Companies Using Google Tag Manager in Cambridge: 214 Active Firms (2026)
Companies using tag-management tools in Cambridge operate websites that coordinate analytics, advertising scripts and consent-dependent tags across the city economy.
Marketing, web and compliance teams are the main buying centres for Cambridge tag-management users. Adoption usually signals a maintained commercial website: paid acquisition needs attribution, forms or booking flows need event tracking, and consent controls have to be kept aligned with advertising scripts. The stack is not confined to enterprise marketing departments. In this cohort it tends to sit with small and mid-market operators, including trade, construction, manufacturing, software and training businesses, often supported by agencies rather than a large in-house marketing-operations function.
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Cambridge has 214 actively trading companies running this tag-management stack. Reported employment across the cohort totals 2,588 people, which points to adoption by operating businesses rather than dormant web estates. The revenue profile is modest: 16 companies are above £5M turnover, while 8 were incorporated since 2022. That mix fits Cambridge’s supplier base of local services, construction, advanced manufacturing, software and training operators, where website measurement is often tied to lead capture, recruitment visibility and account-based sales support rather than consumer-scale advertising.
Tag-management sits under privacy and electronic-communications rules rather than a sector-specific licence. PECR and UK GDPR are the main reference points for Cambridge operators that deploy scripts, pixels or other storage and access technologies. The ICO expects organisations to tell users what those technologies do and to obtain prior consent to the UK GDPR standard unless an exception applies. Consent and accountability do not fall away when the code comes from an external advertising, analytics or form provider; once it is incorporated into the online service, the website operator remains responsible for how it is used.
Adoption appears to be moving from ad hoc script placement towards tighter governance of website measurement. Smaller Cambridge firms still tend to rely on agencies for configuration, but consent checks, attribution quality and site performance are becoming board-level irritants where online enquiries matter. Bundled website platforms and privacy tools may reduce the visible need for a separate tag layer in simpler estates. More complex businesses are likely to keep centralised tag control, particularly where marketing, sales and compliance teams need a shared view of what is firing on the site.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading companies in this cohort. 1.2% of the 11,181 companies with under 10 employees run Google Tag Manager (138 detected). 15.2% of the 441 companies with 10–50 employees run Google Tag Manager (67 detected). 12.2% of the 41 companies with over 50 employees run Google Tag Manager (5 detected). That is a 11% gap between the over 50 employees and under 10 employees bands.
214
Active firms
2026
16
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
511
Verified directors
Across this cohort
Top companies using Google Tag Manager in Cambridge
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates serviced apartments available for nightly, weekly, or monthly stays. Provides fully furnished accommodation with kitchens and amenities, allowing guests to book and manage short‑term or…
Serves business travellers, relocating employees, project teams, corporate partners and private guests visiting Cambridge for work, study, leisure or temporary stays, from solo guests to families.
Financial Health
StableStable · Hiring · 13% CAGR over 5y
Location
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Computed from 5 filingsOperates summer academic programmes for international students aged 14–18, offering short courses in subjects such as engineering, law, medicine, literature and computer science, alongside classroom…
Serves international students aged 14–18 and their families seeking residential academic summer programmes in Cambridge, including subject tasters, English, leadership and university-preparation…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsOperates a boutique hotel providing guest accommodation, restaurant and bar dining, afternoon tea, and wellness treatments. Offers event and meeting spaces, private dining, weddings, themed dining…
Serves leisure and business travellers visiting Cambridge, local diners and afternoon tea guests, couples planning weddings, and organisations booking meetings, private dining and corporate events.
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 4y
Location
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Computed from 5 filingsOperates an apartment-style hotel providing short and extended-stay accommodation in studios, rooms and serviced apartments. Offers on-site restaurant and café dining, meeting and event spaces, and…
Serves a mix of consumers and businesses: leisure travellers, business visitors, long-stay guests and groups visiting Cambridge, plus corporate meeting planners, wedding parties and private…
Financial Health
WeakWeak · -31% CAGR over 4y
Location
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Computed from 3 filingsProvides brand strategy, marketing, and digital agency services. Develops brand identities, creative campaigns, websites, and digital marketing, supported by audience research and insight for…
Serves businesses and public-sector organisations across professional and financial services, property, NHS and healthcare, animal health, education, hospitality and leisure, and food and beverage.
