Companies Using Google Tag Manager in Stoke-on-Trent: 222 Active Firms (2026)
Stoke-on-Trent companies using tag-management tools deploy website scripts, consent-dependent pixels and analytics tags in a local business context.
A tag-management container usually sits between marketing, analytics and the website team, giving non-developer teams a controlled way to change measurement, advertising and conversion tags without rebuilding the site. Adoption tends to signal a business that already has measurable web journeys: ecommerce, bookings, enquiry forms, campaign attribution or post-click reporting. In Stoke-on-Trent, the better fit is usually a commercially established operator with a named website owner, some agency or in-house marketing support, and enough online activity to make consent handling and tag governance a recurring operational issue rather than a one-off technical task.
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Stoke-on-Trent has 222 actively trading companies running a tag-management container, giving the local adoption base a practical rather than purely experimental feel. Reported employment across this cohort totals 2,369 people, so the footprint is weighted towards smaller operating businesses rather than large corporate estates. Sector overlap points to a mixed local base: advanced manufacturing accounts for 15.3% of the cohort, wholesale and distribution 14.9%, construction 13.5%, field services and trades 10.8%, and automotive retail 8.1%. That mix fits a city-region economy where web measurement often supports lead capture, dealer enquiries, trade ordering and local service demand.
UK websites running tag-management containers sit mainly under PECR and UK GDPR, rather than a sector-specific licence. ICO guidance treats cookies, tracking pixels, link decoration, device fingerprinting, web storage, scripts and tags as technologies that can trigger consent and transparency duties. The practical point for operators is that third-party code embedded in an online service does not become someone else’s compliance problem. Site owners still need to explain what those technologies do, obtain prior consent where required, and keep consent signals aligned with the tags that actually fire on the page.
Adoption appears likely to become more disciplined rather than simply broader. Marketing teams still want flexible campaign measurement, but privacy scrutiny and browser changes tend to push tagging closer to governance, documentation and consent operations. Smaller firms may keep relying on agencies to configure containers, while more mature operators bring ownership into marketing operations, ecommerce or analytics roles. The local pattern also suggests selective clean-up: fewer stray pixels, clearer consent states and more emphasis on server-managed measurement where campaign attribution remains commercially important. Consolidation is more likely in workflows and governance habits than in the number of tools visible on a website.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading companies in this cohort. 1.6% of the 8,770 companies with under 10 employees run Google Tag Manager (140 detected). 13% of the 553 companies with 10–50 employees run Google Tag Manager (72 detected). 18.9% of the 53 companies with over 50 employees run Google Tag Manager (10 detected). That is a 17.3% gap between the over 50 employees and under 10 employees bands.
222
Active firms
2026
17
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
497
Verified directors
Across this cohort
Top companies using Google Tag Manager in Stoke-on-Trent
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online marketplace offering downloadable digital design assets including SVG files, clipart, fonts, templates, sublimation PNGs, embroidery and laser‑cutting designs. Provides…
Serves B2C and B2B customers: hobby crafters, independent makers, graphic designers, print-on-demand sellers, and small businesses needing licensed creative assets for craft, marketing and…
Financial Health
StrongStrong · Hiring · 36% CAGR over 5y
Location
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Computed from 3 filingsOperates an indoor water park with water slides, pools and family attractions. Sells admission tickets and annual passes, and offers group bookings, birthday parties and events. Also operates themed…
Serves families, children, leisure visitors and thrill-seekers, plus schools, groups and private-hire customers booking trips, birthday parties and events.
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
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Computed from 5 filingsSells used light commercial vehicles, including vans and pickups from multiple manufacturers. Offers vehicle finance, part exchange, online reservation, servicing, warranties, and nationwide delivery…
Sells to tradespeople, small businesses, fleet operators and individual buyers needing light commercial vehicles, with finance and nationwide delivery options for customers across the UK.
