Fashion Retail Companies Using Microsoft Azure in the UK: 106 Active Firms (2026)
Fashion retail companies using cloud infrastructure sell clothing, footwear and accessories through digitally supported UK retail channels.
For fashion retailers, Microsoft Azure usually sits behind web storefronts, content delivery, stock visibility and customer-service workflows rather than acting as a standalone retail application. Running it tends to signal a retailer with enough digital trading volume to care about uptime, campaign peaks, analytics and integration between ecommerce, merchandising and back-office systems. Buying responsibility is likely to sit across ecommerce, technology and finance teams, with direct-channel operators weighing hosting resilience, customer data handling and the cost of managed support against simpler hosted-commerce arrangements.
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The UK adoption picture contains 106 actively trading fashion retail businesses running Microsoft Azure. The total reported headcount is 721 employees, with headcount reported for 49 of 49 employers (100%). Within fashion retail platform-as-a-service adoption, the system ranks second, at 15.8% in a sector comparison with a denominator of 670. Registered-office skew is toward London (22.6%), followed by the West Midlands (14.2%), the South East (12.3%), the East of England (11.3%) and Yorkshire and The Humber (10.4%).
Regulation falls less on the cloud platform itself than on the retail processes it supports. Fashion retailers running Microsoft Azure need contracts that cover customer data, marketing consent, order history and service logs, with GDPR accountability retained by the retailer even where hosting and security services are outsourced. Cookie consent and analytics configuration bring ICO expectations into ordinary merchandising work, while payment flows pull finance and information-security teams into procurement. Supplier concentration also matters: changing cloud, commerce and edge-security providers can interrupt trading calendars, so migration windows tend to be governed by peak-season risk as much as by licence cost.
Among fashion retailers, Microsoft Azure adoption appears more likely to deepen inside existing digital estates than to spread through speculative new builds. Older hosting arrangements are being reassessed as ecommerce teams consolidate fulfilment, product content, personalisation and customer-service workloads. Budget pressure may favour bundled cloud and commerce contracts, but that also raises switching frictions for retailers with seasonal trading peaks. Smaller specialists tend to retain lighter stacks until channel mix or marketplace operations create enough complexity to justify platform work. Consolidation among agencies and managed-service partners may shape adoption as much as retailer-led strategy.
Adoption by company size
Adoption of Microsoft Azure rises with company size across the trading UK fashion retail companies in this cohort. 0.1% of the 113,668 companies with under 10 employees run Microsoft Azure (74 detected). 0.5% of the 5,727 companies with 10–50 employees run Microsoft Azure (30 detected). 0.5% of the 400 companies with over 50 employees run Microsoft Azure (2 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
106
Active firms
2026
15.8%
Of detected PaaS share
UK fashion retail
5
Median headcount
Filed accounts
208
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (2 of 106 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
Among 670 fashion retail companies with a detectable PaaS system, this platform accounts for 15.8% (106), behind a larger 58.4% (391) alternative.
London accounts for 22.6% (24) of the platform-running fashion retail cohort, followed by the West Midlands at 14.2% (15) and the South East at 12.3% (13).
A tag-management tool is also detected at 68.9% (73), while an edge-routing service appears at 37.7% (40), suggesting relatively mature web operations in part of the cohort.
Overlapping sector tags show 31.1% (33) also sit in FMCG, 21.7% (23) in e-commerce and 11.3% (12) in wholesale and distribution.
Financial-health ratings are mixed: 29.2% (31) sit in the stable band, while 18.9% (20) are weak and 6.6% (7) are distressed.
Hosting & PaaS market share among UK Fashion Retail
Share of the 670 UK Fashion Retail with a detectable system. As of June 2026.
What else do Microsoft Azure-running Fashion Retail run?
