Food Service Companies Using Wheree in the UK: 60 Active Firms (2026)
Food service businesses running a detected website technology take bookings, orders or customer enquiries online in the UK market.
Front-of-house revenue teams and owner-managers are the main buying centres here, rather than central IT. For restaurants, venues, takeaway operators and caterers, this public-site marketing and conversion layer usually handles customer journeys: menu discovery, reservation hand-offs, local venue information and enquiry capture. Running it tends to signal a direct-channel posture, a willingness to pay for website maintenance, and some operational discipline around inbound demand. Engagements are typically modest and service-led, with agencies, web designers or hospitality operations staff shaping implementation more often than a dedicated software procurement team.
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UK adoption is still a small, sector-specific cohort: 60 actively trading food service operators are running the system. Within detected marketing tools for this sector, it sits first at 19.5% of a sector denominator of 308, compared with 16.6% for the next category entry. The regional distribution is fairly spread: London 16.7%, North West 15.0%, South West 13.3%, West Midlands 11.7%, and Yorkshire and The Humber 10.0%. Reported headcount totals 393, which points to a mainly small-employer footprint rather than an enterprise-heavy market.
Payment handling, booking deposits and allergy information can sit close to regulated or sensitive processes, even when the website tool itself is only a marketing layer. Food service operators running this stack usually need clear consent capture, cookie notices, retention rules for customer enquiries and a defensible split between site analytics and transactional records. Procurement tends to be owner-manager led for independents and operations-led for multi-site hospitality groups, so switching decisions are often tied to website rebuilds, booking flow changes or agency relationships rather than formal software tenders.
Adoption appears to follow the path of direct-channel investment in hospitality rather than a stand-alone software buying cycle. Operators with better-maintained sites tend to bolt booking, ordering and enquiry flows into broader marketing stacks, while smaller venues often rely on agencies or bundled website packages. The scarcer scale-up end of the cohort suggests limited room for complex enterprise migrations, but plenty of churn around site refreshes, consent tooling and customer acquisition costs. Consolidation pressure is more likely to come through agency templates and packaged hospitality systems than through formal procurement programmes.
Adoption by company size
Adoption of Wheree varies by company size across the trading UK food service companies in this cohort. 0.1% of the 69,630 companies with under 10 employees run Wheree (40 detected). 0.2% of the 12,687 companies with 10–50 employees run Wheree (21 detected). 0% of the 846 companies with over 50 employees run Wheree (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
60
Active firms
2026
19.5%
Of detected Marketing share
UK food service
7
Median headcount
Filed accounts
86
Verified contacts
Across this cohort
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Key facts
36% of the cohort was incorporated since 2022 (22 firms), so a sizeable share is in its first few filing cycles.
Within food service, the tracked marketing system ranks first by detected share at 19.5% (60) among 308 companies with a detectable marketing system; the next system is at 16.6% (51).
All 60 food service firms also show detected website infrastructure, cookie-consent, mapping and tag-management tools, each at 100.0% (60).
Registered-address concentration is modest: London accounts for 16.7% (10), followed by the North West at 15.0% (9) and the South West at 13.3% (8).
Financial-health classifications are uneven, with 25.0% (15) in the highest band, 16.7% (10) distressed and 11.7% (7) assessed as weak.
The cohort has 86 verified contacts, giving suppliers and researchers a small route into the food service buying centre.
Marketing automation market share among UK Food Service
Share of the 308 UK Food Service with a detectable system. As of June 2026.
What else do Wheree-running Food Service run?
Share of the 60 Wheree-running UK companies where each technology was also detected. As of June 2026.
Where Wheree Food Service are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£249.5K
Median UK turnover
0%
Above £5M turnover
22
Incorporated since 2022
86 verified decision-maker contacts
across these 60 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Food Service using Wheree
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsServes local consumers, commuters and motorway travellers around Newry, including convenience shoppers and drivers stopping for food, groceries or fuel.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsServes local consumers, commuters and motorists in and around Newry, including travellers on routes toward Dublin, Drogheda and Dundalk seeking a convenience retail and service-station stop.
