Companies Using Google Tag Manager in Edinburgh: 535 Active Firms (2026)
Companies running tag-management technology manage website tags, scripts and pixels for analytics and advertising across Edinburgh’s business base.
Buying centres tend to sit between marketing operations, analytics, paid media and web teams, rather than in IT alone. The tool’s job is to let those teams deploy and govern website tags, tracking pixels and scripts without every change passing through a release cycle. Adoption usually signals an organisation with an active acquisition funnel, a paid-media or analytics budget, recurring campaign measurement needs and enough internal ownership to maintain consent settings, event taxonomies and agency access. Engagements are typically operational: set-up, container hygiene, consent configuration, conversion tracking and periodic audits, with senior attention only when attribution, privacy or site performance breaks down.
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Edinburgh has 535 actively trading companies running tag-management technology on their public websites. The adoption base is not just software and ecommerce: field services and trades account for 12.3% of the cohort, real estate and property for 12.0%, construction for 12.0%, travel and hospitality for 9.7%, and wholesale and distribution for 7.1%, with categories overlapping. Among firms with reported headcount, employment totals 3,837 people, giving the Edinburgh group a practical small-employer skew despite the presence of larger commercial operators.
UK websites that use tag-management, scripts, pixels or similar storage and access technologies mainly sit under PECR and UK GDPR rather than a sector-specific licence. ICO guidance requires operators to tell users what storage and access technologies they use, explain what they do, and obtain prior consent to the UK GDPR standard unless an exception applies. That obligation extends beyond cookies to tracking pixels, link decoration, device fingerprinting, web storage, scripts and tags. Third-party technologies embedded in an online service remain part of the operator’s compliance responsibility, so procurement is partly a governance question, not only a marketing-operations choice.
Adoption appears mature rather than speculative: most future work is likely to be migration, clean-up and governance, not fresh experimentation. Edinburgh users with small marketing teams tend to rely on agencies or web developers for container maintenance, while larger employers bring analytics ownership closer to privacy, procurement and performance-marketing functions. Consent pressure should keep tag audits and tighter supplier access on the agenda. The less visible shift is organisational: responsibility for website tracking is moving from campaign execution towards repeatable controls over consent, retention and measurement quality.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading companies in this cohort. 1.7% of the 18,157 companies with under 10 employees run Google Tag Manager (308 detected). 18% of the 1,108 companies with 10–50 employees run Google Tag Manager (199 detected). 25.7% of the 109 companies with over 50 employees run Google Tag Manager (28 detected). That is a 24% gap between the over 50 employees and under 10 employees bands.
535
Active firms
2026
37
Above £5M turnover
Trading firms
8
Median headcount
Filed accounts
1,371
Verified directors
Across this cohort
Top companies using Google Tag Manager in Edinburgh
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online platform that lists and sells tickets for sightseeing tours, attraction entry, guided experiences and excursions, allowing travellers to search, compare and book activities from…
Serves B2C leisure travellers, tourists and holidaymakers planning trips worldwide, especially visitors to major cities and attractions seeking sightseeing, excursions, tours and local travel…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsOperates an online platform for booking short‑term holiday accommodation across European cities. Lists and manages vetted apartments, houses and other vacation rentals, and provides property…
Serves leisure travellers, families and groups seeking short-stay accommodation in major European destinations, with options for city breaks, pet-friendly stays and historic sightseeing trips.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 2 filingsOperates an online property search platform listing residential properties for sale and rent, and provides marketing and related business services to solicitor estate agents, including property…
Serves home buyers, sellers, renters and landlords in Scotland, alongside solicitor estate agents involved in residential property sales, lettings, valuations and mortgage-related enquiries.
