Creative Design Companies Using Microsoft Clarity in the UK: 170 Active Firms (2026)
Creative design agencies produce brand, digital and campaign assets while using web analytics on UK public websites to study visitor behaviour.
For design-agency users, session recording and heat-map analytics sit close to new-business and account-growth teams rather than the research department. Adoption usually signals a marketing-led site with enough inbound traffic to justify conversion work, but not necessarily a large operating base. The median adopter has 9 employees and roughly £511k turnover, so the tool tends to support practical website iteration: checking portfolio navigation, validating campaign landing pages, and finding friction in enquiry routes before paid media or content budgets are expanded.
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Across the UK, 170 actively trading creative design agencies are running this visitor-behaviour analytics tool on public websites. Within the wider creative-agency analytics stack, it ranks third, detected among 8.6% of 1,969 sector websites. Reported headcount across the cohort totals 2,020 people, giving the adoption base more substance than a purely experimental footprint. Registered offices skew towards London (19.4%), North West (16.5%), South East (14.7%), East Midlands (11.8%) and West Midlands (10.0%).
Behaviour analytics in agency settings tends to create more procurement friction than the ticket price suggests. Client-side tracking, session replay and form interaction monitoring all need clear consent handling, privacy notices and controls over fields that may collect personal or commercially sensitive information. Agencies also have to separate their own marketing measurement from client delivery work, particularly where scripts, tag managers and content-management plug-ins are deployed by the same studio teams. The market structure is therefore tied to web-production practice as much as to standalone analytics buying.
Adoption appears likely to remain pragmatic rather than estate-wide. Agencies with direct acquisition channels will keep using behaviour analytics to improve portfolio pages, enquiry journeys and campaign landing pages, while project-led studios may treat it as a temporary diagnostic layer. Bundling into broader marketing stacks could make standalone tools less visible over time, but privacy pressure also favours products that are easy to explain to clients. The cohort therefore looks more like a practical optimisation segment than a speculative software-adoption wave.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading UK creative design companies in this cohort. 0.4% of the 23,804 companies with under 10 employees run Microsoft Clarity (87 detected). 6.4% of the 1,172 companies with 10–50 employees run Microsoft Clarity (75 detected). 11.4% of the 79 companies with over 50 employees run Microsoft Clarity (9 detected). That is a 11% gap between the over 50 employees and under 10 employees bands.
170
Active firms
2026
8.6%
Of detected Analytics share
UK creative design
9
Median headcount
Filed accounts
361
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (7 of 170 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (13 firms), so a sizeable share is in its first few filing cycles.
Among creative design agencies with a detectable analytics system, this tool appears on 8.6% of sites (170 of 1,969), behind two more common alternatives at 85.3% and 11.3%.
The stack tends to be CMS- and tag-led: 73.5% also run a content-management system and 69.4% also run tag-management tooling.
61.8% also run another analytics tag, so the tool often appears as part of layered measurement rather than as a single-system replacement.
Regional distribution is not confined to London: 19.4% are registered there, followed by the North West at 16.5%, the South East at 14.7%, the East Midlands at 11.8% and the West Midlands at 10.0%.
Financial-health bands are mixed: 27.1% sit in the highest band, while 18.8% are weak and 7.6% are distressed.
Analytics market share among UK Creative Design
Share of the 1,969 UK Creative Design with a detectable system. As of June 2026.
What else do Microsoft Clarity-running Creative Design run?
Share of the 170 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity Creative Design are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£511.3K
Median UK turnover
4.1%
Above £5M turnover
13
Incorporated since 2022
361 verified decision-maker contacts
across these 262 companies — names, roles and emails, in one CSV + Excel file.
Top UK Creative Design using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides digital marketing and web development services, including website design and Umbraco builds, search engine optimisation, conversion rate optimisation, analytics auditing and reporting, user…
Serves B2B and consumer-facing organisations with revenue-generating websites, including insurance, automotive, retail/ecommerce, healthcare and travel brands, plus in-house marketing, analytics and…
Financial Health
StableStable · -60% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital design and marketing services for businesses, including brand development, user experience (UX) design, digital product design, and website optimisation. Focuses on improving lead…
Serves B2B brands and organisations, including marketing, UX, ecommerce and growth teams seeking to improve website conversion, lead generation, online sales or digital fundraising.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services for businesses, including website design and development, user experience optimisation, SEO, PPC and paid social advertising, content marketing, social media…
Serves independent businesses with growth ambitions, including B2B firms in manufacturing, engineering, professional services and education, from local to global markets.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital marketing services for agricultural and agribusiness companies, including brand development, marketing strategy, market research, website design and UX, SEO, paid media, email…
Serves B2B agri-businesses and agricultural sector brands that sell or market to farmers, including organisations seeking specialist support for farmer-facing digital channels and campaigns.
