E-Commerce Companies Using Vercel in the UK: 86 Active Firms (2026)
E-commerce businesses using cloud hosting run customer-facing web storefronts for selling goods and services in the UK.
For online retailers and digitally enabled commerce operators, this front-end hosting layer usually sits between merchandising, content, engineering and checkout teams. Companies running it tend to treat the storefront as a product surface rather than a periodic web rebuild: release cadence, page speed, experimentation and conversion work matter to the buying centre. The fit is closer to direct-to-consumer, marketplace and nationally trading retail models than to lightly maintained catalogue sites. Adoption also suggests some engineering capacity in-house or retained through an agency, plus budget for performance-sensitive customer acquisition.
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UK adoption remains a relatively select e-commerce pattern: 86 active UK e-commerce businesses are detected running this front-end hosting platform. Reported employment across the cohort totals 1,154, which points to a mix of lean operators and a smaller set of scaled retail or marketplace teams. Among detected platform-as-a-service choices in UK e-commerce, this system ranks second at 10.9%, behind the first-ranked option at 65.7% and just ahead of the next option at 10.4%. The registered-region skew is London-heavy at 39.5%, followed by the South East at 12.8%, the East Midlands and North West at 11.6% each, and the South West at 9.3%.
Procurement for this stack usually sits with digital product, engineering and trading teams, rather than a central infrastructure-only function. Retailers still need clear controls over personal data, consent capture, order-state changes and checkout availability, because the front end often passes customers between content, payment, fulfilment and analytics systems. Vendor due diligence tends to focus on deployment permissions, incident handling, hosting location, subcontractors and the division of responsibility between the retailer, implementation partner and platform provider. For marketplaces, moderation and seller onboarding add another layer of operating risk.
Adoption appears tied to a broader move towards headless storefronts and faster release cycles, but the fit is not universal. Smaller retailers may prefer bundled commerce platforms when merchandising, payments and hosting are bought as one package. Companies with busier trading calendars, higher paid-acquisition exposure or more frequent content changes tend to have more reason to keep the front end separate. Over time, the pattern is likely to favour teams that can manage developer workflow, performance measurement and agency relationships without adding too much operational overhead.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Vercel rises with company size across the trading UK e-commerce companies in this cohort. 0.1% of the 58,696 companies with under 10 employees run Vercel (54 detected). 1% of the 2,333 companies with 10–50 employees run Vercel (23 detected). 3.2% of the 158 companies with over 50 employees run Vercel (5 detected). That is a 3.1% gap between the over 50 employees and under 10 employees bands.
86
Active firms
2026
10.9%
Of detected PaaS share
UK e-commerce
6
Median headcount
Filed accounts
169
Verified directors
Across this cohort
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Key facts
About 13% of the trading cohort reports turnover above £5M (12 of 86 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Among 789 UK e-commerce businesses with a detectable PaaS system, the second-placed system accounts for 10.9%, behind a 65.7% incumbent and just ahead of a 10.4% neighbour.
London accounts for 39.5% (34) of the cohort by registered ITL1 region, followed by the South East at 12.8% (11).
Co-occurring web stack signals skew towards commerce operations: 47.7% (41) also run a performance/security layer, 45.3% (39) tag management and 39.5% (34) a hosted storefront platform.
Fashion & Retail is the largest overlapping sector tag beyond E-commerce at 34.9% (30), with FMCG at 12.8% (11) and Wholesale & Distribution at 10.5% (9).
Hosting & PaaS market share among UK E-Commerce
Share of the 789 UK E-Commerce with a detectable system. As of June 2026.
What else do Vercel-running E-Commerce run?
Share of the 86 Vercel-running UK companies where each technology was also detected. As of June 2026.
Where Vercel E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£515.6K
Median UK turnover
14%
Above £5M turnover
8
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 150 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK E-Commerce using Vercel
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops and sells nutritionally complete food products including powdered meal replacements, ready‑to‑drink meals, snack bars and supplements, formulated to provide balanced macronutrients, vitamins…
Serves B2C consumers across Europe, particularly health-conscious adults, busy professionals, students and fitness-focused shoppers with nutrition, convenience, meal-planning or plant-based diet…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsSells powdered dietary supplement drink formulated with vitamins, minerals, botanical extracts and probiotic cultures. Product is marketed as a daily nutrition mix to support energy, digestion and…
Sells direct to health-conscious UK consumers and athletes seeking daily nutrition support, including people focused on energy, immunity, digestion, performance and recovery.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates an online retail store selling clothing and fashion accessories, including dresses, blazers, jeans, knitwear, tops, skirts, and footwear, along with items such as bags, belts, hats, scarves,…
Serves online fashion consumers buying women’s apparel and accessories, with worldwide delivery, and also addresses wholesale retail partners through a B2B webshop and customer service.
