CMS Used by UK Creative Design Companies: Market Share (2026)

Updated June 2026

Detected CMS usage is shown across 2,971 UK creative design companies, with WordPress ahead at 68.0% of identified installations.

Around 25,055 UK creative design companies are actively trading, and 2,971 have a detectable CMS. WordPress accounts for 68.0% of detected use, covering 2,019 companies, well ahead of Squarespace at 9.0% (266), Webflow at 7.7% (228), and Wix at 6.8% (203).

WordPress leads every employee band: 68.1% among Under 10 employees, 67.3% among 10–50 employees, and 72.1% among Over 50 employees. That makes the market less segmented by headcount than some software categories, although Webflow and Sanity skew more London-weighted within their profiled users.

The long tail is visible but thin. Beyond the main systems, 23 further CMSs cover 121 companies, while Craft CMS, Sanity, Drupal, and Statamic together sit below the four largest systems by detected share.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

2,971

creative design with detected CMS

Of 25,055 UK creative design

11.9%

Detection rate

2026

Systems detected

In this category

68%

Leader share

WordPress

UK Creative Design CMS market share

Statamic

Other (23 systems)

Share of the 2,971 UK Creative Design with a detectable system. As of June 2026.

CMS compared

System	UK Creative Design	Share	Median headcount	London share	Typical profile
WordPress	2,019	68%	6	24.1%	Small agencies and studios
Squarespace	266	9%	6	38.3%	Small, London-skewed studios
Webflow	228	7.7%	7	46.1%	Small design-led London agencies
Wix	203	6.8%	6	29.6%	Small creative service firms
Craft CMS	80	2.7%	7	35%	Small bespoke-build agencies
Sanity	50	1.7%	7	48%	Small London-weighted technical teams
Drupal	39	1.3%	—	—	Get these companies as a spreadsheet →
Statamic	26	0.9%	—	—	Get these companies as a spreadsheet →
Contentful	18	0.6%	—	—	Get these companies as a spreadsheet →
Joomla	17	0.6%	—	—	Get these companies as a spreadsheet →
Umbraco	16	0.5%	—	—	Get these companies as a spreadsheet →
Duda	16	0.5%	—	—	Get these companies as a spreadsheet →
Storyblok	15	0.5%	—	—	Get these companies as a spreadsheet →
Blogger	13	0.4%	—	—	Get these companies as a spreadsheet →
ProcessWire	9	0.3%	—	—	Get these companies as a spreadsheet →
DatoCMS	9	0.3%	—	—	Get these companies as a spreadsheet →
Prismic	8	0.3%	—	—	Get these companies as a spreadsheet →
October CMS	5	0.2%	—	—	Get these companies as a spreadsheet →
Weebly	4	0.1%	—	—	Get these companies as a spreadsheet →
ExpressionEngine	4	0.1%	—	—	Get these companies as a spreadsheet →
Silverstripe	4	0.1%	—	—	Get these companies as a spreadsheet →
Concrete CMS	4	0.1%	—	—	Get these companies as a spreadsheet →
TYPO3 CMS	4	0.1%	—	—	Get these companies as a spreadsheet →
It'seeze	3	0.1%	—	—	Get these companies as a spreadsheet →
Business Catalyst	3	0.1%	—	—	Get these companies as a spreadsheet →
Ghost	3	0.1%	—	—	Get these companies as a spreadsheet →
Adobe Experience Manager	2	0.1%	—	—	Get these companies as a spreadsheet →
Artlogic	2	0.1%	—	—	Get these companies as a spreadsheet →
DNN	2	0.1%	—	—	Get these companies as a spreadsheet →
Kentico	2	0.1%	—	—	Get these companies as a spreadsheet →
YourCMS	1	0%	—	—	Get these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK Creative Design with under 10 employees, WordPress leads at 68.1% of the 2,006 with a detectable system; among UK Creative Design with 10–50 employees, WordPress leads at 67.3% of the 904 with a detectable system; and among UK Creative Design with over 50 employees, WordPress leads at 72.1% of the 61 with a detectable system.

Under 10 employees

WordPress

68.1% of band

Under 10 employees is the largest detected band, with 2,006 creative design companies. WordPress leads on 68.1%, while website-builder and designer-oriented CMS options make up much of the visible competition.

10–50 employees

WordPress

67.3% of band

10–50 employees covers 904 detected creative design companies. WordPress remains first on 67.3%, with Squarespace, Webflow, Wix, Craft CMS, and Sanity competing across agency and studio users.

Over 50 employees

WordPress

72.1% of band

Over 50 employees is a small detected band, with 61 companies. WordPress leads here too, at 72.1%, suggesting larger creative design firms in this cohort have not moved away from it at scale.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Creative Design by CMS

Creative Design Companies Using WordPress in the UK Creative Design Companies Using Squarespace in the UK Creative Design Companies Using Webflow in the UK Creative Design Companies Using Wix in the UK Creative Design Companies Using Craft CMS in the UK Creative Design Companies Using Sanity in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)Creative Design in the UK

Frequently asked questions

What is the most-used CMS among UK creative design companies?

WordPress is the most-detected CMS among UK creative design companies, with 68% share (2,019 of 2,971 companies with a detectable system), ahead of Squarespace (9%) and Webflow (7.7%).

How many UK creative design companies have a detectable CMS?

2,971 of 25,055 actively-trading UK creative design companies (11.9%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS is the software used to create, edit, organise, and publish website content. For UK creative design companies, it usually supports portfolio pages, service pages, campaign content, and client-facing publishing workflows without requiring every change to be made directly in code.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK creative design companies, WordPress or Squarespace?

WordPress: 2,019 detected companies versus 266 for Squarespace, of the 2,971 UK creative design companies with a detectable CMS.

What is the best CMS for UK creative design companies?

This page publishes usage data rather than recommendations. In detected usage among UK creative design companies, WordPress leads every band: 68.1% of Under 10 employees, 67.3% of 10–50 employees, and 72.1% of Over 50 employees; across all detected CMS use it has 68.0% share (2,019 companies), ahead of Squarespace at 9.0% (266), Webflow at 7.7% (228), and Wix at 6.8% (203).

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