Financial Health
StableStable · -8% CAGR over 2y
Location
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Computed from 5 filingsSells bicycles including cargo, electric, leisure and children’s bikes through retail stores. Provides bike repairs and servicing, test rides, hire, maintenance courses, and cargo bike solutions for…
Serves individuals, families and businesses in Cambridge and Cambridgeshire, including commuters, leisure cyclists, parents using cargo bikes, employers with cycle schemes, and organisations needing…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsOperates chauffeured punting tours on the River Cam, offering shared and private boat trips past university colleges. Provides themed and group bookings including school, corporate, wedding, picnic…
Serves tourists, couples, wedding and hen party groups, schools and nurseries, and corporate customers seeking shared or private leisure experiences in Cambridge.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rental marketing, valuations, and tenant and landlord support. Prepares property listings with photography and…
Serves homeowners, property sellers, landlords, buyers and tenants in Cambridge and surrounding villages, with residential sales and lettings aimed at private individuals and property owners.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 4 filingsOperates guided punting boat tours along the River Cam, offering private and shared trips past university colleges and bridges. Provides themed experiences including champagne, romantic, proposal and…
Serves consumers visiting Cambridge, including tourists, couples seeking romantic or proposal experiences, and private groups booking sightseeing experiences on the River Cam.
Financial Health
HealthyHealthy · -12% CAGR over 4y
Location
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Computed from 5 filingsProvides punt boat tours and boat hire on the River Cam, including chauffeured sightseeing tours, private and shared trips, and self-hire punts, as well as canoe, kayak and paddleboard hire and…
Sells to consumers, including Cambridge visitors and local residents, for leisure punting and boat hire. Also serves groups such as schools, corporate teams, hen parties, wedding parties and other…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides digital strategy, branding, user experience design, and development of websites, e‑commerce platforms and digital products. Offers CMS implementation including Umbraco, plus website…
Serves businesses, brands and organisations needing digital support, including e-commerce operators, cultural institutions and teams using or adopting Umbraco CMS, with clients in the UK and globally.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
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Computed from 3 filingsOperates chauffeured punting tours on the River Cam using traditional flat‑bottomed boats. Provides shared and private guided trips with commentary on university colleges, bridges and historic…
Serves B2C customers visiting Cambridge, including tourists, families, couples, friends, hen parties and groups seeking shared, private or occasion-based river experiences.
Financial Health
StrongStrong · Hiring · 12% CAGR over 2y
Location
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Computed from 4 filingsDevelops event management software for exhibition and conference organisers. Platform provides online registration, event websites, mobile apps, AI-based attendee matchmaking, lead retrieval,…
Sells B2B to exhibition organisers, trade show operators, conference producers and event-industry teams managing in-person, hybrid and year-round community events for exhibitors, sponsors and…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 5y
Location
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Computed from 5 filingsProvides CRM marketing creative services including strategy, copywriting, design and front‑end development for digital communications. Creates and builds email, mobile, web and social media…
Sells to B2B brands and marketing/CRM teams needing creative support for customer communications across email, mobile, web and social. Serves organisations using digital CRM, with examples in media,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy services for businesses and individuals, including accounts preparation, bookkeeping, payroll, VAT and tax compliance. Also offers business planning, financial forecasting, tax…
Serves start-ups, scale-ups, established businesses, personal service companies, sole traders and individuals needing tax support, with clients in Cambridge, London and across the UK.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsOperates a fitness gym providing 24/7 member access to strength and cardio equipment, functional training areas and studio space. Offers personal training, online coaching, and sports therapy and…
Serves B2C adult fitness consumers in Cambridge, including local residents, commuters and workers near Cambridge Science Park seeking gym memberships, personal training, online training or injury…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides residential estate agency services, including property sales, lettings, marketing, and valuation. Lists homes for sale and rent, arranges property viewings, and supports buyers, sellers,…
Serves homeowners and landlords selling or letting residential property, plus home buyers and tenants seeking properties in Newmarket, Cambridge, Burwell, Downham Market and wider East Anglia.