Share of the 106 Microsoft Azure-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Azure Fashion Retail are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£514.5K
Median UK turnover
1.9%
Above £5M turnover
2
Incorporated since 2022
208 verified decision-maker contacts
across these 106 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Fashion Retail using Microsoft Azure
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates retail and online businesses selling own‑brand food, clothing, homeware and beauty products, and provides banking and financial services. Manages international retail operations and supply…
Serves primarily B2C consumers in the UK and internationally, targeting shoppers across food retail, fashion, home and beauty, plus personal banking and services customers.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates retail businesses selling own-brand food, clothing, homeware and beauty products through stores and online. Also provides financial services and international retail operations, and partners…
Sells primarily to retail consumers and households in the UK and internationally, across food, clothing, home, beauty and banking services; also serves online grocery shoppers through Ocado Retail.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsOperates retail businesses selling own-brand food, clothing, homeware and beauty products through stores and online. Also provides financial services and international retail operations, and…
Serves retail consumers and households in the UK and internationally, including grocery shoppers, clothing and homeware buyers, beauty customers and users of retail banking services.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online channels. Also provides financial products and services, and runs international…
Sells primarily to retail consumers seeking food, clothing, homewares, beauty and banking services, mainly in the UK and through international operations; addresses both online shoppers and store…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online. Also provides financial products and services and runs international retail…
Targets retail consumers and households, primarily in the UK and internationally, shopping for own-brand food, clothing, home, beauty and related financial services through stores and online.
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsOperates retail stores and an e‑commerce platform selling clothing for women, men and children, along with homeware, beauty products, gifts, and food and drink. Also offers online ordering with…
Serves consumers and households shopping online or in stores for fashion, lingerie, childrenswear, homeware, beauty, food, flowers and gifts, including women, men, parents and loyalty customers.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a retail chain and e‑commerce platform selling clothing, footwear, lingerie, beauty products, homeware, gifts, and packaged food and drink, alongside seasonal items such as flowers, hampers,…
Serves individual consumers and households shopping for clothing, lingerie, childrenswear, homeware, beauty, food, drink, flowers and gifts, with online account holders and store shoppers as key…
Financial Health
StableStable · -44% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a retail business selling own‑brand food, clothing, homeware and beauty products through stores and online channels. Also provides banking and financial services, and runs international…
Serves retail consumers buying own-brand food, clothing, homeware, beauty and financial services, mainly in the UK with international customers also addressed.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsOperates retail and online sales of clothing, footwear, lingerie, beauty products, homeware, gifts, and food and drink. Offers product ranges for women, men, and children, with ordering options…
Serves B2C shoppers, including women, men, parents and gift buyers, seeking fashion, lingerie, childrenswear, home, beauty, food and drink through online ordering, delivery, collection and stores.
Financial Health
WeakWeak
Location
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Operates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online, and provides related services including banking and financial products alongside…
Serves retail consumers and households in the UK and internationally, including shoppers for food, clothing, home and beauty, and users of related banking and services.
Location
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Operates retail stores and online platforms selling own‑brand food, clothing, homeware and beauty products. Also provides financial services including banking, credit and insurance through associated…
Sells primarily to consumers in the UK and internationally, including retail shoppers and customers of food, fashion, home, beauty, banking and related services.
Location
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Operates retail businesses selling own‑brand clothing, homeware, beauty products and food through stores and online. Also provides financial services including banking, credit and insurance, and…
Serves retail consumers in the UK and internationally, including shoppers of own-label food, clothing, home and beauty ranges, plus customers using retail banking and related services.
Location
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Operates retail businesses selling own‑brand food, clothing, home and beauty products through stores and online channels, and provides related financial services including banking, credit and payment…
Serves retail consumers in the UK and internationally, including shoppers for food, clothing, home and beauty products, plus customers using banking and related services.
Location
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Operates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online channels, and provides financial services including credit cards, loans and…
Serves retail consumers in the UK and internationally, including food shoppers, clothing, home and beauty customers, and users of related banking and services products.
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Financial sub-scores
Computed from 3 filingsOperates retail businesses selling own‑brand food, clothing, homeware and beauty products through stores and online. Also provides banking and financial services and manages international retail and…
Serves consumers in the UK and internationally across grocery, clothing, home, beauty and financial services retail markets.
