E-Commerce Companies Using Amazon Web Services in the UK: 518 Active Firms (2026)
E-commerce companies running cloud infrastructure sell through online storefronts, with UK public sites indicating scalable hosting adoption.
For e-commerce operators, this cloud infrastructure layer usually sits beneath the storefront, checkout, catalogue and analytics stack rather than being bought as a visible customer-facing tool. Adoption tends to signal a company with direct online revenue, enough traffic variability to care about uptime, and a team able to manage integrations across payments, fulfilment, stock and customer data. The buying centre is usually a blend of technology, digital commerce and operations, with finance involved where hosting spend moves from a minor web cost to a recurring infrastructure line.
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UK adoption is sizeable but still concentrated within e-commerce: 518 active e-commerce operators run this cloud platform, placing it first in detected PaaS usage within the sector at 65.7% of a 789-company denominator. Reported employment totals 3,160 people, with all 120 companies that disclose headcount reporting staff. The regional skew starts with London at 20.8%, followed by the South East at 13.3%, East of England at 11.6%, South West at 10.6% and North West at 9.5%.
Cloud-hosted storefronts bring procurement and compliance work closer to the commerce operating model. Retailers handle customer profiles, payment events, behavioural analytics and delivery records, so processor terms, access controls, logging and retention policies sit alongside checkout conversion and site performance. UK privacy and cookie-consent duties matter where customer identifiers, marketing permissions and analytics tags are processed, while payment flows usually depend on regulated payment-service providers rather than the retailer becoming regulated in its own right. For mid-market operators, vendor concentration can also make resilience, exit planning and incident-response clauses part of commercial diligence.
Adoption appears to be settling into a pragmatic pattern. Established online retailers tend to keep core commerce workloads on familiar hyperscale infrastructure, while newer or leaner teams often favour managed storefront tools that hide more of the hosting layer. That leaves this cohort with a mixed trajectory: some companies will deepen usage as catalogue, fulfilment and analytics systems become more connected; others may reduce direct infrastructure management as commerce platforms bundle hosting, security and observability into the service relationship.
Adoption by company size
Adoption of Amazon Web Services rises with company size across the trading UK e-commerce companies in this cohort. 0.6% of the 58,696 companies with under 10 employees run Amazon Web Services (359 detected). 6% of the 2,333 companies with 10–50 employees run Amazon Web Services (140 detected). 12.7% of the 158 companies with over 50 employees run Amazon Web Services (20 detected). That is a 12.1% gap between the over 50 employees and under 10 employees bands.
518
Active firms
2026
65.7%
Of detected PaaS share
UK e-commerce
6
Median headcount
Filed accounts
1,071
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (52 of 518 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (31 firms), so a sizeable share is in its first few filing cycles.
Within UK e-commerce sites with a detectable PaaS, this system accounts for 65.7% (518), ahead of the next two detected systems at 10.9% (86) and 10.4% (82).
London accounts for 20.8% (108) of the cohort by registered ITL1 region, followed by the South East at 13.3% (69) and the East of England at 11.6% (60).
Object storage is also detected across 70.8% (367) of these e-commerce sites, while CDN and security tooling appears on 61.0% (316).
Tag-management scripts appear on 52.1% (270) of the cohort, with analytics tags detected on 36.7% (190), suggesting mainstream web-measurement practice rather than bare catalogue hosting.
Fashion & Retail overlaps with 31.9% (165) of the cohort and Wholesale & Distribution with 27.0% (140), so many operators sit between consumer storefronts and trade-led fulfilment.
Hosting & PaaS market share among UK E-Commerce
Share of the 789 UK E-Commerce with a detectable system. As of June 2026.
What else do Amazon Web Services-running E-Commerce run?
Share of the 518 Amazon Web Services-running UK companies where each technology was also detected. As of June 2026.
