E-Commerce Companies Using Kinsta in the UK: 58 Active Firms (2026)
E-commerce companies running managed web hosting in the UK sell goods or services online through performance-focused storefronts.
For online retailers, managed hosting is a trading-infrastructure choice rather than a back-office IT preference. It tends to sit with the person responsible for online revenue, the agency managing the storefront, or a small technical team that has outgrown commodity hosting but is not ready to run infrastructure directly. Adoption usually signals a transactional site where speed, uptime, plugin governance and recovery processes matter to sales conversion. The stack fits companies with catalogue depth, regular campaigns and seasonal demand swings; it is less typical of brochure sites or marketplace-only sellers.
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Only 58 UK e-commerce companies are running this managed-hosting stack, a narrow adoption pocket rather than a default choice for online sellers. Across the wider e-commerce hosting set, the stack sits in the middle of the category ranking, at 8.9% on a denominator of 650. The registered-address skew is fairly dispersed: the North West accounts for 17.2%, while London and the South West each account for 13.8%. Reported employment totals 752 people, which points to a cohort made up mainly of lean trading teams rather than large retail groups.
Checkout resilience, privacy handling and external scripts make hosting procurement more than a price exercise for these retailers. A managed stack gives smaller operators access to backup, caching and support arrangements that would otherwise require in-house infrastructure skills, but it also creates dependence on a hosting control plane and its agency ecosystem. Website changes tend to involve commercial teams as well as technical administrators, because caching, search visibility, bot controls and tag management all affect order flow. Contract review therefore usually centres on uptime commitments, incident routes, access controls and how quickly peak-trading issues can be escalated.
Adoption appears likely to remain selective. The cohort is weighted toward retailers with direct-channel dependence, catalogue complexity and enough trading history to care about site performance, but many still look owner-managed or agency-supported rather than platform-engineering-led. That shape tends to favour managed hosting over self-operated infrastructure, while leaving room for migrations when checkout tooling, fulfilment systems or marketing stacks are replaced. Consolidation may come more through agency recommendations and replatforming cycles than through board-level technology programmes. For researchers, the useful signal is not technical fashion but operating maturity: these users have moved beyond basic hosting, without necessarily becoming software-heavy retailers.
Adoption by company size
Adoption of Kinsta varies by company size across the trading UK e-commerce companies in this cohort. 0.1% of the 58,696 companies with under 10 employees run Kinsta (38 detected). 0.9% of the 2,333 companies with 10–50 employees run Kinsta (20 detected). 0% of the 158 companies with over 50 employees run Kinsta (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
58
Active firms
2026
8.9%
Of detected Hosting share
UK e-commerce
7
Median headcount
Filed accounts
109
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (2 of 58 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Within UK e-commerce sites where a hosting system is detectable, this managed-hosting system accounts for 8.9% (58) of 650 companies.
Two co-detected web-stack components appear across 100.0% (58) of the cohort, suggesting a fairly standard content and delivery setup among these storefronts.
Commerce plug-in use appears on 79.3% (46), while SEO tooling appears on 60.3% (35).
The registered-office mix is spread beyond London: the North West accounts for 17.2% (10), with London and the South West each at 13.8% (8).
Financial-health labels show a risk tail, with 24.1% (14) weak and 10.3% (6) distressed.
Hosting & PaaS market share among UK E-Commerce
Share of the 650 UK E-Commerce with a detectable system. As of June 2026.
What else do Kinsta-running E-Commerce run?
Share of the 58 Kinsta-running UK companies where each technology was also detected. As of June 2026.
Where Kinsta E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£616.6K
Median UK turnover
3.4%
Above £5M turnover
3
Incorporated since 2022
109 verified decision-maker contacts
across these 58 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using Kinsta
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsOperates an online pharmacy providing prescription and over‑the‑counter medicines. Offers online consultations for conditions such as erectile dysfunction, hair loss, contraception and weight…
Sells to UK consumers seeking online pharmacy services, including NHS prescription users and patients wanting discreet treatment for men’s health, women’s health, travel health, weight care, and…
Financial Health
HealthyHealthy · Hiring · 160% CAGR over 1y
Location
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Computed from 5 filingsOperates an online retail store selling household furniture and furnishings, including beds, wardrobes, sofas, dining tables, cabinets, desks and storage units, along with lighting, outdoor furniture…
Sells to consumers and households shopping online for home furniture across bedroom, living room, dining, home office, outdoor and sofa categories.