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells women’s clothing including dresses, skirts, tops and occasionwear, with collections such as bridesmaid, bridal and satin garments. Operates an online retail store offering…
Sells directly to consumers, primarily women shopping for contemporary fashion, occasionwear and wedding outfits, including brides, bridesmaids and wedding guests, through an online retail store.
Financial Health
WeakWeak · Hiring · 44% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells women’s fashion clothing including dresses, skirts, tops, trousers and knitwear. Offers ready‑to‑wear collections, occasionwear, bridal and bridesmaid dresses through an online…
Sells direct to women shopping for contemporary fashion, occasionwear and wedding outfits, including brides, bridesmaids, wedding guests, students and key workers.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online retail store selling contemporary women’s clothing, footwear and accessories. Offers dresses, tops, knitwear, trousers, coats and occasionwear from multiple fashion brands, along…
Sells to women consumers shopping online for contemporary fashion, footwear, accessories and occasion wear, including branded ranges in sizes 8-22 and shoes sizes 3-9.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates retail and e-commerce brands selling fashion footwear, apparel and accessories. Runs chains such as Schuh, Journeys and Johnston & Murphy and wholesales licensed lifestyle footwear brands to…
Serves a mix of consumers and retailers: teens, children and young adults seeking fashion footwear; affluent men and women buying premium lifestyle products; and leading retailers carrying licensed…
Financial Health
StableStable
Location
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Financial sub-scores
Computed from 4 filingsOperates an online retail store selling outdoor clothing, footwear and accessories for men, women and children, including waterproof jackets, hiking boots, running gear, workwear, and watersports…
Serves individual outdoor enthusiasts and families shopping online for men’s, women’s and children’s gear, including hikers, runners, walkers, watersports users and workwear buyers.
Financial Health
WeakWeak · Hiring · 13% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling men’s and boys’ clothing, footwear, and accessories, including suits, casualwear, and branded fashion items. Offers products from multiple fashion brands as…
Sells directly to consumers shopping for men’s and boys’ clothing, footwear, tailoring, schoolwear and gifts, including customers buying casualwear, branded fashion and formal suits online.
Financial Health
HealthyHealthy · Growing, Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a footwear retail store and online shop selling shoes, boots, trainers, sandals and slippers for men, women and children. Also sells handbags and accessories and stocks branded casual,…
Serves B2C retail consumers and families shopping online or in-store, including women, men, boys, girls, and parents buying back-to-school footwear and accessories.
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells clothing for premature babies, infants and children up to eight years, along with women’s clothing and children’s room accessories, through an online retail store and related…
Sells to consumers, mainly parents, families and gift buyers shopping for premature, baby and children aged 0–8, with related women’s ranges for mothers and matching family outfits.
Financial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns, sources and sells fashion apparel and accessories through a portfolio of clothing brands. Operates branded retail stores and supplies products to multi‑brand and department stores through a…
Serves fashion consumers of all ages and genders through branded retail, and sells wholesale to multi-brand retailers and department stores across Europe, Asia, the Americas, Oceania and the Middle…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsDesigns, sources and sells fashion apparel and accessories through multiple brands including JACK & JONES, VERO MODA and ONLY. Supplies clothing to branded retail stores, online channels, and…
Serves fashion consumers of all ages and genders through branded retail stores, and sells wholesale to multi-brand retailers and department stores across global markets.
Financial Health
WeakWeak · 3% CAGR over 2y
Location
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Computed from 5 filingsDesigns and produces bridal gowns and wedding dress collections under multiple labels, and offers veils and bridal accessories. Markets products through authorised boutiques and retailers, with…
Sells to consumers planning weddings, especially brides shopping for designer wedding dresses and accessories across a range of budgets, via authorised bridal boutiques.
