Form builder Used by UK Data Analytics Companies: Market Share (2026)

Updated June 2026

Detected form-builder use across 637 of 2,968 trading UK data analytics companies, led by Contact Form 7 at 44.7%.

Among 2,968 trading UK data analytics companies, 637 have an identifiable form builder. Contact Form 7 accounts for 44.7% (285) of those identified, ahead of Gravity Forms on 26.7% (170) and Typeform on 12.4% (79).

Smaller employers tilt towards Contact Form 7: it has 46.2% of the Under 10 employees band and 44.4% of the 10–50 employees band. Gravity Forms takes the larger-employer band, with 60.0% among Over 50 employees, although that band contains only 15 companies.

The category is not just three systems. Google Forms has 4.6% (29), Jotform 3.5% (22), Fluent Forms 2.7% (17), Ninja Forms 2.5% (16), and WPForms 2.4% (15), while 12 further systems cover 31 companies.

637

data analytics with detected Form builder

Of 2,968 UK data analytics

21.5%

Detection rate

2026

Systems detected

In this category

44.7%

Leader share

Contact Form 7

UK Data Analytics Form builder market share

Other (12 systems)

Share of the 637 UK Data Analytics with a detectable system. As of June 2026.

Form builder compared

System	UK Data Analytics	Share	Median headcount	London share	Typical profile
Contact Form 7	285	44.7%	7	36.8%	Seven-person analytics teams
Gravity Forms	170	26.7%	7	33.5%	Seven-person analytics teams
Typeform	79	12.4%	8	58.2%	London-skewed eight-person analytics teams
Google Forms	29	4.6%	—	—	View these companies in Firmbase →
Jotform	22	3.5%	—	—	View these companies in Firmbase →
Fluent Forms	17	2.7%	—	—	View these companies in Firmbase →
Ninja Forms	16	2.5%	—	—	View these companies in Firmbase →
WPForms	15	2.4%	—	—	View these companies in Firmbase →
Formspree	11	1.7%	—	—	View these companies in Firmbase →
123FormBuilder	6	0.9%	—	—	View these companies in Firmbase →
Basin	6	0.9%	—	—	View these companies in Firmbase →
Formstack	4	0.6%	—	—	View these companies in Firmbase →
Tally	3	0.5%	—	—	View these companies in Firmbase →
WS Form	2	0.3%	—	—	View these companies in Firmbase →
FormSubmit	1	0.2%	—	—	View these companies in Firmbase →
Wufoo	1	0.2%	—	—	View these companies in Firmbase →
Magic Form Builder	1	0.2%	—	—	View these companies in Firmbase →
Zoho Forms	1	0.2%	—	—	View these companies in Firmbase →
Getsitecontrol	1	0.2%	—	—	View these companies in Firmbase →
Paperform	1	0.2%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Form builder system shifts with company size: among UK Data Analytics with under 10 employees, Contact Form 7 leads at 46.2% of the 379 with a detectable system; among UK Data Analytics with 10–50 employees, Contact Form 7 leads at 44.4% of the 243 with a detectable system; and among UK Data Analytics with over 50 employees, Gravity Forms leads at 60% of the 15 with a detectable system.

Under 10 employees

Contact Form 7

46.2% of band

This band contains 379 companies, with Contact Form 7 on 46.2%. Competition is otherwise spread across the same wider field that includes Gravity Forms and Typeform.

10–50 employees

Contact Form 7

44.4% of band

This band contains 243 companies, and Contact Form 7 still has the largest share at 44.4%. Gravity Forms and Typeform remain the main named alternatives in the wider category mix.

Over 50 employees

Gravity Forms

60% of band

This is a small band of 15 companies, where Gravity Forms has 60.0%. The pattern differs from the smaller bands, where Contact Form 7 has the largest share.

How Form builder usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Data Analytics by Form builder

Data Analytics Companies Using Contact Form 7 in the UK Data Analytics Companies Using Gravity Forms in the UK Data Analytics Companies Using Typeform in the UK

Related directories

Most-Used Form builder by UK Companies (2026)Form builder Used by UK B2B Companies: Market Share (2026)Form builder Used by UK B2C Companies: Market Share (2026)Form builder Used by UK Field Services Companies: Market Share (2026)Form builder Used by UK Construction Companies: Market Share (2026)Data Analytics in the UK

Frequently asked questions

What is the most-used Form builder among UK data analytics companies?

Contact Form 7 is the most-detected Form builder among UK data analytics companies, with 44.7% share (285 of 637 companies with a detectable system), ahead of Gravity Forms (26.7%) and Typeform (12.4%).

How many UK data analytics companies have a detectable Form builder?

637 of 2,968 actively-trading UK data analytics companies (21.5%) have a Form builder detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Form builder?

A Form builder lets UK data analytics companies create and publish web forms without writing each form from scratch. It typically handles website enquiries, contact forms, briefing forms and other structured submissions that need to reach sales, support or delivery teams.

How is Form builder usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK data analytics companies, Contact Form 7 or Gravity Forms?

Contact Form 7: 285 detected companies versus 170 for Gravity Forms, of the 637 UK data analytics companies with a detectable Form builder.

What is the best Form builder for UK data analytics companies?

There is no single best Form builder here; this page reports observed usage rather than recommendations. Contact Form 7 has the largest overall share at 44.7% (285), and leads both Under 10 employees with 46.2% of 379 and 10–50 employees with 44.4% of 243. Gravity Forms leads Over 50 employees with 60.0% of 15, while Typeform is third overall at 12.4% (79).

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