Financial Health
HealthyHealthy · Growing, Hiring · 10% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative and digital agency services including brand strategy and development, website and app design, digital experience design, augmented and mixed reality experiences, 3D visualisation,…
Serves large brands, enterprises and public-sector organisations across retail, finance, travel, infrastructure, education and technology, typically marketing, brand, digital and innovation teams…
Financial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsProvides brand strategy and marketing consultancy services. Develops creative campaigns, digital experiences and brand intelligence tools, including an analytics platform, to support organisations…
Targets B2B organisations and brand/marketing leaders in sectors such as technology, fashion, hospitality and climate/data, including enterprise brands and sustainability-focused teams.
Financial Health
StableStable · Hiring · 63% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital marketing and web development services, including search engine optimisation (SEO), pay‑per‑click advertising, digital PR, email marketing, website design and build, eCommerce…
Serves growth-focused businesses across B2B and consumer markets, especially ecommerce brands and lead-generation companies with marketing or leadership teams investing in customer acquisition,…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsProvides brand strategy, marketing communications and digital services. Develops brand identities, advertising and behaviour‑change campaigns, and designs and builds websites and digital experiences,…
Serves consumer brands, B2B companies, healthcare and life sciences organisations, and public-sector health bodies, targeting marketing and leadership teams needing agency support.
Financial Health
StableStable · Hiring · 3% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative and digital agency services including brand strategy and design, website design and development, digital marketing, advertising campaigns, and strategic communications for…
Serves marketing and leadership teams at brands and organisations across sectors, including commercial businesses, education providers, law firms, events companies and public sector bodies.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy and design services for businesses, including brand naming, visual identity development, packaging design, retail and POS design, digital and print design, brand campaigns,…
Serves B2B brand owners and organisations, from startups to large companies, across consumer goods, food and drink, retail, telecoms, charities, cosmetics and lifestyle sectors globally.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides branding, marketing and web development services. Designs and builds websites, manages digital marketing campaigns, search and social advertising, lead generation and analytics, and produces…
Serves B2B and public-sector clients, including hospitality groups, event venues, manufacturers, construction and property developers, schools and NHS bodies seeking external marketing support.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides digital marketing services including SEO, PPC and paid social advertising, content marketing, email marketing and video production. Also offers web design and development, branding, data…
Serves SMBs and large-scale businesses across sectors that need external digital marketing support, including teams responsible for online growth, lead generation and brand visibility.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides design and consultancy services including brand identity and strategy, digital experiences, industrial and product design, packaging, exhibitions, motion graphics, publications, signage and…
Serves businesses, public bodies and non-profits across arts and culture, civic, education, consumer brands, finance, health, hospitality, manufacturing, real estate, technology and transport.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, web design and development services, including brand strategy and identity, UX/UI and digital product design, SEO, and website hosting. Produces motion graphics and video content…
Serves businesses needing brand, digital and motion support, including property firms, creative studios, contractors and asset management organisations, typically marketing or leadership teams…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, website design, social media, campaign development, motion and experiential content production for science, technology and life sciences companies. Also offers growth strategy,…
Serves B2B marketing and leadership teams at complex science, technology, finance, life science and sustainability brands, from growth-stage companies to established global organisations.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides creative and digital marketing services including social media management, public relations, brand strategy, content creation and campaign development. Also offers design, video and…
Sells to B2B brand and marketing teams at UK consumer-facing businesses seeking creative content, social, PR, branding and digital marketing support. Appears to target established brands running…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides B2B marketing services including brand strategy and identity development, website design and UX, digital marketing, and integrated marketing campaigns. Works with businesses on brand…
Targets marketing and leadership teams at ambitious B2B brands, including independent businesses and larger organisations across the UK, Europe and globally.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital marketing services including website design and development, SEO, paid advertising, social media management, branding, content creation, email marketing, and marketing campaign…
Serves B2B and B2C organisations, charities and local business groups across multiple sectors, including retail, finance, insurance, luxury brands and business improvement districts.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and communications services including public relations, influencer marketing, creative campaign development, social media management, content production, performance marketing,…
Serves UK and international consumer and B2B brands, including beauty, sports, food and drink, fashion, lifestyle, ecommerce and corporate clients, typically marketing and communications teams.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing services for B2B companies including website design, graphic design, search engine optimisation, paid search advertising, social media and content marketing. Also supports HubSpot…
Serves B2B companies seeking sales and marketing growth, including firms in construction, insurance, SaaS software, cyber security, IT services and cloud technology.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, web design, and digital product design services. Develops websites, apps, and software platforms, and delivers marketing campaigns, UX/UI design, and digital strategy for…
Serves B2B companies, founders and brand teams across technology, SaaS, health, ecommerce, finance, AI, energy, wellness, education and gaming, from emerging ventures to established global brands.
