Companies Using Google Tag Manager in Nottingham: 520 Active Firms (2026)
Website operators running tag-management tools coordinate scripts, analytics and consent-sensitive marketing tags across Nottingham business websites.
Marketing operations, ecommerce and web teams usually own this tag-management stack, with legal or data-protection staff drawn in when advertising pixels and analytics scripts touch consent. Its use tends to signal a company that has moved beyond basic brochureware: campaign tracking, search attribution, form conversion, recruitment traffic and customer engagement are managed through named owners rather than ad hoc code edits. Nottingham users are most relevant where business-to-business services, trade supply, construction, leisure or manufacturing buyers generate demand through search and paid media. Engagements are typically modest at implementation, then become recurring governance work around tag changes, consent records and user notices.
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Nottingham has 520 active trading companies running tag-management technology, a compact local adoption base rather than a standalone technology sector. The firms with reported headcount account for 4,287 employees, which puts the footprint closer to an operational website stack used by trading SMEs and mid-market firms. Commercial categories overlap, but Construction is present in 16% of the cohort, Field Services & Trades 10.4%, Advanced Manufacturing 9.4%, Wholesale & Distribution 9%, and Sport & Leisure 7.5%. The median company has 6 employees and around £560,000 in turnover, so many sites are governed by lean teams.
UK compliance sits mainly under PECR and UK GDPR, not a sector licence. The ICO treats cookies, tracking pixels, link decoration, device fingerprinting, web storage, scripts and tags as storage or access technologies where consent and transparency rules may apply. That matters for Nottingham operators because third-party components embedded in a website remain part of the operator’s own compliance duties. Procurement therefore tends to involve more than marketing preference: teams need tag inventories, prior-consent controls where required, clear user notices, change approval, and evidence that third-party marketing or analytics tools do what the public notice says they do.
Adoption appears likely to become more governed rather than more experimental. Smaller firms may keep it close to routine website maintenance, while mid-market users tend to face pressure from marketing attribution, consent expectations and internal ownership of web changes. The scarcer capability is not installation; it is keeping scripts, pixels and notices aligned as campaigns, forms and analytics requirements change. Consolidation may come through website maintenance, consent management and analytics operations being brought together, leaving fewer unmanaged tags and more routine review by marketing, legal and IT teams.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading companies in this cohort. 1.6% of the 21,206 companies with under 10 employees run Google Tag Manager (330 detected). 15.3% of the 1,057 companies with 10–50 employees run Google Tag Manager (162 detected). 19.8% of the 111 companies with over 50 employees run Google Tag Manager (22 detected). That is a 18.2% gap between the over 50 employees and under 10 employees bands.
520
Active firms
2026
37
Above £5M turnover
Trading firms
6
Median headcount
Filed accounts
1,212
Verified directors
Across this cohort
Top companies using Google Tag Manager in Nottingham
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates indoor bowling and family entertainment centres offering ten‑pin bowling lanes, arcade games, laser tag, karaoke rooms, mini golf and pool tables, with food and drink service. Hosts…
Sells to consumers, especially families, children’s party organisers, groups of friends and adults planning celebrations, plus businesses booking corporate events and team activities across its UK…
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and brand services including brand strategy, creative campaigns, paid media advertising, search engine optimisation, digital PR and content marketing. Also designs and…
Serves B2B organisations and marketing leaders, especially in SaaS, clean energy, ecommerce, education, healthcare, HR software and professional services.
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides estate agency and lettings services for residential, student, and commercial properties. Handles property sales, rental listings, landlord services, tenant management, auctions, and asset…
Serves property sellers, landlords, tenants, homebuyers and students in Nottingham and Derby, plus corporate and institutional landlords in residential, student, PBSA and commercial property markets.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
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Computed from 5 filingsProvides digital marketing and public relations services including SEO, digital PR, content marketing and multi‑channel campaign strategy. Works with businesses and technology companies to launch…
Serves B2B organisations and consumer-facing brands across the UK, EMEA, America and APAC, including enterprise technology firms, B2B software companies, trade brands, automotive businesses and…
Financial Health
StrongStrong · Hiring · 12% CAGR over 5y
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Computed from 5 filingsOperates a private hire taxi service offering on‑demand and pre‑booked journeys. Provides airport transfers, wedding transport, executive and chauffeur travel, and minibus services, with booking via…
Serves consumers, students, businesses and public-sector organisations in Nottinghamshire, including account customers and buyers of executive, airport and wedding travel.
