E-Commerce Companies Using Webflow in the UK: 67 Active Firms (2026)
UK e-commerce companies running visual site-builder technology sell goods online through content-led storefronts, with detected adoption on public websites.
For e-commerce operators, a visual site-builder usually sits between brand, trading and performance marketing rather than deep engineering. It lets lean teams build campaign pages, landing pages and editorial storefront content around a checkout stack, often with analytics, tagging and CDN services added around it. Adoption tends to signal a direct-channel posture: the company wants design control and fast merchandising changes, but may not yet have the budget or need for a large in-house web platform team. The buyer is usually a founder, e-commerce lead, marketing lead or external studio, with engagements closer to site build, optimisation and ongoing content operations than enterprise replatforming.
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The UK adoption picture is small: 67 companies are actively trading in this e-commerce cohort. Within detected CMS choices for the sector, the system ranks sixth, on 2.3% of a 2,946-company denominator, rather than among the high-share platforms. Reported employment sums to 618 people, which points to lean operating teams rather than large web departments. Regional concentration is marked: London accounts for 43.3% of the cohort, with the North West at 11.9%, the South West at 9.0%, and both the South East and West Midlands at 7.5%.
Checkout, tracking and email capture bring this stack into the ordinary compliance perimeter for online retail. Consent management, cookie governance and customer-data flows matter because site-builder pages tend to sit alongside hosted checkout, fulfilment systems, analytics tags and advertising pixels. GDPR and ICO guidance are the main reference points for personal data, while sector-specific obligations depend on the goods sold and the claims made on product pages. Procurement is often agency-led or founder-led, so documentation around data processing, accessibility and change control can lag behind the visible pace of page publishing.
Adoption appears likely to remain selective rather than becoming the default e-commerce build path. The fit is clearest where brand presentation, editorial content and campaign speed matter more than deep catalogue complexity. More mature merchants tend to face migration pressure once merchandising, checkout, inventory and reporting workflows outgrow a lightly managed site stack. At the same time, bundling by commerce platforms and marketing suites may narrow the space for standalone visual builders. The likely pattern is a steady niche: useful for design-led operators and test-and-learn trading teams, but less compelling for catalogue-heavy retailers with established engineering processes.
Adoption by company size
Adoption of Webflow rises with company size across the trading UK e-commerce companies in this cohort. 0.1% of the 58,696 companies with under 10 employees run Webflow (41 detected). 1.1% of the 2,333 companies with 10–50 employees run Webflow (26 detected). 0.6% of the 158 companies with over 50 employees run Webflow (1 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
67
Active firms
2026
2.3%
Of detected CMS share
UK e-commerce
7
Median headcount
Filed accounts
145
Verified contacts
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Key facts
About 5% of the trading cohort reports turnover above £5M (4 of 67 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Within e-commerce companies with a detectable CMS, this visual site-builder technology accounts for 2.3% (67) of the 2,946-company category, behind the largest detected system at 72.5% (2,135) and the next two site-builder systems at 7.5% (222) and 4.7% (138).
London accounts for 43.3% (29) of e-commerce firms running this visual site-builder technology, followed by the North West at 11.9% (8) and the South West at 9.0% (6).
The co-detected stack points to managed delivery and tracking: 94.0% (63) also run a traffic-delivery layer, while 55.2% (37) run tag-management technology and 53.7% (36) run web analytics.
Commerce-platform detection overlaps with 44.8% (30) of the cohort, suggesting that the site-builder layer often sits alongside dedicated checkout or catalogue infrastructure rather than replacing it.
Adjacent tags show mixed business models: 19.4% (13) are also tagged as SaaS, 14.9% (10) as Marketing Agency, and 11.9% (8) as Fashion & Retail or Wholesale & Distribution.
CMS market share among UK E-Commerce
Share of the 2,946 UK E-Commerce with a detectable system. As of June 2026.
What else do Webflow-running E-Commerce run?
