Creative Design Companies Using Smush in the UK: 50 Active Firms (2026)
Creative design agencies in the UK deliver brand, digital and visual work while running website image-optimisation tooling on public sites.
For creative design agencies, image-compression tooling sits close to the point where brand work becomes operational website delivery. It is bought or maintained by web, performance and client-services teams rather than by central IT, and it usually appears inside managed website retainers, redesign projects or ongoing content-production work. Running it signals that an agency has enough direct-channel responsibility to care about page weight, media workflows and client reporting, but not necessarily a large software budget. The better fit is a small or mid-market agency selling visual and digital work to business clients, with enough repeat website activity for front-end tooling to matter.
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In the UK adoption picture, 50 active creative design agencies are running this image-optimisation plugin on public sites. Reported employment totals 294 people, so the footprint is modest in labour terms and concentrated in agencies where website delivery is part of the core offer. Among plugins visible in the wider creative-agency comparison, the system ranks fourth at 14.6% across a 342-site sector view. Registered addresses skew towards London (24.0%), with the North West and East of England at 14.0% each, followed by the South East (12.0%) and West Midlands (8.0%).
Procurement is usually tucked into website-care retainers, hosting decisions or content-management maintenance, which makes the vendor ecosystem fragmented and plugin-led rather than contract-led. Agencies running image-compression tools need to keep client asset rights, caching behaviour and accessibility workflows under control, because compressed images can affect how campaigns, product photography and case-study pages are displayed. Privacy obligations are indirect but still relevant: where media libraries, form protection, analytics and tagging sit on the same site, GDPR and ICO expectations around consent, cookies and data-processing terms remain part of client delivery.
Adoption appears tied less to a new software buying cycle than to routine care-plan work: media-heavy sites keep needing compression, lazy loading and cache coordination as campaigns change. Smaller agencies tend to keep familiar plugin stacks while larger digital studios move more of the performance burden into managed hosting and build pipelines. That creates a quiet squeeze on standalone optimisation tools. They remain useful where content teams upload large visual assets, but future use is likely to depend on whether agencies can evidence page-speed gains without adding maintenance risk for clients.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of Smush varies by company size across the trading UK creative design companies in this cohort. 0.1% of the 23,804 companies with under 10 employees run Smush (34 detected). 1.6% of the 1,172 companies with 10–50 employees run Smush (19 detected). 0% of the 79 companies with over 50 employees run Smush (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
50
Active firms
2026
14.6%
Of detected WordPress plugins share
UK creative design
5
Median headcount
Filed accounts
93
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (3 of 50 firms) — the rest sits below that revenue band.
2% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
The image-optimisation plugin is detected at 14.6% (50) among 342 creative design agencies with a detectable website-plugin system, behind systems detected at 24.9% (85), 24.6% (84) and 22.5% (77).
Every firm in the cohort runs the same content-management platform, while 70.0% (35) also show analytics tooling and 70.0% (35) show search-optimisation tooling.
Tag-management tooling appears on 54.0% (27) of these sites, and challenge-response protection appears on 48.0% (24).
London accounts for 24.0% (12) of the cohort, followed by North West and East of England at 14.0% (7) each.
The cohort is entirely tagged as Marketing Agency, with smaller overlaps into IT Services & Managed Services at 8.0% (4) and Media & Publishing at 6.0% (3).
WordPress plugins market share among UK Creative Design
Share of the 342 UK Creative Design with a detectable system. As of June 2026.
What else do Smush-running Creative Design run?
Share of the 50 Smush-running UK companies where each technology was also detected. As of June 2026.
Where Smush Creative Design are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£516.9K
Median UK turnover
6%
Above £5M turnover
1
Incorporated since 2022
93 verified decision-maker contacts
across these 89 companies — names, roles and emails, in one CSV + Excel file.
Top UK Creative Design using Smush
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides branding, design and digital agency services, including brand strategy and identity, graphic design, packaging design, website and e‑commerce development, photography, illustration, and…
Serves B2B clients: startups and established businesses of all sizes, particularly purpose-led consumer, food, retail and eCommerce brands seeking agency support for brand growth and customer…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides branding, marketing and placemaking services for property and real estate developments. Services include brand strategy, design, websites, digital marketing, content creation, stakeholder…
Serves B2B and public-sector clients in property and real estate, including developers, landlords, asset managers, regeneration bodies and destination owners seeking to attract occupiers, residents,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides web design and development, UX/UI and information architecture, branding and logo design, and digital marketing services. Also offers PPC and SEO campaigns, website hosting and maintenance,…
Serves B2B clients including large global organisations, SMEs and ambitious start-ups across varied industries, targeting business owners and marketing teams with brand, website and marketing needs.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, marketing, and creative services including campaign development, graphic design, website design, and social media content. Works with businesses to develop brand identities and…
Serves B2B clients in consumer-facing sectors, including hospitality, food and drink, retail, hotels, pet products and shopping centres.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding and design services including brand strategy, identity development, art direction, naming, and campaign creation. Produces digital and print design, websites, motion graphics, film…
Serves businesses of all sizes, from startups to established brands, with clients in property, architecture, residential living and events, including founders, partners and marketing teams.