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail platform selling sportswear, trainers and sporting goods for men, women and children, including clothing, footwear, equipment and accessories from major sports and fashion…
Sells directly to consumers, especially men, women and children buying sportswear, trainers, sporting goods and accessories. Serves individual shoppers across multiple international markets through…
Financial Health
HealthyHealthy · -15% CAGR over 5y
Location
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Computed from 5 filingsDesigns and sells protective cases and accessories for consumer electronics, including smartphones, tablets, laptops and smartwatches, along with device sleeves, bags and watch straps, using…
Targets consumers with smartphones, tablets, laptops, watches and headphones, plus B2B buyers through enterprise, healthcare, business inquiry and dealer/affiliate programmes.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail store selling bathroom products including complete bathroom suites, baths, toilets, basins, shower enclosures, shower trays, mirrors, vanity units and bathroom furniture,…
Sells to UK consumers, homeowners, landlords and trade buyers sourcing bathroom suites, fittings, furniture and shower products online for domestic or commercial bathroom projects.
Financial Health
HealthyHealthy · -7% CAGR over 3y
Location
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Computed from 5 filingsOperates an online pharmacy and doctor consultation service, providing remote medical assessments and prescribing or supplying prescription and over‑the‑counter medicines for conditions such as…
Serves UK consumers and patients seeking online healthcare access, including adults needing confidential prescription or over-the-counter treatments for common conditions and NHS prescription…
Financial Health
HealthyHealthy · -61% CAGR over 4y
Location
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Computed from 5 filingsRetailer of home furniture and bedroom products through an online store, selling mattresses, bed frames and divan beds, along with sofas, rugs, tables and lighting for residential interiors.
Sells primarily to consumers furnishing bedrooms and living spaces, including households buying mattresses, beds, sofas and home furniture online with delivery and pay-later options.
Financial Health
StrongStrong · 33% CAGR over 3y
Location
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- Hush12970233
Financial sub-scores
Computed from 2 filingsProvides online retail of women's clothing, footwear and fashion accessories including dresses, knitwear, denim, jackets, loungewear and bags, with product ranges, outlet items and seasonal…
Sells direct to consumers, primarily women shopping online for casual fashion, denim, loungewear, nightwear, shoes and accessories, including outlet and seasonal collection buyers.
Financial Health
WeakWeak · -13% CAGR over 1y
Location
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Computed from 5 filingsOperates an online retailer selling refurbished and new smartphones, tablets, laptops and smartwatches. Offers sim‑free devices including Apple iPhone, Samsung Galaxy and other brands, with…
Targets price-conscious consumers buying SIM-free used or refurbished smartphones, tablets, laptops and watches, including Apple, Samsung, Google and other brands, with UK and worldwide delivery.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
Location
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Computed from 3 filingsRetailer of men's formalwear and business clothing, including suits, tuxedos, jackets, shirts, trousers, shoes and accessories. Offers made‑to‑measure and custom tailoring, alterations, and online…
Serves male consumers shopping online or in-store for business, wedding, black-tie and resort occasions, including grooms, wedding guests and men seeking custom-fit formalwear and wardrobe staples.
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells women’s clothing and accessories, including dresses, jackets, knitwear, jeans, footwear, belts and handbags. Operates an online retail platform offering seasonal fashion collections…
Sells direct to consumers, primarily women shopping for luxury and contemporary designer clothing, shoes and accessories online, in stores, and via international delivery.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Computed from 2 filingsDesigns and sells branded footwear, handbags, apparel and accessories for women, men and children through an online retail store, offering products such as boots, heels, sneakers, sandals, belts and…
Sells direct to consumer fashion shoppers, primarily women, with additional ranges for men and kids. Targets online retail customers seeking seasonal footwear, apparel and accessories, including…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 1y
Location
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Computed from 5 filingsOperates an online platform that enables creators and brands to design, launch and sell custom merchandise. Provides tools to create products, run online merch stores, manage orders, and handle…
Serves creators, YouTubers, social media personalities and artists selling merchandise, plus enterprise brands and companies running branded swag stores.