Financial Health
HealthyHealthy · -11% CAGR over 4y
Location
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Computed from 5 filingsOperates an e‑commerce store selling personalised jewellery and gift items, including engraved necklaces, bracelets, rings and keychains. Products can be customised with names, initials, dates,…
Sells direct to consumers buying personalised jewellery and keepsake gifts for partners, parents, children, relatives and friends, especially for sentimental occasions, birthdays, Christmas and…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of printer consumables, supplying compatible and branded inkjet cartridges and laser toner for printers from manufacturers including HP, Epson, Canon and Brother. Also sells printers…
Serves UK consumers and businesses buying replacement ink and toner cartridges, including home printer users, small offices and bulk business account customers.
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells GPS satellite navigation systems for trucks, motorhomes, caravans and cars. Also supplies dash cams, speed camera detectors, reversing cameras, vehicle tracking devices, cordless…
Sells to UK motorists, professional truck and coach drivers, motorhome and caravan owners, plus consumers needing vehicle accessories and home or outdoor cleaning products.
Financial Health
DistressedDistressed · Hiring · 5% CAGR over 4y
Location
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Computed from 2 filingsSupplies roof windows, skylights and flat‑roof glazing products, including Velux windows, roof lanterns, rooflights and domes. Also sells flashing kits, blinds, loft ladders, polycarbonate sheets,…
Serves UK homeowners, builders, roofers and installers buying roof windows, glazing, loft access, polycarbonate and related building products online.
Financial Health
WeakWeak · 8% CAGR over 1y
Location
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Computed from 3 filingsDesigns and sells sterling silver jewellery through an online store, including earrings, rings, necklaces, bracelets and anklets. Offers gemstone, pearl and personalised pieces such as engraved…
Sells direct to consumers, mainly UK jewellery shoppers buying affordable sterling silver pieces for themselves or as gifts, including bridal, personalised, men’s, gemstone and everyday styles.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer of CBD products and dietary supplements, including oils, gummies, vape liquids, capsules and transdermal patches, alongside vitamins, minerals and herbal supplements such as…
Serves UK health and wellness consumers seeking support for sleep, anxiety, pain, menopause, energy and fitness goals, with a secondary wholesale market of retailers looking to stock supplements and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsSells outdoor cooking equipment and outdoor kitchen components through an online store, including masonry barbecues, gas and charcoal grills, pizza ovens, fire pits, BBQ fuels, accessories, and…
Sells to homeowners, garden/outdoor cooking enthusiasts and hospitality or trade buyers looking for barbecue, pizza oven and outdoor kitchen products in the UK.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProduces gently cooked dog food made from free-range and wild meat and whole food ingredients. Creates personalised meal plans based on each dog’s profile, preparing portioned daily servings that are…
Sells directly to dog owners in Ireland and Great Britain, especially those seeking tailored feeding plans for puppies, adult dogs, fussy eaters, or dogs with sensitive stomachs, digestive, skin,…
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of campervan and van conversion parts and accessories, including water systems, heaters, electrical components, awnings, seating systems, appliances, and fittings for vehicles such as…
Serves retail and business customers converting or outfitting campervans, including VW Transporter and other van owners, DIY converters, campervan builders and leisure vehicle accessory buyers in the…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsRetailer of pre-owned luxury watches including brands such as Rolex, Patek Philippe and Audemars Piguet. Buys and sells second-hand timepieces online and provides watch servicing, repairs, battery…
Serves consumers and collectors looking to buy, sell or maintain pre-owned luxury watches, including men’s and women’s models from Rolex, Patek Philippe, Audemars Piguet, Cartier and other high-end…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsBuilds and sells custom and pre‑configured desktop computers, including gaming PCs, mini PCs and workstation systems. Also retails computer components, peripherals, networking equipment, software and…
Serves UK consumers, gamers, home-office users and small businesses, plus creative professionals such as photographers, video editors, designers and music producers seeking PCs, workstations,…
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsSupplies internal and external doors including bi-fold, French, sliding, front and back doors, plus room divider systems. Offers products in aluminium, oak and engineered timber with various…
Sells primarily to homeowners and residential renovators seeking internal and external doors for home improvement projects, including those with different budgets and finish preferences.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of organic vegetable, herb, and flower seeds for home gardeners and small-scale growers. Offers a wide range of heritage, heirloom, and modern seed varieties, plus seed collections,…
Sells to UK home gardeners, allotment holders and small-scale growers seeking organic vegetable, herb and flower seeds, plus learners interested in seed-saving.