Financial Health
StableStable · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing and creative agency services including brand development, marketing campaigns, graphic design, website design and development, and social media content. Works with businesses on…
Serves businesses seeking branding, web, social and campaign support, particularly consumer-facing brands in hospitality, food and drink, retail and leisure. Targets marketing teams and business…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides brand strategy and design services specialising in food and drink brands. Develops visual identities, packaging design, bottle development, and website design for beverage producers…
Targets B2B food and drink brand owners, especially spirits producers and distilleries in whisky, gin and tequila, from independent labels to established international beverage brands.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides graphic design and creative marketing services, including exhibition stand design, retail point‑of‑sale materials, packaging, branding, advertising campaigns, brochures, catalogues, signage,…
Serves B2B marketing teams at consumer brands, retailers, breweries and event-led organisations, with clients also spanning public sector/NHS, education, charities and sports/lifestyle brands.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides strategic marketing and communications services including campaign strategy, digital marketing, branding, creative design and content production. Works with organisations to plan and deliver…
Serves B2B and public/private sector organisations, including brands in home interiors, apprenticeships and training, equipment rental, racing, retail destinations and placemaking.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing and creative services including branding, graphic design, social media marketing, pay‑per‑click advertising, lead generation, email marketing and data analytics, along with…
Serves B2B organisations, charities and community groups across varied industries, including local organisations and global brands with in-house teams needing external marketing expertise.
Financial Health
DistressedDistressed
Location
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Financial sub-scores
Computed from 5 filingsProvides branding and business advisory services for organisations in the legal sector, including brand strategy, identity development, website design and build, communications and PR, and employee…
Serves law firms, barristers’ chambers and other legal-sector organisations, including international firms and specialist practices, targeting partners, marketing and communications leaders, and firm…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides advertising and marketing services including brand strategy, media planning and buying, creative campaign development, content production, and digital technology integration for public and…
Serves marketing decision-makers in private sector brands and public sector organisations, including education providers focused on student recruitment.
Financial Health
StableStable · -78% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides marketing and design services including corporate branding, graphic design, web design, digital marketing campaigns, printed literature, promotional materials and exhibition graphics.…
Serves B2B organisations needing marketing and design support, including corporate brands, franchise networks, property developers and technology firms, typically working with marketing and business…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital marketing and web services including website design and development, SEO, pay‑per‑click advertising, social media management, and email marketing. Also develops business software and…
Sells to businesses seeking marketing, web, software and media support, especially in e-commerce, trades, property, holiday parks, hospitality and professional services. Targets organisations wanting…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides brand strategy, research and creative services for marketing campaigns. Develops 360° campaigns, experiential and spatial activations, design and art direction, and manages production and…
Serves B2B marketing and brand teams at global consumer brands, especially in sportswear, fashion, technology, entertainment, food, retail and culture-led sectors.
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing communications services including brand strategy, market research and insights, public relations, digital marketing, content production, and creative campaign development for…
Serves public, private and third-sector organisations, including blue-chip companies, market leaders, challenger brands and start-ups, with clients across property, construction, public health,…
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides creative agency services including audience research, brand strategy and content planning, and produces multimedia campaigns, digital platforms and educational resources. Focuses on engaging…
Serves brands, businesses and organisations seeking to reach children, young people and families, especially purpose-led consumer brands, NGOs and partners focused on education, sustainability, play…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, graphic design and marketing consultancy services, including logo and brand identity development, brochure and packaging design, exhibition graphics, website and app design, and…
Serves businesses and organisations marketing products or services locally, nationally or internationally, including firms needing ongoing brand, digital, print, packaging, exhibition or signage…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides web design and development services alongside digital marketing, SEO, and content marketing. Also develops mobile applications and bespoke software, and offers branding, website hosting,…
Serves businesses seeking web, app, branding and digital marketing support, including clients in hospitality, healthcare, e-commerce, real estate, professional services, manufacturing and FMCG.
