focuses on sourcing and managing non‑strategic, high‑volume, low‑value purchases, tail‑spend management, supplier…
Serves businesses with procurement or buying teams, particularly larger organisations handling high-volume, low-value tail spend and non-strategic purchasing, including energy sector clients.
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Computed from 5 filingsProvides process safety consultancy, engineering workshops and operational support for hazardous industries. Delivers HAZID and HAZOP studies, safety training courses, and cloud‑based risk management…
Serves businesses and public-sector bodies in hazardous process industries, including offshore energy duty holders, engineering and operations teams, and safety professionals responsible for major…
Financial Health
HealthyHealthy · Hiring · 64% CAGR over 5y
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Computed from 5 filingsProvides managed IT services including technical support, network and cloud infrastructure management, cybersecurity, IT strategy consulting, business telephony, software development, and staff IT…
Serves businesses in Aberdeen and across Scotland that need outsourced IT support and managed technology services, including teams seeking help with infrastructure, cyber security, cloud,…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 3 filingsOperates a four-star hotel offering guest accommodation including standard, family and suite rooms, serviced apartment-style rooms, and accessible rooms. Provides conference and event spaces, meeting…
Serves leisure and business travellers visiting Aberdeen, including families, couples, accessible-room guests and longer-stay visitors, plus organisations and event planners needing meeting,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 13% CAGR over 2y
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Computed from 5 filingsProvides web‑based crew management software for energy, renewables and marine organisations. The platform supports workforce planning, certification and training records, travel and flight logistics,…
Serves SMEs, service providers and operators in the energy, renewables and marine sectors, particularly organisations managing onshore and offshore crews across multiple sites and countries.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 4 filingsProvides project management consultancy and cloud-based software for energy and industrial projects, covering risk management, project controls, action tracking and change management. Also offers…
Serves energy-sector and other industrial businesses managing CAPEX, OPEX, ABEX, shutdown/TAR, decommissioning, offshore wind and pipeline projects, plus SMEs seeking QHSE and ISO accreditation…
Financial Health
StrongStrong · Growing, Hiring · 64% CAGR over 3y
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Computed from 4 filingsDevelops cloud-based software for safety, risk and compliance management. Platform provides tools for audits and inspections, behaviour-based safety reporting, and AI-driven predictive analytics that…
Serves HSE, safety, risk, compliance and operations leaders in high-risk energy and offshore operations, including enterprise operators, drilling contractors and frontline crews at safety-critical…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 3y
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Computed from 5 filingsDevelops and supplies sensor-based monitoring and analysis systems for oil, gas and industrial assets, including sand monitoring, erosion and corrosion detection, gas analysers and sampling…
Serves operators and asset owners in oil and gas, geothermal, water, mining, marine and industrial sectors worldwide, particularly teams responsible for asset integrity, flow assurance and…
Financial Health
HealthyHealthy · -70% CAGR over 4y
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Computed from 3 filingsProvides well engineering, well management and consultancy services for oil and gas operators, including well design, planning, drilling and completion support. Also delivers subsea, subsurface and…
Serves B2B clients in energy and adjacent sectors, including major oilfield operators, offshore and onshore energy asset owners, renewables and CCS developers, and organisations in marine, defence…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 2y
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Computed from 4 filingsOperates a business membership organisation providing networking events, professional training courses and policy engagement. Publishes business news and journals, conducts market research, and…
Serves businesses and employers in Aberdeen, Grampian and the North-east of Scotland, including member firms involved in international trade and organisations seeking local business networks,…
Financial Health
StableStable · -18% CAGR over 3y
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Computed from 2 filingsDevelops and supplies well integrity and completion technologies for the oil and gas industry, including annulus pressure monitoring systems, casing barrier tools, flow control equipment, and…
Serves B2B energy-sector customers, primarily oil and gas operators and well owners, including teams responsible for well integrity, completions, intervention, production optimisation, subsea…
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 1y
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Computed from 2 filingsProvides SAP consultancy and implementation services, including S/4HANA migration, ERP deployment, cloud services, and application support. Also offers managed SAP operations, data migration,…
Serves UK organisations using or adopting SAP, including public sector bodies and businesses in oil and gas, manufacturing, fashion retail, transport and rail, and food and beverage.
Financial Health
StableStable · 8% CAGR over 1y
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Computed from 5 filingsOperates an online property portal advertising residential homes for sale and rent. Lists properties from member solicitors and housebuilders, and provides search tools, property statistics, and…
Serves a mix of consumers and property professionals: home buyers, renters, sellers and landlords in Aberdeenshire and North East Scotland, plus house builders and solicitors.
