CMS Used by UK E-Commerce Companies: Market Share (2026)

Updated June 2026

Detected CMS market share across 2,749 of 61,187 trading UK e-commerce companies, led by WordPress at 76.4%.

CMS choice is identifiable for 2,749 of 61,187 trading UK e-commerce companies, with 30 systems detected. WordPress accounts for 76.4% (2,101), so the market is concentrated around one CMS before the remaining systems begin to matter.

Wix follows at 7.9% (216), Squarespace at 5.0% (137) and Webflow at 2.5% (68). Drupal, Contentful, Sanity and Duda each sit between 1.1% and 1.4%, while 22 further systems cover 129 companies.

WordPress also leads by employee band: 76.8% of the 1,939 companies under 10 employees, 75.4% of the 775 companies with 10–50 employees, and 80.0% of the 35 companies over 50 employees. The larger-company band is small, so the size split mainly confirms that WordPress usage is not confined to micro-businesses.

2,749

e-commerce with detected CMS

Of 61,187 UK e-commerce

4.5%

Detection rate

2026

Systems detected

In this category

76.4%

Leader share

WordPress

UK E-Commerce CMS market share

Other (22 systems)

Share of the 2,749 UK E-Commerce with a detectable system. As of June 2026.

CMS compared

System	UK E-Commerce	Share	Median headcount	London share	Typical profile
WordPress	2,101	76.4%	6	18.5%	6-employee median, 76.4% share
Wix	216	7.9%	6	19.9%	6-employee median, 7.9% share
Squarespace	137	5%	7	23.4%	7-employee median, 5.0% share
Webflow	68	2.5%	7	44.1%	7-employee median, 2.5% share
Drupal	38	1.4%	—	—	View these companies in Firmbase →
Contentful	37	1.3%	—	—	View these companies in Firmbase →
Sanity	30	1.1%	—	—	View these companies in Firmbase →
Duda	29	1.1%	—	—	View these companies in Firmbase →
Weebly	26	0.9%	—	—	View these companies in Firmbase →
Joomla	24	0.9%	—	—	View these companies in Firmbase →
Prismic	16	0.6%	—	—	View these companies in Firmbase →
Craft CMS	15	0.5%	—	—	View these companies in Firmbase →
Blogger	13	0.5%	—	—	View these companies in Firmbase →
Storyblok	13	0.5%	—	—	View these companies in Firmbase →
DNN	6	0.2%	—	—	View these companies in Firmbase →
Adobe Experience Manager	5	0.2%	—	—	View these companies in Firmbase →
Artlogic	5	0.2%	—	—	View these companies in Firmbase →
DatoCMS	5	0.2%	—	—	View these companies in Firmbase →
It'seeze	5	0.2%	—	—	View these companies in Firmbase →
October CMS	3	0.1%	—	—	View these companies in Firmbase →
Statamic	3	0.1%	—	—	View these companies in Firmbase →
Business Catalyst	3	0.1%	—	—	View these companies in Firmbase →
Ghost	2	0.1%	—	—	View these companies in Firmbase →
ExpressionEngine	2	0.1%	—	—	View these companies in Firmbase →
Sitecore	2	0.1%	—	—	View these companies in Firmbase →
MODX	1	0%	—	—	View these companies in Firmbase →
Silverstripe	1	0%	—	—	View these companies in Firmbase →
ProcessWire	1	0%	—	—	View these companies in Firmbase →
TYPO3 CMS	1	0%	—	—	View these companies in Firmbase →
Concrete CMS	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading CMS system shifts with company size: among UK E-Commerce with under 10 employees, WordPress leads at 76.8% of the 1,939 with a detectable system; among UK E-Commerce with 10–50 employees, WordPress leads at 75.4% of the 775 with a detectable system; and among UK E-Commerce with over 50 employees, WordPress leads at 80% of the 35 with a detectable system.

Under 10 employees

WordPress

76.8% of band

At 1,939 companies, this is the largest employee band among UK e-commerce companies with a detectable CMS. WordPress leads with 76.8%; across the wider market, Wix, Squarespace and Webflow are the next named challengers.

10–50 employees

WordPress

75.4% of band

The 10–50 employees band has 775 companies and remains WordPress-led at 75.4%. Wix, Squarespace and Webflow are the main named alternatives in the wider market, with 22 further systems sharing 129 companies.

Over 50 employees

WordPress

80% of band

Only 35 companies sit in the Over 50 employees band, so small count changes can move shares. WordPress leads with 80.0%, while competition is thin in company-count terms.

How CMS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK E-Commerce by CMS

E-Commerce Companies Using WordPress in the UK E-Commerce Companies Using Wix in the UK E-Commerce Companies Using Squarespace in the UK E-Commerce Companies Using Webflow in the UK

Related directories

Most-Used CMS by UK Companies (2026)CMS Used by UK B2B Companies: Market Share (2026)CMS Used by UK B2C Companies: Market Share (2026)CMS Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Construction Companies: Market Share (2026)E-Commerce in the UK

Frequently asked questions

What is the most-used CMS among UK e-commerce companies?

WordPress is the most-detected CMS among UK e-commerce companies, with 76.4% share (2,101 of 2,749 companies with a detectable system), ahead of Wix (7.9%) and Squarespace (5%).

How many UK e-commerce companies have a detectable CMS?

2,749 of 61,187 actively-trading UK e-commerce companies (4.5%) have a CMS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a CMS?

A CMS, or content management system, is software used to create, edit and publish website content for UK e-commerce companies. It gives teams a place to manage product-page copy, category pages, campaign pages and informational content without treating every change as a development project.

How is CMS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK e-commerce companies, WordPress or Wix?

WordPress: 2,101 detected companies versus 216 for Wix, of the 2,749 UK e-commerce companies with a detectable CMS.

What is the best CMS for UK e-commerce companies?

The ranking here is usage-based rather than a recommendation: among 2,749 UK e-commerce companies with a detectable CMS, WordPress has 76.4% (2,101), Wix 7.9% (216), Squarespace 5.0% (137) and Webflow 2.5% (68). WordPress leads every employee band shown: Under 10 employees has 1,939 companies and a 76.8% WordPress share; 10–50 employees has 775 and 75.4%; Over 50 employees has 35 and 80.0%.

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