Hosting & PaaS Used by UK Fashion Retail Companies: Market Share (2026)
Detected Hosting & PaaS market share is mapped across 1,590 UK fashion retail companies, with Amazon Web Services holding the largest detected share at 24.7%.
Around 119,795 UK fashion retail companies are actively trading, with 1,590 showing a detectable Hosting & PaaS system. The visible market is spread across 35 systems, led by Amazon Web Services at 24.7% (392), SiteGround at 17.7% (281) and Amazon S3 at 16.2% (258).
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Amazon Web Services leads all three employee bands: 23.3% across 1,079 companies under 10 employees, 26.8% across 462 companies with 10–50 employees, and 34.7% across 49 companies over 50 employees. Larger fashion retailers therefore appear somewhat more concentrated around the same system, although the sample in the over-50 band is small.
The long tail remains sizeable. Plesk has 8.9% (141), Hostinger 8.2% (130), Microsoft Azure 7.4% (117), WP Engine 6.9% (109) and GoDaddy 4.4% (70), while 27 further systems cover 376 companies between them.
1,590
fashion retail with detected Hosting & PaaS
Of 119,795 UK fashion retail
1.3%
Detection rate
2026
35
Systems detected
In this category
24.7%
Leader share
Amazon Web Services
UK Fashion Retail Hosting & PaaS market share
Share of the 1,590 UK Fashion Retail with a detectable system. As of June 2026.
Hosting & PaaS compared
| System | UK Fashion Retail | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Amazon Web Services | 392 | 24.7% | 7 | 24.2% | Small retailers, median headcount 7 |
| SiteGround | 281 | 17.7% | 7 | 21.7% | Small retailers, median headcount 7 |
| Amazon S3 | 258 | 16.2% | 6 | 17.8% | Micro retailers, median headcount 6 |
| Plesk | 141 | 8.9% | 6 | 17% | Micro retailers, median headcount 6 |
| Hostinger | 130 | 8.2% | 6 | 26.9% | Micro retailers, median headcount 6 |
| Microsoft Azure | 117 | 7.4% | 5 | 21.4% | Micro retailers, median headcount 5 |
| WP Engine | 109 | 6.9% | 7 | 29.4% | Small retailers, median headcount 7 |
| GoDaddy | 70 | 4.4% | 5 | 30% | Micro retailers, median headcount 5 |
| Cloudways | 68 | 4.3% | 8 | 5.9% | Small retailers, median headcount 8 |
| Vercel | 67 | 4.2% | 5 | 37.3% | Micro retailers, median headcount 5 |
| 20i StackCP | 51 | 3.2% | 7 | 13.7% | Small retailers, median headcount 7 |
| Kinsta | 47 | 3% | — | — | View these companies in Firmbase → |
| Netlify | 26 | 1.6% | — | — | View these companies in Firmbase → |
| Google Cloud Storage | 22 | 1.4% | — | — | View these companies in Firmbase → |
| Bluehost | 21 | 1.3% | — | — | View these companies in Firmbase → |
| Platform.sh | 21 | 1.3% | — | — | View these companies in Firmbase → |
| IONOS | 19 | 1.2% | — | — | View these companies in Firmbase → |
| Flywheel | 13 | 0.8% | — | — | View these companies in Firmbase → |
| Firebase | 13 | 0.8% | — | — | View these companies in Firmbase → |
| cPanel | 11 | 0.7% | — | — | View these companies in Firmbase → |
| wp.cloud | 8 | 0.5% | — | — | View these companies in Firmbase → |
| Pantheon | 8 | 0.5% | — | — | View these companies in Firmbase → |
| Prositehosting | 7 | 0.4% | — | — | View these companies in Firmbase → |
| Oracle Cloud | 7 | 0.4% | — | — | View these companies in Firmbase → |
| One.com | 5 | 0.3% | — | — | View these companies in Firmbase → |
| Hetzner | 4 | 0.3% | — | — | View these companies in Firmbase → |
| F5 Distributed Cloud Services | 3 | 0.2% | — | — | View these companies in Firmbase → |
| Nimbus Hosting | 3 | 0.2% | — | — | View these companies in Firmbase → |
| Acquia Cloud Platform | 3 | 0.2% | — | — | View these companies in Firmbase → |
| Fasthosts | 3 | 0.2% | — | — | View these companies in Firmbase → |
| GitHub Pages | 2 | 0.1% | — | — | View these companies in Firmbase → |
| 34SP.com | 2 | 0.1% | — | — | View these companies in Firmbase → |
| WordPress VIP | 1 | 0.1% | — | — | View these companies in Firmbase → |
| tsoHost | 1 | 0.1% | — | — | View these companies in Firmbase → |
| DigitalOcean | 1 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Hosting & PaaS system shifts with company size: among UK Fashion Retail with under 10 employees, Amazon Web Services leads at 23.3% of the 1,079 with a detectable system; among UK Fashion Retail with 10–50 employees, Amazon Web Services leads at 26.8% of the 462 with a detectable system; and among UK Fashion Retail with over 50 employees, Amazon Web Services leads at 34.7% of the 49 with a detectable system.
Under 10 employees
23.3% of band
This is the largest band, with 1,079 companies and Amazon Web Services ahead on 23.3%. The rest of the band is fragmented across the wider set of 35 Hosting & PaaS systems.
10–50 employees
26.8% of band
The 10–50 employees band contains 462 companies, with Amazon Web Services on 26.8%. Competition remains spread across the same named systems seen in the wider market, including SiteGround, Amazon S3, Plesk, Hostinger, Microsoft Azure, WP Engine and GoDaddy.
Over 50 employees
34.7% of band
The over-50 band is much smaller, at 49 companies, and Amazon Web Services has a higher share here at 34.7%. That points to more concentration among larger fashion retailers than in the sub-10 employee band.
How Hosting & PaaS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Fashion Retail by Hosting & PaaS
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Frequently asked questions
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