Financial Health
WeakWeak · -69% CAGR over 4y
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Computed from 5 filingsProvides process-based document management and integrated management system software for regulated industries. The platform supports process mapping, workflow, compliance and risk management, and…
Sells to businesses in highly regulated sectors, including aerospace, defence, nuclear, energy, transport, manufacturing and pharmaceuticals, particularly teams responsible for compliance, quality,…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Computed from 5 filingsSupplies steel wire rope, fibre rope, lifting slings and rigging equipment. Provides services including spooling and reeving, load testing, inspection and certification, rental, engineering,…
Serves B2B customers in maritime, offshore energy, offshore wind, heavy lifting and industrial sectors, including vessel operators, engineering contractors and project teams across Europe and…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 4 filingsSupplies and installs residential home improvement products including double‑glazed windows, doors, and conservatory roof replacements. Also designs and fits fitted kitchens, along with roofline…
Serves domestic homeowners and residential property owners across Aberdeenshire, Aberdeen and Dundee, including customers planning home improvement projects and seeking showroom-led advice, finance…
Financial Health
StableStable · -14% CAGR over 3y
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Provides engineering consultancy, project management, and specialist equipment for offshore energy projects, including flex‑lay, cable lay, pipelay, mooring installation and decommissioning. Designs,…
Serves B2B customers in the global offshore energy sector, including oil and gas, renewables, subsea contractors, vessel operators, ports and infrastructure teams managing SURF, pipelay, cable lay,…
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Computed from 5 filingsProvides engineering services and technologies for offshore flexible pipes, risers and umbilicals, including design support, inspection, testing, monitoring, repair and life‑extension solutions, and…
Serves B2B clients in offshore energy, primarily oil and gas operating companies and offshore wind/renewables asset owners with flexible pipe, riser and umbilical assets globally.
Financial Health
StrongStrong · -2% CAGR over 5y
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Computed from 5 filingsProvides estate agency and legal services including residential property sales and purchases, conveyancing, property valuations, wills and executry services, family law advice, and legal support for…
Serves private individuals buying or selling homes and seeking personal legal support, plus businesses, commercial property owners, landlords and tenants needing legal advice across Scotland.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
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Computed from 4 filingsProvides inspection, testing and technical consultancy services for the oil, gas, petrochemical and energy sectors, including non‑destructive testing (NDT), quality assurance and control, vendor…
Targets major utilities, construction companies and operators in the oil, gas, petrochemical and renewable energy sectors, including organisations managing industrial assets and projects globally.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 20% CAGR over 3y
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Computed from 3 filingsManufactures, hires, repairs and calibrates load monitoring equipment used in lifting and materials handling, including load cells, lifting beams and related accessories. Supplies equipment for…
Sells to industrial and commercial customers needing lifting and load-monitoring equipment, including buyers in construction, engineering and manufacturing, oil and gas, transport and logistics,…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
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Computed from 3 filingsProvides data analytics software and technical analysis services for oil and gas wells. Develops AI‑driven tools, including multifinger caliper data processing software, and performs analysis of well…
Serves oil and gas operators, energy project teams and digital oilfield professionals needing well integrity, production logging, reservoir, abandonment and well testing data analysis worldwide.
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
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Computed from 4 filingsProvides estate agency and legal services including residential property sales and purchases, conveyancing, wills and executry, family law, and commercial property matters such as leases,…
Serves private home buyers and sellers, individuals needing personal legal support, and businesses or commercial property clients including landlords and tenants across Scotland.
Financial Health
StrongStrong
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Computed from 5 filingsProvides outsourced health and safety, HR, and HSEQ consultancy services to businesses. Offers risk management, compliance support, management system development, audits, workplace mediation, and…
Serves businesses and organisations of varying sizes across diverse sectors, especially managers responsible for HSEQ, HR, compliance, training and management systems.
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 4y
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Computed from 5 filingsProvides engineering consultancy, project management and specialist personnel for offshore wind and subsea cable projects. Services include crewing, cable installation support, pull-in operations,…
Serves offshore wind developers, project owners and contractors involved in subsea cable projects, including teams needing specialist personnel, crewing and project support from planning through…
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides home improvement services including installation of uPVC windows and doors, double and triple glazing, roofline products, kitchens and bathrooms, conservatories and home extensions, as well…
Serves homeowners in Aberdeen, Aberdeenshire and North-East Scotland seeking residential home improvement projects, from upgrades to larger renovations and outdoor living spaces.
