Fashion Retail Companies Using Vercel in the UK: 71 Active Firms (2026)
Fashion retail companies running a modern cloud web platform sell apparel, accessories and lifestyle goods through UK ecommerce storefronts.
Adoption of this cloud web platform in fashion retail usually points to a retailer with a performance-sensitive storefront, internal or agency-supported engineering, and a direct-channel trading model that relies on frequent site changes. Buying centres tend to sit between ecommerce, digital product, merchandising and marketing rather than central IT alone. Typical use cases include campaign landing pages, headless storefronts, content-led product discovery and faster release cycles for trading teams. For fashion retailers, running this stack signals a budget for front-end development and an appetite to separate customer experience from back-office retail systems, while still keeping the sales motion aimed at consumers rather than wholesale buyers.
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Across the UK, 71 actively trading fashion retailers are running the platform, so adoption remains a relatively selective marker within the wider sector. Reported headcount across the cohort totals 470, consistent with lean ecommerce teams rather than large retail workforces. In platform-as-a-service use among fashion retailers, the platform sits at 10.6% within the sector platform-share denominator of 670, joint third in the category-share ranking. The regional skew is concentrated in London at 40.8%, followed by the South East at 15.5%, the North West at 12.7%, the East Midlands at 9.9% and the South West at 8.5%.
Procurement for this stack tends to be shaped by trading calendars and brand-control concerns: ecommerce teams want release discipline around seasonal drops, while marketing teams need landing-page flexibility without weakening site governance. Personalisation, analytics and tag management bring the usual privacy duties under GDPR, with the ICO relevant where cookie consent, profiling or customer-account journeys are in scope. Fashion retailers also sit close to card-payment and returns operations, so hosting choices are rarely just an engineering matter. The vendor ecosystem around headless commerce, content management and deployment tooling can shorten build cycles, but it also increases dependency on agencies and specialist front-end contractors.
Adoption appears tied to fashion retailers that treat the website as a trading surface rather than a catalogue. Further uptake is likely to depend on how far retailers continue to separate front-end experience from commerce, stock and fulfilment systems. Some will keep agency-led builds where seasonal merchandising and brand presentation matter more than internal platform ownership; others may pull more work in-house as digital trading teams mature. Consolidation among commerce, content and deployment suppliers could make this kind of stack less visible over time, as capabilities become bundled into broader retail technology contracts rather than bought as distinct engineering components.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Vercel rises with company size across the trading UK fashion retail companies in this cohort. 0% of the 113,668 companies with under 10 employees run Vercel (46 detected). 0.3% of the 5,727 companies with 10–50 employees run Vercel (19 detected). 0.5% of the 400 companies with over 50 employees run Vercel (2 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
71
Active firms
2026
10.6%
Of detected PaaS share
UK fashion retail
5
Median headcount
Filed accounts
121
Verified directors
Across this cohort
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Key facts
About 14% of the trading cohort reports turnover above £5M (10 of 71 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
The profiled PaaS accounts for 10.6% (71) of detected PaaS usage in fashion retail, joint third across 670 companies with a detectable system.
London accounts for 40.8% (29) of fashion retail firms running the platform, followed by the South East at 15.5% (11) and the North West at 12.7% (9).
Stack overlap points to ecommerce execution: 35.2% (25) also run tag-management tooling, 29.6% (21) run an edge-security layer and 25.4% (18) run hosted commerce software.
E-commerce tags apply to 42.3% (30) of the cohort, while Fashion & Retail tags apply to 100.0% (71); sector tags can overlap.
Financial-risk classifications are mixed, with 22.5% (16) in the highest band, 22.5% (16) in a weak band and 8.5% (6) distressed.
Hosting & PaaS market share among UK Fashion Retail
Share of the 670 UK Fashion Retail with a detectable system. As of June 2026.
What else do Vercel-running Fashion Retail run?
Share of the 71 Vercel-running UK companies where each technology was also detected. As of June 2026.
Where Vercel Fashion Retail are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£548.2K
Median UK turnover
14.1%
Above £5M turnover
4
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 120 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK Fashion Retail using Vercel
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
- Hush12970233
Financial sub-scores
Computed from 2 filingsProvides online retail of women's clothing, footwear and fashion accessories including dresses, knitwear, denim, jackets, loungewear and bags, with product ranges, outlet items and seasonal…
Sells direct to consumers, primarily women shopping online for casual fashion, denim, loungewear, nightwear, shoes and accessories, including outlet and seasonal collection buyers.