Share of the 67 Webflow-running UK companies where each technology was also detected. As of June 2026.
Where Webflow E-Commerce are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£722K
Median UK turnover
6%
Above £5M turnover
8
Incorporated since 2022
145 verified decision-maker contacts
across these 67 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK E-Commerce using Webflow
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsRetailer of women’s clothing, jewellery and accessories, offering items such as shirts, dresses, jackets, bags and scarves alongside homeware, candles, gifts and stationery through an online shop and…
Serves women consumers shopping for fashion, accessories, gifts and homeware, primarily UK online customers and visitors to its London, Oxford and Hungerford stores, with overseas orders handled by…
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 4y
Location
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Designs and sells cookware and kitchen equipment, including stainless steel, carbon steel and non‑stick pans, knife sets, bakeware, plates, glassware and kitchen accessories, primarily through an…
Sells to home cooks buying kitchenware online and professional chef customers, including restaurants and test kitchens, seeking cookware, knives, bakeware, and tabletop products.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsProduces plant-based whole‑cut meat alternatives, including steak-style filets, loin cuts and seafood substitutes, made from plant proteins. Sells frozen products and gift cards online for home…
Sells to consumers and home cooks seeking plant-based alternatives to meat and fish, including vegans, flexitarians, protein-focused shoppers, and people preparing meals for occasions or weekly meal…
Financial Health
StableStable · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProduces and sells cakes, brownies and baked treats through an online store offering postal and next‑day delivery. Supplies letterbox-friendly baked goods for gifting and provides wholesale cakes and…
Serves independent and multi-site coffee shops through nationwide wholesale, alongside UK consumers and businesses buying letterbox treats and corporate gifts online.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 3 filingsProduces non‑alcoholic botanical aperitif drinks made from blended botanicals, apple cider vinegar and honey. Sells bottled and canned beverages designed to be mixed with soda or other mixers,…
Sells to consumers seeking non-alcoholic aperitifs, plus UK and Netherlands trade buyers including bars, restaurants, retailers, sommeliers, chefs and specialist drinks stockists.
Financial Health
HealthyHealthy · Hiring · 183% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and sells personalised nutritional supplement formulas tailored to individual health data. Uses online health quizzes or blood test analysis and an algorithm to determine micronutrient…
Targets health-conscious consumers, athletes and high-performance individuals seeking personalized nutrition, using health quizzes or blood tests to guide daily supplement choices for wellness,…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 3 filingsOperates a record label and vinyl pressing plant producing and releasing vinyl records. Publishes a magazine and curates audio‑visual art projects, exhibitions and collaborations with musicians and…
Serves vinyl record buyers and collectors, music and audio-visual arts audiences, plus artists, musicians and record labels seeking vinyl releases, collaborations or pressing services.
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling photo and picture frames for home decor, including modern, classic and traditional styles, multi‑aperture collage frames, and frames with mounts in various…
Sells primarily to consumers furnishing or decorating homes, including homeowners, renters and gift buyers seeking photo, poster and multi-aperture frames for living spaces and wall art.
Financial Health
StableStable · Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells dietary supplements and hydration products via online retail designed to support liver function, hydration, and next‑day recovery after alcohol consumption, including capsules and oral…
Targets adult consumers who drink alcohol responsibly, including health-conscious online shoppers and retail buyers seeking liver-health, hydration and next-morning wellness support.
Financial Health
StableStable · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProduces and sells handmade Scottish fudge and tablet confectionery. Offers a range of flavours, gift boxes, hampers, and build‑your‑own selections through an online shop, supplying individual bars,…
Serves B2C customers buying confectionery online for personal treats and gifts, including seasonal gift buyers for occasions such as Mother’s Day.
Financial Health
StrongStrong · Hiring · 20% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online retail platform selling discounted end-of-season fashion from branded labels. Offers clothing, footwear, sportswear, bags and accessories for women, men and children, and provides…
Sells primarily to consumers shopping online for discounted designer and branded fashion, including women, men and kids categories across clothing, shoes, accessories, beauty and sportswear.