Financial Health
StableStable · -6% CAGR over 5y
Location
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Computed from 5 filingsOperates an auction house selling antiques, jewellery, watches, vintage fashion, and collectables. Organises live and online auctions, publishes sale catalogues, and provides valuation services for…
Serves private collectors, consignors, jewellery buyers and trade dealers seeking antique, vintage and modern jewellery, watches, designer handbags, Asian art and collectables.
Financial Health
DistressedDistressed · -42% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells luxury footwear, handbags, leather goods and accessories for women and men, along with cosmetics and fragrances. Products include pumps, sneakers, boots, bags, eyewear and small…
Serves affluent B2C luxury fashion shoppers in the United States, including women, men, parents buying children’s items, bridal parties and gift buyers.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Designs and manufactures high-end mechanical wristwatches and complications, including chronographs and perpetual calendars. Produces limited collections, jewelry and accessories, and provides…
Serves affluent consumers, watch collectors and connoisseurs buying luxury men’s and ladies’ timepieces, as well as existing owners seeking authorised servicing, repair or restoration.
Location
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Designs and sells bespoke upholstered furniture including sofas, corner sofas, armchairs, sofa beds and beds, along with mattresses and fabrics. Offers custom fabric options, fabric samples, and…
Serves consumers furnishing their homes, including shoppers using showrooms, fabric samples, brochures and design consultations, and also targets trade buyers in the interiors sector through a…
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Financial sub-scores
Computed from 5 filingsProvides optometry services including eye examinations, retinal imaging and OCT scans, contact lens assessments, and dry eye treatment. Sells prescription glasses, designer frames, sunglasses and…
Serves individual consumers, contact lens wearers, and local City of London businesses seeking corporate eyecare for employees.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells women’s fashion garments under the Vanessa Gounden label, including printed dresses, trench coats and seasonal collections. Produces clothing using original artwork and…
Sells directly to consumers seeking luxury womenswear and designer fashion, including shoppers in South Africa, the UK and the rest of the world.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and operates designer outlet shopping destinations under The Bicester Collection brand, managing open‑air retail villages that host boutiques for fashion and lifestyle brands and provide…
Serves leading luxury and fashion brands seeking physical retail destinations and access to affluent shoppers, alongside consumers visiting premium outlet villages in Europe, China and the US.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 5 filingsDesigns and supplies silk fabrics for interior decoration and fashion, including furnishing fabrics, bridal silks, trims, cushions and wallcoverings. Provides fabric collections, sample books, and…
Serves interior designers, fabric stockists, fashion and bridal designers, trade agents, and public consumers seeking designer textiles for interiors and apparel.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures Swiss Army knives and multi-tools, kitchen cutlery, watches and travel gear, and sells these products through its online store and brand channels, including personalisation…
Sells to UK consumers buying personal accessories, gifts and household items, and to businesses seeking branded corporate gifts.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 5 filingsRetailer of men’s formalwear specialising in wedding and evening suits. Offers suit hire, made-to-measure tailoring, and sales of suits, waistcoats, shoes and accessories, with consultation fittings…
Serves B2C customers, especially grooms, wedding parties and men needing formalwear for weddings, black-tie events and other occasions, with options for children and made-to-measure buyers in South…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsBuys and sells gold, silver and platinum products including bullion bars, coins and jewellery through an online platform. Purchases scrap gold, watches and dental gold from customers and offers…
Serves UK consumers, private investors and trade sellers looking to sell jewellery, watches, coins, bars or dental gold, as well as buyers of bullion and precious-metal storage.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsDesigns and manufactures ophthalmic lenses and eyewear frames. Offers progressive, single‑vision, polarized, light‑adaptive, and specialty lenses with coatings, along with spectacle frames, supplied…
Serves individual eyewear consumers with vision-correction, comfort, eye-health and style needs, particularly people looking for prescription lenses and frames through opticians and eye care…
Financial Health
StableStable
Location
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Computed from 5 filingsRetail jeweller selling diamond rings, engagement and wedding rings, earrings, necklaces and other jewellery, including pre‑owned pieces. Provides bespoke jewellery design and in‑house workshops, and…