Financial Health
WeakWeak · 2% CAGR over 1y
Location
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Computed from 5 filingsProvides creative and media agency services including brand strategy, advertising campaigns, content production, SEO and CRO, website and ecommerce design, media planning and buying, paid search and…
Serves B2B marketing teams, brand owners and growth-focused organisations, including ecommerce, retail, consumer brands and charities seeking creative, media and digital agency support.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides creative, branding and media services including brand strategy, advertising campaign development, content production, SEO, website design, analytics, and paid media planning and buying…
Serves B2B marketing and growth teams at growth-focused businesses, particularly consumer-facing brands in retail, ecommerce, charity and FMCG sectors seeking agency support.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 5y
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Computed from 5 filingsOperates and manages serviced apartments for short‑term stays, providing furnished accommodation with kitchens for leisure and business travellers. Offers online booking for apartments across…
Serves leisure travellers, families, groups, solo visitors, couples and corporate guests seeking short-stay accommodation in central Edinburgh.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 3 filingsProvides media planning and buying and digital marketing services, including paid search, paid social, display and programmatic advertising, SEO, analytics and measurement, and multichannel campaigns…
Serves B2B and B2C brands seeking media-led growth, including challenger banks, fintech/payment firms, payroll providers, luxury retail, drinks brands, ecommerce retailers and consumer product…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
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Computed from 5 filingsProvides digital marketing services including paid media management, search engine optimisation, social media marketing, content production, and data analytics. Develops digital strategies, audience…
Serves marketing and digital teams at large organisations and consumer-facing brands, including transport, media and financial services, often with international audiences.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
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Computed from 5 filingsOperates guided walking tours exploring historic underground vaults, graveyards and streets, featuring historical interpretation, ghost stories and exhibitions of historical torture instruments.…
Serves consumers visiting Edinburgh, including tourists, local leisure customers, couples, friends and small groups interested in Old Town history, ghost stories, vaults and adult-only horror…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsOperates and manages a portfolio of hotels and resorts, including branded and independent properties. Provides accommodation, meeting and conference facilities, event and wedding venues, leisure…
Serves leisure and business travellers, meeting and conference organisers, wedding parties, families and groups seeking hotel stays and event venues across the UK and Southern Spain.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 3 filingsOperates guided sightseeing tours and excursions, offering day trips and multi‑day coach tours to destinations including Loch Ness, Glencoe, Isle of Skye and other Highland sites, with private tour…
Serves leisure travellers, tourists and private groups seeking Scottish day or multi-day trips from Edinburgh or Inverness, including customers buying gift cards or arranging private hire.
Financial Health
HealthyHealthy · -85% CAGR over 2y
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Computed from 5 filingsOperates a black taxi service providing passenger transport booked by phone or mobile app. Offers airport transfers, corporate account journeys, wedding taxis and parcel or document delivery, with…
Serves consumers and businesses in Edinburgh, including residents, visitors, corporate account customers, airport travellers, wedding parties, wheelchair-accessible passengers, and organisations…
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Computed from 4 filingsProvides backend online services for video games, including multiplayer server hosting, matchmaking, player identity management, leaderboards, in‑game economy tools, live operations management, and…
Serves B2B video game developers and studios, from solo and indie teams to AAA publishers, targeting engineers, designers, producers and marketers operating live multiplayer games.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
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Computed from 5 filingsProvides software platform for creating, managing and selling training courses and events, including learning management system, course booking, payments, scheduling, CRM and AI course builder,…
Serves training providers, education institutions, awarding and certification bodies, plus corporate HR, L&D, compliance, sales/product and customer success teams running B2B, B2C or internal…
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
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Computed from 5 filingsOperates airport car parks offering short‑ and long‑stay vehicle parking with secure facilities and shuttle bus transfers between the car park and terminal. Provides online booking and booking…
Serves leisure and business travellers flying from Edinburgh Airport, mainly motorists needing airport car parking, shuttle transfers, and related hotel or valet options.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 3 filingsProvides an e-commerce platform and fulfilment services for hotels and resorts to sell and manage gift vouchers, event tickets, retail products and guest add-ons, including online storefronts,…
Serves B2B hospitality clients: luxury hotels, hotel groups, resorts and destination restaurants, including individual venues and multi-site groups.
Financial Health
HealthyHealthy · 4% CAGR over 2y
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Computed from 5 filingsProvides marketing and communications services including advertising, brand strategy and design, digital marketing, data analytics, CRM, PR, social media, and web development. Plans and delivers…
Serves B2B, public sector and nonprofit clients, as well as consumer-facing brands, across sectors including automotive, food and drink, education, financial services, health, retail, tourism,…
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and events services including experiential marketing, brand activations and field marketing campaigns. Designs and delivers product launches, sponsorship events, PR and influencer…
Serves marketing and communications teams at blue-chip brands, retailers, public sector bodies and education organisations, with clients in the UK and globally.
