Creative Design Companies Using Sanity in the UK: 50 Active Firms (2026)
Creative design agencies using a headless CMS create brand, web and digital experiences with structured content workflows for UK clients.
For UK creative design agencies, a headless CMS is less a publishing choice than an operating signal. It usually appears where brand, web and content-strategy teams need developers close enough to production to model content, reuse components and ship campaign sites without rebuilding editorial workflows. Buyers tend to be marketing, communications and digital teams in SMEs, cultural organisations, public bodies and professional-services firms. Engagements are usually project-led with retainer aftercare, so adoption suggests an agency with developer capacity, direct client relationships and enough recurring work to justify composable infrastructure.
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Among UK creative design agencies, 50 companies running this headless CMS are actively trading in the UK. Reported employment totals 529 people, pointing to a lean adoption pattern rather than a labour-heavy enterprise software footprint. In the sector's detected CMS mix, it ranks sixth, with 1.7% share in a sector CMS base of 2,971; the higher-share alternatives account for 68.0%, 9.0%, 7.7%, 6.8% and 2.7%, while lower-share alternatives sit at 1.3% and 0.9%. The registered-office skew is London 48.0%, South East 14.0%, South West 12.0%, Yorkshire and The Humber 8.0%, and East Midlands 6.0%, fitting an agency market weighted towards client-service hubs.
Agencies running a headless CMS inherit the compliance posture of the client sectors they serve. GDPR and ICO expectations matter because content systems often touch analytics tags, enquiry forms, newsletter sign-ups and campaign personalisation, even when the agency is not the controller of end-customer records. Public-sector and cultural clients also tend to ask about accessibility, hosting location, subcontractors, disaster recovery and editorial permissions during procurement. The vendor ecosystem is split between implementation partners, hosting providers and analytics specialists, so responsibility for security updates and data-processing terms needs to be written into statements of work rather than left to platform defaults.
Adoption appears selective rather than universal among creative agencies. The pattern tends to favour teams that see content modelling as part of design delivery, not an afterthought handed to a generic CMS template. Smaller studios may stay with lower-friction site builders until client work creates enough editorial complexity to warrant a developer-supported stack. Larger agencies are more likely to formalise repeatable components, governance and hosting partnerships, but consolidation pressure could push some towards bundled platforms where clients prefer simpler supplier lists and support contracts.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of Sanity rises with company size across the trading UK creative design companies in this cohort. 0.1% of the 23,804 companies with under 10 employees run Sanity (30 detected). 1.6% of the 1,172 companies with 10–50 employees run Sanity (19 detected). 1.3% of the 79 companies with over 50 employees run Sanity (1 detected). That is a 1.2% gap between the over 50 employees and under 10 employees bands.
50
Active firms
2026
1.7%
Of detected CMS share
UK creative design
7
Median headcount
Filed accounts
113
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (5 of 50 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Among creative design businesses with a detectable CMS, the headless CMS accounts for 1.7% (50) of 2,971 companies, making it a small specialist footprint within the category.
Creative design agencies running the headless CMS are concentrated in London at 48.0% (24), followed by the South East at 14.0% (7) and the South West at 12.0% (6).
Front-end deployment tooling appears frequently in the same stacks, with one deployment platform detected at 66.0% (33) and another hosting workflow at 18.0% (9).
Measurement and delivery services are common alongside the CMS: tag management is detected at 40.0% (20), edge network services at 26.0% (13), and video infrastructure at 16.0% (8).
The cohort sits squarely in agency services: Marketing Agency covers 100.0% (50), while 20.0% (10) are also tagged as IT Services & Managed Services.
CMS market share among UK Creative Design
What else do Sanity-running Creative Design run?
Share of the 50 Sanity-running UK companies where each technology was also detected. As of June 2026.
Where Sanity Creative Design are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£781.2K
Median UK turnover
10%
Above £5M turnover
4
Incorporated since 2022
113 verified decision-maker contacts
across these 83 companies — names, roles and emails, in one CSV + Excel file.
Top UK Creative Design using Sanity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides web design and development services, specialising in UI/UX design, design systems and accessible websites built with Craft CMS. Also offers branding and visual identity design, and website…
Serves B2B organisations, startups, universities and technology/product teams seeking specialist web and brand agency support, including clients using Craft CMS or needing UX-focused digital products.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides web development and digital product design services, building headless websites and applications using technologies such as Sanity CMS, Next.js and Vercel. Also develops ecommerce sites,…
Serves businesses and brand teams needing headless websites, apps or ecommerce builds, including consumer brands, esports organisations, technology firms and content-led organisations using Sanity,…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides web design, web development, and branding services for organisations. Designs and builds websites, including ecommerce and content‑managed sites using Craft CMS, and offers ongoing website…
Serves organisations seeking web design, development and branding, including employers, education providers, charities and human rights groups, architecture studios and ecommerce brands. Targets…
Financial Health
StableStable · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides experience design and digital development services including brand identity design, marketing websites, web applications, and digital products. Works with companies and nonprofits on UX…
Serves mission-led companies and nonprofits, including charities, NGOs, conservation organisations, health initiatives, food-waste businesses and social-impact startups.