Financial Health
HealthyHealthy · Profitable · -25% CAGR over 1y
Location
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Computed from 5 filingsPrepares and delivers fresh baby and toddler meals cooked daily from scratch. Offers subscription meal plans with stage‑appropriate textures for weaning through early childhood, plus weaning kits and…
Sells to London parents of weaning babies and toddlers aged 5 months to 4 years, with an additional B2B catering audience of nurseries, schools, teachers and parents managing childcare meals.
Financial Health
StrongStrong · Hiring · 68% CAGR over 4y
Location
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Computed from 5 filingsOperates an online shop selling books, digital guides, calendars and gardening resources focused on no‑dig vegetable growing. Provides online and in‑person courses, events, and free educational…
Serves individual gardeners and vegetable growers, from beginners to experienced no-dig practitioners, plus families and educators seeking gardening resources for children. Also targets students…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsRetailer of BMX bicycles, parts and accessories through an online store and shop. Sells complete bikes, frames, wheels, tyres, brakes and components, offers custom BMX builds, and stocks skateboards…
Sells primarily to BMX riders and enthusiasts, from children to adults, buying complete bikes, parts and custom builds. Also serves skateboard customers and old school or racing BMX collectors and…
Financial Health
StableStable · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDesigns and sells fashion apparel, particularly knitwear featuring textured and spiked designs. Operates an online shop offering dresses, bottoms and collaborative collections, and handles special…
Sells direct to consumers seeking designer fashion and statement womenswear, including shoppers for dresses, bottoms, sale items, and special-request pieces through its online shop.
Financial Health
StableStable · Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells bathroom accessories and fittings, including toilet seats, shower heads, bath mats, shower curtains, and related products. Offers installation guides and sells items directly to…
Serves UK consumers, homeowners and renters, plus trade or business buyers shopping online for bathroom accessories and replacement fittings.
Financial Health
StableStable · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and manufactures consumer audio equipment including headphones, in‑ear monitors, true wireless earbuds, portable CD players, passive speakers and audio accessories. Also provides companion…
Serves consumers and audio enthusiasts globally, including headphone/IEM buyers, true wireless users, portable audio hobbyists, and buyers of speakers, accessories and keyboards.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 4 filingsRetailer and distributor of kayaks, inflatable canoes, paddleboards and small watercraft. Supplies electric outboard motors for kayaks and boats, along with related accessories and outdoor gear…
Sells to consumers and watersports enthusiasts, including families, kayakers, paddleboarders, anglers and small watercraft owners in the UK and Europe.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells footwear for healthcare professionals, including clogs, trainers and shoes designed for long shifts. Also supplies medical devices, surgical equipment, protective apparel and…
Targets individual healthcare workers and healthcare organisations, including nurses, surgeons, dental practices, vets, podiatrists and clinical teams, with some focus on hairdressers and beauticians.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 5 filingsSells household products including bedding, fragrances, electrical appliances, kitchenware, and home accessories through an online members’ store. Offers customers the option to purchase goods with…
Sells to UK consumers and households seeking home products through membership-based shopping, including customers wanting weekly payment plans, no credit checks and home shopping or personal shopper…
Financial Health
StableStable · -18% CAGR over 4y
Location
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Computed from 5 filingsProduces online golf media including instructional videos, equipment reviews and entertainment content, and hosts a golf podcast. Also sells branded golf merchandise through an online shop and…
Targets B2C golfers and golf enthusiasts worldwide, especially amateur players and fans of online golf media, while also engaging golf brands, sponsors and media contacts for partnerships and press…
Financial Health
StableStable · -59% CAGR over 4y
Location
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Operates an online retail store selling smartphones from brands such as Apple, Samsung, Google, OnePlus, and Motorola. Offers product listings, online purchasing, payment by credit card, order…
Sells to individual consumers shopping online for smartphones, including buyers seeking budget Android handsets and flagship iPhone, Samsung, Google, OnePlus and Motorola models.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDesigns and sells workplace storage and carry products for hybrid and hot‑desking environments, including desk caddies, laptop riser organisers, commuter work bags and accessories for transporting…
Serves businesses adopting hybrid working and hotdesking, particularly workplace, facilities and procurement teams equipping employees with organised, mobile work setups for offices, lockers and…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 4 filingsSupplies kiln-dried hardwood logs and firewood through an online store, including bagged logs and bundled packs for use in wood‑burning stoves, open fires, chimeneas, fire pits and pizza ovens, with…
Sells primarily to UK consumers buying kiln-dried firewood for home heating and outdoor use, including owners of wood-burning stoves, multi-fuel heaters, chimeneas, fire pits, campfires and pizza…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsProvides online printing services for businesses and individuals, producing items such as business cards, flyers, posters, banners, booklets, stationery, labels, and other customised marketing and…
Serves UK businesses, marketers, retailers, hospitality venues, charities, event organisers and individuals buying printed marketing, stationery, signage and promotional materials.
