Creative Design Companies Using Craft CMS in the UK: 81 Active Firms (2026)
Creative design agencies running a modern content management system deliver brand, web and campaign work for UK clients.
For design-led agencies, Craft CMS usually sits between studio, strategy and account teams rather than being a back-office IT choice. It is used where clients want bespoke site structures, editable campaign pages and a content model that can survive handover to in-house marketing staff. Adoption tends to signal a web delivery team with front-end production capacity, some retained support revenue and buyers willing to pay for tailored publishing rather than a template-led presence. The fit is mostly business-to-business, public-sector and nonprofit client work, where brand systems, accessibility and content governance matter as much as the launch build.
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Across the UK, 81 creative design agencies are actively trading while running Craft CMS. Reported employment totals 808 staff, with headcount present for 66 of 66 firms (100%). Within detected CMS use across the wider marketing-agency set, Craft CMS ranks fifth at 2.7% of a marketing-agency CMS base of 3,039 detections. Registered locations tilt towards London at 34.6%, then the South East at 14.8%, the South West at 13.6%, Northern Ireland at 6.2% and the East of England at 6.2%.
Client procurement often treats the CMS as part of the agency’s delivery method, but risk still lands in familiar places: hosting, access controls, analytics tags, enquiry forms and third-party plug-ins. Agencies building or maintaining sites for commercial, public-sector or nonprofit clients need to document controller and processor roles under GDPR, and follow ICO expectations where analytics, consent banners or lead-capture forms touch personal information. Public-sector work can add accessibility, information-security and supplier-assurance checks, even when the agency is not itself regulated. The practical split is between creative ownership and operational responsibility after launch.
Selective adoption appears likely to persist. Craft CMS fits agencies that want control over content modelling and front-end presentation, but the broader agency market still tends to default to lower-cost site builders or familiar open-source estates. Migration pressure has been coming from clients that want cleaner publishing workflows, better governance over brand content and fewer compromises between campaign design and maintainability. Smaller studios may keep the platform for specialist builds, while mid-market agencies with retained web-care relationships appear better placed to standardise around it. Consolidation in hosting, search and plug-in layers could make stack choices less visible to buyers, even as delivery teams remain opinionated.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of Craft CMS rises with company size across the trading UK creative design companies in this cohort. 0.2% of the 23,804 companies with under 10 employees run Craft CMS (48 detected). 2.6% of the 1,172 companies with 10–50 employees run Craft CMS (31 detected). 1.3% of the 79 companies with over 50 employees run Craft CMS (1 detected). That is a 1.1% gap between the over 50 employees and under 10 employees bands.
81
Active firms
2026
2.7%
Of detected CMS share
UK creative design
7
Median headcount
Filed accounts
171
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (2 of 81 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Among creative design agencies with a detectable CMS, this CMS has 2.7% share (81 of 3,039), while the two biggest competing systems account for 67.2% (2,041) and 8.9% (269).
Registered offices skew towards London at 34.6% (28), followed by the South East at 14.8% (12) and the South West at 13.6% (11).
Tag-management and SEO tooling often sit alongside the CMS, detected in 53.1% (43) and 50.6% (41) of the cohort respectively.
Infrastructure and analytics tools are also visible in the stack, with web performance or security tooling at 44.4% (36) and analytics at 35.8% (29).
Sector tags overlap: 18.5% (15) of these creative design agencies are also tagged to IT Services & Managed Services, and 8.6% (7) to Media & Publishing.
CMS market share among UK Creative Design
What else do Craft CMS-running Creative Design run?
Share of the 81 Craft CMS-running UK companies where each technology was also detected. As of June 2026.
Where Craft CMS Creative Design are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£499.8K
Median UK turnover
2.5%
Above £5M turnover
4
Incorporated since 2022
171 verified decision-maker contacts
across these 127 companies — names, roles and emails, in one CSV + Excel file.