Financial Health
StrongStrong · -81% CAGR over 3y
Location
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Computed from 5 filingsSupplies and custom prints clothing including T‑shirts, polo shirts, hoodies, sweatshirts and sportswear with customer designs or logos. Offers printing methods such as screen printing, DTF, colour…
Serves local businesses, tech companies, sports clubs, schools and Cambridge universities, as well as individuals or groups needing small or large clothing orders.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsDevelops custom software applications including scalable cloud and web platforms, desktop software for Windows, macOS and Linux, and mobile apps for Android and iOS. Also develops and operates…
Serves businesses needing custom web, desktop and mobile application development, including organisations seeking scalable cloud applications and client portal software.
Financial Health
HealthyHealthy · -29% CAGR over 2y
Location
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Computed from 3 filingsProvides legal services in family law, advising on divorce and separation, financial settlements, child arrangements, mediation and arbitration, and drafting relationship agreements including…
Serves private individuals, couples and families facing relationship breakdown, parenting issues, separation or divorce, primarily around Cambridge, Norwich, Newmarket, Norfolk and Cambridgeshire.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 2 filingsSupplies SOLIDWORKS CAD and engineering software, including simulation, data management and cloud design tools. Provides software subscriptions, licence upgrades, training courses, consultancy and…
Serves designers, engineers, product development teams, SMEs, universities and schools using SOLIDWORKS, across sectors such as packaging, agriculture, medical devices, sheet metal, hi-tech…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 1y
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Computed from 5 filingsProvides geospatial data and software APIs for insurers to assess geographic and property risk. Platform offers address validation, geocoding, property data, peril and climate risk scores, and…
Serves B2B insurance organisations, including insurers, underwriting teams, insurance brands, coverholders and price comparison websites, with customers referenced worldwide.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 35% CAGR over 4y
Location
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Computed from 5 filingsProvides a digital cash management platform enabling businesses, individuals and organisations to place and manage large cash deposits across multiple banks and building societies, access savings…
Serves UK businesses, individuals, charities, schools, accountants and financial advisers seeking to manage significant cash deposits and client savings across multiple banking providers.
Financial Health
StrongStrong · Hiring · 66% CAGR over 5y
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Computed from 4 filingsOperates a restaurant serving Italian-style dishes including pizza, pasta, desserts and coffee. Provides breakfast, lunch and dinner menus, takeaway orders, table reservations, and gift cards through…
Serves local consumers and visitors in Cambridge, including individuals, couples, families, students and groups booking meals, celebrations, breakfast, lunch, dinner or takeaway.
Financial Health
StrongStrong · Hiring · 54% CAGR over 4y
Location
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Computed from 5 filingsProvides installation, servicing and repair of boilers, air conditioning and air source heat pumps; heating and plumbing services including gas safety inspections, underfloor heating, hot water…
Serves homeowners, landlords and small commercial property owners across Cambridge and Cambridgeshire needing plumbing, heating, cooling and gas safety support for domestic and light commercial…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsProvides waterproofing and damp control services for residential and commercial buildings, including basement and new-build waterproofing systems, damp proofing, timber preservation, and specialist…
Serves homeowners, commercial property owners, building contractors and architects, including clients on basements, new builds, listed/period properties and pre-purchase surveys in Cambridgeshire.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 5 filingsProvides digital development and creative services including virtual and augmented reality experiences, web and mobile application development, 3D visualisation and animation, branding, design, and…
Serves B2B clients across industry sectors, including corporate marketing, training and product teams at brands and manufacturers, with use cases around launches, trade shows, customer engagement and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes online multiplayer video games, including social deduction horror title Deceit 2 and upcoming PvE shooter MVX: London, and provides ongoing game updates, seasons, and…
Sells to consumer video game players, particularly online multiplayer gamers interested in PvE shooters, social deduction, and horror titles.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides content marketing and communications services, including campaign development, brand storytelling, design, and audience engagement programmes. Works with organisations to create marketing…
Serves businesses, public-sector bodies and membership organisations, including transport partnerships, NHS trusts, institutes, trade associations and charities with defined stakeholder audiences.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 5 filingsOperates a restaurant serving British and European dishes prepared to order, offering à la carte and set lunch menus alongside wine and drinks. Provides dine‑in lunch and dinner service, table…
Serves B2C customers in Cambridge, including local residents, visitors, couples and small groups looking for an independent bistro for lunch, dinner, drinks or gift vouchers.