Financial Health
StableStable · -63% CAGR over 4y
Location
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Computed from 3 filingsOperates a Kia franchised car dealership selling new and used vehicles. Provides vehicle finance, Motability scheme cars, servicing and maintenance, parts and accessories, warranty support, bodywork…
Serves private motorists, Motability customers and local businesses seeking Kia vehicles, finance or contract hire, plus Kia owners needing servicing and repairs in Stoke-on-Trent and Staffordshire.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides business membership organisation services including networking events, training courses, policy forums and growth programmes. Offers international trade support such as export documentation…
Serves businesses of all sizes across Stoke-on-Trent and Staffordshire, including start-ups, established SMEs, larger employers, professional services leaders, manufacturers, patrons, strategic…
Financial Health
StableStable · -71% CAGR over 4y
Location
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Computed from 5 filingsProvides private hire taxi services including local journeys, airport transfers, executive cars, and 5–8 seat minibuses. Offers corporate account travel, courier deliveries, and pre-booked transport,…
Serves consumers, groups, corporate clients, NHS users and business/VIP travellers needing local, airport, minibus, courier and executive transport across Stoke-on-Trent, Staffordshire and nearby…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsActs as a credit broker arranging vehicle finance for motorists through a panel of lenders. Collects customer details, performs soft credit searches, and connects applicants with FCA‑approved dealers…
Serves UK motorists seeking vehicle finance and car dealerships or introducers that need finance options for customers, including no-deposit and adverse-credit applicants.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsManufactures and sells garden buildings and outdoor products, including wooden and metal sheds, summerhouses, fencing panels, garden storage units, pergolas, planters, and outdoor furniture, supplied…
Sells primarily to UK consumers and homeowners buying garden buildings, storage, fencing, outdoor furniture, planting products and garden structures online.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsSells new and used cars and vans through franchised dealerships, representing brands including Toyota, Lexus and MG. Provides vehicle finance, part‑exchange, servicing, and online tools to search,…
Sells to consumers looking for new and used cars and vans, including buyers of Toyota, Lexus and MG vehicles. Also serves motorists seeking part-exchange, finance, test drives, servicing and business…
Financial Health
HealthyHealthy · Profitable · 4% CAGR over 2y
Location
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Computed from 2 filingsOperates property auctions for residential and development properties, listing lots for sale, organising auction events, and providing seller valuations, buyer guidance and auction finance…
Serves property owners seeking auction sales and buyers of residential, commercial and land lots, including investors, developers and private buyers in the Midlands.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsSupplies business products and procurement services, including office supplies, workwear and PPE, furniture and interior fit-outs, print and marketing materials, and managed print services. Also…
Serves UK businesses and organisations seeking consolidated procurement, with sector focus on automotive, healthcare, recruitment, retail and construction, plus facilities, marketing, interiors and…
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 3 filingsDevelops software and telematics systems for logistics operations, including electronic proof of delivery, fleet tracking, driver behaviour monitoring, yard management, vehicle camera integration and…
Serves B2B logistics, transport and fleet-operating companies, including national logistics providers and resource management firms with depots, drivers, vehicles, yards and transport management…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsSupplies automotive spare parts and accessories for cars, serving both trade customers and the public. Stocks OE‑quality components for vehicle maintenance, repair, and performance upgrades, with…
Sells to drivers, independent garages, and the general public needing car parts for repairs, classic restorations, and performance upgrades, serving both trade and retail customers across the UK.