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
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Computed from 3 filingsProduces and sells goat’s milk kefir drinks and probiotic skincare products. Also offers prebiotic supplements, collagen, herbal extracts, and at‑home gut microbiome testing kits through an online…
Sells direct to UK consumers interested in gut health, probiotics, microbiome testing and sensitive-skin care, including people self-managing digestive issues, eczema, psoriasis, energy or immunity…
Financial Health
StableStable · 5% CAGR over 2y
Location
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Computed from 5 filingsRoasts and sells speciality coffee beans sourced through direct trade relationships. Offers single-origin and blended coffees via an online shop, subscriptions, and gift bundles, and supplies coffee…
Serves individual coffee drinkers and gift buyers shopping online, subscription customers wanting regular home delivery, and B2B wholesale customers such as coffee shops and hospitality venues.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsOperates an online marketplace for construction and building materials, supplying insulation products, plasterboard and drylining systems, timber and sheet materials, aggregates, bricks, drainage…
Serves a mix of B2B and B2C customers, including builders, contractors, tradespeople, self-builders and renovators across the UK.
Financial Health
StableStable · -10% CAGR over 4y
Location
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Computed from 5 filingsRetailer of baby and nursery products through an online store, including prams, pushchairs, car seats, nursery furniture, bedding, toys, feeding equipment, travel cots, and related accessories from…
Sells to consumers, primarily expectant parents, new parents and families buying prams, car seats, nursery furniture, feeding, travel and baby care products.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProcesses and sells Kenyan teas, offering teabags, loose‑leaf teas and flavoured blends through an online shop. Also retails tea gift sets, collectible tea caddies, mugs, and packaged chocolates and…
Sells primarily to consumers buying Kenyan tea and tea gifts online, with trade accounts available for business customers such as retailers or hospitality buyers.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsOnline retailer of occupational and safety footwear, particularly nursing and healthcare shoes and clogs. Also sells safety boots, trainers, compression socks, insoles, gloves, eye and respiratory…
Serves nurses and other healthcare staff, dentists, vets, catering and hospitality teams, beauty and leisure workers, and employers in industries where staff work long shifts on their feet.
Financial Health
StableStable · -21% CAGR over 2y
Location
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Computed from 5 filingsSupplies hairdressing, beauty and barbering equipment and consumables through an online retail store, including salon furniture, styling chairs, wash units, scissors, electrical tools, hair products,…
Targets hair and beauty salons, barber shops, salon owners, hairdressing and beauty students, schools and colleges, plus architects and specifiers involved in salon fit-outs, primarily as B2B and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 4 filingsProduces and sells cakes and sweet baked goods through an online shop, including layer cakes, small cake bites (“pearls”), baking mixes and chocolate spreads, with options such as vegan, keto,…
Sells direct to UK consumers seeking lighter sweet treats, including calorie-conscious shoppers and people looking for vegan, keto, dairy-free or wheat-alternative cake options.
Financial Health
WeakWeak · 3% CAGR over 3y
Location
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Computed from 5 filingsSupplies tools, equipment, consumables and repair kits for automotive restoration and vehicle maintenance, including bodywork tools, welding and fabrication equipment, paints and coatings, rust…
Serves automotive restoration enthusiasts, classic car owners, bodyshops, repair workshops and trade buyers needing vehicle repair, detailing and workshop supplies.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells kitchen taps and water filtration products, including 3‑in‑1 and 4‑in‑1 boiling water taps, filtered taps, filter cartridges, housings, and spare parts. Also offers installation…
Sells primarily to UK homeowners and household consumers upgrading kitchens, with secondary reach to kitchen and bathroom retail/showroom customers and installers via store locator, installation…
Financial Health
DistressedDistressed · -70% CAGR over 4y
Location
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Computed from 4 filingsDesigns, manufactures and sells cheerleading and dance apparel including custom practice wear, competition uniforms and team clothing. Also retails cheer shoes, backpacks and accessories, distributes…
Serves cheerleading and dance teams, coaches, clubs and individual athletes, with a focus on team apparel buyers and consumers purchasing cheer footwear, backpacks and training accessories.
