Creative Design Companies Using Site Kit in the UK: 222 Active Firms (2026)
Creative design agencies using website measurement tags deliver brand, UX and digital content services for clients across the UK.
For creative design agencies, the measurement tag sits close to the commercial website rather than the production studio. It helps teams connect a content-managed site with traffic, acquisition and engagement reporting, so marketing, new-business and client-service staff can see which pages and campaigns are doing useful work. Adoption tends to signal a direct-channel posture: the agency is not relying only on referrals, has enough web operations capacity to manage tags, and treats its own site as a measurable sales asset as well as a portfolio.
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There are 222 actively trading UK creative design agencies running the measurement tag. Within the wider creative-agency analytics category of 1,969 detected sites, this system sits second with an 11.3% share, behind the default analytics suite at 85.3%. Adoption is weighted towards London at 27.9%, followed by the South East at 16.7%, the North West at 11.7%, the West Midlands at 9.9% and the East of England at 6.8%. Reported employment across the cohort totals 1,372 people.
Procurement risk sits less in formal software sourcing and more in client assurance. Agencies using measurement tags need to show how cookie banners, consent logging and access controls work across their own site and, where relevant, campaign pages built for clients. Implementation choices are usually shared between marketing, web operations and account leads, rather than a dedicated procurement function. Client scrutiny tends to focus on whether personal data can move into advertising or reporting tools, and whether analytics access is separated cleanly between internal staff and client-facing work.
Adoption appears likely to follow website refresh cycles and broader analytics housekeeping, rather than separate buying rounds for measurement software. The cohort looks weighted towards smaller studios, so tag decisions tend to be pragmatic: keep the stack familiar, limit administration, and avoid tools that need specialist support. Privacy expectations from clients should keep measurement governance on the agenda, while bundling across content management, search optimisation, consent and reporting may reduce the number of separate tools agencies actively manage.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of Site Kit rises with company size across the trading UK creative design companies in this cohort. 0.7% of the 23,804 companies with under 10 employees run Site Kit (158 detected). 5.1% of the 1,172 companies with 10–50 employees run Site Kit (60 detected). 6.3% of the 79 companies with over 50 employees run Site Kit (5 detected). That is a 5.6% gap between the over 50 employees and under 10 employees bands.
222
Active firms
2026
11.3%
Of detected Analytics share
UK creative design
7
Median headcount
Filed accounts
404
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (6 of 222 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (16 firms), so a sizeable share is in its first few filing cycles.
Among 1,969 creative design agencies with a detectable analytics system, this tag accounts for 11.3% (222), behind the largest detected analytics tag at 85.3% (1,680).
Stacks are usually not single-tag deployments: 85.6% (190) also carry another analytics tag, and 41.4% (92) also carry a tag-management layer.
Content-managed web builds dominate the cohort, with 99.1% (220) also showing a CMS and 63.5% (141) also showing an SEO plug-in.
Registered offices skew towards London at 27.9% (62), followed by the South East at 16.7% (37) and the North West at 11.7% (26).
Financial-health classifications are mixed: 27.0% (60) sit in the stable band, 17.1% (38) in weak and 11.3% (25) in distressed.
WordPress plugins market share among UK Creative Design
Share of the 1,969 UK Creative Design with a detectable system. As of June 2026.
What else do Site Kit-running Creative Design run?
Share of the 222 Site Kit-running UK companies where each technology was also detected. As of June 2026.
Where Site Kit Creative Design are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£429.7K
Median UK turnover
2.7%
Above £5M turnover
16
Incorporated since 2022
404 verified decision-maker contacts
across these 357 companies — names, roles and emails, in one CSV + Excel file.
Top UK Creative Design using Site Kit
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides web design and development, including WordPress and ecommerce websites, alongside digital marketing services such as PPC advertising, SEO, conversion rate optimisation, content creation,…
Serves B2B clients: businesses and brands, especially organisations in Sussex and West Sussex, with marketing teams or owners seeking external agency support for online growth.
Financial Health
StableStable · -23% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides branding, marketing, design and digital services for businesses. Activities include brand strategy and identity, graphic design, UX/UI and website development, digital marketing, PR, social…
Serves B2B and consumer-facing brands and organisations across retail, transport, education, property, leisure, manufacturing and technology, typically marketing leaders seeking agency support.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital agency services including website design and development, social media management, digital marketing campaigns, and creative content production, using data and AI tools to plan…
Serves brands and marketing teams in technology, hospitality, sports and betting, consumer goods, fintech and professional services, including larger organisations seeking external digital and…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides branding, marketing and digital consultancy services, including brand strategy, visual identity design, UX/UI design, website and ecommerce development, and integrated marketing campaigns…
Serves B2B clients and commercial brands seeking scale or repositioning, including design and architecture firms, interiors retailers, financial services providers, insurers and manufacturers.