Financial Health
HealthyHealthy
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Computed from 4 filingsProvides apprenticeship programmes and vocational training courses for employers and individuals. Delivers sector-specific training in areas such as automotive, digital and IT, business leadership,…
Serves UK employers seeking apprentices or workforce upskilling, especially in automotive, digital/IT, business leadership, food manufacturing, hospitality, public sector and NHS settings, alongside…
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
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Computed from 5 filingsProvides contract research services in molecular and cellular pharmacology for drug discovery. Conducts target identification and validation, assay development, compound screening,…
Serves B2B pharmaceutical and biotechnology companies, drug discovery teams and research organisations developing therapeutics from target validation through pre-clinical candidate stages.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
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Computed from 5 filingsDevelops and builds new-build residential housing, constructing and selling one- to five-bedroom homes within planned developments. Activities include site development, house construction, and…
Sells to consumer homebuyers seeking 1–5 bedroom new-build homes in Nottinghamshire and Derbyshire, including first-time buyers, families needing larger homes, and retirees.
Financial Health
HealthyHealthy · -66% CAGR over 4y
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Computed from 5 filingsProvides managed IT support and outsourced IT services for businesses, including network monitoring, cybersecurity, cloud infrastructure, data backup, disaster recovery, business telephony,…
Serves businesses of all types and sizes, from small to large operations, seeking outsourced IT support across Nottingham, Mansfield, Derby and the wider East Midlands.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 3 filingsProvides recruitment services for office support, human resources, accountancy practice and finance roles. Works with businesses and professional services firms to source candidates, advertise…
Serves employers in professional services and businesses from SMEs to FTSE 100 organisations hiring office support, HR, accounting and finance staff; also engages job seekers in those functions.
Financial Health
HealthyHealthy · -89% CAGR over 2y
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Computed from 5 filingsOperates retail record stores and an e‑commerce platform selling vinyl records, CDs, books, music merchandise and audio equipment. Hosts live music events in selected stores, some with venues and…
Serves consumers including music fans, vinyl and CD collectors, book buyers and gig-goers shopping online or in store for records, music-related books, merchandise, stereo gear and artist events.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
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Computed from 4 filingsProvides legal services to individuals and businesses, including conveyancing, family law, wills and probate, personal injury and medical negligence claims, employment law, dispute resolution,…
Serves individuals, families and business clients, including homeowners, employees, landlords, SMEs, employers, property developers, transport operators and commercial property clients in Nottingham,…
Financial Health
StrongStrong
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Computed from 4 filingsProvides risk modelling, data analysis and consulting services for trading and supply chain exposures. Offers a software platform (Russell ALPS) and datasets used by corporates and insurers to assess…
Serves large corporates and re/insurers globally, particularly teams managing trading portfolios, supply chain and specialty risk exposures across sectors such as marine, aviation and international…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 9% CAGR over 3y
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Computed from 5 filingsProvides compliance management and risk assessment software and services for buildings and workplaces, including asset management, fire risk assessments, asbestos and legionella surveys, compliance…
Serves UK businesses and organisations with buildings, sites or premises to manage, including property owners, landlords, facilities and compliance teams across sectors.
Financial Health
HealthyHealthy · -16% CAGR over 5y
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Computed from 3 filingsProvides budgeting and forecasting software solutions and consultancy for finance teams. Implements and supports IBM Planning Analytics and Cognos tools, offering system evaluation, configuration,…
Sells to finance teams and finance professionals in organisations using budgeting, forecasting and planning software, particularly across retail, hospitality, manufacturing, public services, travel…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 2y
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Computed from 4 filingsSells specialty tyres, inner tubes and wheel rims through an online store. Supplies assemblies, tyre sealants and accessories, and provides tyre filling, flat‑proofing and nationwide mobile fitting…
Serves businesses and individual operators needing specialist tyres, tubes and wheels, including agricultural, plant, truck and industrial vehicle users, with credit terms and volume discounts for…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 3y
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Computed from 5 filingsDelivers funded home energy‑efficiency retrofit services, managing applications and installation of measures such as insulation, solar panels, air source heat pumps, boilers, ventilation systems and…
Serves householders and homeowners eligible for publicly funded energy-efficiency schemes, particularly fuel-poor homes across Staffordshire, Nottinghamshire, Derbyshire, Leicestershire and…
Financial Health
StrongStrong · Growing, Hiring · 97% CAGR over 4y
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Computed from 5 filingsOperates care homes and provides home care services for elderly people, including residential, nursing and dementia care, respite stays, and live‑in or visiting support covering personal care,…
Serves elderly people and their families in Mansfield and Nottinghamshire seeking residential, nursing, dementia, respite or home care support.
