Companies Using LinkedIn Ads in Cardiff: 60 Active Firms (2026)
Cardiff companies running professional-network ad tags use paid social campaigns to reach B2B audiences across the metropolitan area.
Marketing, revenue operations and sales teams are the usual owners, often with an external agency handling set-up and reporting. Professional-network advertising tags sit at the attribution end of paid social, linking campaign visits, conversion events and retargeting audiences to a company’s website. Adoption tends to signal a considered-purchase model: B2B services, software, recruitment, education, finance, property and professional services rather than low-value ecommerce. Engagements are usually campaign-led, with landing pages, form fills and CRM follow-up carrying more weight than direct checkout. The tag itself is small, but the surrounding consent, audience and reporting processes imply some digital-marketing maturity.
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Cardiff has 60 active trading companies running professional-network advertising tags. Together, they report 1,366 employees, so the adoption footprint extends beyond owner-managed marketing experiments into businesses with measurable operating teams. Sector overlap is mixed rather than dominated by a single buyer type: advanced manufacturing accounts for 18.3% of the cohort, IT services and marketing agencies for 10% each, and cybersecurity and SaaS for 8.3% each. Common implementation patterns point to campaign attribution layered onto general analytics, tag management, content management and anti-abuse tooling, rather than a standalone advertising stack.
Professional-network campaigns in the UK sit between advertising self-regulation and privacy law. The CAP Code covers non-broadcast advertising, including print, online, sales promotions and direct marketing, with the ASA handling enforcement. The ICO treats tracking tags, cookies and similar device-access technologies under PECR and data-protection law, so consent wording, audience matching and retargeting workflows matter even for business-facing campaigns. Cardiff adopters using agencies still retain advertiser-side accountability for claims, targeting and personal-data handling. Guidance changes after the Data (Use and Access) Act keep this area unsettled rather than settled.
Adoption appears likely to track the quality of sales operations rather than the volume of local advertisers. Smaller Cardiff firms may keep professional-network ad tags in place for retargeting and attribution, while tightening consent flows and pruning campaigns that do not feed qualified pipeline. Campaign tooling is being folded into broader marketing stacks, which may make the tag easier to retain but harder to evaluate in isolation. Firms selling into regulated or procurement-heavy markets tend to need clearer governance around targeting, claims and follow-up.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of LinkedIn Ads rises with company size across the trading companies in this cohort. 0.1% of the 25,287 companies with under 10 employees run LinkedIn Ads (30 detected). 1.1% of the 1,326 companies with 10–50 employees run LinkedIn Ads (14 detected). 1.8% of the 167 companies with over 50 employees run LinkedIn Ads (3 detected). That is a 1.7% gap between the over 50 employees and under 10 employees bands.
60
Active firms
2026
2
Above £5M turnover
Trading firms
7
Median headcount
Filed accounts
128
Verified directors
Across this cohort
Top companies using LinkedIn Ads in Cardiff
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides electronic money and payment services including multi‑currency personal and business accounts, dedicated IBANs, payment cards, currency exchange, and SEPA transfers. Also offers merchant…
Serves businesses, merchants, freelancers and personal banking customers, plus financial institutions and fintechs seeking BaaS, APIs, white-label cards and payment infrastructure.
Financial Health
StableStable
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising management, paid social and display advertising, content marketing, digital PR, social media…
Serves businesses and brands needing digital marketing support, including retailers, hospitality groups and manufacturers, with buyers likely to be marketing teams or business leaders seeking growth,…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsDevelops AI-powered omnichannel contact centre software for enterprises. Provides agent desktop interfaces, workflow automation, analytics and reporting tools, and integrations with CRM and business…
Sells B2B to enterprises running cloud or on-premise contact centres, including customer service, CX and operations teams using Amazon Connect, Cisco Enterprise or Webex platforms; also addresses…
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital investing and financial wellness platforms for financial institutions. Provides configurable wealth management tools, investment advice technology, and customer-facing applications…
Serves B2B financial institutions seeking digital investing and financial wellness offerings, including firms with advisors that want to support end customers and expand product propositions.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides recruitment and staffing services for digital transformation and enterprise technology roles, specialising in SAP ECC and S/4HANA. Sources contractors and permanent staff across areas…
Serves business owners and hiring managers leading SAP and digital transformation programmes, including enterprises and consultancies in consumer goods, life sciences, chemicals, software, retail,…
Financial Health
StableStable · Hiring · 57% CAGR over 4y
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Computed from 5 filingsDevelops and provides Microsoft Teams telephony and unified communications software. Its C360 platform integrates calling, contact centre functions and system integrations, with tools for monitoring…
Sells to businesses and organisations using Microsoft Teams, from small teams adopting Teams calling to growing and complex, regulated or mission-critical environments needing contact centre, voice…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides cyber security services including managed 24/7 security operations centre (SOC) monitoring, threat detection, vulnerability scanning, penetration testing, incident response, and cyber…
Serves B2B and public/third-sector organisations needing cyber security support, with stated sectors including housing, manufacturing, education, accountancy, legal, financial services and retail.