Financial Health
WeakWeak · -6% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsProvides creative agency services including brand development, web design, digital and email marketing, social media management, campaign creation, UX/UI design, content production, and print and…
Serves businesses, public sector bodies and charities, particularly in financial services, insurance, healthcare and cancer research, targeting marketing, brand and communications teams.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, web design, and digital product design services. Develops websites, apps, and software platforms, and delivers marketing campaigns, UX/UI design, and digital strategy for…
Serves B2B companies, founders and brand teams across technology, SaaS, health, ecommerce, finance, AI, energy, wellness, education and gaming, from emerging ventures to established global brands.
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand communications and design services including brand research, strategy development, naming, visual identity design, and website design. Works with organisations to develop branding…
Serves businesses, charities and community organisations needing brand and marketing support, including technology, healthcare/pharma, retail, membership and public-facing organisations.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and develops custom websites and web applications for businesses, including Shopify e‑commerce stores, WordPress sites and headless builds. Also creates bespoke systems such as fulfilment,…
Serves B2B clients including eCommerce brands, marketing agencies, SEO companies and brand agencies, plus companies seeking technical digital partnerships in the UK and internationally.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative and digital consultancy services for organisations and brands, including brand strategy, design, digital platform development, and storytelling to support sustainability, social…
Serves impact-focused organisations and progressive brands, including nonprofits, social causes, arts and heritage bodies, climate finance organisations and financial services firms seeking…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides brand strategy, visual identity design, and creative services for companies and products. Works with global brands on brand development, design systems, campaigns, and digital experiences…
Serves marketing and brand leaders at ambitious businesses, especially global technology, marketplace, travel, wearables and consumer brands, from major enterprises to growth companies across…
Financial Health
HealthyHealthy · -88% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative agency services including brand strategy, branding and design, videography and content production, web development, and marketing media. Works with organisations to define…
Serves purpose-driven organisations and brands, including charities, sustainability-focused businesses and event organisers, aiming to positively impact society or the environment.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy, identity design, naming, packaging, and campaign content, alongside digital strategy, website design, UX/UI, web development, motion graphics, and Shopify e‑commerce…
Serves founder-led and global consumer brands, especially hospitality, food and drink, retail/e-commerce and lifestyle businesses, selling to brand, marketing and digital teams.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, design and digital marketing services. Develops marketing strategies, advertising campaigns, animations and websites, and produces communication materials such as prospectuses and…
Serves B2B and public-sector clients in education and learning, health, communities and tourism, including councils, health alliances, specialist local businesses and creative-sector brands.
Financial Health
StableStable · 2% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital design and development services including brand identity, user experience design, websites, and product development. Works with clients through discovery, design, and development to…
Serves businesses and brands seeking external design and development support, including teams with digital product, website, brand identity and user experience projects across varied industries.
Financial Health
StableStable · Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides marketing and creative communications services including branding, design, copywriting, website development, and social media campaigns, with a focus on marketing industrial, commercial, and…
Serves B2B and B2C organisations, primarily industrial and commercial property developers and logistics real estate firms, plus professional services and arts organisations needing marketing support.
Financial Health
WeakWeak · -15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy, visual identity design, website and app design, UX/UI, social media planning, and creative campaign production. Works with fashion and luxury brands to develop brand…
Serves B2B clients in fashion and luxury, including designer fashion houses, jewellery and watch brands, beauty brands, hospitality and lifestyle brands, auction houses and industry bodies.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital product development services including strategy, UX/UI design and engineering. Designs and builds web and mobile applications, digital platforms and design systems, and supports…
Serves startups, scaleups and large enterprises, targeting product, design, technology and digital leaders across sectors such as media, sport, financial services, legal and service businesses.
Financial Health
StableStable · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and develops digital products, websites and online platforms for businesses, including e‑commerce systems, membership platforms and AI‑powered publishing tools. Also provides product…
Serves businesses seeking digital products and marketing support, including publishing platforms, luxury consumer goods brands, drinks brands, and global brand agencies. Targets commercial…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 4 filingsProvides digital strategy and service design, user research, UX and product design, web application development, CMS and digital experience platforms, DevOps and cloud engineering, and data analytics…
Serves public and private sector organisations, particularly in healthcare and pharma, government, technology and information security, education, and finance, targeting teams responsible for digital…
Financial Health
DistressedDistressed · -10% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital marketing services including web design and development, search engine optimisation, email marketing, social media management and advertising, animation and motion graphics, and…
Serves marketing and digital teams at established B2B and B2C brands, including finance, energy, consumer appliances, utilities and agribusiness organisations.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding consultancy and design services, including brand strategy, brand identity development, packaging design, and brand governance. Works with companies to create visual identity…
Serves marketing and brand leaders at global consumer-facing businesses, especially food and beverage, packaged goods, hospitality/franchise and financial services brands.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides web design, branding, website development and digital marketing services. Designs and builds bespoke responsive websites, brand identities and marketing materials, and offers ongoing website…
Serves B2B clients, mainly small and medium-sized organisations needing an external digital design, development, branding and marketing team with ongoing project support.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsProvides creative consultancy services including brand strategy, digital design, and marketing campaign development. Works with organisations to plan and deliver branding, digital experiences, and…
Serves businesses and organisations seeking creative consultancy partnerships, particularly teams responsible for brand, digital and campaign activity.