Financial Health
StrongStrong · -21% CAGR over 3y
Location
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Computed from 5 filingsManufactures and supplies PVC and aluminium windows and doors for trade installers and contractors, including casement and flush windows, composite and French doors, bi-fold systems, and roof…
Sells to trade customers in the window and door sector, including professional installers, window fitters, installation teams and commercial contractors, serving residential developments, apartment…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 5y
Location
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Computed from 5 filingsProvides health and safety training courses for construction and industrial workplaces, including NEBOSH, IOSH, CITB and first aid certifications. Also offers CSCS card application support, HSE test…
Serves organisations, site workers, supervisors and managers in construction, utilities and industrial sectors needing health and safety compliance, CSCS/CITB credentials and workplace safety…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsProvides document management services including physical records storage and retrieval, document scanning and digitisation, cloud-based document management software, workflow automation, secure paper…
Serves businesses and organisations with large paper or digital records, confidential data-handling needs, and back-office workflows, including finance, claims, compliance/KYC, and operations teams.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsSupplies wholesale groceries and catering supplies to restaurants and takeaway outlets, including fresh fruit and vegetables, halal meat and poultry, rice, lentils, oils, frozen seafood, dairy…
Sells to foodservice buyers, including restaurants, fast food chains and pizza outlets, and grocery customers needing cash-and-carry ordering with delivery or collection.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOperates an online food ordering platform that connects customers with restaurants, takeaways and convenience stores, enabling users to browse menus and place delivery or collection orders through a…
Serves consumers ordering takeaway food and B2B outlet partners including restaurants, takeaways and convenience stores in the UK, US, Ireland, New Zealand, Australia and Canada.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides recruitment and staffing services for employers and job seekers, placing temporary and permanent staff in office support, accountancy, HR, sales, engineering and industrial roles, and…
Serves employers in Staffordshire, Stoke-on-Trent and Cheshire, especially SMEs and larger local businesses hiring temporary or permanent staff across office support, finance, HR, sales, marketing,…
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides branding, creative design and digital marketing services. Develops websites, e‑commerce platforms and web applications, and delivers SEO, PPC advertising, copywriting, campaign strategy and…
Serves businesses and organisations needing creative or digital agency support, including charities, education providers, visitor attractions and other brands with project budgets from £5,000.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 3 filingsOperates bar and grill restaurants offering dine-in meals, including grilled dishes, breakfasts, lunches, Sunday roasts and brunch, alongside cocktails and other drinks. Provides table bookings,…
Sells to consumers seeking casual dining and drinks, including couples, families, groups of friends and brunch or special-occasion diners, across its Staffordshire and Cheshire restaurant locations.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsDismantles Ford vehicles and sells used genuine Ford car parts through an online store. Supplies components including engines, gearboxes, brakes, electrical parts, body panels, interiors, and wheels…
Serves a mix of UK consumers and trade buyers, including Ford car owners, independent garages, mechanics and repairers needing replacement parts for Ford models such as Fiesta, Focus, Mondeo, C-Max,…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 3 filingsSupplies ready-mix and bulk concrete, low‑carbon concrete, and sand/cement floor screed for construction projects. Operates concrete batching plants and provides delivery and concrete pumping…
Serves homeowners, DIY landscapers, contractors and commercial clients across Staffordshire and South Cheshire, from small domestic projects to large construction contracts.
Financial Health
StrongStrong · Profitable, Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells fragrances and scented products, including eau de parfum, travel-size perfumes, candles, hair perfumes, and gift sets. Operates an online store offering perfume collections,…
Sells to consumers buying niche fragrances, perfume gifts, candles and related home/lifestyle items, including shoppers seeking products for women, men, travel sizes and discovery sets through online…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 2y
Location
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Provides recruitment and payroll services for contingent workers. Sources and vets candidates, manages contractor engagement and compliance, and processes payroll including pensions and statutory…
Serves organisations across sectors managing contingent workforces, including employers with large-volume vacancies, urgent hiring needs, or specialist niche recruitment requirements.
Financial Health
N/AN/A
Location
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Computed from 3 filingsOperates care homes providing residential, nursing, dementia, respite, end-of-life and convalescence care for older adults. Also offers home care and specialist support services, assisting residents…
Serves older adults and their families seeking care home places or home care, including residential, nursing, dementia, respite, end-of-life and convalescence support across multiple English counties.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides eCommerce development and digital marketing services specialising in Magento 2 and Adobe Commerce. Designs, builds and optimises online stores, and delivers integrations, performance…
Serves UK eCommerce brands and online retailers, including businesses using Magento/Adobe Commerce, Hyvä, Shopify, WordPress or Salesforce, seeking growth and ongoing digital support.
Financial Health
StableStable · Hiring · 42% CAGR over 4y
Location
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Computed from 5 filingsSupplies and installs uPVC double glazed windows, composite and uPVC doors, French and patio doors, and conservatories for residential properties. Also provides window repairs and installation of…
Serves homeowners in Stoke-on-Trent, Staffordshire and Cheshire, primarily domestic buyers seeking window, door, conservatory and guttering installations or repairs.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides residential property letting and management services, including marketing rental properties, tenant sourcing, house shares and student accommodation. Also offers property sales, valuations,…
Serves landlords and property investors, residential tenants including students and house-share renters, plus home buyers/sellers and commercial property clients in Stoke-on-Trent and surrounding…
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsOrganises and manages corporate events for businesses, including conferences, meetings, team‑building activities and evening entertainment. Provides event planning, venue finding, audio‑visual…
Serves businesses across the UK, including HR, internal communications and management teams planning corporate events, conferences, team-building activities, awards dinners and staff entertainment.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsDesigns and installs fitted kitchens for residential properties, offering bespoke kitchen layouts, cabinets and worktops. Also supplies and fits laminate, quartz, acrylic and solid worktops, vinyl…
Sells to homeowners and householders in Stoke-on-Trent and Staffordshire seeking fitted kitchens, bedrooms, flooring and worktops, across a range of budgets, styles and home sizes.