Financial Health
StableStable · Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsDevelops and manufactures mechanical testing instruments using profilometry‑based indentation plastometry to measure stress–strain curves and strength properties of metals from indentation data, with…
Serves materials scientists, engineers and testing teams in manufacturing, additive manufacturing, aerospace/defence, inspection and certification, research institutions and universities working with…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides building contractor services including construction and refurbishment of residential and commercial properties, delivering renovation, alteration and general building works for property…
Serves businesses, commercial property owners and domestic homeowners in the Cambridge area needing building contractors for construction or refurbishment projects.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 3 filingsDevelops and supplies non‑invasive condition monitoring systems for rotating machinery and electric motors. Provides equipment such as continuous and portable monitoring devices, energy monitoring…
Serves B2B industrial operators with rotating machinery, targeting maintenance managers, plant engineers and reliability teams in oil and gas, power generation, chemicals, pharmaceuticals,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 3 filingsProvides AI-powered imaging and data analysis services for clinical trials, including image management, biomarker development, and analysis of radiology and healthcare datasets to support drug…
Serves biopharma and pharmaceutical clinical trial sponsors developing lung and heart disease therapies, especially teams running trials in IPF, pulmonary fibrosis, pulmonary hypertension and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
Location
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Computed from 3 filingsProvides recruitment services for the construction industry, sourcing and placing workers in roles including trades and labour, civil engineering, plant operation, demolition, logistics, mechanical…
Serves UK construction employers needing trades, labour, plant operatives, civil engineering, M&E, site management and related staff, alongside construction workers seeking roles from labourer to…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsProvides residential property estate agency services including marketing and sales of houses and flats, residential lettings, property search tools, and investment guidance for landlords and buyers.
Serves residential homebuyers, renters, private landlords and property investors looking for houses and flats to buy, let or rent in Cambridge, Waterbeach and south Cambridge.
Financial Health
StrongStrong · Hiring · 50% CAGR over 2y
Location
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Computed from 5 filingsOperates an online grocery and veg box delivery service supplying organic fruit and vegetables sourced from local farms. Customers subscribe to weekly vegetable boxes, customise contents, and add…
Sells to households and home cooks in the Cambridge area seeking organic veg boxes, fruit, eggs, bread and grocery add-ons, with recurring deliveries managed online.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 4 filingsProvides creative agency and content production services for B2B technology companies, including brand identity, marketing campaigns, video and content production, product marketing, lead generation…
Sells to B2B technology companies, including tech brands, scale-ups and global enterprises, needing support for brand, product marketing, lead generation, customer experience, recruitment branding…
Financial Health
StableStable · -19% CAGR over 3y
Location
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Computed from 4 filingsRetailer of outdoor living products including garden furniture, pergolas, parasols, barbecues, patio heating and outdoor accessories. Sells items from multiple brands through an online store and a…
Sells to UK consumers and homeowners seeking garden, patio and outdoor living products, including showroom visitors, online shoppers, families, BBQ enthusiasts and customers furnishing outdoor spaces.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 3y
Location
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Computed from 5 filingsOperates a group of pubs and restaurants offering dine‑in food and drink. Prepares meals cooked to order using locally sourced ingredients, serves beers and other beverages, and provides table…
Sells to consumers dining out at pubs and restaurants, including local residents, visitors and groups seeking food and drink in Cambridge and surrounding Cambridgeshire villages.
Financial Health
StrongStrong · Hiring · 89% CAGR over 3y
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Computed from 5 filingsProvides recruitment and staffing services, connecting employers with candidates across STEM, commercial, finance and legal sectors. Advertises vacancies, sources and screens candidates, and supports…
Serves employers and jobseekers in the Cambridge job market, with sector focus on STEM, commercial and finance, and legal roles, targeting company hiring teams and candidates seeking vacancies.