Financial Health
StrongStrong
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Computed from 5 filingsProvides private student accommodation, offering en-suite rooms and self-contained studio apartments with shared or private kitchen facilities. Manages furnished student housing, bookings and…
Serves university students in Nottingham, including undergraduates and postgraduates seeking private en-suite rooms or studios close to universities, shops and daily amenities.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsOperates live escape room attractions where groups solve puzzles and clues within themed environments to complete objectives within a time limit. Provides bookable experiences for the public and…
Serves consumer groups such as friends, families, birthday parties, stag and hen groups, and escape room enthusiasts, alongside businesses seeking corporate team-building activities in Nottingham,…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 3 filingsProvides software development and digital consultancy services including product strategy, UX/UI design, web and mobile application development, engineering, digital marketing, and ongoing support…
Serves B2B and consumer-facing brands, including organisations in automotive, construction, education, entertainment, events, professional services, retail, telecommunications, travel and leisure.
Financial Health
StableStable · 3% CAGR over 2y
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Computed from 5 filingsOperates indoor leisure and entertainment venues offering tenpin bowling, laser tag, soft play areas, adventure golf, arcade games and ninja-style activity courses, with on-site bar and diner…
Serves B2C leisure customers across its UK venue towns, including families, children’s party groups, friends and casual visitors, plus groups booking indoor social outings.
Financial Health
StableStable · -64% CAGR over 4y
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Computed from 5 filingsProvides veterinary care for pets, equine and farm animals, including consultations, surgery, emergency treatment and preventive health services. Offers specialist services such as ophthalmology…
Serves a mix of B2C pet owners and B2B agricultural customers, including owners of small animals, horses, backyard pets and farm animals, in Southwell and surrounding areas.
Financial Health
HealthyHealthy · -66% CAGR over 4y
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Computed from 3 filingsDevelops cloud-based compliance and risk management software for organisations managing multiple sites. The platform supports audits, safety inspections, asset tracking, maintenance records, and…
Sells to organisations managing multi-site estates and compliance-heavy facilities, including property and facilities management teams in construction, retail, social housing, transport and…
Financial Health
StrongStrong · 20% CAGR over 1y
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Computed from 5 filingsProvides recruitment and talent advisory services, including permanent, contract, and temporary staffing. Supports organisations by outsourcing or augmenting talent acquisition functions, managing…
Serves B2B and public sector employers, particularly financial institutions and large corporations, selling to talent acquisition and HR leaders needing recruitment support for permanent, contract,…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
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Computed from 5 filingsDistributes kitchen appliances and food preparation equipment including juicers, blenders, grain mills, dehydrators, proofers and coolers. Supplies branded products such as Blendtec, Excalibur and…
Serves kitchen appliance manufacturers seeking distribution, online and physical retailers across the UK, Ireland and beyond, and consumers buying or needing support for specialist home and…
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StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 3 filingsDevelops and supplies automated storage and retrieval systems for warehouses. Uses robotic vehicles, grid‑based storage, bins, and operator workstations with control software and analytics to…
Serves B2B warehouse and fulfilment operators, including retailers, e-commerce businesses, grocery chains, 3PL providers, healthcare distributors and industrial companies, from smaller operations to…
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StrongStrong · Growing, Hiring · 34% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing properties for sale and rent, tenant sourcing, landlord letting and management services, property valuations, and…
Serves landlords, property sellers, buyers, tenants and residential property investors in Nottingham and Nottinghamshire, including owners of houses, flats and student lets.