Where Amazon Web Services E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£588K
Median UK turnover
10%
Above £5M turnover
31
Incorporated since 2022
1,071 verified decision-maker contacts
across these 518 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using Amazon Web Services
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates an online food ordering platform that connects customers with restaurants, takeaways and convenience stores, enabling users to browse menus and place delivery or collection orders through a…
Serves consumers ordering takeaway food and B2B outlet partners including restaurants, takeaways and convenience stores in the UK, US, Ireland, New Zealand, Australia and Canada.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
Location
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Computed from 5 filingsRetailer of solid oak furniture for dining rooms, living rooms, bedrooms and kitchens. Sells dining tables, chairs, TV units, storage units and accessories through an e‑commerce store and showrooms,…
Serves UK consumers and homeowners furnishing dining rooms, living rooms, bedrooms and kitchens, including shoppers buying online or visiting furniture showrooms.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProduces and delivers fresh, human‑grade dog food through a subscription service. Prepares gently cooked meals with meat and vegetables, portioned to dogs’ nutritional needs based on a profile, and…
Sells directly to dog owners and pet households, primarily consumers seeking personalised fresh food meal plans delivered to their door. Targets owners focused on pet health, convenience, and…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online retail store buying and selling new and second-hand consumer goods, including video games and consoles, phones, computers, electronics, tools, musical instruments, collectibles,…
Serves consumers buying or selling second-hand electronics, gaming items, home goods, jewellery, tools, musical instruments, collectables and leisure products through retail stores and online.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Computed from 3 filingsOperates an online platform for discovering events and purchasing tickets, including concerts, club nights and festivals. Provides event listings, venue and artist information, and ticketing services…
Serves consumers seeking tickets and listings for gigs, club nights, festivals and seasonal events, mainly music and nightlife fans browsing by city, genre, artist, venue or event brand across the UK…
Financial Health
HealthyHealthy · Profitable · -88% CAGR over 2y
Location
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Computed from 4 filingsOperates multi-channel e-commerce retail and marketplace distribution for consumer brands, selling products on platforms such as Amazon, eBay, TikTok Shop, Temu and Shopify. Manages product listings,…
Serves consumer brands and suppliers, especially world food brands and broader consumer categories, seeking retail partnerships across Amazon, eBay, TikTok Shop, Temu and Shopify in the UK, US and…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling televisions, projectors, home audio and home cinema systems, speakers, hi‑fi equipment, cables, and related accessories, alongside household electronics…
Serves UK consumers and households shopping online for home entertainment electronics, domestic appliances, gaming products, e-bikes and scooters.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides web‑to‑print mass customisation of printed and branded products for businesses. Offers online ordering of business cards, marketing materials, packaging, books and catalogues, signage,…
Serves businesses of all sizes, including marketing teams, retailers, product companies, publishers and event organisers buying branded packaging, print, apparel, signage and promotional items.
Financial Health
StrongStrong · Hiring · 45% CAGR over 4y
Location
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Computed from 5 filingsOperates an online craft beer subscription service supplying monthly boxes of small‑batch beers from international breweries, delivered to consumers with a beer magazine, tasting information and…
Serves UK consumers who want craft beer subscriptions, including enthusiasts interested in discovering small-batch beers, beer content and a member community; also appeals to gift buyers using…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsOperates a digital health platform and mobile app providing online consultations with medical providers, treatment programmes, and prescription management. Sells subscription health and wellness…
Serves individual consumers, especially existing Hims members and new customers, interested in app-based care for hair, skin, sexual health and mental health treatment needs.
Financial Health
StrongStrong · Hiring · 39% CAGR over 4y
Location
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Computed from 4 filingsOnline retailer of office supplies and workplace products, including stationery, paper, ink and toner cartridges, office furniture, filing systems, envelopes, packaging materials, and office machines…
Serves businesses and organisations buying workplace supplies, including offices, schools, warehouses, reception areas, meeting rooms and catering facilities; targets procurement, facilities and…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling wristwatches from multiple brands, including designer, classic and sports models. Offers men’s and women’s watches, smartwatches, straps, gift sets and related…
Serves consumers buying branded watches online, including men’s, women’s and kids’ watch shoppers and gift buyers, with UK and international customers supported by worldwide shipping.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 2 filingsOperates an online and retail store selling nuts, seeds, dried and freeze‑dried fruit, health foods, snacks, grains, baking ingredients, vitamins and supplements, as well as plant-based products,…
Serves UK consumers shopping online or in stores for health foods, snacks, cupboard staples, vitamins and supplements, including customers following vegan, gluten-free, dairy-free, organic or…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 1y
Location
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Computed from 3 filingsOperates an online retail store selling homeware and furnishings, including bedding, duvet covers, curtains, cushions, rugs, towels and throws, alongside garden furniture, lighting, storage products,…
Sells to consumers and households shopping online for affordable homeware, including bedding, curtains, towels, rugs, garden furniture, soft furnishings, pet, kitchen, travel and seasonal household…
Financial Health
StrongStrong · Profitable, Hiring · 53% CAGR over 2y
Location
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Computed from 5 filingsOperates an online vehicle auction platform for motor trade dealers, enabling wholesale buying and selling of used, fleet, and lease vehicles. Provides remarketing services, timed auctions, and…
Targets B2B motor industry customers: approved car dealers seeking wholesale stock, plus fleet operators, leasing companies and remarketing teams disposing of cars and commercial vehicles.
