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WordPress plugins Used by UK Creative Design Companies: Market Share (2026)

Detected WordPress plugin market share across 345 UK creative design companies is led by Instagram Feed for WordPress at 24.9%.

Among 24,819 trading UK creative design companies, 345 have an identifiable WordPress plugin, spread across 24 systems. Instagram Feed for WordPress and Smash Balloon Instagram Feed sit almost level at 24.9% (86) and 24.6% (85), with Akismet close behind on 22.3% (77).

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The smaller-company market tilts towards Akismet: it leads the Under 10 employees band with 23.4% across 239 companies. In the 10–50 employees band, Instagram Feed for WordPress leads with 30.4% across 102 companies.

Usage then fragments. Smush appears in 15.4% (53), Jetpack in 12.5% (43), JetEngine in 8.4% (29), Smart Slider 3 in 4.1% (14) and The Events Calendar in 3.8% (13), while 16 further systems cover 57 companies.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name
Website
City & address
Companies House no.
Incorporation year
Turnover (£)
Employees
Headcount growth (YoY)
Financial-health score
Sales-readiness score

Unlock the contact columns

Decision-maker name
Role / title
Verified email
LinkedIn URL

345

creative design with detected WordPress plugins

Of 24,819 UK creative design

1.4%

Detection rate

2026

24

Systems detected

In this category

24.9%

Leader share

Instagram Feed for WordPress

UK Creative Design WordPress plugins market share

Instagram Feed for WordPress
Smash Balloon Instagram Feed
Akismet
Smush
Jetpack
JetEngine
Smart Slider 3
The Events Calendar
Other (16 systems)

Share of the 345 UK Creative Design with a detectable system. As of June 2026.

WordPress plugins compared

SystemUK Creative DesignShareMedian headcountLondon shareTypical profile
Instagram Feed for WordPress8624.9%724.4%Small agencies, social-heavy sites
Smash Balloon Instagram Feed8524.6%724.7%Small studios, social-led portfolios
Akismet7722.3%623.4%Micro agencies, standard site protection
Smush5315.4%522.6%Micro studios, image-heavy websites
Jetpack4312.5%——Get these companies as a spreadsheet →
JetEngine298.4%——Get these companies as a spreadsheet →
Smart Slider 3144.1%——Get these companies as a spreadsheet →
The Events Calendar133.8%——Get these companies as a spreadsheet →
Kadence WP113.2%——Get these companies as a spreadsheet →
Chaty92.6%——Get these companies as a spreadsheet →
Sassy Social Share72%——Get these companies as a spreadsheet →
GoDaddy CoBlocks72%——Get these companies as a spreadsheet →
Download Monitor72%——Get these companies as a spreadsheet →
iThemes72%——Get these companies as a spreadsheet →
ProfilePress72%——Get these companies as a spreadsheet →
Popup Maker51.4%——Get these companies as a spreadsheet →
GenerateBlocks41.2%——Get these companies as a spreadsheet →
Otter Blocks30.9%——Get these companies as a spreadsheet →
Spectra30.9%——Get these companies as a spreadsheet →
WP Portfolio20.6%——Get these companies as a spreadsheet →
Supsystic20.6%——Get these companies as a spreadsheet →
HT Mega20.6%——Get these companies as a spreadsheet →
Shortcodes Ultimate20.6%——Get these companies as a spreadsheet →
Ivory Search10.3%——Get these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading WordPress plugins system shifts with company size: among UK Creative Design with under 10 employees, Akismet leads at 23.4% of the 239 with a detectable system; and among UK Creative Design with 10–50 employees, Instagram Feed for WordPress leads at 30.4% of the 102 with a detectable system.

Under 10 employees

Akismet

23.4% of band

The Under 10 employees band contains 239 creative design companies with an identifiable WordPress plugin. Akismet leads here with 23.4%, ahead of a market that still splits across visual, social and site-management plugins.

10–50 employees

Instagram Feed for WordPress

30.4% of band

The 10–50 employees band contains 102 creative design companies. Instagram Feed for WordPress leads with 30.4%, suggesting social-feed plugins have particular reach among larger small agencies and studios.

How WordPress plugins usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Creative Design by WordPress plugins

Creative Design Companies Using Site Kit in the UKCreative Design Companies Using Smush in the UK

Related directories

Most-Used WordPress plugins by UK Companies (2026)WordPress plugins Used by UK B2B Companies: Market Share (2026)WordPress plugins Used by UK B2C Companies: Market Share (2026)WordPress plugins Used by UK Field Services Companies: Market Share (2026)WordPress plugins Used by UK Construction Companies: Market Share (2026)Creative Design in the UK

Frequently asked questions

What is the most-used WordPress plugins among UK creative design companies?
Instagram Feed for WordPress is the most-detected WordPress plugins among UK creative design companies, with 24.9% share (86 of 345 companies with a detectable system), ahead of Smash Balloon Instagram Feed (24.6%) and Akismet (22.3%).
How many UK creative design companies have a detectable WordPress plugins?
345 of 24,819 actively-trading UK creative design companies (1.4%) have a WordPress plugins detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a WordPress plugins?
A WordPress plugin adds a specific function to a WordPress site, such as spam filtering, image optimisation, social-feed display, event listings or page components. For UK creative design companies, these systems tend to support portfolio sites, agency marketing pages and client-facing content operations rather than acting as a core back-office platform.
How is WordPress plugins usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK creative design companies, Instagram Feed for WordPress or Smash Balloon Instagram Feed?
Instagram Feed for WordPress: 86 detected companies versus 85 for Smash Balloon Instagram Feed, of the 345 UK creative design companies with a detectable WordPress plugins.
What is the best WordPress plugins for UK creative design companies?
This page publishes observed usage rather than recommendations, so the “best” WordPress plugin depends on company size and site requirements. Among 345 UK creative design companies with an identifiable WordPress plugin, Akismet leads the Under 10 employees band with 23.4% across 239 companies, while Instagram Feed for WordPress leads the 10–50 employees band with 30.4% across 102 companies. Overall share is closely split between Instagram Feed for WordPress at 24.9% (86), Smash Balloon Instagram Feed at 24.6% (85) and Akismet at 22.3% (77).

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