Financial Health
StableStable · -76% CAGR over 3y
Location
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Computed from 3 filingsDesigns and sells vintage- and French-inspired textiles and home décor products, including patterned and plain linen fabrics, wallpapers, trimmings, and accessories such as cushions, lampshades,…
Serves homeowners, home decorators, craft and soft-furnishing customers, interior designers and other trade buyers interested in vintage or French-inspired interiors, with stockists addressed through…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies professional audio and audiovisual equipment through an online store, including speakers, PA systems, microphones, wireless headset systems, mixers, lighting effects, and accessories. Also…
Sells to fitness instructors, gyms and health clubs, as well as event, leisure and business users buying PA systems, microphones, lighting and AV equipment. Also serves individual consumers shopping…
Financial Health
WeakWeak · -3% CAGR over 5y
Location
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Computed from 5 filingsOperates an online retail store selling swimming-related clothing and accessories, including swimwear, robes, hats, bags, towels, bottles and team kit. Also offers custom teamwear and branded items…
Serves individual swimmers, swim clubs and teams, including consumers buying swim-related apparel and accessories and organisations ordering custom teamwear online.
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Computed from 4 filingsProduces gourmet frozen ready meals including pies, curries, meat and vegetarian dishes, prepared with sourced ingredients and sold online. Offers meal boxes and dietary options such as gluten‑free,…
Serves consumers and households ordering meals for home delivery, including families, gift buyers, and people with gluten-free, vegan or vegetarian dietary preferences.
Financial Health
WeakWeak
Location
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Computed from 3 filingsSupplies medical scrubs, nurse uniforms and healthcare workwear through an online store. Offers scrub sets, tops, trousers, tunics, underscrubs and hospital gowns in various styles, fits and colours,…
Serves healthcare professionals and organisations, including NHS buyers, nurses, dental practices, veterinary practices, care providers, beauty businesses and university students.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsSupplies tools and consumables for window installation and fabrication, including adhesives, sealants, expanding foams, fixings, screws, glazing packers, tapes, hand tools, power tool accessories,…
Serves B2B trade customers in the window installation and fabrication sector, including window fitters, glazing installers, fabricators and related construction trades.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and manufactures maintenance tools and care products for motorcycles, bicycles and karting. Product range includes chain tools, tyre levers, lubricants, drivetrain cleaners, sealants, and…
Sells direct to consumers in cycling, motorcycling and karting, including riders, racers and enthusiasts buying maintenance products through country-specific online shops.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsSupplies commercial cleaning equipment and janitorial products, including floor and carpet cleaning machines, steam cleaners, disinfectants, detergents, paper products, and cleaning accessories.…
Serves businesses, institutions, cleaning contractors and facilities teams across the UK and Ireland, including industrial, warehouse, commercial, hospitality and workplace environments needing…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells mechanical wristwatches, including racing chronograph models inspired by motorsport heritage. Offers limited‑edition Swiss‑made timepieces and watch accessories sold through its…
Sells to affluent consumers, watch collectors, and motorsport or aviation enthusiasts seeking limited-edition luxury chronographs through direct online retail.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDesigns, manufactures and sells Celtic, Viking and contemporary jewellery, including rings, earrings, pendants, bangles and brooches, using sterling silver, Cornish tin, bronze and pewter. Also…
Serves consumers shopping for themed jewellery and gifts, alongside wholesale trade buyers seeking Celtic, Viking and Cornish collections.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDesigns and sells women’s clothing and accessories under the OSKA and ISCHIKO brands through an online store, offering seasonal collections including dresses, trousers, knitwear, jackets and linen…
Targets consumers, particularly women seeking slow-fashion wardrobes: style-conscious shoppers who value sustainable fabrics, minimalist design, capsule wardrobes and durable seasonal clothing.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsRetailer of consumer fireworks through an online store and retail outlets, selling rockets, cake barrages, fountains, Roman candles, sparklers and display packs, along with safety gear and…
Serves consumers and event organisers across the UK, including households planning garden parties or private displays and customers arranging larger events through online ordering, retail stores,…
Financial Health
WeakWeak · -9% CAGR over 3y
Location
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Computed from 5 filingsOperates an online store selling generic HIV pre‑exposure prophylaxis (PrEP) medications. Provides product information, accepts online orders and payments, and arranges international shipping of PrEP…
Sells directly to consumers seeking PrEP, with shipping options for individuals in listed countries across the Americas, Europe, Middle East & Africa, and Asia-Pacific.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 3 filingsRetailer of natural stone and porcelain paving slabs for patios and gardens, including sandstone, limestone, slate, granite and porcelain tiles, supplied in various sizes and finishes with online…
Serves UK homeowners improving patios and gardens, alongside trade customers such as landscapers, garden designers and paving installers buying outdoor paving materials.