Financial Health
StrongStrong
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Computed from 4 filingsOperates self-storage facilities offering container storage units for personal, business and student use. Provides short- and long-term storage space for household goods, business stock and vehicles…
Serves consumers, students, businesses and vehicle owners needing short- or long-term storage in Birmingham and Stoke-on-Trent, including people moving home, renovating, storing stock or relocating…
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
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Computed from 5 filingsRetailer of ribbons, trimmings, millinery supplies, headbands, hats and decorative accessories for fashion, craft and home decoration. Sells products online and offers bespoke hat making services and…
Serves a mix of consumers and creative professionals, including fashion designers, decorators, milliners, crafters and customers seeking materials or inspiration for home, fashion and hat-making…
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial packaging including FIBC bulk bags, woven polypropylene and BOPP sacks, polythene bags, paper sacks, log and barrow bags, and UN‑certified hazardous‑goods bags, with options for…
Sells mainly to businesses and public sector buyers needing industrial packaging, including construction, food, pharmaceutical, waste, hazardous goods and firewood sectors; serves both small ad hoc…
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Computed from 4 filingsSupplies and installs compressed air and fluid power systems, including air compressors, nitrogen generators, pumps, valves and pipework. Provides maintenance and repair, air testing, leak surveys,…
Sells to industrial and commercial businesses using compressed air, gas and fluid power systems, including manufacturers, ceramic producers and agricultural operators, with emphasis on the West…
Financial Health
HealthyHealthy · -3% CAGR over 3y
Location
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Computed from 3 filingsProvides mechanical, electrical and building services including design, installation, commissioning and maintenance of heating, ventilation, plumbing, air conditioning, gas and pipework systems,…
Serves B2B customers, including commercial and industrial property owners, occupiers, offices and facilities managers across the UK needing building services support.
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 2y
Location
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Computed from 4 filingsSupplies façade and cladding systems and components for the construction industry, including building boards, fibre cement panels, rainscreen and external wall insulation systems, support framing,…
Serves B2B customers in the UK construction industry, including architects, main contractors, house builders, distributors and manufacturers working on new build, recladding, modular, steel/timber…
Financial Health
StrongStrong
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing properties for sale and rent, tenant sourcing, property management, property valuations, and a guaranteed rent scheme for…
Serves UK homeowners, landlords, tenants, home buyers, sellers and property investors seeking estate agency, lettings, property valuation and guaranteed rent services through local offices.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 3 filingsProvides installation, maintenance and repair of heating, plumbing, electrical, gas and air conditioning systems for commercial and domestic buildings. Also carries out safety inspections, legionella…
Serves commercial and domestic property customers across Staffordshire and Cheshire, including facilities managers, property owners, landlords and homeowners needing building support, compliance help…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsDesigns, manufactures and installs bespoke staircases for residential properties, including oak, metal, floating, glass and curved designs. Also provides staircase renovation services, replacing or…
Serves homeowners across the UK seeking bespoke or renovated statement staircases for residential properties, typically private clients planning new stair installations or refurbishments in their…
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 4 filingsSupplies industrial components and materials including rubber sheeting, gaskets, hoses, ducting, engineering plastics and hydraulic fittings. Provides custom gasket manufacture, waterjet and CNC…
Serves B2B customers in chemical and pharmaceutical, agriculture and horticulture, automotive and aerospace, manufacturing and engineering, and construction sectors.
