Food Service Companies Using ActiveCampaign in the UK: 712 Active Firms (2026)
Food service operators running marketing automation manage restaurant, catering and takeaway customer journeys across the UK.
Adoption in food service usually sits with central marketing, CRM and digital-ordering teams rather than kitchen operations. The stack is used to collect web enquiries, segment guests and business customers, trigger consented email journeys, and link booking or order behaviour back to repeat-purchase campaigns. For restaurants, caterers, takeaway groups and contract food-service operators, running it tends to signal a direct-channel posture: enough owned customer traffic to justify automation, a team able to maintain customer lists and templates, and budget for integrations around reservations, payments or delivery workflows.
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UK adoption covers 712 trading food-service operators running the stack. Reported employment totals 2,469, so the visible workforce footprint is not just a collection of owner-managed venues. Within a food-service marketing-automation category of 1,355, the system ranks first with a 52.5% share. Registered-office skew is broad rather than London-only: London accounts for 19.8% of the cohort, followed by the South East at 11.4%, the South West at 10.7%, the North West at 9.8% and the East Midlands at 9.0%.
Consent, retention and customer-profiling rules matter more here than financial or safety regulation. Food-service adopters are using the stack around bookings, orders, loyalty communications and enquiry capture, so GDPR compliance sits alongside the commercial question of whether customer identities can be matched across web, table, delivery and catering channels. Procurement also tends to involve more than marketing: IT, operations and finance teams usually care about integrations with reservation systems, payment flows and reporting. Frequent co-occurrence with enterprise back-office and experience-management tools points to centralised buying rather than venue-by-venue experimentation.
Adoption appears likely to be shaped by consolidation rather than a rush to new tools. Multi-site food-service groups tend to rationalise customer messaging, booking flows and delivery journeys once marketing ownership becomes centralised, while smaller operators often stay with lighter email tools or marketplace-led demand. The platform’s position among sector adopters suggests some durability, but switching pressure remains where broader commerce suites bundle messaging, payments and loyalty under the same contract. Buyers serving this cohort should expect integration and consent-management questions to matter as much as campaign features.
Adoption by company size
Adoption of ActiveCampaign varies by company size across the trading UK food service companies in this cohort. 0% of the 69,630 companies with under 10 employees run ActiveCampaign (1 detected). 0% of the 12,687 companies with 10–50 employees run ActiveCampaign (5 detected). 0% of the 846 companies with over 50 employees run ActiveCampaign (0 detected).
712
Active firms
2026
52.5%
Of detected Marketing automation share
UK food service
11
Median headcount
Filed accounts
1,162
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (7 of 712 firms) — the rest sits below that revenue band.
20% of the cohort was incorporated since 2022 (148 firms), so a sizeable share is in its first few filing cycles.
Within UK food service operators with a detectable marketing automation system, the page platform accounts for 52.5% (712) of 1,355 detected installations.
Detected use is concentrated in London at 19.8% (141), followed by the South East at 11.4% (81) and the South West at 10.7% (76).
Most of the cohort also runs enterprise workforce and experience-management tooling, with three co-detected systems each appearing on 94.8% (675) of sites.
Payment and web-stack signals are more mixed: 55.3% (394) also run a payments tool, while WordPress appears on 2.8% (20) of detected sites.
Marketing automation market share among UK Food Service
Share of the 1,355 UK Food Service with a detectable system. As of June 2026.
What else do ActiveCampaign-running Food Service run?
Share of the 712 ActiveCampaign-running UK companies where each technology was also detected. As of June 2026.
Where ActiveCampaign Food Service are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
11
Median headcount
£530.5K
Median UK turnover
1%
Above £5M turnover
148
Incorporated since 2022
1,162 verified decision-maker contacts
across these 712 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Food Service using ActiveCampaign
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Operates a group of pubs and inns offering food and drink service, including seasonal menus, Sunday roasts and wine, alongside boutique guest rooms. Provides table and room bookings, private event…
Serves pub diners, drinkers, families, leisure travellers, gift buyers and people planning celebrations, plus business customers booking meetings or using a business club.
Location
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Brews cask and craft beers and operates a network of managed and tenanted pubs. Sells bottled and packaged beer online and to trade customers, and offers brewery tours, pub accommodation, and…
Sells to pub-goers and beer buyers, and serves prospective pub tenants. Also targets pubs and hospitality venues seeking to stock its beers, mainly across the South and West of England.
Location
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Financial sub-scores
Computed from 5 filingsOperates a luxury hotel providing guest accommodation in suites and rooms, with on-site restaurants, bars and cafés, spa and wellness facilities, and venues for events, celebrations and private…
Serves affluent leisure travellers, business visitors, diners, spa guests and private event hosts seeking luxury hospitality and celebrations in Mayfair, London.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a group of hotels, inns and gastropubs offering accommodation, restaurant and bar dining, spa facilities, and venues for weddings and events. Provides hospitality services, guest stays,…
Serves leisure consumers, local diners, hotel and spa guests, couples planning weddings, and private event bookers, with audiences including Cheshire residents, UK visitors, and guests from beyond.
Financial Health
StableStable · -11% CAGR over 2y
Location
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Provides contract catering services for schools and colleges, including menu planning, ingredient sourcing and preparation of freshly cooked meals. Supports school kitchen teams with training and…
Serves education-sector organisations across the UK, including primary and SEN schools, secondary schools and colleges seeking catering partners for student meals.
Location
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Provides catering services for schools, including preparation and delivery of hot meals, onsite and offsite kitchen operations, menu development, and nutrition-led meal planning for primary,…
Serves primary, secondary and sixth-form schools, targeting headteachers and school operations teams responsible for pupil and staff meal provision across UK educational institutions.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Computed from 3 filingsOperates a chain of coffee shops serving coffee and hot drinks alongside toasties, sandwiches, milkshakes, sweet treats and snacks. Provides in‑store food and beverage menus, gift cards and customer…
Serves individual consumers, commuters, families and students in Braintree, Chelmsford, Witham, Colchester, Sudbury and Clacton-on-Sea, with a local high-street coffee house offer.
Financial Health
StrongStrong · Growing, Hiring · 49% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · -3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · -18% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 6% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a takeaway and delivery food service specialising in freshly prepared pizzas. Also offers pasta, salads, side dishes and drinks ordered online for collection or home delivery.
Serves individual consumers and households ordering casual takeaway or delivery meals online, with options for collection or local delivery from participating restaurant outlets.
Financial Health
HealthyHealthy · Hiring · 57% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Growing, Hiring · 14% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · Hiring · 40% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 73% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates food and beverage concepts including restaurants and takeaway brands. Develops and manages dining venues serving seafood and comfort food, and provides delivery and takeaway meals through…
Sells to consumers seeking restaurant dining, takeaway and delivery food, including customers buying comfort foods, street-food-inspired meals and more experimental dining concepts.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates a food franchise business, managing franchised outlets that prepare and sell ready‑to‑eat meals, takeaway food and related products under established food brand systems to consumers.
Financial Health
DistressedDistressed · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Growing, Hiring · 14% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · 152% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 116% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 87% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · -75% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 27% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 30% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy
Location
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How ActiveCampaign usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. food service companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of food service companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
ActiveCampaign is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Food Service by Marketing automation
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Frequently asked questions
How many UK food service companies use ActiveCampaign?
What share of UK food service companies run ActiveCampaign?
How is ActiveCampaign usage detected?
What size food service companies use ActiveCampaign in the UK?
What do ActiveCampaign-running food service companies also run?
Can I get contact details for these companies?
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