Financial Health
StableStable · Hiring · 12% CAGR over 2y
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Computed from 4 filingsSupplies insulation and drylining materials for construction projects, including PIR insulation boards, EPS insulation, loft insulation, insulated plasterboards, standard plasterboard, and related…
Serves UK trade and public customers buying insulation and drylining materials, including builders, drylining contractors, roofers, plasterers and DIY home renovation customers.
Financial Health
StrongStrong · Hiring · 71% CAGR over 3y
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Computed from 5 filingsOperates an online retail store selling dancewear and dance footwear, including leotards, tights, skirts, tutus, warm‑ups, and ballet, pointe, tap and jazz shoes, along with dance accessories such as…
Serves individual dancers, parents buying for girls and boys, and dance schools or performing arts academies needing uniforms across ballet, ballroom, jazz, tap and related dance disciplines.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 3 filingsSupplies steel security doors, fire exit doors and fire-rated doors for commercial and industrial use. Also sells specialist doors, door hardware, panic bars, locks and replacement parts, and offers…
Sells to businesses and trade buyers needing steel security, fire exit and specialist doors, including industrial, commercial and facilities customers, as well as some homeowners buying doors and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsSupplies Western Red Cedar building materials including cladding boards in multiple profiles, slatted fencing panels, and related accessories. Provides made‑to‑measure cedar products for construction…
Serves UK trade buyers and self-build customers seeking Western Red Cedar cladding, fencing and related materials for construction, renovation, garden and exterior projects.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 4 filingsSupplies event identification and branding materials, including name badges, lanyards, wristbands, ID cards, place cards, and badge holders. Also provides printed versions and eco‑friendly products…
Serves B2B event organisers, conference teams and organisations running branded events, especially those seeking sustainable, ESG-aligned options for conferences, exhibitions and corporate events.
Financial Health
StrongStrong · Hiring · 33% CAGR over 3y
Location
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Computed from 5 filingsSells handcrafted giftware including ceramics, glassware, bronze sculptures and silver animal figurines from UK and international makers. Operates an online shop offering decorative home items,…
Sells to consumers and collectors seeking handcrafted gifts, decorative home pieces, ceramics, glassware, silver, bronzes and pottery, including buyers of Moorcroft, Herend and other artisan brands.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 3 filingsPrepares and sells traditional English pie and mash dishes, including meat and vegan pies, mashed potatoes, liquor gravy, and stewed or jellied eels. Offers online ordering with chilled nationwide…
Sells primarily to consumers across the UK ordering traditional pie, mash and eels for home delivery, with hot delivery aimed at customers in selected London areas.
Financial Health
StableStable · Hiring · 18% CAGR over 2y
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Computed from 3 filingsPublishes craft magazines, books and websites covering hobbies such as crochet, knitting, sewing and papercraft. Sells subscriptions, patterns, downloadable projects and craft supplies online, and…
Serves B2C craft hobbyists worldwide, especially crochet, knitting, papercraft and sewing enthusiasts, and also addresses craft-sector advertisers and commercial partners.
Financial Health
StableStable · -12% CAGR over 2y
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Computed from 5 filingsRetailer of school uniforms, sportswear and accessories for specific schools, sold through an online shop and physical outlets. Allows parents to select required items by school, with options for…
Serves parents and families buying school-specific uniform for students of all ages, alongside schools and academies needing branded uniform and sportswear supply, with an emphasis on East Midlands…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells bespoke and ready-to-wear fine jewellery, including engagement rings, wedding rings, gemstone rings, bracelets, earrings and necklaces. Also provides jewellery repairs, resizing,…
Serves individual consumers in the UK, especially engaged couples and wedding customers, buyers of fine jewellery and gifts, and owners of jewellery seeking repairs, restorations, valuations or…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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How Kinsta usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Kinsta is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK E-Commerce by Hosting & PaaS
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Frequently asked questions
How many UK e-commerce companies use Kinsta?
What share of UK e-commerce companies run Kinsta?
How is Kinsta usage detected?
What size e-commerce companies use Kinsta in the UK?
What do Kinsta-running e-commerce companies also run?
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