Financial Health
StrongStrong
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Computed from 5 filingsProvides B2B marketing services for companies in technical and industrial sectors, including marketing strategy, brand development, creative campaign design, PR and media relations, website and…
Serves marketing leaders at B2B companies operating in complex or highly technical sectors, including construction, building products, energy, utilities and telecoms.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 3 filingsDesigns, prints and supplies custom promotional display systems for exhibitions and retail, including lightbox displays, shell scheme graphics, pop‑up stands, hanging displays and exhibition stand…
Serves UK businesses and organisations exhibiting at trade shows, exhibitions and retail settings, particularly teams responsible for event marketing, promotions and branded stands.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsProvides adult education and vocational training courses, apprenticeships and employability programmes across sectors such as childcare, construction, digital skills, health and social care, retail…
Serves employed and unemployed adults, apprentices and employers across sectors including care, childcare, construction, digital, retail and logistics, plus public-sector partners such as DWP, local…
Financial Health
HealthyHealthy · -62% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies conservatory roofing systems and glazing products for trade installers, including glass and tiled conservatory roofs, aluminium roof lanterns, flat rooflights, and aluminium…
Serves UK trade customers, mainly conservatory, glazing and home-improvement installers needing manufactured roof systems, roof lanterns, rooflights, carports, windows and doors for residential…
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 2 filingsProvides design, supply and installation of hot- and cold‑rolled steel frame buildings for agricultural, commercial and industrial use, including warehouses and steel‑clad structures. Services…
Serves UK businesses and organisations needing commercial, industrial, agricultural or warehouse premises, including property developers, schools, gyms, farms, timber firms, builders’ merchants and…
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 1y
Location
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Computed from 5 filingsDevelops and supplies mechatronic drive technology including servo gearboxes, servo motors, drive systems, actuators and linear systems. Provides sensors, control electronics and software used in…
Serves B2B industrial OEMs, machine builders and engineering teams in automation, robotics, automotive/e-mobility, machine tools, packaging, food/pharma manufacturing, oil and gas, plastics, energy,…
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates a café and restaurant offering daytime, evening and Sunday dining, afternoon tea, brunch and drinks. Provides event and venue hire for weddings, parties, corporate functions and private…
Serves consumers and organisations in Stoke-on-Trent: diners, families, couples planning weddings, private party hosts, funeral/christening/baby shower organisers, and corporate clients needing room…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsSupplies new and used agricultural machinery and equipment for livestock, arable and grassland farming. Provides servicing, repairs, pre‑delivery inspections and maintenance for tractors and farm…
Sells to UK farming businesses, including livestock, arable and grassland operations, needing new or used agricultural machinery plus servicing and maintenance support.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsDesigns and manufactures industrial component cleaning equipment, including ultrasonic cleaning systems, solvent vapour degreasers, multi‑stage aqueous cleaning lines, IPA vapour dryers and…
Serves B2B manufacturers and engineering operations needing critical component cleanliness, including aerospace, defence, medical device, machining, semiconductor, electronics and automotive firms,…
Financial Health
StrongStrong · -5% CAGR over 2y
Location
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331 more companies and their verified directors are in the file
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Key facts
About 7% of the trading cohort reports turnover above £5M (17 of 222 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (16 firms), so a sizeable share is in its first few filing cycles.
The Stoke-on-Trent tag-management cohort most often pairs the tag container with content-management software (64.0%), web-analytics tooling (51.8%) and edge delivery/security infrastructure (47.3%).
Sector tags overlap, with Advanced Manufacturing (15.3%), Wholesale & Distribution (14.9%) and Construction (13.5%) the largest groups, ahead of Field Services & Trades (10.8%) and Automotive Retail (8.1%).
PECR and UK GDPR set the compliance frame: ICO guidance requires operators to explain storage and access technologies and obtain prior consent unless an exception applies.
IAB UK reported UK digital ad spend of £35.5 billion in 2024, up 13% year on year, with search accounting for 47% at £16.6 billion.
IAB Europe put the European digital advertising market at €118.9 billion in 2024, growing 16% in constant-currency terms across 30 national markets.
What else do Google Tag Manager users run?
Share of the 222 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Who runs Google Tag Manager in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£626.7K
Median UK turnover
7.7%
Above £5M turnover
16
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 381 companies, alongside financials and websites, in one Excel + CSV file.
How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
Google Tag Manager elsewhere
Frequently asked questions
How many companies in Stoke-on-Trent use Google Tag Manager?
How is Google Tag Manager usage detected?
What kinds of companies use Google Tag Manager in Stoke-on-Trent?
What do Google Tag Manager users in Stoke-on-Trent also run?
How fresh is this data?
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