Top UK Creative Design using Craft CMS
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides digital marketing, web design and web development services. Specialises in Craft CMS website and e‑commerce development, hosting and maintenance, and delivers SEO, paid media, content…
Serves B2B organisations and in-house marketing teams, particularly those using or adopting Craft CMS, across sectors such as sport, biotech, energy, live events and professional services.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding and design services including creative strategy, brand positioning, naming, visual and verbal identity, packaging design, and campaign creative. Develops digital experiences,…
Serves scale-ups and established global businesses, mainly brand and marketing teams across consumer goods, drinks, retail, property/construction tech, home improvement and fitness sectors.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy, visual identity design, website design and development, and digital marketing services. Works with businesses on branding projects, website creation, and integrated marketing…
Serves B2B organisations and brand/marketing leaders in finance, manufacturing, property, place-making and professional services, including large enterprises, transport operators and property…
Financial Health
WeakWeak · -30% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides web design and development services, including website planning, UX and visual design, and build using Craft CMS and Shopify. Creates bespoke brand websites, e‑commerce sites and campaign…
Serves businesses and consumer brands seeking brand-led online presence, including ecommerce brands using Shopify and organisations commissioning campaign microsites or Craft CMS websites.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative agency services including brand strategy and design, web design and development, and digital creative campaigns. Works with businesses to develop branding, websites, and digital…
Serves B2B clients across sectors, especially marketing and leadership teams seeking support with brand, web, design, digital creative and campaign work.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital agency services including website design and development, ecommerce builds, Craft CMS development, and API integrations. Delivers digital marketing such as SEO, PPC, social media,…
Serves B2B clients, especially values-led consumer brands and multi-location businesses in travel, hospitality and sustainability, seeking a digital agency partner.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy and development, graphic and digital design, UX/UI and website development, copywriting and illustration, and produces 2D/3D animation, corporate video and advertising films…
Serves businesses, public-sector bodies and media organisations, from small local firms to global organisations, including broadcasters and technology companies.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides branding, marketing, and digital design services. Develops brand identities, corporate visual systems, websites, and digital content, and delivers marketing campaigns and creative…
Serves B2B organisations and charities, particularly marketing and leadership teams in sectors such as luxury marine, aerospace, space, travel, architecture, accountancy, property and cyber security.
Financial Health
StableStable · Hiring · 11% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing and web design services, including website development, UX design, brand strategy, search engine optimisation, paid search advertising, social media management, and lead…
Serves businesses and organisations that rely on their websites for lead generation, sales and customer service, including ecommerce brands, healthcare firms, charities and other organisations…
Financial Health
DistressedDistressed · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital design services for charities, including brand identity development, user experience research and strategy, website design and development, and UX audits. Works with non‑profit…
Sells to UK charities and nonprofit organisations, including health, youth, disability, bereavement and campaign groups, and to charity leaders in digital, fundraising, communications and engagement…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, design and digital development services, including website and mobile app development, e‑commerce builds, UX design, content planning, SEO/SEM and analytics. Also offers marketing,…
Serves B2B and public-sector clients across varied sectors, including NHS trusts and healthcare bodies, finance brokers, environmental organisations, security firms, consumer brands and product-led…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and branding services including digital and integrated campaigns, point-of-sale and packaging design, website production, and development of digital place marketing platforms,…
Serves businesses and organisations needing marketing, brand, website production, POS, packaging and place-marketing support, including teams using data, technology and creative services.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides web design and development services, specialising in UI/UX design, design systems and accessible websites built with Craft CMS. Also offers branding and visual identity design, and website…
Serves B2B organisations, startups, universities and technology/product teams seeking specialist web and brand agency support, including clients using Craft CMS or needing UX-focused digital products.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides branding and digital design services, including brand identity development, graphic and packaging design, website and microsite design and development, printed marketing materials, and…
Serves businesses and nonprofits, including arts and cultural institutions, retailers, tech companies, food and drink brands, publishers, event venues and charities seeking creative agency support.
Financial Health
StableStable · Hiring · 6% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and develops websites, web applications and digital products for organisations. Provides brand development, visual identity, UX strategy, digital marketing and product strategy, and builds…
Serves B2B organisations including established brands, lean startups, design studios and agencies. Targets clients needing digital products and brand work, with examples spanning property,…
Financial Health
HealthyHealthy · -7% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative marketing and branding services including brand development, campaign creation, design, digital content, and marketing communications for businesses and public sector organisations…
Serves businesses and public-sector organisations, including local government, NHS bodies, property and estate agencies, professional services firms, consumer brands and technology companies.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative agency services including brand strategy, graphic design, web design and development, and digital marketing campaigns. Works with businesses to create brand identities, advertising…
Serves B2B clients, particularly businesses seeking support with branding, design, web design, creative campaigns and digital experiences, with the site emphasising north east Scotland.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides web design and development services including branding, website builds using Craft CMS, Shopify e‑commerce development, and search engine optimisation. Works with businesses to design, build…
Serves businesses of any size and sector, including ecommerce retailers, consultancies, talent groups and personal brands seeking an agency partner for their digital presence.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Provides graphic design and creative agency services including brand naming and identity development, brand guidelines, advertising and marketing collateral, digital strategy, website design and…
Serves small and large businesses needing brand, communications and digital support, including corporate marketing teams and organisations with CRM-enabled websites.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsProvides branding and design services including brand strategy, naming, visual identity, graphic design, and brand architecture. Also delivers website design, digital marketing campaigns, and support…