Financial Health
HealthyHealthy · -5% CAGR over 2y
Location
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Computed from 5 filingsProvides online commercial printing services, producing customised materials including business cards, flyers, leaflets, posters, banners, booklets, business stationery, stickers, labels, signage,…
Serves UK businesses, charities, political campaigners, event organisers, hospitality venues and individuals buying printed marketing, stationery, signage, menus and event materials.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsDesigns and supplies thermal window blinds and combined blind and insect screen systems for doors and windows. Offers honeycomb blackout blinds, mosquito net screens and made‑to‑measure options, with…
Sells primarily to UK homeowners, including families wanting blackout rooms, insect protection and energy-saving options, and also addresses small office customers updating interiors.
Financial Health
HealthyHealthy · Hiring · 134% CAGR over 2y
Location
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Computed from 3 filingsSupplies wall and floor tiles for bathrooms, kitchens and other interior spaces, including patterned and brick-style tiles from brands such as Atlas Concorde and Azulev. Also sells tiling…
Serves homeowners, renovators, tilers and trade buyers seeking bathroom, kitchen and floor tile products, with distribution across the North East, Cumbria and the wider UK.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies decorative wallcoverings and upholstery fabrics to interior design professionals. Offers textile wallcoverings and materials including grasspaper, silk, linen and wool fabrics, with sample…
Sells to trade customers and design professionals in the luxury interiors market, including interior designers, decorators and specification-led firms sourcing materials for client projects.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 4 filingsSupplies kiln-dried hardwood firewood and log bundles for domestic heating and outdoor fires. Sells bagged logs and bulk packs for wood‑burning stoves, fireplaces, fire pits and ovens through an…
Serves UK consumers, especially homeowners and outdoor-living buyers with wood-burning stoves, open fires, multi-fuel heaters, chimeneas, fire pits, campfires and pizza ovens for home heating and…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 3y
Location
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Computed from 4 filingsOperates an American-style barbecue restaurant and online store. Prepares smoked meat dishes for dine-in and takeaway, and sells BBQ meal kits, sauces, gift boxes and vouchers for home delivery.
Serves consumers seeking American BBQ, including restaurant diners in Sheffield, UK home-delivery customers wanting BBQ at home, and buyers of sauces, gift boxes and vouchers.