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 4 filingsOperates an online pharmacy and clinic providing prescription treatments, weight‑loss medications and health consultations. Dispenses NHS and private prescriptions, sells over‑the‑counter medicines…
Serves individual consumers, families and NHS patients in the UK, including people managing weight, sexual health, women’s health, minor illnesses, repeat prescriptions, vaccinations and everyday…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsSupplies office products and workplace equipment through an online catalogue, including stationery, paper, envelopes, packaging materials, ink and toner, office furniture, printers, shredders, safety…
Sells to UK businesses, offices and organisations purchasing workplace, facilities, furniture, technology, mailroom, cleaning, catering and safety supplies through an online trade-style catalogue.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells luxury footwear, handbags, leather goods and accessories for women and men, along with cosmetics and fragrances. Products include pumps, sneakers, boots, bags, eyewear and small…
Serves affluent B2C luxury fashion shoppers in the United States, including women, men, parents buying children’s items, bridal parties and gift buyers.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsSells furniture and homeware through an online retail store, including made‑to‑order sofas, beds and headboards, as well as tables, seating, storage, lighting, mirrors, textiles, garden furniture,…
Sells to consumers furnishing and decorating their homes, including buyers of living room, bedroom, dining, garden and home office products, as well as made-to-order upholstery.
Financial Health
StableStable · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsSells made-to-measure window blinds through an online store, including wood and faux wood Venetian, roller, vertical, Roman, pleated and Perfect Fit blinds. Provides measuring guides, fitting…
Sells to UK consumers furnishing homes, including bedrooms, kitchens, conservatories and home offices, as well as businesses needing window coverings for commercial premises.
Financial Health
StrongStrong · -12% CAGR over 4y
Location
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Computed from 4 filingsSupplies office, school and workplace products through an online catalogue, including paper, stationery, ink and toner, furniture, printers, storage, cleaning supplies, catering items, packaging…
Serves schools, educational organisations and businesses needing office supplies, classroom and office furniture, print consumables, packaging, facilities, cleaning, catering and workplace equipment.