Financial Health
HealthyHealthy · -44% CAGR over 5y
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Computed from 2 filingsProvides an employee engagement and benefits platform via a mobile app, offering digital payslips, pension dashboards, internal communications, training access, health support services, and employee…
Serves employers and their workforces, including new starters, team members, working carers and employees accessing workplace pay, benefits, wellbeing and discount services.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides digital transformation consulting and implementation services, including digital maturity assessments, target operating model design, workflow automation, IT service management improvement,…
Serves B2B organisations, particularly IT and operations leaders seeking digital transformation, IT service management improvement, workflow automation, and ServiceNow or BMC Control-M support.
Financial Health
StableStable
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Computed from 2 filingsProvides audit and assurance, accounting, tax compliance, and business advisory services. Offers corporate finance, restructuring, payroll, outsourced accounting, and wealth and tax planning services…
Serves growth-focused UK businesses and organisations across agribusiness, automotive, real estate, education, energy, financial services, healthcare, manufacturing, not-for-profit, retail,…
Financial Health
HealthyHealthy · -5% CAGR over 1y
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Computed from 4 filingsProvides marketing and branding agency services including brand strategy, communications, creative production, and event and experiential marketing. Works with sports, lifestyle and imaging brands to…
Serves global and international brands in sports, lifestyle, photography/imaging and related consumer products, working with marketing and brand teams seeking long-term agency support.
Financial Health
StableStable · 0% CAGR over 3y
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Computed from 4 filingsProvides white-label software platforms and digital structuring services for private markets and alternative investment firms, enabling management of investment products, investor onboarding,…
Serves B2B clients globally in private markets and alternative investments, including investment firms and financial institutions managing alternative investment products for advisors and investors.
Financial Health
DistressedDistressed · -33% CAGR over 3y
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Computed from 3 filingsProvides business support services to US companies expanding into the UK and Europe, including market entry assessment, company formation, VAT and corporate tax compliance, entity establishment and…
Serves U.S. businesses planning or managing UK and EU market expansion, especially in life sciences, medtech, SaaS, technology, media tech, and retail/fashion tech.
Financial Health
StrongStrong
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Computed from 5 filingsProvides executive search and recruitment services, identifying and placing senior executives for organisations. Also operates a recruitment service focused on sourcing candidates with Welsh language…
Serves leading organisations across Wales, the UK and international markets seeking executive talent, plus Welsh businesses and organisations hiring for roles where Welsh language skills are…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Computed from 2 filingsProvides Microsoft-focused IT consulting and managed services, including identity and access management, cybersecurity, cloud transformation, and endpoint management. Delivers security operations,…
Serves B2B organisations and institutions using Microsoft environments, including legal, retail, utilities, healthcare, manufacturing, higher education, financial services and professional services…
Financial Health
StrongStrong · Hiring · 96% CAGR over 1y
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Computed from 5 filingsProvides developer training, coaching, and technical documentation for financial services firms and fintech companies. Delivers practitioner-led programmes, onboarding support, and certification…
Serves global financial institutions, Tier 1 banks, hedge funds and fintech platforms, targeting technology leaders and developer teams working with proprietary systems and complex financial services…
Financial Health
HealthyHealthy · 10% CAGR over 3y
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Computed from 5 filingsProvides IT services including managed IT support, cloud infrastructure design, cybersecurity, and business connectivity. Implements and supports Microsoft 365, Azure, Dynamics and Sage systems, and…
Serves businesses and charities, including construction, distribution, manufacturing, warehousing, retail, SaaS, commercial property and other service-sector organisations.