Serves private consumers, couples and jewellery owners seeking fine jewellery, engagement and wedding rings, bespoke pieces, pre-owned items, watches, or valuations for insurance, probate, sale or…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of household furniture and home furnishings, including sofas, armchairs, beds, mattresses, dining tables, cabinets, and garden furniture. Sells products from multiple furniture brands…
Sells to consumers and homeowners furnishing living rooms, bedrooms, dining areas, home offices and gardens, including buyers seeking sofas, beds, cabinets, tables, storage, accessories and branded…
Financial Health
StableStable · Profitable · -3% CAGR over 2y
Location
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Computed from 5 filingsProvides bespoke tailoring and supply of military and ceremonial uniforms. Manufactures and sells dress uniforms, badges, medals, headdress, footwear, and related accessories for armed forces,…
Serves military personnel and units, government bodies, police/fire services and private organisations worldwide, as well as individual buyers of military dress and formalwear items.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsTargets primarily B2C consumers in the UK and internationally: grocery shoppers, clothing, home and beauty customers, and users of retail banking and related services.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and distributes licensed children’s accessories including backpacks, trolley bags, lunch bags, umbrellas, water bottles, stationery and towels. Supplies character‑branded products based on…
Serves retailers, wholesalers and e-commerce sellers in the UK, Ireland and Europe buying licensed children’s bags, luggage, school accessories and character-branded products for resale.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides optometry services including eye examinations, OCT scans and contact lens consultations, and retails prescription glasses and sunglasses from designer brands. Also offers assessment and…
Serves individual consumers and patients seeking designer eyewear, prescription glasses, sunglasses, contact lenses and eye-care support, including adults with dry eye or age-related eye conditions.
Financial Health
HealthyHealthy · -16% CAGR over 4y
Location
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Computed from 4 filingsProvides optometry and audiology services including eye examinations, contact lens fittings, myopia management, OCT imaging, and hearing assessments. Sells prescription glasses, sunglasses, and…
Sells to consumers, including adults and children, seeking eye tests, contact lenses, eyewear and hearing care. Targets local patients booking appointments through its independent optician and…
Financial Health
StableStable · 2% CAGR over 3y
Location
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Computed from 5 filingsProvides optometry and eye care services including eye examinations, children’s eyecare, contact lens fitting and myopia control. Offers diagnostic imaging such as OCT and Optomap, and retails…
Serves private consumers and families, including children, contact lens wearers and eyewear buyers, mainly patients in Kensal Rise, Queen’s Park and surrounding London areas.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides optometry services including advanced eye examinations, contact lens consultations and myopia management. Sells prescription glasses and designer frames, and offers personalised eyewear…
Serves private consumers and families seeking eye exams, contact lenses, myopia management and personalised eyewear styling, with clinics aimed at patients in Redditch and Harborne.
Financial Health
StableStable · -13% CAGR over 2y
Location
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Computed from 5 filingsSupplies carpets, vinyl, wood and laminate flooring, including Karndean products, and sells pine and oak furniture and home furnishings through a retail showroom, offering flooring options and…
Serves consumers, especially homeowners, home renovators and house-build customers in the Ivybridge and South West area seeking carpets, flooring, furnishings, and oak or pine furniture through a…
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 4 filingsOnline dealer of ancient antiquities and artefacts, offering items such as Egyptian, Greek, Roman and Viking objects, including jewellery, weapons, glass, seals, manuscripts and oil lamps, sold…
Sells to private collectors and antiquities buyers worldwide seeking ancient art and artefacts, including Egyptian, Greek, Roman, Near Eastern, Viking, Islamic and medieval items, through online…
Financial Health
StableStable · 0% CAGR over 3y
Location
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How Microsoft Azure usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. fashion retail companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of fashion retail companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Azure is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Fashion Retail by Hosting & PaaS
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Frequently asked questions
How many UK fashion retail companies use Microsoft Azure?
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