Financial Health
WeakWeak · -13% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsDesigns and sells branded footwear, handbags, apparel and accessories for women, men and children through an online retail store, offering products such as boots, heels, sneakers, sandals, belts and…
Sells direct to consumer fashion shoppers, primarily women, with additional ranges for men and kids. Targets online retail customers seeking seasonal footwear, apparel and accessories, including…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsDesigns and sells denim jeans and casual clothing for men and women, including jackets, shirts, knitwear and accessories. Offers organic cotton garments and repair services through retail stores and…
Sells direct to consumers shopping for denim and casual clothing, including men, women and kids, with an emphasis on jeans buyers interested in repairable, long-lasting garments.
Financial Health
WeakWeak · -5% CAGR over 3y
Location
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- USC03359542
- USC08959092
- USC06030776
Financial sub-scores
Computed from 3 filingsOperates an online retail store selling branded clothing, footwear and accessories for men, women and children, including trainers, jackets, trousers and sportswear, with options for online ordering,…
Sells to UK consumers and families shopping for branded men’s, women’s and children’s fashion, footwear and accessories, including value-conscious shoppers using outlet discounts or retail credit.
Financial Health
WeakWeak · -90% CAGR over 2y
Location
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- Axel Arigato10136462
Financial sub-scores
Computed from 5 filingsDesigns and sells fashion apparel, footwear and accessories for men and women, including sneakers, ready‑to‑wear clothing and bags. Products are offered through an online store and brand retail…
Serves fashion consumers shopping online for men’s and women’s ready-to-wear, footwear and accessories, with worldwide shipping and store-finder support.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling outdoor clothing, footwear and equipment for men, women and children. Product ranges include walking boots, waterproof jackets, ski wear, camping gear and…
Serves UK consumers and families buying outdoor clothing, footwear and equipment for walking, camping, skiing, travel and everyday use, with additional routes for students, affiliates and corporate…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling clothing and fashion accessories, including dresses, blazers, jeans, knitwear, tops, skirts, and footwear, along with items such as bags, belts, hats, scarves,…
Serves online fashion consumers buying women’s apparel and accessories, with worldwide delivery, and also addresses wholesale retail partners through a B2B webshop and customer service.
Financial Health
StrongStrong · Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells men's and women's clothing through an online retail store, including shirts, T‑shirts, knitwear, trousers, denim, outerwear, dresses, suits, shoes and accessories, offered as…
Sells direct to consumers seeking contemporary menswear and womenswear, with separate ranges for men and women and seasonal and core collections available online and via stores.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of men's formalwear and business clothing, including suits, tuxedos, jackets, shirts, trousers, shoes and accessories. Offers made‑to‑measure and custom tailoring, alterations, and online…
Serves male consumers shopping online or in-store for business, wedding, black-tie and resort occasions, including grooms, wedding guests and men seeking custom-fit formalwear and wardrobe staples.
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells handcrafted leather handbags, satchels and backpacks through an online retail store. Products are made from cow leather with brass hardware and include women’s and men’s bags,…
Sells direct to consumers shopping for leather handbags, satchels and backpacks, with ranges for women and men and online shipping to UK and international customers.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells women’s clothing and accessories, including dresses, jackets, knitwear, jeans, footwear, belts and handbags. Operates an online retail platform offering seasonal fashion collections…
Sells direct to consumers, primarily women shopping for luxury and contemporary designer clothing, shoes and accessories online, in stores, and via international delivery.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells men’s and women’s clothing, footwear, and fashion accessories through an online store and retail channels. Product ranges include jeans, knitwear, jackets, dresses, shirts, bags,…
Sells to fashion consumers shopping for women’s and men’s clothing, accessories and shoes, including customers seeking Scandinavian-style basics, occasionwear, denim, leather items and unisex pieces…
Financial Health
StableStable · -13% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsRetailer of outdoor clothing, footwear, and equipment for activities including hiking, skiing, climbing, trail running, travel, and camping. Sells branded technical apparel, accessories, and gear,…
Sells to outdoor and adventure consumers, including hikers, skiers, climbers, trail runners, campers and travellers seeking activity-specific clothing, footwear and equipment.
Financial Health
StableStable · -76% CAGR over 3y
Location
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Designs and sells luxury menswear including tailored suits, blazers, shirts, knitwear and outerwear, alongside shoes, bags and accessories. Provides bespoke and made-to-measure tailoring services and…
Sells directly to affluent consumers seeking luxury tailored clothing, made-to-measure garments, footwear, accessories and leather goods through its online store and bespoke services.