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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Computed from 5 filingsSells consumer electronics and household appliances via online retail, including televisions, audio equipment, washing machines, cookers, dishwashers, fridges and freezers, with accessories such as…
Serves consumers and households, including homeowners, tenants and landlords, seeking domestic electrical goods for home entertainment, laundry, cooking, dishwashing and refrigeration needs.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells skin care, hair care, shaving and body care products, including soaps, oils, sunscreen and grooming accessories. Offers products individually and via subscription through an online…
Sells direct to consumers buying personal care, grooming, shaving, sun care, kids’ products, home items and gift bundles, including one-off purchasers and subscription customers.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform selling gift cards and subscriptions for beauty and wellness treatments, and providing access for professionals. The website also offers branded merchandise and account…
Targets consumers buying treatment gift cards or subscriptions for themselves or others, and professionals seeking platform access, in the UK, Switzerland and UAE.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides online ordering and production of printed materials including business cards, flyers, leaflets, posters, booklets, signage, labels, packaging and promotional items, as well as large-format…
Serves businesses and organisations ordering print online, including marketing teams, retailers, event organisers and offices needing stationery, promotional materials, packaging, point-of-sale items…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides online printing services for books, magazines, comics and marketing materials. Offers print-on-demand production, custom formats and binding, and an ordering platform with design tools for…
Serves UK consumers, creators and businesses, including self-publishers, artists, photographers, students and marketing teams needing books, magazines, comics, art products and marketing materials.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling diamonds, gemstones, lab‑grown stones, beads and pearls, along with jewellery‑making components such as settings, clasps and findings, plus finished jewellery…
Serves online buyers of jewellery supplies, including consumers, jewellery makers and repairers seeking diamonds, gemstones, beads, findings, watch parts and related accessories.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling toys, games and collectibles, including board games, puzzles, action figures, dolls, building sets and trading cards from brands such as LEGO, Playmobil,…
Serves UK consumers, including parents, families, gift buyers, collectors and hobbyists shopping for children’s toys, games, branded collectibles, puzzles, trading cards and outdoor play products.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling bicycles, cycling components and replacement parts, tyres and inner tubes, clothing, helmets, footwear, accessories, workshop tools, and sports nutrition…
Serves individual cyclists and bike owners shopping online, primarily consumers, with delivery to customers in the UK and worldwide.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsSupplies office products and workplace equipment through an online store, including paper, stationery, filing systems, printers, ink and toner, packaging materials, janitorial products, catering…
Sells to businesses, office managers, procurement teams and facilities buyers needing workplace consumables, stationery, catering supplies, PPE, janitorial products and office equipment.
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 4y
Location
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Computed from 5 filingsOperates an online marketplace for buying and selling used professional audio‑visual and event production equipment, including lighting, audio systems, video displays, rigging and staging. Lists…
Serves professional AV and live event businesses worldwide, including production companies, rental suppliers, venues and technicians buying or selling used audio, lighting, rigging, staging and video…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling electronic cigarette products, including e‑liquids, vape kits, pod systems, disposable vape alternatives, nicotine pouches, and related accessories, alongside…
Sells primarily to UK adult consumers who vape or are switching from smoking, including beginners seeking quit-smoking support and existing vapers buying ongoing supplies online, by subscription or…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 3 filingsProvides online retail of groceries and household food products including rice, pasta, canned foods, bottled water, beverages and meat, offering home delivery and click‑and‑collect ordering through…
Serves consumers and households buying groceries, drinks and household food items online or in-store, including shoppers using home delivery or click-and-collect.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 2y
Location
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Computed from 5 filingsSupplies shelving, racking, and storage systems for warehouses, workshops, offices, and retail environments. Also sells handling equipment, workbenches, packaging materials, tools, lockers, and…
Serves UK businesses and consumers, including warehouses, workshops, offices, retailers, catering operators, tradespeople, facilities teams and home garage users.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsSells tickets online for live events including concerts, festivals, theatre productions, comedy shows and sporting events, with listings for West End performances and other venues. Also offers…
Serves consumers buying tickets for live entertainment, including West End theatre audiences, comedy fans, festivalgoers, sports spectators and attendees of special events.
Financial Health
HealthyHealthy · -28% CAGR over 4y
Location
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Computed from 5 filingsOperates an online store supplying building and trade tools, including hand tools, abrasives, drill bits, cutting tools, fasteners, plumbing and tiling tools, decorating equipment, and workwear and…
Serves UK mainland tradespeople, contractors and retail DIY buyers in building, plumbing, electrical, decorating, tiling and woodworking markets.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retailer of precious metal bullion, selling gold, silver, platinum, and palladium coins and bars. Also offers rare coins, themed bullion collectibles, storage accessories, and…
Serves retail precious-metal investors, coin collectors and gift buyers, with some corporate customers seeking custom bullion gifts, through an online direct-to-consumer store.