Financial Health
HealthyHealthy · Hiring · 25% CAGR over 5y
Location
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Computed from 5 filingsProvides web design and development services including UX design, ecommerce builds, CMS and Shopify development, and custom software and app development. Also delivers digital marketing services such…
Serves B2B organisations, including law firms, property businesses, health tech companies, ecommerce brands and other UK businesses with marketing, ecommerce or digital teams.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising, content marketing, digital PR and email marketing. Also designs and develops websites and…
Serves B2B and D2C brands seeking digital growth, particularly in home & garden, food & drink, lifestyle, SaaS and service industries, plus storage and removals companies. Targets ambitious ecommerce…
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 5 filingsProvides web design and development, digital marketing, and graphic design services. Activities include SEO, PPC, social media and email marketing, branding, packaging, catalogues, campaign creative,…
Serves businesses and brands needing external creative and marketing support, including product brands, ecommerce firms and service-based companies seeking web, digital marketing, branding,…
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B marketing services for technology companies, including marketing strategy, brand development, account‑based and channel marketing, demand generation, content creation, and digital…
Serves B2B technology brands and marketing teams, including channel providers, distributors and enterprise technology businesses looking for specialist agency support.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and develops websites on HubSpot CMS for B2B companies, including website migration, eCommerce sites and membership portals. Also provides HubSpot CRM implementation, onboarding, branding and…
Serves B2B companies and their marketing or go-to-market teams, especially organisations using or adopting HubSpot for websites, CRM, eCommerce portals and demand generation.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides digital marketing and website optimisation services, including SEO, paid media and PPC management, UX design, conversion rate optimisation, and digital strategy. Works with brands to improve…
Serves UK brands and marketing teams seeking agency support, including consumer brands, transport operators and home improvement/manufacturing businesses. Focuses on organisations looking for…
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 4 filingsProvides WordPress design and development services, including digital strategy, UX/UI design, website and WooCommerce development, SEO and paid media, data analytics, and ongoing support and…
Serves businesses and organisations needing WordPress and WooCommerce support, including hospitality and hotel groups, e-commerce retailers, recruitment firms, membership bodies, non-profits,…
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 3y
Location
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Computed from 5 filingsProvides digital marketing services including SEO, content creation, social media management and marketing consultancy. Designs and develops websites and software, and produces branding, video,…
Serves B2B clients, mainly businesses and brands needing outsourced digital marketing, website, branding, content, social media and event support.
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 4y
Location
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Computed from 5 filingsProvides creative and branding services for B2B technology companies. Offers brand strategy, visual identity design, creative campaigns, and marketing content to help technology businesses…
Serves B2B technology companies, targeting brand, marketing and creative leaders at businesses looking to differentiate their brands and support sales.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 5y
Location
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Computed from 5 filingsProvides digital marketing services including branding, content creation, creative design, website development, marketing research and analytics. Works with businesses to improve online presence,…
Serves businesses and marketing leaders across consumer, hospitality, retail, B2B, healthcare, elder care, legal, and distribution sectors seeking outsourced digital marketing support.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing strategy, branding and creative services for businesses, including campaign development, design, motion graphics and storytelling. Also delivers digital marketing, SEO, social…
Targets B2B marketers and business owners at growth-focused companies, with stated sector focus on automotive, aviation and luxury clients in London, Brighton, Kent and the South East.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides digital consultancy and development services including user research, experience design, website and e‑commerce development, digital experience platform implementation, and conversion rate…
Serves mid-sized and large organisations with customer-facing digital platforms, including sports bodies, ecommerce businesses, trade associations, charities and public-service organisations.
Financial Health
WeakWeak · -17% CAGR over 2y
Location
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Computed from 4 filingsProvides digital marketing services including strategy development, PPC and paid social advertising, search engine optimisation, content marketing, digital PR, email marketing and conversion rate…
Sells to businesses seeking outsourced digital marketing support, including brands needing lead generation, brand awareness or ecommerce growth. Targets marketing decision-makers wanting a strategic…
Financial Health
StableStable · -7% CAGR over 3y
Location
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Computed from 5 filingsProvides marketing and digital strategy services including brand development, website design and build, search engine optimisation, performance marketing, data analysis and campaign management to…
Serves B2B organisations, charities and not-for-profits, including clients in retail, finance, travel and leisure, aerospace/technology and consumer brands, targeting marketing and leadership teams.