Financial Health
StableStable · Hiring · 36% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services including branding, content creation, creative design, website development, marketing research and analytics. Works with businesses to improve online presence,…
Serves businesses and marketing leaders across consumer, hospitality, retail, B2B, healthcare, elder care, legal, and distribution sectors seeking outsourced digital marketing support.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides B2B marketing and creative agency services for technology companies, including brand strategy, digital marketing, social media campaigns, public relations, and creative design to support…
Serves B2B marketing and communications teams at global tech-powered brands, particularly enterprise SaaS, fintech, cybersecurity and deep tech companies focused on lead generation and growth.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides digital marketing services including SEO and content marketing, PPC and paid social advertising, email marketing, and organic social media management. Also offers branding, graphic design,…
Targets B2B and consumer-facing brands, including charities, hospitality networks, ecommerce retailers, manufacturers, healthcare businesses and local service companies.
Financial Health
HealthyHealthy · Hiring · 65% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing communications services including marketing strategy and campaign management, brand and graphic design, website development and optimisation, video production, copywriting, and…
Serves ambitious B2B businesses and some B2C organisations, particularly companies with product launches, lead generation needs, audience education programmes, brand refreshes or market engagement…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and branding services including marketing strategy development, brand identity creation, graphic design, and digital design. Produces marketing assets, campaigns, websites, social…
Serves B2B clients needing marketing, branding and design support, including corporate marketing teams, campaign managers and business stakeholders across sectors such as telecoms and technology.
Financial Health
StableStable · Hiring · 23% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsProvides brand, creative and digital agency services, developing brand identities, marketing campaigns, and digital experiences for consumer brands. Works on creative concepts, design and…
Serves consumer-facing brands and marketing teams, particularly in lifestyle, fashion, beauty, food, hospitality and retail sectors seeking brand, creative and digital agency support.
Financial Health
StableStable · -9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative marketing and branding services, including brand strategy, brand identity and graphic design, copywriting, market insights, UX/UI and digital strategy, app development, and data‑led…
Serves businesses and brand owners, especially marketing teams and senior stakeholders, across sectors that need external creative agency support for audience-focused brand and campaign activity.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides B2B marketing and communications services for life science, pharmaceutical and speciality chemicals companies, including brand strategy, market research, content creation, PR, creative…
Serves B2B science and technology companies, particularly life science, pharma and speciality chemicals firms, including CROs, CDMOs, sustainable energy producers, nutraceutical suppliers and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides B2B digital marketing services including SEO, PPC advertising, social media management, content creation, branding, and website design and development. Also offers outsourced digital…
Sells to B2B companies seeking outsourced digital marketing support, including marketing teams and business leaders needing PPC, SEO, content, social media, websites and e-commerce services.