Financial Health
DistressedDistressed · -37% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · -16% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers, commuters and motorists, including travellers on routes toward Dublin, Drogheda and Dundalk, seeking a convenience retail and food stop.
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 33% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers, motorists and commuters in and around Newry, including travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers, commuters and motorists in Newry, including shoppers seeking groceries, hot food and fuel, plus travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers, commuters and motorway travellers in the Newry area, including shoppers seeking convenience groceries, prepared food, fuel, butcher, off-licence and supermarket purchases.
Financial Health
StableStable · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsServes local consumers and passing motorists in the Newry area, including grocery shoppers, commuters and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
DistressedDistressed · -39% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 37% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · Hiring · 30% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · -21% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers, commuters and road travellers around Newry, including shoppers seeking convenience retail and motorists stopping for fuel, food-to-go and groceries.
Financial Health
WeakWeak · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 71% CAGR over 3y
Location
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Financial sub-scores
Computed from 2 filingsServes local consumers, commuters and motorists seeking convenience retail, groceries, prepared food, fuel and supermarket items, including travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
HealthyHealthy · -17% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers, commuters and passing motorists, including shoppers and travellers seeking convenience retail, groceries, hot food and fuel during everyday journeys.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers and motorists in the Newry area, including grocery shoppers, customers buying hot food and ready-to-eat meals, and drivers seeking fuel and convenience purchases.
Financial Health
HealthyHealthy · -24% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers and passing motorists seeking supermarket shopping, ready-to-eat food, alcohol and fuel, including travellers using routes through Newry towards Dublin, Drogheda and Dundalk.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a convenience store and service station offering groceries, meats from an in‑house butcher counter, hot food and takeaway meals, ready‑to‑eat items, cakes, wines and spirits, and petrol and…
Serves local consumers, commuters and motorists in Newry, including grocery shoppers, fuel customers and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes B2C customers including local shoppers, motorists and travellers in and around Newry seeking convenience retail, supermarket goods, hot food and fuel.
Financial Health
StableStable · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a convenience store and service station retailing groceries, fresh meat from an in‑store butcher counter, ready‑to‑eat meals, sandwiches, cakes, and alcoholic beverages, alongside petrol and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Serves local consumers, commuters and motorists, including travellers on routes toward Dublin, Drogheda and Dundalk, seeking supermarket, convenience, hot food and fuel stops.
Financial Health
N/AN/A
Location
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Operates a convenience store and petrol service station selling groceries, meat from an in‑store butcher counter, ready‑to‑eat meals, sandwiches, cakes, and alcoholic drinks, alongside petrol and…
Serves local consumers and passing motorists seeking groceries, convenience items, hot food, alcohol, and fuel, including travellers using routes through Newry towards Dublin, Drogheda, and Dundalk.
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StableStable · Hiring · 20% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOperates a petrol filling station and convenience store offering groceries, fresh meat from an in‑store butcher counter, hot takeaway food, ready‑to‑eat meals, cakes, and alcoholic beverages,…
Serves local consumers, motorists and travellers around Newry, including grocery shoppers, hot-food customers and drivers using petrol and diesel pumps.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsOperates a convenience store and supermarket with an in‑house butcher counter, hot food takeaway, ready meals, bakery items, and alcoholic beverages, alongside a petrol and diesel service station…
Financial Health
StableStable · Hiring · 20% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsServes B2C customers: local shoppers in Newry, motorists using petrol and diesel pumps, and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
StrongStrong · Growing, Hiring · 202% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Growing, Hiring · 33% CAGR over 1y
Location
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How Wheree usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. food service companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of food service companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Wheree is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Food Service by Marketing automation
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Frequently asked questions
How many UK food service companies use Wheree?
What share of UK food service companies run Wheree?
How is Wheree usage detected?
What size food service companies use Wheree in the UK?
What do Wheree-running food service companies also run?
Can I get contact details for these companies?
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