Sells to businesses and organisations needing branding support, especially in highly regulated sectors. Targets startups, scaling companies, and established local or global brands, including housing…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns digital products, services and brand identities for charities, public sector bodies and research organisations. Provides user research, service design, website design and development, and…
Serves charities, foundations, NHS and health organisations, universities, professional bodies and other purpose-led organisations working on health, education, social impact and inclusion.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital agency services including website design and development, ecommerce builds, SEO, PPC and social media marketing, content and influencer campaigns, digital branding, motion graphics,…
Serves B2B marketing and digital teams at purpose-led brands, including travel, hospitality, ecommerce and sustainability-focused organisations that prioritise values, relationships and…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides web design, web development, and branding services for organisations. Designs and builds websites, including ecommerce and content‑managed sites using Craft CMS, and offers ongoing website…
Serves organisations seeking web design, development and branding, including employers, education providers, charities and human rights groups, architecture studios and ecommerce brands. Targets…
Financial Health
StableStable · 0% CAGR over 5y
Location
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Computed from 5 filingsDesigns and develops low‑carbon websites and web applications for businesses. Services include bespoke website development, API integrations, digital sustainability consulting, SEO, email and social…
Serves ambitious B2B organisations and growth-focused brands prioritising sustainability and performance, including industrial, energy, PropTech/SaaS and infrastructure-sector clients.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides graphic and brand design services including brand identity, art direction, print and publishing design, packaging, web and UX/UI design, environmental and exhibition design, wayfinding…
Serves businesses and institutions across sectors, including brands, publishers, retailers, cultural organisations and exhibition teams commissioning identity, print, digital or spatial design…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative agency services including brand strategy, visual identity, advertising campaigns, animation, and digital content. Works with brands, charities and organisations to develop…
Serves purpose-led brands, charities and organisations, including nonprofits, cultural institutions, publishers and corporate partners with social or environmental impact agendas.
Financial Health
StableStable · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital agency services including website design and development, digital marketing, branding and creative design, technology strategy, managed hosting, and ongoing website support for…
Serves businesses and organisations across aerospace, engineering, finance, legal, membership bodies, retail/eCommerce, science and health, training and recruitment, and venues/experiences.
Financial Health
DistressedDistressed · -36% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides graphic design and marketing materials for print and digital media. Services include property marketing campaigns, branding development, corporate brochures, and website design for…
Serves B2B clients, especially property developers, commercial real estate teams and corporate organisations commissioning marketing materials, branding and websites.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy, creative and communications services for life sciences, pharmaceutical and healthcare companies, including brand positioning, digital marketing, film and animation…
Serves B2B clients in life sciences, pharmaceuticals, biotech and healthcare, including internal marketing teams and stakeholders in regulated, science-led markets.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy and design consultancy services, creating brand identities, advertising campaigns and communications for businesses. Services include digital design, film content, campaign…
Serves B2B clients needing brand and communications support, including banks, fintech startups, financial services firms, mobile power businesses, cultural/event partners and organisations running…
Financial Health
WeakWeak · -22% CAGR over 4y
Location
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Computed from 5 filingsProvides advertising and creative agency services including brand strategy, campaign development, and digital experiences, using design and technology to create marketing content and brand…
Serves businesses and brand owners seeking an advertising agency partner, primarily marketing and leadership teams commissioning brand, creative and digital innovation work.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital research, strategy, design and development services. Designs and builds websites, digital products and platforms, including membership systems, CRM integrations and web applications,…
Serves B2B and nonprofit organisations, including charities, visitor attractions and growth-focused companies with revenue, membership, donation, ticketing or operational needs.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides web development and digital product design services, building headless websites and applications using technologies such as Sanity CMS, Next.js and Vercel. Also develops ecommerce sites,…
Serves businesses and brand teams needing headless websites, apps or ecommerce builds, including consumer brands, esports organisations, technology firms and content-led organisations using Sanity,…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, website design and development, bespoke web software development, and digital marketing strategy services. Works with businesses to create brand identities, build websites and…
Serves businesses seeking brand, website, software and marketing support, including firms looking to grow, develop or transform their brands and improve digital operations. Targets commercial…
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDesigns and develops websites and web applications for charities, public sector, education and cultural organisations. Provides digital design, accessibility reviews and technology development, and…
Serves arts and culture, education, charity and not-for-profit organisations, public sector bodies, and high-tech/science clients with digital project needs.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing services including strategy and analysis, website design and development, e‑commerce builds, digital campaigns, and content publishing. Works with organisations to plan,…
Sells to businesses seeking digital marketing, web and publishing support, including marketing teams and brands. Serves clients across sectors shown in case studies such as recruitment, publishing,…
Financial Health
StableStable · -13% CAGR over 4y
Location
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Computed from 4 filingsProvides web design and digital marketing services including website development, branding, search engine optimisation (SEO), and paid media management. Creates and manages online advertising…
Serves B2B clients of all sizes, including SMEs and larger companies across sectors such as healthcare, retail, home improvement and professional services seeking web, branding and digital marketing…
Financial Health
StableStable · -6% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and develops websites and web applications for businesses. Services include front‑end and backend development, e‑commerce and CMS builds, SEO and PPC marketing, web hosting and maintenance,…
Serves small and mid-sized businesses in Essex, London and wider UK seeking a long-term web agency for websites, e-commerce, hosting and digital marketing support.