Financial Health
StableStable · -68% CAGR over 4y
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Computed from 3 filingsProvides managed IT support and cybersecurity services for businesses, including IT infrastructure management, security monitoring, consultancy, cloud and virtual server solutions, and assistance…
Serves growing businesses and organisations in Aberdeen City and Shire across a wide range of industries, targeting managers needing outsourced IT support, cybersecurity and technology advice.
Financial Health
WeakWeak · Hiring · 15% CAGR over 2y
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Computed from 3 filingsDesigns and manufactures flange maintenance tools including hydraulic flange spreaders, flange alignment tools and nut splitters for industrial applications. Also provides equipment rental, bespoke…
Serves engineering and industrial maintenance teams, OEMs, equipment rental companies and distributors in sectors using flanged infrastructure, including wind turbine construction, installation and…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 2y
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Computed from 5 filingsSupplies and fits car and 4x4 tyres and alloy wheels, and provides vehicle maintenance services including MOT testing, servicing, brakes, batteries, exhausts, wheel balancing, alignment and TPMS…
Serves private car owners, van drivers, 4x4 and performance-car drivers, and commercial fleet/truck operators around Aberdeen and Dundee, including budget-conscious motorists and blue-light workers.
Financial Health
HealthyHealthy · -1% CAGR over 5y
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Computed from 5 filingsProvides strategic communications, marketing and stakeholder engagement consultancy, including PR, public affairs, advocacy, brand, digital and training services, primarily for organisations in…
Serves B2B and institutional clients in energy and decarbonisation, including international energy companies, infrastructure investors, developers, EPC firms, energy technology and consultancy…
Financial Health
StableStable · Hiring · 27% CAGR over 4y
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Computed from 4 filingsProvides legal services to individuals and businesses, including family and child law, criminal defence, personal injury claims, wills and executries, powers of attorney, and family mediation. Also…
Serves individuals, families, property buyers and sellers, and businesses from small firms to large commercial organisations across North East Scotland, including clients seeking private, family,…
Financial Health
HealthyHealthy · 2% CAGR over 3y
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Computed from 3 filingsProvides managed IT support and consultancy for businesses, including IT strategy, cybersecurity, cloud and server management, data backup and business continuity, network infrastructure, telephony…
Serves SMEs and other business organisations across North East Scotland, particularly those seeking outsourced IT, cybersecurity, communications and connectivity support.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
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Computed from 5 filingsSells used vans and commercial vehicles through a dealership, including crew vans, pickups and minibuses. Also provides vehicle finance, buys vehicles from customers, and offers MOT testing,…
Serves businesses and private buyers in Aberdeen and Aberdeenshire seeking used vans, commercial vehicles, finance, MOTs and servicing, including trades, fleet users and owners of specialist vehicles…
Financial Health
StableStable · -69% CAGR over 4y
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Computed from 5 filingsDesigns and manufactures engineered leak‑sealing and isolation solutions for oil and gas facilities. Products and services include wellhead seal isolations, valve isolations, control line plugging…
Serves B2B oil and gas operators managing mature or ageing assets, including surface, subsea, downhole, topside, pipeline, refinery and process plant facilities, with some relevance to process and…
Financial Health
HealthyHealthy · -6% CAGR over 4y
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Key facts
About 5% of the trading cohort reports turnover above £5M (11 of 192 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (11 firms), so a sizeable share is in its first few filing cycles.
51.6% of the Aberdeen cohort also runs content-management software and 45.8% runs web-analytics tooling, so tag management often sits alongside publishing and measurement stacks.
Bot and form-protection tooling appears on 42.7% of sites, while SEO plug-ins appear on 34.4%, giving many operators several consent-relevant scripts to document.
Field services and trades account for 15.6% of users, followed by oil and gas at 14.6% and construction at 12.0%; tags overlap, so sector shares are not additive.
PECR and UK GDPR apply to scripts, pixels, link decoration, device fingerprinting, web storage and tags; ICO guidance puts third-party technologies within the website operator’s responsibilities.
UK digital ad spend reached £35.5 billion in 2024, up 13% year on year, with search at £16.6 billion and video display at £8.3 billion.
What else do Google Tag Manager users run?
Share of the 192 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Tag Manager in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£570.9K
Median UK turnover
5.7%
Above £5M turnover
11
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 438 companies, alongside financials and websites, in one Excel + CSV file.
How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Tag Manager elsewhere
Frequently asked questions
How many companies in Aberdeen use Google Tag Manager?
How is Google Tag Manager usage detected?
What kinds of companies use Google Tag Manager in Aberdeen?
What do Google Tag Manager users in Aberdeen also run?
How fresh is this data?
Can I get contact details for these companies?
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