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 5 filingsProvides integrated communications services including public relations, digital marketing, website development, brand and design, crisis communications, content creation, public affairs, and event…
Serves businesses and organisations across multiple sectors, typically marketing, communications and leadership teams seeking agency support for reputation, brand, digital, public affairs and events.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 4 filingsProvides creative and marketing services including brand development, web design and development, photography, videography, CGI imagery, and campaign production for businesses, supporting product…
Sells to businesses and brands seeking creative and marketing support, particularly brand and product marketing teams needing branding, web, imagery, video, CGI and campaign services.
Financial Health
WeakWeak · -78% CAGR over 3y
Location
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Computed from 3 filingsProvides web design and digital marketing services for estate and letting agents and other property businesses, including lead‑generation websites, SEO, PPC advertising, social media marketing, email…
Serves independent estate and letting agencies, commercial property agents, property developers, construction firms, overseas agents, PropTech companies and professional service providers.
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsProvides ecommerce consultancy and digital services including Shopify store development and migration, ecommerce marketing, SEO, CRM and email campaigns, branding, UX design, and custom web…
Serves high-growth UK retail and ecommerce brands, particularly Shopify and Shopify Plus merchants seeking support across online store growth, migration, marketing, branding and development.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsProvides branding, creative design and digital marketing services. Develops websites, e‑commerce platforms and web applications, and delivers SEO, PPC advertising, copywriting, campaign strategy and…
Serves businesses and organisations needing creative or digital agency support, including charities, education providers, visitor attractions and other brands with project budgets from £5,000.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides branding and design services including brand strategy, campaign and packaging design, web design and development, e‑commerce, digital marketing and SEO. Also produces 3D/2D animation, CGI…
Serves businesses and charities, with sector focus on charitable organisations, medical companies, property and real estate firms, product packaging brands and sports organisations.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 2 filingsProvides digital marketing services including search engine optimisation, local SEO, Google Ads management, digital PR, and conversion rate optimisation. Also designs and develops websites, including…
Serves UK businesses seeking more leads or online sales, including local service companies and ecommerce retailers; buyers are typically founders, marketing managers and commercial teams.
Financial Health
StrongStrong · Growing, Hiring · 33% CAGR over 1y
Location
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Computed from 4 filingsProvides digital marketing services including pay‑per‑click advertising, search engine optimisation, social media marketing, branding, video production, and web design and development. Also manages…
Serves high-end B2B and public-sector clients seeking digital marketing support, including large corporates, hospitality groups, and government or municipal organisations.
Financial Health
StrongStrong · Hiring · 73% CAGR over 4y
Location
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Computed from 3 filingsProvides creative marketing and digital agency services including branding, advertising campaigns, website design and development, digital marketing, video production, graphic design, and content…
Serves businesses and public-sector organisations across education, healthcare, agriculture, property and construction, finance, food and drink, technology, retail and wholesale.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
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Computed from 4 filingsProvides digital marketing and creative agency services including brand strategy, content creation, video and design production, social and media campaigns, and management of digital events,…
Serves B2B marketing and brand teams seeking agency support for digital experiences, creative campaigns, content, events and program management, particularly organisations with in-house teams needing…
Financial Health
StrongStrong · Hiring · 36% CAGR over 3y
Location
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Computed from 5 filingsProvides marketing agency services including brand strategy, graphic design, digital marketing, public relations and print. Develops websites and e‑commerce platforms, and delivers SEO, PPC, social…
Serves B2B organisations and public sector bodies, including construction firms, leisure, arts and culture organisations, life sciences and biotech companies, NHS teams, pharma and healthcare brands,…
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides B2B marketing services including marketing strategy, website development, SEO, paid search, social media, content marketing, PR, email marketing, branding, and graphic design for sectors…
Serves B2B companies in manufacturing, engineering, business services, technology, construction, transport and logistics, targeting owners and marketing decision-makers needing outsourced or…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides creative design and branding services for businesses, including brand strategy, visual identity, website design and development, and marketing campaigns, helping organisations communicate…
Serves purpose-led brands, charities and businesses of varied sizes, including health, recruitment, education, housing, entertainment and sustainability-focused organisations seeking creative agency…
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services including SEO, pay‑per‑click advertising, social media management and content marketing, alongside branding, graphic and print design, web design, public…
Serves B2B clients of all sizes, from start-ups to global enterprises, seeking marketing support for their brands, products and services across varied sectors.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides branding, design and marketing services. Develops brand strategy, positioning and identity; produces print, video and UX/UI design; and delivers marketing campaigns, CRM, social content,…
Serves businesses and consumer-facing brands, including marketing and brand teams needing agency support for brand, design, digital and campaign activity.
Financial Health
StableStable · -79% CAGR over 3y
Location
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Get the listHow Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. creative design companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of creative design companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Creative Design by Analytics
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