Location
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Financial sub-scores
Computed from 3 filingsDesigns and sells outdoor and mountaineering equipment and clothing, including waterproof jackets, trousers, base layers, backpacks, and accessories for activities such as hiking, climbing, trail…
Sells directly to consumers seeking premium outdoor apparel and equipment for mountaineering, hiking, trail running, climbing, skiing and winter expeditions, with ranges for men, women and unisex…
Financial Health
WeakWeak · 17% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells clothing, sleepwear and bedding made from bamboo muslin and organic cotton. Product range includes baby and toddler sleep bags, children’s apparel, maternity wear, adult loungewear,…
Serves consumers, especially parents, expectant and new mothers, families with babies and toddlers, and adults shopping for children’s sleepwear, maternity items, bedding, loungewear and gifts.
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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Computed from 3 filingsDesigns and sells streetwear clothing and accessories inspired by gaming, music, science fiction and pop culture. Product range includes hoodies, T‑shirts, jackets and skate decks sold through online…
Sells directly to consumers interested in luxury streetwear tied to gaming, music, sci-fi and pop culture, including fans of character or franchise-inspired collections.
Financial Health
DistressedDistressed · -92% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells women's lingerie, including bras, underwear, and related intimate apparel. Offers products through an online retail website with international shipping and country‑specific…
Sells directly to consumers shopping online for lingerie, with delivery options for customers in selected European countries and the United States.
Financial Health
DistressedDistressed · -71% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells fashion items including silk bags, shoes, dresses, shirts and skirts, using materials such as silk, velvet, lace and pearls. Offers seasonal clothing and accessories collections…
Serves fashion consumers buying womenswear and accessories online, alongside retail stockists carrying contemporary clothing, bags and shoes.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail brand selling men’s clothing and accessories under the Peter Christian name. Offers shirts, trousers, jackets, knitwear and other traditional menswear, with size guidance,…
Sells directly to consumers, primarily men shopping online for British-style menswear, with customer support and shipping information aimed at individual retail buyers in the United States and other…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling branded footwear including trainers, shoes, boots and sandals for men and women. Offers products from brands such as New Balance, Dr. Martens and Veja, with…
Serves consumers shopping for branded footwear, including women’s and men’s fashion, sneakers, boots, sandals and performance running styles, primarily through online retail.
Financial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells streetwear clothing including hoodies, T‑shirts and related apparel through an online store, releasing limited product drops and using materials described as eco‑friendly.
Sells to individual consumers, especially streetwear shoppers seeking oversized fashion drops and eco-conscious materials through a direct-to-consumer online model.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail platform selling sportswear, trainers and sporting goods for men, women and children, including clothing, footwear, equipment and accessories from major sports and fashion…
Sells directly to consumers, especially men, women and children buying sportswear, trainers, sporting goods and accessories. Serves individual shoppers across multiple international markets through…
Financial Health
HealthyHealthy · -15% CAGR over 5y
Location
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Computed from 5 filingsOperates a platform that collects unwanted clothing from consumers and brands, sorting items for resale, repair, reuse, or recycling. Sells second-hand clothing online and through events while…
Serves consumers shopping for pre-owned menswear, womenswear and kids' clothing, and partners with fashion brands seeking takeback, resale and recycling routes for unwanted garments.
Financial Health
StableStable · -27% CAGR over 4y
Location
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Computed from 3 filingsDesigns and sells performance sunglasses and ski and snowboard goggles for sports and everyday use. Offers customisable frames, prescription options, replacement lenses, and accessories through its…
Serves B2C customers, including athletes and outdoor enthusiasts buying performance eyewear for cycling, running, skiing, snowboarding, watersports, cricket, baseball, sailing, golf, Formula 1 and…
Financial Health
StableStable · Hiring · 39% CAGR over 2y
Location
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Sells and distributes footwear for men, women and children, including shoes, boots, sandals and sneakers, along with leather bags, small accessories and shoe care products through retail stores and…
Serves B2C shoppers buying footwear and accessories, including men, women, children, outdoor users and golfers, plus consumers seeking bags, leather goods, shoe care and socks.
Location
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Financial sub-scores
Computed from 2 filingsSells waterproof, non‑tarnish jewellery and watches through an online retail store, including necklaces, rings, bracelets and earrings, as well as engraved items and monthly jewellery subscription…
Sells directly to consumers buying everyday fashion jewellery and watches, including sports-oriented shoppers, gift buyers and subscription customers seeking durable, waterproof accessories.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 3 filingsDesigns and sells skateboards, skateboard decks, apparel, and accessories under a streetwear brand. Offers seasonal clothing collections, footwear and branded merchandise through an online store and…
Serves consumers, primarily skateboarders and streetwear shoppers, through its web shop and retail shops, with channels aimed at skate and youth culture audiences.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsFinancial Health
DistressedDistressed
Location
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Computed from 5 filingsDesigns and sells fine jewellery including earrings, rings, necklaces and bracelets made from gold, diamonds and coloured gemstones. Offers themed jewellery collections and related products through…
Sells primarily to consumers seeking high-end fine jewellery, including shoppers buying luxury earrings, rings, necklaces and bracelets with interest in chakra-inspired and gemstone pieces.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Operates department stores and an online retail platform selling branded clothing, footwear and accessories for men, women and children, along with beauty products, homeware, electrical goods, sports…
Serves UK consumers and families shopping across men’s, women’s and children’s fashion, designer brands, beauty, gifts, homewares, electricals, sports and cycling categories.