Financial Health
HealthyHealthy · 2% CAGR over 5y
Location
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Computed from 5 filingsProvides private medical diagnostic ultrasound scans and laboratory tests. Services include prenatal and pregnancy scans, musculoskeletal and vascular ultrasound, hip and paediatric scans, breast…
Serves private healthcare consumers, including pregnant women, parents, children and adults seeking diagnostic scans or tests, with clinics aimed at patients in Cambridge, Norwich and Norfolk.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
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Computed from 3 filingsProvides self-storage units for household and business customers, offering ground-floor drive-up storage spaces with 24/7 access. Also sells packing supplies such as boxes and bubble wrap and offers…
Serves households and businesses needing self-storage in and around Cambridge and Haverhill, including customers from Saffron Walden, Royston and Newmarket.
Financial Health
HealthyHealthy · -9% CAGR over 2y
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Computed from 5 filingsProvides professional education and training in marketing and public relations, including Chartered Institute of Marketing (CIM) and CIPR accredited qualifications, marketing apprenticeships, short…
Serves aspiring and current marketing and PR professionals, career changers and apprentices, plus employers and organisations developing marketing or communications staff through accredited training…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 2 filingsProvides data and artificial intelligence training through apprenticeships and professional education programmes. Delivers courses for organisations and individuals covering data analysis,…
Serves businesses, government organisations and individual learners seeking data and AI skills development. Targets employers upskilling workforce teams and leaders, plus professionals and graduates…
Financial Health
StrongStrong · Hiring · 67% CAGR over 1y
Location
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Computed from 5 filingsProvides residential lettings and property management services for landlords and tenants. Manages rental properties, markets and lists homes to let, handles tenant enquiries and tenancies, and offers…
Serves private residential landlords seeking lettings and property management, and tenants looking to rent homes across Cambridgeshire, West Suffolk and West Norfolk.
Financial Health
StableStable · 0% CAGR over 5y
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Computed from 3 filingsProvides team role assessment tools and behavioural reports based on the Belbin framework. Offers an online assessment platform, team and individual reports, training workshops, and consulting…
Sells to HR, L&D and management teams in organisations worldwide, as well as higher education institutions, recruiters, team coaches and leaders responsible for team performance.
Financial Health
HealthyHealthy · Hiring · 27% CAGR over 2y
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Computed from 3 filingsSupplies spare parts and accessories for MG and classic Mini vehicles through an online store, including engine, braking, suspension, electrical, bodywork and interior components, plus maintenance…
Serves classic MG, Classic Mini and British classic car owners, restorers and enthusiasts worldwide, plus trade buyers and garages working on MGA, MGB, Midget, MGC, MGF/TF and related models.
Financial Health
StableStable · 0% CAGR over 2y
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Key facts
About 7% of the trading cohort reports turnover above £5M (16 of 214 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
PECR and UK GDPR require UK websites using cookies, tracking pixels, device fingerprinting, web storage or scripts and tags to explain their use and obtain prior consent unless an exception applies.
The ICO treats third-party tags embedded in an online service as part of the site operator’s compliance responsibilities.
Within the Cambridge cohort, 60.7% also run a content-management platform, 49.5% run a separate analytics platform and 45.8% use traffic-management or security tooling.
Field Services & Trades accounts for 15.4% of detected users, followed by Construction at 14.5% and Advanced Manufacturing at 11.7%; sector tags can overlap.
UK digital ad spend reached £35.5 billion in 2024, up 13% year on year; search accounted for 47% at £16.6 billion and video display rose 20% to £8.3 billion.
What else do Google Tag Manager users run?
Share of the 214 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Tag Manager in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£630.8K
Median UK turnover
7.5%
Above £5M turnover
8
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 519 companies, alongside financials and websites, in one Excel + CSV file.
How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Tag Manager elsewhere
Frequently asked questions
How many companies in Cambridge use Google Tag Manager?
How is Google Tag Manager usage detected?
What kinds of companies use Google Tag Manager in Cambridge?
What do Google Tag Manager users in Cambridge also run?
How fresh is this data?
Can I get contact details for these companies?
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