Financial Health
WeakWeak · -5% CAGR over 4y
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Computed from 5 filingsProvides measurement and analytics tools for influencer marketing campaigns. Offers a SaaS platform and managed services that run brand lift studies, collect survey responses from exposed and control…
Sells to brands and marketing agencies running influencer marketing campaigns across multiple social platforms, especially teams responsible for campaign measurement, optimisation and budget…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
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Computed from 4 filingsProvides digital advertising and pay‑per‑click management services. Plans and manages campaigns across Google Ads, Microsoft Ads and social media platforms, and delivers programmatic advertising,…
Serves UK businesses with long-term growth goals, including marketing teams and commercial leaders seeking paid search, paid social, programmatic advertising, and analytics support.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
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Computed from 3 filingsOperates an online competition platform selling paid entries to prize draws and instant‑win games. Offers chances to win cash, electronics, vouchers and other consumer goods, with ticket purchases…
Targets UK consumers aged 18+ who buy entries for online prize competitions and instant-win draws, including cash, electronics, vouchers and household goods prizes.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 2y
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Computed from 5 filingsProvides a digital platform for client and staff onboarding compliance, including identity verification, anti‑money laundering checks, right‑to‑work and right‑to‑rent checks, DBS processing,…
Serves B2B compliance, HR and operations teams in legal, financial services, property, healthcare and recruitment organisations that need high-volume client or staff onboarding checks.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
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Computed from 5 filingsOperates self-storage facilities offering secure units for personal, business and student use. Provides drive-up containers, packing boxes and materials, and optional removals with van and driver…
Serves households, students and businesses in Edinburgh and Glasgow, including people moving home or decluttering, students between flats or travelling, and organisations with office files,…
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
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Computed from 5 filingsProvides marketing and communications consultancy including content marketing, digital marketing, business strategy, customer experience design, branded film production, and media planning and buying…
Serves B2B brands and organisations globally, targeting marketing, communications and business leaders seeking agency support to build relationships with customers, stakeholders and employees.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsOperates online property auctions for residential and commercial buildings and land. Provides a platform where buyers register and bid in real time, and property owners list assets for sale through…
Serves private buyers, property investors, developers and sellers of residential, commercial and land assets across the UK, including both individuals and businesses.
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StrongStrong
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Computed from 5 filingsProvides data analytics and consulting services to support marketing strategy. Services include audience segmentation, customer profiling, data management, compliance guidance, and predictive…
Targets marketing and data teams in organisations seeking to improve customer understanding and marketing effectiveness, including charities, health bodies, food-sector organisations and public…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 5 filingsDevelops a hospitality management platform integrating CRM, table bookings, payments, guest Wi‑Fi, loyalty programmes, reviews and analytics. Software connects guest interactions into unified…
Serves B2B hospitality operators, including restaurants, pubs, bars, hotels and multi-site venue brands, targeting teams responsible for guest engagement, bookings, loyalty and customer data.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 5 filingsProvides vehicle maintenance and repair services including tyre sales and fitting, MOT testing, routine servicing, and replacement of brakes, batteries, exhausts and air conditioning systems. Offers…
Serves private motorists and vehicle owners in Edinburgh, Glasgow and Central Scotland, including drivers seeking local garage services for cars, EVs and hybrids.