Financial Health
HealthyHealthy · Hiring · 1002% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, graphic design and digital marketing services, including logo and brand identity design, marketing strategy, web design and development, social media content, SEO, digital…
Serves businesses, from startups to established companies, needing branding and digital marketing support. Targets marketing leaders and commercial teams, with evidence of work for professional…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing and web development services, including website and UX design, mobile app development, lead generation campaigns, performance marketing, creative campaigns, and marketing…
Serves businesses and organisations seeking digital marketing support, with an explicit focus on caravan and motorhome sector clients.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and design services including digital marketing, advertising campaigns, branding, web and app development, SEO, social media management, copywriting, public relations, and print…
Serves B2B organisations, charities and public/emergency services, with sector focus on building and construction, consumer electronics, medical and pharmaceutical, professional services, SaaS,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), content marketing, paid media, social media and email campaigns. Also develops and maintains websites, particularly…
Serves businesses and consumer-facing brands, including ecommerce retailers and lead-generation companies, with buyers such as marketing teams and business owners seeking agency support for online…
Financial Health
StableStable · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and creative agency services including brand development, marketing campaigns, graphic design, website design and development, and social media content. Works with businesses on…
Serves businesses seeking branding, web, social and campaign support, particularly consumer-facing brands in hospitality, food and drink, retail and leisure. Targets marketing teams and business…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy, identity design and digital product development services. Works with organisations to design user experiences, build websites and software, and produce content, SEO and AI…
Serves B2B, public sector and nonprofit organisations, including marketing, brand and product leaders at technology, telecoms, finance, healthcare, education, social care and civic institutions.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides creative production and graphic design services including campaign artwork and rollouts, website design, animation, HTML5 display banners, email templates, print design, paid social assets,…
Serves B2B marketing, creative and production teams in entertainment, theatre, beauty, education and charities, including junior marketers and senior producers managing campaign deadlines.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides integrated marketing services including web design, digital marketing strategy, PPC and SEO, social media management, video production, podcast production and creative campaign development…
Targets businesses and brand owners seeking outsourced marketing support, from SMEs to established organisations across varied sectors, including engineering and consumer-facing brands, with…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and branding services for destinations, retail and leisure venues, attractions, and hospitality businesses, including marketing strategy, social media management, website design,…
Serves B2B and public-sector clients responsible for destinations and venues, including BIDs, councils, hotels, hospitality groups, shopping centres, attractions, retail, leisure and entertainment…
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides brand strategy, brand identity development, and website design and development services. Also produces digital content including animation, video, illustration, social media assets, print…
Serves B2B clients, especially real estate agencies and investment firms, law firms, professional services, retail opticians, social impact funds and larger corporate brands seeking agency support.
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides brand strategy, creative design and marketing services, including brand development, visual identity design, campaign creation, digital content and experiential marketing activations for…
Serves brand and marketing teams at established organisations across sectors, including consumer goods, food, SaaS, retail/property, timber and education, with audiences worldwide.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding and design services including brand strategy, campaign and packaging design, web design and development, e‑commerce, digital marketing and SEO. Also produces 3D/2D animation, CGI…
Serves businesses and charities, with sector focus on charitable organisations, medical companies, property and real estate firms, product packaging brands and sports organisations.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides creative marketing and advertising services, including brand identity development, campaign creation, graphic design, animation, film, motion graphics, web design, and strategic marketing to…
Serves B2B clients, especially commercial property developers, office building owners, build-to-rent schemes, media agencies and other brands seeking agency support for audience communications.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides brand strategy, identity design, marketing campaign development, and creative content production for luxury and premium brands, supporting communications and audience engagement across…
Serves B2B clients, primarily marketing and brand teams at luxury and premium brands seeking external creative and communications agency support.
Financial Health
StrongStrong · Growing, Hiring · 95% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative design and branding services including animation, illustration, 3D visualisation, motion graphics, packaging design, brand strategy, website design and digital content development…
Serves B2B brand owners and marketing teams, from small to larger organisations, across sectors including food and drink, lifestyle, PR, workspace, accessibility and entertainment.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy and design services including brand creation, naming, packaging design, digital and motion design, and print and environmental graphics for consumer products, hospitality, and…
Serves consumer brands, hospitality and leisure operators, cultural organisations and selected B2B companies, from new ventures to established brands needing design and brand support.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, marketing, and creative services including campaign development, graphic design, website design, and social media content. Works with businesses to develop brand identities and…
Serves B2B clients in consumer-facing sectors, including hospitality, food and drink, retail, hotels, pet products and shopping centres.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and digital agency services for businesses, including brand development, digital marketing, website and software development, and technical consulting. Works with clients on…
Targets B2B organisations seeking long-term digital partnerships, including trade retailers, manufacturers, wholesale foodservice groups, sportswear suppliers, charities/social enterprises and local…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative agency services including audience research, brand strategy and content planning, and produces multimedia campaigns, digital platforms and educational resources. Focuses on engaging…
Serves brands, businesses and organisations seeking to reach children, young people and families, especially purpose-led consumer brands, NGOs and partners focused on education, sustainability, play…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides marketing and branding services including web design and development, graphic design, social media management, digital advertising, public relations and event planning. Develops marketing…
Serves businesses and brand owners, including companies promoting products and services and organisations with cause-related, event-led or green energy initiatives.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsProvides web development, system architecture, UI/UX design, search engine optimisation and conversion optimisation services, including CRM integrations, custom APIs, website performance…
Serves businesses of all sizes globally, including multi-vertical clients with marketing, product, and technology teams seeking agency support for digital growth and web initiatives.