Financial Health
WeakWeak · Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsProvides digital and creative marketing services including advertising campaign development, brand design, media planning and buying, search engine optimisation, and paid digital advertising…
Serves B2B brands and organisations in travel and tourism, home and interiors, and the silver market, including attractions, holiday companies, wineries, manufacturers and consumer-facing brands.
Financial Health
DistressedDistressed · 4% CAGR over 2y
Location
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Computed from 2 filingsProvides design and digital agency services including brand development, brand identity creation, print design, and digital design. Produces branding, visual communications, and marketing materials…
Sells to businesses and organisations seeking brand, print and digital design, including clients in property, manufacturing, leisure, arts and lifestyle sectors.
Financial Health
DistressedDistressed · -4% CAGR over 1y
Location
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Computed from 5 filingsProvides brand strategy, identity design and rebranding services for companies. Works with organisations to develop brand positioning, visual identity systems, messaging and brand rollouts across…
Targets ambitious brands and scaleups across fintech, health, clean energy, insurance, luxury, retail and crypto, particularly businesses pursuing international expansion or major market shifts.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides graphic design and branding services including brand identity development, packaging design, advertising and campaign visuals, print and digital design, motion graphics, environmental…
Serves businesses, charities and cultural organisations, including food and drink brands, hospitality groups, education providers, retailers, visitor attractions and UK nonprofits.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides creative and marketing services for business‑to‑business brands, including brand development, campaign concepts, design, and production of marketing assets and content for digital, product,…
Serves B2B clients, including startups, in-house teams within global brands, and top-tier businesses worldwide. Targets brand, marketing and product marketing leaders at companies such as major tech…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProvides brand strategy, identity design and creative marketing services for consumer brands. Works with companies to develop brand positioning, packaging, and campaigns aimed at increasing market…
Serves B2B clients, mainly consumer-facing brands and brand owners in retail, grocery, food and household products, working with marketing and creative decision-makers.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 5y
Location
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Computed from 5 filingsDesigns and develops bespoke websites and mobile applications for organisations. Provides user experience design, SEO, digital marketing, e‑commerce development and API integration, and builds…
Serves businesses, charities and public-sector organisations in Northern Ireland across varied sectors, including teams needing websites, mobile apps, ecommerce and digital marketing support.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsProvides public relations and marketing services including digital marketing, video production, graphic design, web development, SEO, influencer marketing, crisis communications, email campaigns, and…
Serves B2B companies and brands seeking support with audience engagement, product or service launches, geographic or sector expansion, investor-facing opportunities, public announcements, and brand…
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
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Computed from 5 filingsDesigns and develops websites and digital products for museums, galleries, libraries, and archives. Provides user experience design, visual design, and software development to present collections,…
Serves cultural heritage institutions, including museums, galleries, libraries and archives, with buyers such as digital, collections and visitor engagement teams commissioning online projects.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides web design and development services, building custom websites and digital platforms with UX design, content and system integrations. Also delivers digital marketing and SEO strategies to…
Serves B2B and public-sector organisations, especially arts, culture, tourism, travel and attraction brands, targeting marketing and digital teams that need customer-facing websites and online…
Financial Health
StableStable · -1% CAGR over 6y
Location
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Computed from 5 filingsProvides website development, digital design and branding services, digital marketing, and technology strategy. Develops and supports custom web platforms and applications, and offers managed hosting…
Serves B2B organisations across aerospace and aviation, engineering and manufacturing, finance, legal and professional services, membership bodies, retail and eCommerce, science and health, training,…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. creative design companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of creative design companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Craft CMS is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK creative design companies use Craft CMS?
What share of UK creative design companies run Craft CMS?
How is Craft CMS usage detected?
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