Financial Health
HealthyHealthy · -58% CAGR over 5y
Location
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Computed from 5 filingsProvides residential letting and estate agency services including property management, tenant sourcing, and letting-only or full management for landlords. Markets properties for rent and sale,…
Serves landlords, property investors, home sellers, buyers and tenants seeking residential property support across Edinburgh, the Lothians and Fife.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsOperates and manages self‑catering holiday apartments for short‑term stays, offering online booking of furnished flats with kitchens and amenities for leisure or business travellers, and providing…
Serves leisure and business travellers visiting Edinburgh, including families, groups, couples, festival-goers and conference attendees, and also targets landlords seeking holiday-let management.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 5y
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Computed from 3 filingsProvides web design and development services including Umbraco websites, custom web applications, mobile apps and API integrations. Also delivers digital marketing such as SEO, paid search, content…
Serves businesses and organisations with marketing or leadership teams needing agency support for websites, digital campaigns, brand identity and ongoing digital asset maintenance.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
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Computed from 5 filingsOrganises technology conferences and exhibitions, including the DIGIT Expo event featuring keynote presentations, workshops and exhibition stands for technology vendors, enabling networking and…
Serves IT and digital professionals, technology leaders and eCommerce/digital trade practitioners across Scotland, plus tech solution providers seeking exhibition or sponsorship access to this…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 5 filingsDevelops logistics management software for fleet operators including route planning and optimisation, electronic proof of delivery (ePOD), vehicle checks, tracking and notifications, reporting, and…
Serves B2B organisations running delivery fleets, especially in building materials, construction, food and drink, transport and logistics, including hauliers and fleet operations teams.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 3 filingsProvides legal and property services including residential property sales and purchases, estate agency marketing, conveyancing, wills, executries, and powers of attorney, and related private client…
Serves consumers, especially homeowners, property sellers and buyers across Edinburgh, the Lothians and nearby Scottish areas, plus individuals needing wills, executry and power of attorney services.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
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Computed from 3 filingsOperates a fleet of licensed black cabs providing taxi transportation services. Offers on-demand and pre-booked journeys, airport transfers, corporate and personal account travel, wedding transport,…
Serves a mix of B2C and B2B customers in Edinburgh, including residents and families, corporate account holders, airport travellers, wedding and event customers, disabled passengers and visitors…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
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Computed from 3 filingsOperates a dealership selling used cars and vans from multiple manufacturers. Provides vehicle sourcing, part‑exchange and valuation services, and arranges finance and warranties for customers…
Serves private motorists and light commercial van buyers in Edinburgh and Midlothian, with UK mainland customers also supported through delivery.
Financial Health
HealthyHealthy · -6% CAGR over 2y
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Operates luxury self‑catering holiday accommodation, including serviced apartments and holiday homes for short stays. Manages and markets restored historic properties and provides online booking for…
Serves leisure travellers, couples and groups seeking luxury self-catering stays in Scotland, particularly in Edinburgh and the Highlands.
Financial Health
N/AN/A
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Computed from 2 filingsOperates an online platform and mobile app that connects consumer brands with social media users, rewarding individuals with cash payments for posting about purchased products or experiences on…
Serves consumer brands in sectors such as fashion, beauty, health and fitness, travel, dining and pet products, alongside everyday Instagram and TikTok users who buy from brands and want posting…
Financial Health
StrongStrong · Hiring · 50% CAGR over 1y
Location
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Computed from 5 filingsProvides digital consulting and development services including user research, UX and service design, application and enterprise website development, digital marketing, SEO, PPC, CRM and email…
Serves enterprise organisations, especially in financial services, life sciences and B2B sectors, selling to digital, marketing, product and technology teams with complex digital transformation needs.
Financial Health
StableStable · -1% CAGR over 5y
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Computed from 5 filingsProvides estate agency and legal services for residential property transactions, including property sales, purchases, valuations, conveyancing, and property search. Also offers property finding…
Serves homeowners, homebuyers, property sellers, relocators and property investors in Edinburgh and East Lothian, mainly individual residential clients.
Financial Health
HealthyHealthy · -59% CAGR over 5y
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Computed from 5 filingsOperates student accommodation properties offering short‑term hostel and budget hotel stays. Provides private rooms and studios with ensuite or shared facilities, kitchen access, communal areas,…
Serves budget-conscious leisure travellers, including solo travellers, couples, families and small or large groups seeking city-centre summer stays in London, Dublin and Edinburgh.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 5 filingsProvides work‑based training and apprenticeship programmes in digital and technology fields, including digital marketing, software development, data analytics and cloud computing. Delivers accredited…
Serves a mix of individuals seeking job-ready tech apprenticeships and employers in Scotland looking to hire or upskill staff through apprenticeship and digital skills programmes.