Financial Health
WeakWeak · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services for health, wellness and lifestyle brands, including brand strategy, website design and development, search engine optimisation, paid search and paid social…
Serves B2B health, wellness and lifestyle brands, including supplements and nutrition, fitness, aesthetics and beauty, and food and drink businesses seeking brand, web and digital marketing support.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides graphic design, branding, and packaging design services, and designs and develops websites including WordPress builds. Also offers website hosting and support, social media management, and…
Serves businesses and charities across varied sectors, from small firms needing one-page websites to larger organisations with technical web, branding and marketing requirements.
Financial Health
StrongStrong · Hiring · 78% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative marketing services for film and entertainment releases, producing video, artwork and animation for campaigns. Services include design, motion graphics, 3D animation, video editing,…
Serves B2B marketing teams at film studios, TV networks, streaming platforms and entertainment distributors, including large entertainment brands launching theatrical, broadcast and digital releases.
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and develops marketing and eCommerce websites for businesses. Services include WordPress, Shopify and WooCommerce builds, custom Laravel development, brand strategy and design, HubSpot CRM…
Serves B2B organisations and ecommerce brands, including companies with marketing, content, sales or digital teams needing agency support. Also works with consumer-facing brands and retailers.
Financial Health
HealthyHealthy · -14% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsProvides brand identity design, website design and development, and digital marketing services. Creates branding, packaging, social media design, and marketing strategies, and builds custom websites…
Serves UK businesses and consumer brands seeking agency support, including hospitality, wellbeing, storage, retail and sustainable product companies, from startups to established brands nationwide.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing and lead generation services including management of Google, Meta, LinkedIn and TikTok advertising, SEO, copywriting and marketing automation. Also offers HubSpot…
Sells to businesses seeking outsourced lead generation, sales automation and digital marketing support, particularly firms wanting to scale revenue without adding in-house sales or marketing…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides e‑commerce design and development services focused on Shopify and Shopify Plus platforms. Builds, customises, and optimises online stores for retail brands, and offers ongoing technical…
Sells to ambitious e-commerce brands and online retailers, primarily businesses using or moving to Shopify and Shopify Plus. Targets growth-focused consumer brands in sectors including fashion,…
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital marketing and web development services, including search engine optimisation (SEO), pay‑per‑click advertising management, website design and development, and brand development to…
Serves ambitious brands and organisations with decision makers responsible for growth, including ecommerce retailers, hospitality venues and service businesses looking to improve online bookings,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services including social media management, paid advertising, SEO, content marketing, website design and development, PR, and photography and video production. Develops…
Serves global brands and ambitious SMEs across the UK and internationally, including organisations in technology, property, finance, healthcare, hospitality, education, recruitment, professional…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides web design and development, ecommerce website creation, branding, graphic design, and copywriting services. Also delivers digital marketing including SEO, paid search and social media…
Serves SMEs, ecommerce businesses and public sector bodies, including local councils, looking to grow customer reach and improve their online presence.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and communications services including brand strategy, creative campaigns, content production, public relations, website design, and social media management. Works with retail…
Serves B2B clients in retail destinations, shopping centres, leisure and attractions, and consumer brands, targeting marketing and commercial teams seeking agency support to drive footfall, sales and…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brand, graphic, UI and motion design services for health and life sciences organisations, including visual identity development, animated videos, scientific communications, editorial design…
Serves B2B marketing, brand and communications teams at health and life sciences companies, including pharmaceutical, biotech, diagnostics and healthcare organisations needing specialist design…
Financial Health
StrongStrong · Hiring · 70% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and communications services including brand strategy, graphic design, website design and development, digital marketing, SEO, public relations, social media management, campaign…
Serves B2B organisations, local government and non-profits across sectors including construction, education, healthcare, finance, legal, manufacturing, retail, technology, transport, hospitality and…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative agency services including brand identity development, packaging design, visual communications, illustration, animation, and website design for commercial brands, and produces…
Serves brand and marketing teams at ambitious businesses, including global consumer goods, entertainment, drinks and technology brands.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides web design and development, including CMS and e‑commerce websites using platforms such as WordPress, WooCommerce and Magento. Delivers digital marketing services including SEO, PPC, social…
Sells to businesses, from small local firms to larger companies, needing web design, eCommerce and digital marketing support. Also serves eCommerce apparel businesses and newspaper delivery…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Get the listHow Site Kit usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. creative design companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of creative design companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Site Kit is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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