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StrongStrong
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Computed from 3 filingsProvides recruitment and staffing services for the healthcare sector, placing doctors, nurses, allied health professionals and healthcare scientists into temporary, contract and permanent roles…
Serves B2B healthcare employers across the UK, including NHS organisations and private healthcare providers, hiring temporary and permanent staff. Also targets healthcare professionals such as…
Financial Health
StrongStrong · Hiring · 24% CAGR over 2y
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Computed from 5 filingsProvides pharmacy training and apprenticeships for pharmacists, pharmacy technicians and support staff. Delivers courses including pharmacy services assistant, technician training and enhanced…
Sells to pharmacy employers and healthcare organisations, plus individual learners including trainee pharmacists, pharmacy technicians, support staff and other clinical professionals working in…
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StrongStrong · Hiring · 6% CAGR over 4y
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Computed from 3 filingsSupplies fixings and support systems for the building services and M&E sector, including anchors, channel systems, roof supports, pipework brackets, cable containment, threaded fasteners, screws and…
Serves M&E and building services contractors across the UK, including teams working on mechanical, electrical, pipework, cable containment, anchoring, support and rooftop support projects.
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StrongStrong · Growing, Hiring · 11% CAGR over 2y
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Computed from 5 filingsDesigns, manufactures and installs custom retail display fixtures and shopfitting elements. Produces prototypes and volume displays from technical drawings and provides rollout installation. Also…
Serves multi-site retail brands and operators across the UK, particularly telecoms, consumer electronics and high-value product retailers needing in-store display and loss-prevention support for…
Financial Health
HealthyHealthy · -2% CAGR over 5y
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Computed from 5 filingsSupplies, implements and supports accounting and business management software including Sage Intacct, Sage 200 and Sage 50. Provides CRM and payroll systems, software customisation, reporting tools,…
Serves UK businesses and not-for-profit/education organisations, especially growing or multi-entity finance teams in manufacturing, SaaS, wholesale/distribution, construction, professional services,…
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StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 5 filingsProvides IT infrastructure consulting focused on Nutanix platforms, including implementation, deployment and training services. Supports organisations adopting hyperconverged and enterprise cloud…
Serves businesses across EMEA, particularly IT and technology teams seeking cloud, infrastructure, cybersecurity and automation support. Targets organisations undertaking digital transformation,…
Financial Health
WeakWeak · -6% CAGR over 5y
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Computed from 5 filingsProvides freehold and leasehold estate management for residential properties. Services include lease administration, consents for subletting and alterations, building insurance, block maintenance,…
Serves residential leaseholders and homeowners in managed blocks and estates, alongside freehold property owners with leasehold residential portfolios.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
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Computed from 5 filingsProvides managed WiFi and network infrastructure services for businesses, including wireless network design and installation, site surveys and heatmapping, SD-WAN and fibre connectivity, network…
Serves businesses and public-sector organisations, including warehouses, manufacturers, airports, construction sites, offices, retailers, schools, universities, hospitality venues, care providers and…
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StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides installation and maintenance of renewable energy systems including solar panels, battery storage, electric vehicle charging points, and air and ground source heat pumps for residential,…
Sells to both businesses and homeowners across the UK. Serves commercial buyers in sectors including education, manufacturing, agriculture, hospitality, healthcare, retail, property development and…
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StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 3 filingsDesigns, manufactures and supplies vehicle safety and monitoring equipment for commercial and plant fleets, including CCTV systems, AI-powered cameras, dashcams, video telematics hardware, parking…
Serves B2B fleet operators, commercial vehicle and plant equipment users, automotive distributors and installers across the UK, Europe and international markets.
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StrongStrong
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Computed from 5 filingsProvides marketing services to financial advisers, planners and financial services firms, including website design, branding, newsletters and blogs, social media management and advertising, client…
Serves B2B customers in financial services, especially financial advisers, planners and advisory firms. Also targets new start practices, established advisory businesses, support providers such as…
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HealthyHealthy · Growing, Hiring · 18% CAGR over 4y
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Computed from 5 filingsManufactures industrial adhesives and sealants, including cyanoacrylate, epoxy, polyurethane, acrylic and UV‑curing products. Supplies bonding materials and custom formulations for plastics, metals,…
Sells to industrial manufacturers and technical buyers needing adhesives for aerospace, automotive, electronics, electric motors and other specialist production applications, via distributors in the…
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HealthyHealthy · -67% CAGR over 4y
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Computed from 5 filingsProvides legal services including UK immigration advice and representation for individuals and businesses, family law matters such as divorce and child arrangements, and wills and probate services,…
Serves private individuals, families and businesses across the UK, including people navigating immigration or family matters and organisations requiring business immigration advice.