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsProvides IT services and consulting including AI and machine learning development, cloud services, cybersecurity, networking, data analytics, DevOps, mobile app development, and digital…
Serves large enterprises and public-sector organisations seeking technology, managed IT and workforce services, with sector focus on banking, healthcare, manufacturing, media, retail, travel,…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides fundraising lottery and raffle management services for charities and non-profit organisations. Develops and operates lottery programmes, including software, administration, compliance…
Serves UK charities, hospices and other non-profit organisations, including fundraising teams at national and regional causes responsible for income generation, lottery programmes, supporter…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides residential property letting and management services for landlords and tenants, including marketing rental properties, arranging viewings, processing tenant applications, handling…
Serves private landlords with rental properties in Edinburgh and prospective or current tenants looking for flats, HMOs and homes to rent in the city.
Financial Health
StrongStrong
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Computed from 5 filingsDevelops intellectual property management software for universities, research institutions and companies. Its Minuet platform manages invention disclosures, patents, agreements and licensing deals…
Serves B2B innovation and IP management teams, especially technology transfer offices at research institutions and universities, as well as corporate R&D and IP teams needing portfolio, licensing and…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides digital marketing consultancy and management of online advertising campaigns. Implements and supports HubSpot platforms, including strategy, onboarding, system integration, data management,…
Serves businesses using or adopting HubSpot, particularly marketing, sales and customer service teams seeking CRM, integration and digital growth support. Case studies indicate a focus on growing UK…
Financial Health
StableStable · -6% CAGR over 4y
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Computed from 5 filingsProvides startup incubation and growth programmes for technology companies, including mentoring, advisory support, and training in digital and AI skills. Also operates coworking and innovation spaces…
Serves early-stage founders, high-growth tech scaleups and tech teams, plus national/local governments, corporations, academia, investors and international partners seeking to build tech ecosystems…
Financial Health
HealthyHealthy · Hiring · 61% CAGR over 3y
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Computed from 3 filingsProvides fleet management and vehicle leasing services for businesses, including sourcing and financing vehicles, driver services, flexible hire, and fleet technology platforms. Also supports…
Sells to UK businesses managing vehicle fleets, especially SMEs. Serves fleet, facilities, HR and procurement decision-makers seeking leasing, driver services, electrification support and salary…
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
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Computed from 5 filingsProvides cloud infrastructure and managed services for artificial intelligence workloads, including GPU compute, managed inference, and model deployment tools. Designs and operates AI data centres…
Serves businesses building and deploying AI, including AI labs, SaaS companies, enterprise machine learning teams and developers needing large-scale GPU compute, managed inference and data centre…
Financial Health
StrongStrong · Hiring · 97% CAGR over 4y
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Key facts
About 6% of the trading cohort reports turnover above £5M (37 of 535 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (37 firms), so a sizeable share is in its first few filing cycles.
PECR and UK GDPR govern most UK website tag, script and pixel use; ICO guidance says operators need prior consent to the UK GDPR standard unless an exception applies.
ICO guidance explicitly covers cookies, tracking pixels, link decoration, device fingerprinting, web storage and scripts or tags, with third-party technologies remaining part of the operator’s responsibilities.
UK digital ad spend reached £35.5 billion in 2024, up 13% year on year; search accounted for 47% at £16.6 billion and video display rose 20% to £8.3 billion.
Co-detections point to mixed website stacks: 60.4% use a content-management platform alongside tag management, 43.4% use an edge or security service, and 41.1% also run web analytics.
Edinburgh tag-management users are spread across local-service sectors, with Field Services & Trades at 12.3%, Real Estate & Property at 12.0%, Construction at 12.0%, Travel & Hospitality at 9.7%, and Wholesale & Distribution at 7.1%.
What else do Google Tag Manager users run?
Share of the 535 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Tag Manager in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£571.3K
Median UK turnover
6.9%
Above £5M turnover
37
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 1,077 companies, alongside financials and websites, in one Excel + CSV file.
How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Tag Manager elsewhere
Frequently asked questions
How many companies in Edinburgh use Google Tag Manager?
How is Google Tag Manager usage detected?
What kinds of companies use Google Tag Manager in Edinburgh?
What do Google Tag Manager users in Edinburgh also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 1,077 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.

















