Financial Health
StableStable · -5% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides strategic creative services including storytelling, content production and experience design for organisations. Develops campaigns, live events and digital experiences used for corporate…
Serves large enterprises and complex organisations, including professional services firms and global consumer brands, especially senior marketing, communications and customer experience teams.
Financial Health
StableStable · -1% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides branding and design services including brand strategy, visual identity, logo design, packaging, art direction, and website design, working with consumer brands across sectors such as food…
Serves B2B clients, mainly ambitious consumer and lifestyle brands in food and beverage, beauty, wellness, fashion, hospitality, luxury, technology, wine and spirits, plus creative agencies and…
Financial Health
WeakWeak · Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital agency services including website design and development, e‑commerce platforms, digital marketing campaigns, and brand strategy. Works with technology-focused businesses to build…
Serves B2B technology brands and growth-focused businesses, including IT services, logistics and cybersecurity firms seeking long-term digital partnerships and revenue-focused support.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital agency services including web development, bespoke web applications, content‑managed websites, and API integrations. Offers digital marketing such as SEO, PPC advertising and social…
Serves B2B companies, particularly marketing and leadership teams seeking agency support for digital strategy, web development and digital marketing.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy, visual identity design and creative consultancy services. Develops brand concepts, naming and design systems, and produces marketing and experiential projects, including…
Serves B2B innovators, entrepreneurs and brand-led organisations, including wellness companies, property developers, workplace designers, flexible workspace operators and destination/leisure brands.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy and design consultancy services, developing brand identities, visual systems and creative campaigns, and delivering graphic design and art direction for organisations,…
Serves B2B and nonprofit clients, including NGOs, healthcare support charities, renewable energy ventures, housing/living brands, coffee companies and arts/culture organisations.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy, creative design, marketing campaign development, and video content production services. Works with organisations in higher education, the public sector, finance, fintech,…
Serves marketing and communications teams in higher education, including universities and colleges, alongside public sector organisations, finance and fintech firms, edtech businesses, and…
Financial Health
StableStable · Hiring · 7% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsProvides video production and digital development services, including corporate and promotional videography, website design and development, e‑commerce sites, SaaS platforms, and mobile app…
Serves ambitious brands and forward-thinking companies nationwide, including ecommerce, SaaS, healthcare, events, sports, outdoor and luxury lifestyle businesses.
Financial Health
WeakWeak · Hiring · 12% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides property marketing services including branding, CGI visualisations, photography, digital design, websites and interactive tools for real estate developments, helping developers present and…
Serves B2B property developers, housebuilders, housing associations, estate-led residential projects, and interior/property brands, with some private residential clients.
Financial Health
StableStable · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides product marketing and design services for SaaS companies on a subscription basis. Services include messaging and positioning research, branding, website and Webflow development,…
Serves high-growth SaaS startups and scaleups, particularly founders, CEOs and marketing teams with limited internal marketing or design capacity and recurring growth targets.
Financial Health
DistressedDistressed · -63% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides exhibition design and build services, brand strategy and identity design, marketing campaigns, website development, animation, and 3D product visualisation for organisations, supporting…
Serves ambitious organisations and brand teams, including technology, healthcare/aesthetics and purpose-led businesses, that need strategic brand, campaign, digital, 3D visualisation or exhibition…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsServes businesses, founders and brand teams looking to develop or improve customer-facing brands and digital presence; no specific sector or geography is indicated.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides branding, graphic design and art direction services for fashion, retail and media clients. Develops visual identities, advertising campaigns, publications and digital content for brands and…
Serves brand and marketing teams at luxury, fashion, beauty, lifestyle, media and technology companies, including global consumer brands and cultural businesses.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides brand strategy and design services for organisations, including brand creation and rebranding, advertising campaigns, print design, and event design for charities, social enterprises, and…
Serves organisations with social or ethical missions, including charities, education bodies, healthcare and wellbeing providers, faith-based groups, and purpose-led businesses seeking brand and…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides motion graphics and digital design services, producing animated visual content, branding assets, and website design. Develops motion design projects and digital visuals for online media,…
Serves businesses and organisations seeking motion and web design support.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsProvides brand consultancy and creative agency services including business and brand strategy, brand identity and design, advertising campaigns, social and influencer marketing, and internal…
Sells to established consumer-facing brands seeking brand strategy, identity and campaign support. Appears to target marketing and brand teams at well-known B2C companies, including hospitality and…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes B2B brand owners, marketing teams and organisations positioned as purpose-led or mission-driven brands.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsDesigns data-driven visual communications and storytelling for organisations, producing infographics, animations, interactive graphics and installations that present complex data in visual formats…
Serves global brands, startups and advertising agencies, including clients in finance, healthcare, consulting and public health sectors.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Get the listHow Sanity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. creative design companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of creative design companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Sanity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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