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Computed from 5 filingsOperates a dealership specialising in performance and prestige vehicles, selling new and pre-owned cars including Morgan, Lotus and GBS models. Provides servicing, repairs, bodywork, parts, paint…
Serves private motorists and car enthusiasts seeking new Morgan/GBS vehicles, pre-owned performance and prestige cars, plus Lotus and Morgan owners needing parts and aftersales support.
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HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 3 filingsProvides construction and development services for residential, student accommodation (PBSA), build‑to‑rent, and commercial building projects. Manages projects from planning and design coordination…
Serves property developers, investors and commercial clients commissioning PBSA, build-to-rent, residential and commercial construction projects, particularly in the Midlands and London.
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StrongStrong · 0% CAGR over 1y
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Computed from 4 filingsProvides accountancy and tax services to businesses and individuals, including audit, bookkeeping, payroll, financial statements, management accounts and VAT. Also offers tax planning, HMRC…
Serves businesses and their owners, academy trusts, healthcare organisations, property and construction firms, renewables businesses, and individuals with personal tax needs.
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HealthyHealthy · Growing, Hiring · 19% CAGR over 3y
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Computed from 4 filingsDesigns and supplies prefabricated garden studio buildings for residential outdoor spaces. Offers models in standard sizes with insulated structures, glazing, electrics, lighting and flooring,…
Sells to UK homeowners seeking extra garden space for home offices, creative workspaces, retreats or hobbies, with delivery focused on mainland England, Scotland and Wales.
Financial Health
StrongStrong · 41% CAGR over 2y
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Computed from 4 filingsDevelops risk modelling software and datasets used to analyse trading and supply chain risks. Provides the ALPS analytics platform and consulting services that assess portfolio exposure and support…
Serves large corporates and re/insurers globally, particularly organisations with complex trading portfolios and exposure across sectors such as marine and aviation.
Financial Health
HealthyHealthy · Profitable, Growing, Hiring · 9% CAGR over 3y
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Computed from 3 filingsProvides construction consultancy services including project management, quantity surveying and cost consultancy, planning and project controls, and principal designer/CDM advisory for building…
Serves developers, property owners and organisations commissioning construction projects across commercial, residential, education, healthcare, life sciences, hospitality/leisure and arts, culture…
Financial Health
HealthyHealthy · Hiring · 119% CAGR over 2y
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Computed from 5 filingsManufactures private-label liquid supplements for sports nutrition, nutraceutical and wellness brands. Provides product development, formulation and contract manufacturing, producing gels, protein…
Serves B2B nutrition, sports performance, beauty, lifestyle and nutraceutical brands looking to launch or scale private-label liquid supplement products.
Financial Health
HealthyHealthy · -44% CAGR over 4y
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Key facts
About 7% of the trading cohort reports turnover above £5M (37 of 520 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (31 firms), so a sizeable share is in its first few filing cycles.
PECR and UK GDPR frame UK use of tag-management scripts, pixels and similar storage/access technologies; ICO guidance requires operators to explain what they use and obtain prior consent to the UK GDPR standard unless an exception applies.
ICO guidance explicitly includes cookies, tracking pixels, link decoration, device fingerprinting, web storage and scripts or tags, and keeps third-party technologies within the operator’s compliance responsibilities.
Stack overlap is high in Nottingham: 62.1% (323) also run a content-management platform, 46.9% (244) run site analytics and 43.8% (228) use a traffic-management or security layer.
Operational sectors are prominent in the Nottingham tag-management cohort, with Construction at 16.0% (83), Field Services & Trades at 10.4% (54), Advanced Manufacturing at 9.4% (49) and Wholesale & Distribution at 9.0% (47).
UK digital ad spend reached £35.5 billion in 2024, up 13% year on year; search accounted for 47% at £16.6 billion and video display rose 20% to £8.3 billion.
What else do Google Tag Manager users run?
Share of the 520 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Tag Manager in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£559.7K
Median UK turnover
7.1%
Above £5M turnover
31
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 875 companies, alongside financials and websites, in one Excel + CSV file.
How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Tag Manager elsewhere
Frequently asked questions
How many companies in Nottingham use Google Tag Manager?
How is Google Tag Manager usage detected?
What kinds of companies use Google Tag Manager in Nottingham?
What do Google Tag Manager users in Nottingham also run?
How fresh is this data?
Can I get contact details for these companies?
Buy all 875 companies as a spreadsheet.
One Excel/CSV file with company details, websites and key data — yours to download and use.