Financial Health
StrongStrong · Growing, Hiring · 86% CAGR over 4y
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Computed from 4 filingsProvides recruitment and staffing services, connecting employers with candidates across sectors including technology, legal, engineering, marketing, finance, HR, office support, financial services,…
Serves both employers hiring staff and job seekers, with a B2B focus on organisations recruiting across technology, digital, legal, marketing, sales, engineering, office support, HR, financial…
Financial Health
StrongStrong · -17% CAGR over 2y
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Computed from 5 filingsProvides digital platforms and services for managing and exchanging patient medical records between GP surgeries, patients and third parties. Supports creation of medical reports, handling record…
Serves a mixed market of GP surgeries, patients, and instructing parties such as insurers, solicitors and other organisations requesting consented medical evidence from primary care.
Financial Health
StrongStrong · Growing, Hiring · 51% CAGR over 4y
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Computed from 4 filingsProvides electric vehicle leasing and salary sacrifice schemes for businesses, public sector organisations and employees. Also offers fleet electrification consultancy, vehicle procurement and…
Serves UK businesses, public sector organisations and large fleet operators, plus employees accessing salary sacrifice schemes and individuals seeking electric vehicle leasing.
Financial Health
HealthyHealthy · -55% CAGR over 3y
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Computed from 5 filingsProvides e‑CASS, a software platform for pharmacies and dispensing practices to manage medicine and stock purchasing. The system enables automated ordering, supplier selection, spend tracking, and…
Serves independent pharmacies, pharmacists and dispensing doctor practices seeking B2B purchasing support and stock ordering control, with related services for pharmacy suppliers and warehouse…
Financial Health
WeakWeak · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides wealth management and financial planning advice to private individuals and businesses, including investment planning, retirement planning, protection planning, intergenerational wealth…
Serves private and corporate clients across the South of England and South Wales, including medical professionals, business owners, company directors and individuals seeking personal financial…
Financial Health
DistressedDistressed · 0% CAGR over 4y
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Provides a mobile employee engagement and payroll app that gives workers access to digital payslips, pension information, company communications, training resources, health support services, and…
Financial Health
N/AN/A
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Computed from 5 filingsProvides IT consulting and managed services including multicloud management, application development and management, infrastructure operations, cybersecurity, and data and AI solutions. Supports…
Serves businesses and enterprise IT teams undertaking digital transformation, especially organizations with complex application, cloud, data, infrastructure and security needs requiring advisory and…
Financial Health
StableStable
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Computed from 4 filingsProvides digital marketing services through a network of consultants, including website design and management, search engine optimisation, marketing strategy, CRM and marketing systems, and ongoing…
Serves small and growing businesses across the UK and Ireland needing local digital marketing support, plus entrepreneurs and marketing consultants seeking a franchise agency model.
Financial Health
StableStable · Hiring · 8% CAGR over 3y
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Computed from 5 filingsProvides recruitment services for the education sector, sourcing and placing teachers, teaching assistants, and support staff in schools and colleges. Handles candidate vetting, compliance checks,…
Serves schools and colleges across Wales and the UK, alongside teachers, teaching assistants and education support staff seeking supply or placement roles.
Financial Health
StrongStrong · Growing, Hiring · 65% CAGR over 4y
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Computed from 3 filingsDesigns and installs commercial renewable energy systems including solar PV, battery storage and electric vehicle charging infrastructure. Provides consultancy, system design, installation and…
Serves UK businesses, commercial property operators, EPC contractors, and organisations with commercial, domestic or public charging facilities seeking low-carbon energy infrastructure.