Financial Health
StrongStrong · Hiring · 11% CAGR over 3y
Location
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Computed from 5 filingsSupplies electrical products through an online wholesale store, including lighting fixtures and lamps, consumer units, circuit protection devices, cables, ventilation equipment, and electrical…
Serves UK electricians, electrical contractors and other trade professionals, as well as general end users buying electrical supplies, lighting, circuit protection, cable and accessories online.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 2 filingsRetailer of photographic and video equipment through an online store, selling digital cameras, mirrorless and DSLR cameras, lenses, drones, action cameras, printers, memory cards, and related…
Serves UK consumers, photography enthusiasts, professional photographers, videographers and content creators buying camera, lens, video and imaging equipment online.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates an online retail business selling beds and bedroom furniture, including leather, sleigh, bunk, cabin and children’s beds, mattresses, desks and related products, supplied through brands such…
Serves furniture and bed retailers, e-commerce sellers, and other trade partners buying beds, mattresses, kids’ beds, bedroom furniture and desks via dropshipping and trade accounts.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling bathroom products including complete bathroom suites, baths, toilets, basins, shower enclosures, shower trays, mirrors, vanity units and bathroom furniture,…
Sells to UK consumers, homeowners, landlords and trade buyers sourcing bathroom suites, fittings, furniture and shower products online for domestic or commercial bathroom projects.
Financial Health
HealthyHealthy · -7% CAGR over 3y
Location
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Computed from 5 filingsRetailer of everyday living aids and mobility products through an online shop and catalogue. Supplies walking aids, rollators, bathroom and kitchen aids, adaptive clothing, incontinence products,…
Sells directly to disabled people, older adults, people with conditions such as arthritis, Parkinson’s or diabetes, and their carers seeking everyday living, mobility, personal care and wellbeing…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retailer of office supplies, furniture, and workplace equipment. Sells stationery, paper, ink and toner, packaging materials, office chairs, desks, storage units, printers,…
Sells to UK businesses, offices and organisations purchasing workplace supplies online, including procurement, administration and office management teams.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsSupplies office equipment, stationery, and workplace products through an online retail platform. Product range includes printers, ink and toner, office furniture, paper, filing systems, packaging…
Serves businesses and organisations buying workplace supplies, including office managers, procurement buyers and facilities teams needing office equipment, stationery, furniture, print consumables…
Financial Health
StrongStrong · -21% CAGR over 2y
Location
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Computed from 5 filingsProduces personalised photo prints and wall art from customer images, including acrylic, aluminium Dibond, wood, poster and foam board prints, multipanel displays, calendars and photo books. Offers…
Serves UK consumers buying personalised wall art and photo products for their homes, alongside trade buyers and project clients needing custom-size print pieces.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 2 filingsSells luxury skincare products, fragrances, apparel, leather bags, and lifestyle accessories through an online retail platform, including cleansers, serums, candles, diffusers, towels, home…
Sells direct to affluent consumers and luxury resort guests shopping online for premium lifestyle, wellness and travel-related goods, with shipping highlighted for the UK, USA and EU.
Financial Health
StrongStrong · Hiring · 45% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling women’s clothing and fashion accessories, including dresses, tops, knitwear, denim, coats, footwear, bags, and jewellery, with product collections, seasonal…
Sells to female consumers shopping online for fashion, including dresses, tops, denim, knitwear and accessories. Targets women seeking everyday, workwear, occasionwear and curve clothing across…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an e‑commerce store selling flooring products including engineered wood, laminate, vinyl (LVT), parquet and solid wood flooring. Also supplies flooring accessories such as underlay, skirting…
Serves homeowners, renovators and trade customers such as flooring fitters, builders and interior professionals buying residential flooring and accessories online.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online garden centre selling plants, trees, shrubs, bulbs and houseplants, along with garden tools, planters, fertilisers, pest control products and other gardening supplies through a…
Serves UK retail consumers and home gardeners shopping online, including households maintaining gardens, patios, outdoor spaces and indoor plant collections.
Financial Health
WeakWeak · -65% CAGR over 4y
Location
Unlock all 518 leads
Showing 50 of 518 — +468 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 518 leads
Showing 50 of 518 — +468 more with verified decision-maker contacts, live data, and CRM sync.
How Amazon Web Services usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Amazon Web Services is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK E-Commerce by Hosting & PaaS
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Frequently asked questions
How many UK e-commerce companies use Amazon Web Services?
What share of UK e-commerce companies run Amazon Web Services?
How is Amazon Web Services usage detected?
What size e-commerce companies use Amazon Web Services in the UK?
What do Amazon Web Services-running e-commerce companies also run?
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