Financial Health
StableStable · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of household kitchen and laundry appliances, selling products such as fridges, freezers, ovens, hobs, washing machines and drinks fridges. Offers multibuy discounts, spare parts,…
Sells to household consumers buying kitchen and home appliances, including budget-conscious shoppers and people purchasing multiple items. Also serves trade customers through trade enquiries.
Financial Health
StableStable · -21% CAGR over 4y
Location
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Provides subscription-based prepared meal plans tailored to individual nutritional goals. Customers select dishes through an app, and meals designed by nutritionists and cooked by chefs are prepared…
Targets B2C consumers with busy schedules, including people seeking weight loss, muscle gain, performance-focused nutrition, allergen-friendly or vegetarian options; also accommodates customers…
Financial Health
N/AN/A
Location
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Sells and distributes footwear for men, women and children, including shoes, boots, sandals and sneakers, along with leather bags, small accessories and shoe care products through retail stores and…
Serves B2C shoppers buying footwear and accessories, including men, women, children, outdoor users and golfers, plus consumers seeking bags, leather goods, shoe care and socks.
Location
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Financial sub-scores
Computed from 4 filingsSells home draught beer dispensing machines and compatible beer kegs through an online store. Offers a range of branded kegs, machine bundles and accessories, with home delivery and a keg return…
Sells direct to UK consumers, mainly adult beer enthusiasts who want a home draught beer experience, including online shoppers buying for personal use, parties or gifts.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates an online retail store selling outdoor clothing, footwear and equipment for men, women and children. Product ranges include walking boots, waterproof jackets, ski wear, camping gear and…
Serves UK consumers and families buying outdoor clothing, footwear and equipment for walking, camping, skiing, travel and everyday use, with additional routes for students, affiliates and corporate…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates an online retail platform selling health and wellbeing products, including supplements, nutrition products, health technology devices, cookware, and sleep or fitness aids. Curates products…
Serves health-conscious consumers seeking personalised wellbeing support across nutrition, fitness, mental wellbeing and sleep, with UK shoppers explicitly targeted through delivery, student and NHS…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates retail record stores and an e‑commerce platform selling vinyl records, CDs, books, music merchandise and audio equipment. Hosts live music events in selected stores, some with venues and…
Serves consumers including music fans, vinyl and CD collectors, book buyers and gig-goers shopping online or in store for records, music-related books, merchandise, stereo gear and artist events.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells men’s and women’s clothing, footwear, and fashion accessories through an online store and retail channels. Product ranges include jeans, knitwear, jackets, dresses, shirts, bags,…
Sells to fashion consumers shopping for women’s and men’s clothing, accessories and shoes, including customers seeking Scandinavian-style basics, occasionwear, denim, leather items and unisex pieces…
Financial Health
StableStable · -13% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling branded footwear including trainers, shoes, boots and sandals for men and women. Offers products from brands such as New Balance, Dr. Martens and Veja, with…
Serves consumers shopping for branded footwear, including women’s and men’s fashion, sneakers, boots, sandals and performance running styles, primarily through online retail.
Financial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of rugs offering a wide range of styles, sizes and materials including modern, traditional, shaggy, wool and designer rugs. Sells branded collections and home rugs for different rooms…
Serves UK consumers and homeowners buying rugs and home décor online, across a range of budgets and interior styles, including shoppers seeking designer, large, outdoor, wool, shaggy, modern or…
Financial Health
StableStable
Location
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Computed from 5 filingsDesigns and sells clothing, sleepwear and bedding made from bamboo muslin and organic cotton. Product range includes baby and toddler sleep bags, children’s apparel, maternity wear, adult loungewear,…
Serves consumers, especially parents, expectant and new mothers, families with babies and toddlers, and adults shopping for children’s sleepwear, maternity items, bedding, loungewear and gifts.