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
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Computed from 2 filingsProvides design, installation and maintenance of IP‑based security camera systems and video surveillance platforms. Supplies and supports Axis and Milestone technologies, including video analytics,…
Serves business, enterprise and public-sector customers across the UK, including ports, logistics, critical infrastructure, commercial sites, education, public venues, towns and cities, health and…
Financial Health
StableStable · Hiring · 135% CAGR over 1y
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Develops and supplies identity and access management technologies including physical access control systems, biometric authentication, ID card printing and issuance equipment, RFID solutions, and…
Serves enterprises, financial institutions, transport operators, law enforcement and public-sector agencies that manage employee, visitor, citizen or customer identities, access credentials and…
Financial Health
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Computed from 4 filingsOrganises and administers business and industry award programmes that recognise companies, products and professionals across areas such as customer service, cybersecurity, innovation, sustainability…
Serves B2B organisations of varying sizes, from first-time entrants to enterprises, and their teams across customer service, cybersecurity, sales and marketing, sustainability, cloud computing, AI,…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
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Computed from 3 filingsProvides quantity surveying, project management and development consultancy for construction and property projects, including cost management, fund monitoring and employer’s agent services for…
Serves private property developers, owner occupiers, lenders, local authorities, housing associations, government bodies and charities involved in residential, leisure, retail, business space,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 2 filingsProvides insurance and financial products for individuals and businesses, including life, health, travel and mortgage protection insurance, group benefits, retirement plans, investment products, and…
Sells to consumers seeking personal insurance, health cover, travel insurance and investments, and to businesses buying group benefits and retirement plans for employees. Also serves advisors and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 340% CAGR over 1y
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Computed from 5 filingsOperates an online B2B marketplace connecting manufacturers, suppliers, exporters and buyers. The platform enables businesses to source products, post requests for quotation, communicate with…
Serves B2B buyers, wholesalers, importers, exporters, manufacturers and suppliers worldwide across consumer goods, industrial machinery, electronics, apparel, home, automotive, health, agriculture…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
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Computed from 2 filingsProvides an online investment platform offering stocks and shares ISAs, pension accounts, fund and share dealing, and cash savings products. Also supplies ready‑made portfolios, investment research,…
Serves UK consumers managing investments, savings, ISAs and pensions, including parents investing for children, plus employers and workplace pension scheme members seeking employee investment and…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 1y
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals and business owners, including investment planning, retirement planning, protection, mortgages, and intergenerational wealth…
Serves private clients, business owners, company directors, retirees, sports professionals and professional partners seeking personal or corporate wealth management, retirement, protection, mortgage…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 3 filingsDesigns and manufactures automotive systems, components and complete vehicles for original equipment manufacturers, including body and chassis systems, powertrain and battery technologies, seating,…
Sells B2B to global automotive OEMs and commercial vehicle manufacturers, including brands pursuing electric, hybrid, automated and software-defined vehicle programmes across major vehicle platforms…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsDevelops and manages risk‑budgeted investment strategies for financial advisors and their clients. Provides portfolio models and quantitative strategies implemented through mutual funds, ETFs,…
Sells to financial advisors and wealth management practices serving individual investors, including advisers using mutual funds, ETFs, separately managed accounts, unified managed accounts and model…
Financial Health
DistressedDistressed
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Computed from 5 filingsProvides media planning and buying services for advertising campaigns across television, video on demand, radio, digital audio, out‑of‑home, cinema, print and social media, helping clients select and…
Serves marketing teams and campaign managers at businesses, charities, visitor attractions and public-facing organisations, as well as other agencies needing media planning and buying support for UK…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 4 filingsProvides managed IT services including cybersecurity, cloud computing, network and infrastructure management, governance and compliance support, and business telecoms. Delivers IT management, system…
Serves UK SMEs and business teams, from single-user firms to larger organisations, that need an outsourced strategic IT and telecoms partner for on-site, remote or multi-location operations.
Financial Health
StableStable · -76% CAGR over 3y
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Computed from 5 filingsProvides digital asset management and consultancy services for real estate portfolios, including asset discovery, site surveys and inspections, drone surveys and 3D scanning, and a data platform that…
Serves large global real estate owners and managers, corporate occupiers, and built-environment asset management teams responsible for complex property portfolios and improving asset knowledge at…
Financial Health
WeakWeak · 0% CAGR over 4y
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Provides outsourced insurance and asset protection solutions for equipment leasing and asset finance companies. Offers point‑of‑sale, post‑activation, and embedded insurance programmes, including…
Serves B2B asset finance and equipment leasing companies, especially lessors managing leased equipment portfolios across Europe, including corporate finance arms and leasing providers.