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells contemporary jewellery including earrings, necklaces, bracelets and rings, featuring charms, vintage elements and one-of-a-kind pieces. Offers ready-to-ship items and limited…
Serves individual consumers and gift buyers seeking high-end, one-of-a-kind jewellery, with sales also supported through jewellery and design retail stockists and international customers.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOrganises private and online sample sales for luxury and fashion brands, allowing members to purchase discounted clothing, accessories and lifestyle products through limited‑time events held in…
Serves luxury and fashion brands, plus consumer members and shoppers seeking private sample-sale access online and in Paris, London, Milan and New York City.
Financial Health
StrongStrong · Hiring · 30% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells fine jewellery including bespoke engagement rings, wedding bands, earrings, necklaces, and bracelets. Offers custom ring design using natural and lab‑grown diamonds and gemstones,…
Serves consumers and couples shopping for engagement rings, wedding bands and fine jewellery, including buyers seeking bespoke designs, lab-grown or mined diamonds, gemstones and gifts through online…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates a bridal boutique and online shop selling wedding dresses, accessories and jewellery from selected designers. Provides private fittings, trunk show events and resale options for bridal…
Serves B2C bridal customers: modern brides and women planning weddings who prefer contemporary, non-mainstream styles, including boutique appointment shoppers and online buyers seeking designer,…
Financial Health
StableStable · Hiring · 63% CAGR over 4y
Location
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Computed from 5 filingsOnline retailer of rugs offering a wide range of styles, sizes and materials including modern, traditional, shaggy, wool and designer rugs. Sells branded collections and home rugs for different rooms…
Serves UK consumers and homeowners buying rugs and home décor online, across a range of budgets and interior styles, including shoppers seeking designer, large, outdoor, wool, shaggy, modern or…
Financial Health
StableStable
Location
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Computed from 4 filingsSells African-inspired clothing and accessories including Ankara prints, bonnets, and children's wear. Offers bespoke tailoring and custom design consultations, and supplies selected food products…
Sells to individual consumers seeking African-inspired fashion, bespoke Ankara outfits, bonnets, African prints and kidswear, including customers booking consultations for tailored clothing.
Financial Health
WeakWeak · Hiring · 8% CAGR over 3y
Location
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- Graham & Brown08491788
Financial sub-scores
Computed from 2 filingsDesigns and sells interior décor products including wallpaper, paint, wall murals, curtains, blinds, and related home furnishings. Offers coordinated collections for residential interiors through…
Sells to consumers, homeowners and interior design buyers shopping for residential décor, including people redecorating, renovating or furnishing homes online.
Financial Health
DistressedDistressed · -67% CAGR over 1y
Location
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Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDesigns and sells contemporary furniture and home furnishings including sofas, chairs, tables, beds, storage, lighting and accessories. Also provides interior design consultation and customisation…
Serves consumers furnishing homes and home offices, plus trade professionals and businesses seeking furniture for commercial spaces, projects, and interior design schemes.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 2 filingsDesigns and sells cookware and kitchen equipment, including stainless steel, carbon steel and non‑stick pans, knife sets, bakeware, plates, glassware and kitchen accessories, primarily through an…
Sells to home cooks buying kitchenware online and professional chef customers, including restaurants and test kitchens, seeking cookware, knives, bakeware, and tabletop products.
Financial Health
WeakWeak · -11% CAGR over 1y
Location
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Computed from 5 filingsDesigns and sells letterpress greeting cards, printed art, luxury matchboxes and stationery gifts. Offers collections created with collaborating artists, including seasonal cards, prints and…
Serves consumers shopping for design-led stationery and gifts, plus trade buyers and retailers seeking artist-led cards, prints and match products for resale.
Financial Health
WeakWeak · Hiring · 15% CAGR over 4y
Location
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How Vercel usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. fashion retail companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of fashion retail companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Vercel is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK fashion retail companies use Vercel?
What share of UK fashion retail companies run Vercel?
How is Vercel usage detected?
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