Analytics Used by UK Creative Design Companies: Market Share (2026)

Updated June 2026

Detected Analytics usage across 1,552 UK creative design companies, covering 34 systems; Google Analytics accounts for 81.9% of detections (1,271 companies).

Around 25,055 trading UK creative design companies sit in scope, with 1,552 showing a detectable Analytics system. Google Analytics is the main fixture, appearing at 1,271 companies and taking 81.9% of detected usage.

Microsoft Clarity is the next named system at 11.0% (171), followed by MonsterInsights at 5.3% (83) and Plausible at 2.1% (32). Crazy Egg and Fathom Analytics each appear at 1.5% (23), ahead of Statcounter at 1.4% (21) and Contentsquare at 1.1% (17).

Usage is concentrated at the top, but not closed off. Another 26 systems cover 64 companies between them, leaving a long tail of smaller Analytics choices across the creative design market.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

1,552

creative design with detected Analytics

Of 25,055 UK creative design

6.2%

Detection rate

2026

Systems detected

In this category

81.9%

Leader share

Google Analytics

UK Creative Design Analytics market share

Other (26 systems)

Share of the 1,552 UK Creative Design with a detectable system. As of June 2026.

Analytics compared

System	UK Creative Design	Share	Median headcount	London share	Typical profile
Google Analytics	1,271	81.9%	6	28.8%	Small teams, broadest usage
Microsoft Clarity	171	11%	9	19.9%	Small teams, median headcount 9
MonsterInsights	83	5.3%	6	19.3%	Small teams, 5.3% share
Plausible	32	2.1%	—	—	Get these companies as a spreadsheet →
Crazy Egg	23	1.5%	—	—	Get these companies as a spreadsheet →
Fathom Analytics	23	1.5%	—	—	Get these companies as a spreadsheet →
Statcounter	21	1.4%	—	—	Get these companies as a spreadsheet →
Contentsquare	17	1.1%	—	—	Get these companies as a spreadsheet →
TWIPLA	12	0.8%	—	—	Get these companies as a spreadsheet →
ExactMetrics	11	0.7%	—	—	Get these companies as a spreadsheet →
Mouseflow	10	0.6%	—	—	Get these companies as a spreadsheet →
PostHog	10	0.6%	—	—	Get these companies as a spreadsheet →
Smartlook	9	0.6%	—	—	Get these companies as a spreadsheet →
CallRail	8	0.5%	—	—	Get these companies as a spreadsheet →
WebSuccess	7	0.5%	—	—	Get these companies as a spreadsheet →
Gauges	7	0.5%	—	—	Get these companies as a spreadsheet →
Lucky Orange	7	0.5%	—	—	Get these companies as a spreadsheet →
Matomo Analytics	7	0.5%	—	—	Get these companies as a spreadsheet →
Tableau	5	0.3%	—	—	Get these companies as a spreadsheet →
CallTrackingMetrics	4	0.3%	—	—	Get these companies as a spreadsheet →
Microsoft Power BI	4	0.3%	—	—	Get these companies as a spreadsheet →
Heap	3	0.2%	—	—	Get these companies as a spreadsheet →
Amplitude	3	0.2%	—	—	Get these companies as a spreadsheet →
FullStory	3	0.2%	—	—	Get these companies as a spreadsheet →
Piwik PRO	3	0.2%	—	—	Get these companies as a spreadsheet →
Mediahawk	2	0.1%	—	—	Get these companies as a spreadsheet →
Clicky	2	0.1%	—	—	Get these companies as a spreadsheet →
Pendo	2	0.1%	—	—	Get these companies as a spreadsheet →
Branch	2	0.1%	—	—	Get these companies as a spreadsheet →
AppsFlyer	1	0.1%	—	—	Get these companies as a spreadsheet →
SiteWit	1	0.1%	—	—	Get these companies as a spreadsheet →
PagePulse	1	0.1%	—	—	Get these companies as a spreadsheet →
Adobe Analytics	1	0.1%	—	—	Get these companies as a spreadsheet →
Adjust	1	0.1%	—	—	Get these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Creative Design with under 10 employees, Google Analytics leads at 85.3% of the 1,046 with a detectable system; among UK Creative Design with 10–50 employees, Google Analytics leads at 74.9% of the 466 with a detectable system; and among UK Creative Design with over 50 employees, Google Analytics leads at 75% of the 40 with a detectable system.

Under 10 employees

Google Analytics

85.3% of band

This is the largest detected band, with 1,046 companies. Google Analytics leads at 85.3%, so smaller creative design firms appear especially concentrated around one Analytics choice.

10–50 employees

Google Analytics

74.9% of band

The 10–50 employees band contains 466 companies and is less concentrated than the sub-10 group. Google Analytics still leads at 74.9%, with more room left for other systems.

Over 50 employees

Google Analytics

75% of band

Only 40 companies appear in this band. Google Analytics leads at 75.0%, leaving limited visible scale for alternative Analytics systems among larger creative design companies.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Creative Design by Analytics

Creative Design Companies Using Google Analytics in the UK Creative Design Companies Using Microsoft Clarity in the UK Creative Design Companies Using MonsterInsights in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Analytics Used by UK Construction Companies: Market Share (2026)Creative Design in the UK

Frequently asked questions

What is the most-used Analytics among UK creative design companies?

Google Analytics is the most-detected Analytics among UK creative design companies, with 81.9% share (1,271 of 1,552 companies with a detectable system), ahead of Microsoft Clarity (11%) and MonsterInsights (5.3%).

How many UK creative design companies have a detectable Analytics?

1,552 of 25,055 actively-trading UK creative design companies (6.2%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system records website visits, acquisition sources, user behaviour and conversion events. For UK creative design companies, it helps show which portfolio, service and enquiry pages attract visitors, and which channels produce leads.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK creative design companies, Google Analytics or Microsoft Clarity?

Google Analytics: 1,271 detected companies versus 171 for Microsoft Clarity, of the 1,552 UK creative design companies with a detectable Analytics.

What is the best Analytics for UK creative design companies?

This page publishes observed usage rather than recommendations, so “best” is treated as a market-share question rather than a ranking. Google Analytics leads all three employee bands: Under 10 employees has 1,046 companies and an 85.3% leader share, 10–50 employees has 466 companies and a 74.9% leader share, and Over 50 employees has 40 companies and a 75.0% leader share.

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