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, design and marketing services for property developments and other businesses. Works with clients to develop brand identities, creative assets and integrated marketing campaigns to…
Serves B2B clients needing branding and marketing, with a strong focus on property developers, regeneration projects and real estate ventures, alongside brands across other sectors seeking creative…
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services for the iGaming sector, including search engine optimisation, PPC and paid media management, web design and development, branding and graphic design, copywriting,…
Sells to iGaming businesses, including casino and bingo operators, affiliates, suppliers and live dealer providers. Also serves brands seeking sports sponsorship and fan engagement, with examples…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides marketing services for B2B companies including website design, graphic design, search engine optimisation, paid search advertising, social media and content marketing. Also supports HubSpot…
Serves B2B companies seeking sales and marketing growth, including firms in construction, insurance, SaaS software, cyber security, IT services and cloud technology.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides video production and digital marketing services including promotional and event filming, animation, video strategy and streaming. Also offers website design and development, SEO, PPC…
Serves B2B brands and organisations in health and fitness, hospitality, IT, law, manufacturing, medical, food and beverage, ecommerce, education and finance, plus freelance filmmakers and…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides website design and development services including WordPress development and e‑commerce website creation. Also offers digital marketing services such as search engine optimisation, social…
Sells to businesses seeking digital services, especially brands and companies needing website development, e-commerce solutions, WordPress development, SEO, social media marketing and graphic design.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsProvides content marketing and creative campaign services for brands, including marketing strategy, video and digital content production, social media content, and campaign delivery. Develops branded…
Serves B2B brand and marketing teams, especially larger consumer-facing brands in sectors such as food, drink, sport and media that market to audiences online.
Financial Health
StrongStrong · Hiring · 44% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides branding, advertising and creative campaign development for health and wellness products, helping companies build brand identity and marketing communications across digital and other media.
Sells to businesses in the health and wellness sector, targeting brands with health-focused products that need creative and advertising support. Likely serves marketing and brand teams seeking…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides sports marketing services including brand strategy, public relations, communications, creative campaign development, and digital content production for sports and outdoor brands, managing…
Serves B2B clients in the sports and outdoor sector, especially established equipment, apparel and adventure brands operating internationally.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Provides marketing services for B2B SaaS companies, including marketing strategy development, outsourced marketing team support, content and SEO, paid media, email and social campaigns, and design…
Serves B2B SaaS and software companies, including recruitment software, fintech software, marketplaces and other subscription-based technology businesses seeking outsourced marketing support.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsProvides brand and business consulting services combining strategy and creative work, including brand development, marketing strategy, design, copywriting and brand experience creation for…
Serves businesses and brand owners, from large global brands to dynamic start-ups, primarily business, brand and marketing teams with international operations or ambitions.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides search engine optimisation (SEO), website design and development, and digital marketing services. Also offers paid search and social advertising, content creation, branding, WordPress…
Serves businesses seeking stronger online visibility, particularly SMEs and larger global companies. Targets business owners and teams needing websites or SEO, with referrals often coming from…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides WordPress web design and development services, including UX/UI design, custom platform and plugin development, CMS migration, API integrations and dedicated hosting. Also delivers SEO…
Serves enterprise and growth-focused organisations, typically marketing, digital and product teams needing WordPress website, platform and SEO support, including firms with complex, multilingual or…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides trade and shopper marketing services for brands, including campaign strategy, sales promotions, retail point‑of‑sale programmes, digital marketing, brand activations and event management,…
Serves consumer brands selling through retail, online and trade channels, especially FMCG, drinks, hospitality and lifestyle brands seeking shopper marketing and activation support.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides web design and WordPress development, domain registration, and website maintenance services. Also offers SEO, online marketing, branding, social media management, and photography to support…
Serves businesses needing websites, branding, SEO, social media marketing, domain support and photography, including companies seeking bespoke WordPress development or a visual refresh.
Financial Health
DistressedDistressed · -17% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides marketing and advertising services including out-of-home media buying and placement, digital advertising, creative campaign development, and guerrilla marketing. Works with brands to plan…
Serves B2B marketing teams at consumer-facing brands, particularly in fashion, beauty, retail and lifestyle sectors, including clients such as PrettyLittleThing, Harvey Nichols and Space NK.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services including search engine optimisation, paid search and social media advertising, content marketing, and website design. Also offers SEO audits, link building,…
Serves B2B clients, especially law firms and solicitors across practice areas, plus e-commerce businesses and marketing teams needing outsourced digital marketing support in Manchester and Stockport.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital marketing services including strategy, campaign planning and execution through a network of freelance specialists. Assembles tailored teams of strategists and digital experts to…
Targets B2B marketers, marketing leaders and in-house teams looking to build project-specific digital teams around varied growth challenges, rather than consumers or public-sector audiences.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Get the listHow Smush usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. creative design companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of creative design companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Smush is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK creative design companies use Smush?
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