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Provides outsourced insurance programmes for asset finance and leasing companies, including equipment insurance at point of sale, embedded cover within finance agreements, and post‑activation asset…
Serves B2B asset finance and equipment leasing companies, including pan-European lessors and finance providers that manage leased equipment portfolios for business customers.
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Computed from 5 filingsDevelops and provides psychometric and skills assessments, recruitment testing platforms, and interview technology used by employers to evaluate candidates and employees. Offers cognitive,…
Serves B2B HR, talent acquisition and talent management teams in organisations hiring and developing staff, including graduate, professional, manager, technology, retail, contact centre and BPO…
Financial Health
HealthyHealthy · -7% CAGR over 4y
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Computed from 5 filingsProvides managed IT support, cloud services, VoIP telephony, and cyber security services for businesses. Offers 24/7 security monitoring, Cyber Essentials certification support, penetration testing,…
Serves SMEs in South Wales, Bristol and surrounding areas, including charities, third-sector organisations, environmental firms, financial services, manufacturers, professional services, and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 3 filingsProvides cyber security consultancy services including penetration testing, Cyber Essentials certification support, risk assessments, audits, digital forensics, compliance and governance advice, and…
Serves UK government and B2B organisations in defence, manufacturing, space, aviation, maritime, rail, critical national infrastructure, COMAH sites and other operational technology environments.
Financial Health
StableStable · Hiring · 28% CAGR over 2y
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Computed from 5 filingsDevelops and provides a cloud-based B2B ecommerce platform for wholesalers, distributors and manufacturers, enabling online ordering portals, customer-specific pricing, order processing, and…
Targets UK B2B wholesalers, manufacturers, distributors and resellers that sell to trade customers and need to manage customer-specific pricing, repeat ordering, supplier networks and ERP-backed…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Provides outsourced insurance programmes for asset finance and leasing companies. Offers equipment insurance solutions integrated with finance agreements, including point‑of‑sale cover, portfolio…
Sells B2B to asset finance and leasing companies, especially lessors managing equipment portfolios across Europe. Serves leasing and finance leaders seeking insurance solutions for their business…
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Provides outsourced insurance and asset protection programmes for equipment leasing and asset finance companies. Offers point‑of‑sale and embedded insurance solutions, policy administration, and…
Serves B2B asset finance and equipment leasing companies, including lessors and vendor finance providers across Europe, that manage leased equipment portfolios for business customers.
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Computed from 3 filingsDevelops EV charge point management software and mobile apps that connect and control charging infrastructure. Platform supports workplace, fleet, public and residential charging, enabling tariff…
Serves businesses, public-sector organisations and charge point operators managing EV charging for workplaces, fleets, public sites and residential users, plus installers, car dealerships, energy…
Financial Health
WeakWeak · Hiring · 33% CAGR over 2y
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Computed from 5 filingsOrganises and manages B2B executive networking events including summits, private dinners, virtual roundtables, webinars and one‑to‑one meetings. Provides end‑to‑end event services for sponsors,…
Serves B2B sponsors seeking access to executive decision-makers, and senior business leaders such as CIOs, CFOs, CMOs and CPOs attending peer networking events across UK, Europe and North America.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 5y
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 60 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
The CAP Code covers online advertising, sales promotion and direct marketing, with enforcement by the ASA.
Tracking tags, cookies and direct marketing sit under ICO guidance on PECR and data-protection law, including technologies that store or access information on someone’s device.
ICO guidance is under review following the Data (Use and Access) Act 2025 coming into law on 19 June 2025.
Measurement infrastructure is common in the Cardiff professional-network ad-tag cohort: 60.0% also run web analytics tags and 55.0% run tag-management tools.
UK digital ad spend reached £40.5 billion in 2025, up 10% year-on-year, while social media accounted for 53% of overall online display in 2024.
What else do LinkedIn Ads users run?
Share of the 60 LinkedIn Ads-running UK companies where each technology was also detected. As of June 2026.
Who runs LinkedIn Ads in the UK?
By sector
Sectors overlap, so shares need not sum to 100%.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£526.5K
Median UK turnover
3.3%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 117 companies, alongside financials and websites, in one Excel + CSV file.
How LinkedIn Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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