Financial Health
WeakWeak · -5% CAGR over 3y
Location
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Computed from 5 filingsSupplies fresh fruit, vegetables and exotic produce to the catering trade as a wholesale greengrocer. Also sells grocery items including dairy, eggs and bread, and provides home delivery of vegetable…
Sells to catering trade customers and local households, serving foodservice buyers and home shoppers in North Devon with fresh produce, grocery and veg box delivery.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures daily living aids for people with visual or cognitive impairments, school science equipment, and high‑visibility clocks. Operates an ecommerce store selling its own and…
Serves consumers and carers seeking daily living aids and dementia safeguarding, alongside schools buying science equipment and online shoppers purchasing high-visibility clocks. Also targets…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 3 filingsSupplies nursing and care home hygiene products, medical consumables, and cleaning supplies through an online store. Products include continence pads, patient care items, PPE, infection control…
Serves B2B healthcare and social care buyers, especially care homes and their purchasing coordinators, plus staff responsible for patient hygiene, continence care, infection control and housekeeping…
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsPrepares and sells African ready meals through restaurants, online ordering, and retail distribution. Provides delivery and takeaway services, bulk meal orders, and catering for events, and supplies…
Serves consumers seeking African ready meals and takeaway delivery, grocery shoppers via retail stores, and groups needing bulk or event catering, including corporate meetings and family…
Financial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Computed from 5 filingsOperates an online marketplace for buying and selling fine wines and spirits. Provides wine investment tools, market analysis, storage and custody services, portfolio management, and delivery for…
Sells to fine wine and whisky buyers, including private collectors, investors and wine trade businesses, via its marketplace. Targets customers seeking to buy, sell, store and manage premium drinks…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies commercial childcare and catering equipment to businesses, including baby changing units, high chairs, coffee and hot drink machines, blenders and juicers, through an online retail platform…
Sells B2B to commercial venues and organisations needing childcare and catering equipment, including restaurants, hospitals, shops, leisure centres, hotels, offices and showrooms, primarily in the UK.
Financial Health
WeakWeak
Location
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Computed from 3 filingsDevelops microneedle-based tattoo patches and an online design tool that allows users to create custom tattoo designs and export them as patches for at‑home skin application.
Targets consumers who want to design and apply their own custom tattoos at home, including tattoo enthusiasts seeking a self-directed alternative to traditional tattoo studio visits.
Financial Health
StableStable · Hiring · 123% CAGR over 2y
Location
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Computed from 5 filingsProvides direct-to-consumer DNA testing for fitness and health. Analyses genetic samples to produce reports on traits related to exercise, nutrition, weight management and health risks, and delivers…
Serves health-conscious consumers and fitness enthusiasts seeking personalised guidance on workouts, nutrition, supplements and longevity, with additional routes for health and fitness professionals…
Financial Health
DistressedDistressed · -69% CAGR over 4y
Location
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Computed from 5 filingsWholesale supplier of original spare parts for mobile phones and tablets, including LCD screens, batteries, chargers and other components for models such as Samsung devices. Sells parts through an…
Serves B2B buyers such as mobile phone and tablet repair businesses, refurbishers and parts resellers, with wholesale customers in the UK and internationally.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 5y
Location
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Operates an online pharmacy providing prescription weight‑loss treatments. Offers remote assessments, clinician review, and supply of medications such as semaglutide (Wegovy) and tirzepatide…
Serves UK consumers seeking online, clinician-reviewed weight-loss treatment, particularly adults eligible for GLP-1 medications such as Wegovy or Mounjaro with home delivery.
Financial Health
N/AN/A
Location
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Designs, manufactures and distributes children’s toys, games and playsets, including action figures, puzzles, creative compounds and outdoor water toys, under brands such as PAW Patrol, Rubik’s, Tech…
Sells primarily to consumers, especially parents, carers and gift buyers shopping for children aged 0-12+, as well as families seeking branded play, games, preschool, outdoor and swim products.
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Computed from 3 filingsOperates a B2B wholesale online store supplying spirits, wines, beers, ciders, cocktails, alcohol‑free drinks and snacks. Imports and distributes beverage brands, including products sourced from…
Serves B2B customers seeking wholesale alcohol, alcohol-free drinks and snacks, including business buyers procuring spirits, wines, beers, ciders and cocktails from European brands.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
Location
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How Webflow usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. e-commerce companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of e-commerce companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Webflow is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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