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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- Axel Arigato10136462
Financial sub-scores
Computed from 5 filingsDesigns and sells fashion apparel, footwear and accessories for men and women, including sneakers, ready‑to‑wear clothing and bags. Products are offered through an online store and brand retail…
Serves fashion consumers shopping online for men’s and women’s ready-to-wear, footwear and accessories, with worldwide shipping and store-finder support.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 2 filingsOrganises private and online sample sales for luxury and fashion brands, allowing members to purchase discounted clothing, accessories and lifestyle products through limited‑time events held in…
Serves luxury and fashion brands, plus consumer members and shoppers seeking private sample-sale access online and in Paris, London, Milan and New York City.
Financial Health
StrongStrong · Hiring · 30% CAGR over 1y
Location
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Computed from 4 filingsOperates an online electrical wholesaler supplying electrical components and equipment, including burglar alarms, CCTV systems, lighting, circuit protection devices, switches and sockets, heating and…
Sells to trade and retail buyers, including electricians, contractors, installers and homeowners purchasing electrical, lighting, heating, ventilation, alarm and CCTV supplies online.
Financial Health
StrongStrong · Growing · 1% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells men's and women's clothing through an online retail store, including shirts, T‑shirts, knitwear, trousers, denim, outerwear, dresses, suits, shoes and accessories, offered as…
Sells direct to consumers seeking contemporary menswear and womenswear, with separate ranges for men and women and seasonal and core collections available online and via stores.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsSupplies at-home medical self-test kits and laboratory testing services for conditions such as infections, fertility, cholesterol and vitamin deficiencies. Also provides online symptom checking, test…
Serves consumers seeking at-home health screening, lab tests and supplements, including men’s and women’s health, fertility, sexual health, seasonal illness, organ health and nutrition needs.
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Computed from 3 filingsDesigns and sells performance sunglasses and ski and snowboard goggles for sports and everyday use. Offers customisable frames, prescription options, replacement lenses, and accessories through its…
Serves B2C customers, including athletes and outdoor enthusiasts buying performance eyewear for cycling, running, skiing, snowboarding, watersports, cricket, baseball, sailing, golf, Formula 1 and…
Financial Health
StableStable · Hiring · 39% CAGR over 2y
Location
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Computed from 3 filingsDevelops and sells vitamin and nutritional supplement products, including plant‑based, sugar‑free gummy vitamins for adults and children. Product range includes daily multivitamins, targeted nutrient…
Sells mainly to health-conscious consumers and parents seeking daily wellness supplements, including people wanting sugar-free, plant-based, gluten-free, halal or kosher options, plus active…
Financial Health
StableStable · -91% CAGR over 2y
Location
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- Dr. Martens00494207
- Dr. Martens02303538
Serves consumers shopping for Dr. Martens footwear and related products, with sales aimed at retail customers across multiple international markets including the UK, US, Europe, Asia-Pacific, and the…
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Designs and sells luxury menswear including tailored suits, blazers, shirts, knitwear and outerwear, alongside shoes, bags and accessories. Provides bespoke and made-to-measure tailoring services and…
Sells directly to affluent consumers seeking luxury tailored clothing, made-to-measure garments, footwear, accessories and leather goods through its online store and bespoke services.
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Computed from 5 filingsProvides an online prescription service offering medical questionnaires reviewed by licensed prescribers and supplying treatments for conditions such as sexual health, contraception, pain, and travel…
Serves UK consumers seeking private online prescription consultations and home-delivered medication, including patients wanting alternatives to GP or pharmacy visits for men’s, women’s, sexual,…
Financial Health
StableStable · -76% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells cookware, bakeware, small kitchen appliances, dinnerware, and kitchen tools through an online retail platform. Product range includes frying pans, pots, toaster ovens, blenders,…
Sells to consumers, including home cooks, households and gift buyers seeking kitchen and tableware for everyday meals, entertaining and weddings through direct-to-consumer retail.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates an online food delivery service offering restaurant meal kits created by partnered chefs and restaurants. Customers order curated menus online for nationwide delivery, with pre-prepared…
Serves UK consumers who want restaurant-quality dining at home, including food enthusiasts, weekend diners, gift buyers and subscription members ordering chef-led menus for nationwide delivery.
