Hosting & PaaS Used by UK E-Commerce Companies: Market Share (2026)
Detected Hosting & PaaS market share across 1,536 UK e-commerce companies, with Amazon Web Services leading at 33.8% of detected use.
Among 61,187 trading UK e-commerce companies, 1,536 have a detectable Hosting & PaaS system. Amazon Web Services has the largest detected footprint at 33.8% (519), followed by Amazon S3 at 24.0% (368), SiteGround at 13.9% (214), Hostinger at 8.2% (126), WP Engine at 7.6% (117), Plesk at 7.5% (115), Microsoft Azure at 6.1% (94), and Vercel at 5.3% (82).
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Amazon Web Services leads across all employee bands, with 33.3% of the 1,079 companies under 10 employees, 33.5% of the 418 companies with 10–50 employees, and 51.3% of the 39 companies over 50 employees. The over-50 cohort is small, but it is the most concentrated of the three bands.
The long tail remains sizeable: 27 further systems cover 326 companies. That leaves room for lower-share hosting panels, managed hosting tools and deployment platforms alongside the larger cloud and web-hosting systems.
1,536
e-commerce with detected Hosting & PaaS
Of 61,187 UK e-commerce
2.5%
Detection rate
2026
35
Systems detected
In this category
33.8%
Leader share
Amazon Web Services
UK E-Commerce Hosting & PaaS market share
Share of the 1,536 UK E-Commerce with a detectable system. As of June 2026.
Hosting & PaaS compared
| System | UK E-Commerce | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Amazon Web Services | 519 | 33.8% | 6 | 21% | Six-person e-commerce operators |
| Amazon S3 | 368 | 24% | 6 | 19% | Six-person storage users |
| SiteGround | 214 | 13.9% | 6 | 22% | Six-person hosted-store operators |
| Hostinger | 126 | 8.2% | 6 | 27.8% | Six-person London-skewed stores |
| WP Engine | 117 | 7.6% | 6 | 28.2% | Six-person London-skewed retailers |
| Plesk | 115 | 7.5% | 6 | 11.3% | Six-person lower-London-share retailers |
| Microsoft Azure | 94 | 6.1% | 4 | 18.1% | Four-person e-commerce operators |
| Vercel | 82 | 5.3% | 6 | 39% | Six-person London-heavy retailers |
| Cloudways | 68 | 4.4% | 6 | 14.7% | Six-person lower-London-share stores |
| Kinsta | 58 | 3.8% | 6 | 13.8% | Six-person lower-London-share retailers |
| GoDaddy | 45 | 2.9% | — | — | View these companies in Firmbase → |
| 20i StackCP | 38 | 2.5% | — | — | View these companies in Firmbase → |
| Platform.sh | 33 | 2.1% | — | — | View these companies in Firmbase → |
| Netlify | 28 | 1.8% | — | — | View these companies in Firmbase → |
| Firebase | 26 | 1.7% | — | — | View these companies in Firmbase → |
| wp.cloud | 13 | 0.8% | — | — | View these companies in Firmbase → |
| Flywheel | 13 | 0.8% | — | — | View these companies in Firmbase → |
| cPanel | 9 | 0.6% | — | — | View these companies in Firmbase → |
| Bluehost | 8 | 0.5% | — | — | View these companies in Firmbase → |
| IONOS | 5 | 0.3% | — | — | View these companies in Firmbase → |
| Nimbus Hosting | 5 | 0.3% | — | — | View these companies in Firmbase → |
| GitHub Pages | 4 | 0.3% | — | — | View these companies in Firmbase → |
| Prositehosting | 4 | 0.3% | — | — | View these companies in Firmbase → |
| Fasthosts | 3 | 0.2% | — | — | View these companies in Firmbase → |
| 34SP.com | 2 | 0.1% | — | — | View these companies in Firmbase → |
| F5 Distributed Cloud Services | 2 | 0.1% | — | — | View these companies in Firmbase → |
| DigitalOcean | 2 | 0.1% | — | — | View these companies in Firmbase → |
| One.com | 2 | 0.1% | — | — | View these companies in Firmbase → |
| Pantheon | 2 | 0.1% | — | — | View these companies in Firmbase → |
| tsoHost | 2 | 0.1% | — | — | View these companies in Firmbase → |
| Acquia Cloud Platform | 2 | 0.1% | — | — | View these companies in Firmbase → |
| Google Cloud Storage | 1 | 0.1% | — | — | View these companies in Firmbase → |
| WordPress VIP | 1 | 0.1% | — | — | View these companies in Firmbase → |
| Render | 1 | 0.1% | — | — | View these companies in Firmbase → |
| Oracle Cloud | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Hosting & PaaS system shifts with company size: among UK E-Commerce with under 10 employees, Amazon Web Services leads at 33.3% of the 1,079 with a detectable system; among UK E-Commerce with 10–50 employees, Amazon Web Services leads at 33.5% of the 418 with a detectable system; and among UK E-Commerce with over 50 employees, Amazon Web Services leads at 51.3% of the 39 with a detectable system.
Under 10 employees
33.3% of band
The under-10 band contains 1,079 companies and is the main volume pool in this market. Amazon Web Services leads with 33.3%, while smaller hosting and managed-platform systems share the remainder.
10–50 employees
33.5% of band
The 10–50 employee band covers 418 companies, with Amazon Web Services again in front at 33.5%. Competition remains spread across cloud infrastructure, managed hosting and web-platform systems.
Over 50 employees
51.3% of band
The over-50 band is much smaller at 39 companies and more concentrated. Amazon Web Services leads with 51.3%, suggesting larger e-commerce operators skew further towards the same infrastructure layer.
How Hosting & PaaS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK E-Commerce by Hosting & PaaS
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Frequently asked questions
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