Financial Health
WeakWeak · Hiring · 34% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail brand selling men’s clothing and accessories under the Peter Christian name. Offers shirts, trousers, jackets, knitwear and other traditional menswear, with size guidance,…
Sells directly to consumers, primarily men shopping online for British-style menswear, with customer support and shipping information aimed at individual retail buyers in the United States and other…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells fine jewellery including bespoke engagement rings, wedding bands, earrings, necklaces, and bracelets. Offers custom ring design using natural and lab‑grown diamonds and gemstones,…
Serves consumers and couples shopping for engagement rings, wedding bands and fine jewellery, including buyers seeking bespoke designs, lab-grown or mined diamonds, gemstones and gifts through online…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells electric vehicle charging equipment for homes and businesses, including wall‑mounted and floor‑standing chargers, rapid DC chargers, accessories and load‑balancing systems. Also…
Sells to UK EV and plug-in hybrid drivers for home charging, and to businesses, public charging operators and trade installers requiring commercial EV charging and payment infrastructure.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells sports apparel and equipment, including customisable teamwear and kits for sports such as cricket, hockey, rugby and netball. Operates an online store offering clothing, gear, and…
Sells to individual male and female sports consumers and sports teams or clubs in cricket, hockey, rugby and netball, including buyers using team shops or custom kit builders.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells fine jewellery including earrings, rings, necklaces and bracelets made from gold, diamonds and coloured gemstones. Offers themed jewellery collections and related products through…
Sells primarily to consumers seeking high-end fine jewellery, including shoppers buying luxury earrings, rings, necklaces and bracelets with interest in chakra-inspired and gemstone pieces.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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- Oriental Mart11383378
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Computed from 5 filingsOperates an online Asian supermarket selling groceries and food products from East and Southeast Asia, including noodles, sauces, snacks, frozen foods, drinks and cooking ingredients, alongside…
Serves UK consumers buying Asian groceries online or in store, including shoppers seeking Chinese, Korean, Japanese, Thai, Vietnamese and Filipino foods, plus wholesale customers such as food…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 5y
Location
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Computed from 4 filingsDevelops and sells makeup, cosmetic and skincare products through an online store, including foundations, eyeliners, lip stains, cleansers, moisturisers, serums, masks, and beauty tools and…
Serves consumers buying beauty, makeup and skincare products online, including shoppers seeking lip, eye, brow and complexion items through its EU ecommerce store.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 3 filingsOperates an online marketplace and brokerage platform for buying and selling modern and contemporary art prints and editions. Provides artwork valuations, market data, and portfolio management tools,…
Serves private art collectors and investors worldwide who buy, sell, value and track modern and contemporary prints and editions, including works by major artists through a private network.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 2y
Location
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Computed from 4 filingsRetailer of aftermarket and OEM parts and accessories for Land Rover and Range Rover vehicles. Sells drivetrain, engine, suspension, braking, body and interior components, plus off‑road equipment,…
Serves Land Rover and Range Rover owners, DIY maintainers and off-road enthusiasts buying replacement parts, accessories and service items online, organised by vehicle model.
Financial Health
StableStable · Hiring · 4% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsDesigns and sells cookware and kitchen equipment, including stainless steel, carbon steel and non‑stick pans, knife sets, bakeware, plates, glassware and kitchen accessories, primarily through an…
Sells to home cooks buying kitchenware online and professional chef customers, including restaurants and test kitchens, seeking cookware, knives, bakeware, and tabletop products.
Financial Health
WeakWeak · -11% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and sells e‑paper “paper tablet” devices that function as digital notebooks for writing, sketching and annotating documents. Provides companion apps, cloud storage and tools for syncing,…
Serves consumers and business users, including professionals, creatives, students and teams seeking paper-like digital notebooks for note-taking, sketching and document handling in supported…
Financial Health
StableStable · Hiring · 10% CAGR over 4y
Location
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Operates department stores and an online retail platform selling branded clothing, footwear and accessories for men, women and children, along with beauty products, homeware, electrical goods, sports…
Serves UK consumers and families shopping across men’s, women’s and children’s fashion, designer brands, beauty, gifts, homewares, electricals, sports and cycling categories.
Location
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Computed from 3 filingsOperates an online pharmacy providing prescription weight‑loss treatments. Offers remote assessments, clinician review, and supply of medications such as semaglutide (Wegovy) and tirzepatide…
Serves UK consumers seeking online, clinician-reviewed weight-loss treatment, particularly adults eligible for GLP-1 medications such as Wegovy or Mounjaro with home delivery.
Financial Health
StrongStrong · Growing, Hiring · 299% CAGR over 1y
Location
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How Vercel usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Vercel is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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