Hosting & PaaS Used by UK Media Companies: Market Share (2026)
Detected Hosting & PaaS usage across 1,216 of 93,030 trading UK media companies, with Amazon Web Services holding the largest detected share at 27.1%.
Among 93,030 trading UK media companies, 1,216 show a detectable Hosting & PaaS system across 34 systems. Amazon Web Services accounts for 27.1% (330 companies), ahead of SiteGround at 15.9% (193 companies), Amazon S3 at 13.0% (158 companies) and WP Engine at 11.7% (142 companies).
Read more
By size band, Amazon Web Services accounts for 26.8% of 892 companies under 10 employees, 26.8% of 298 companies with 10–50 employees and 42.3% of 26 companies over 50 employees.
After the largest four, Vercel has 8.3% (101 companies), Kinsta 6.6% (80 companies), Plesk 6.3% (76 companies) and Netlify 4.9% (59 companies). A further 26 systems cover 293 companies.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
Unlock the contact columns
1,216
media with detected Hosting & PaaS
Of 93,030 UK media
1.3%
Detection rate
2026
34
Systems detected
In this category
27.1%
Leader share
Amazon Web Services
UK Media Hosting & PaaS market share
Share of the 1,216 UK Media with a detectable system. As of June 2026.
Hosting & PaaS compared
| System | UK Media | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Amazon Web Services | 330 | 27.1% | 5 | 50% | Five-person, 50.0% London media companies |
| SiteGround | 193 | 15.9% | 5 | 39.9% | Five-person, 39.9% London media companies |
| Amazon S3 | 158 | 13% | 6 | 50.6% | Six-person, 50.6% London media companies |
| WP Engine | 142 | 11.7% | 5 | 44.4% | Five-person, 44.4% London media companies |
| Vercel | 101 | 8.3% | 5 | 55.4% | Five-person, 55.4% London media companies |
| Kinsta | 80 | 6.6% | 5 | 41.3% | Five-person, 41.3% London media companies |
| Plesk | 76 | 6.3% | 5 | 40.8% | Five-person, 40.8% London media companies |
| Netlify | 59 | 4.9% | 3 | 69.5% | Three-person, 69.5% London media companies |
| Hostinger | 50 | 4.1% | 6 | 38% | Six-person, 38.0% London media companies |
| Cloudways | 50 | 4.1% | 6 | 36% | Six-person, 36.0% London media companies |
| Microsoft Azure | 43 | 3.5% | — | — | Get these companies as a spreadsheet → |
| Firebase | 40 | 3.3% | — | — | Get these companies as a spreadsheet → |
| GoDaddy | 32 | 2.6% | — | — | Get these companies as a spreadsheet → |
| Flywheel | 25 | 2.1% | — | — | Get these companies as a spreadsheet → |
| Bluehost | 19 | 1.6% | — | — | Get these companies as a spreadsheet → |
| 20i StackCP | 15 | 1.2% | — | — | Get these companies as a spreadsheet → |
| cPanel | 11 | 0.9% | — | — | Get these companies as a spreadsheet → |
| wp.cloud | 11 | 0.9% | — | — | Get these companies as a spreadsheet → |
| Pantheon | 10 | 0.8% | — | — | Get these companies as a spreadsheet → |
| Acquia Cloud Platform | 10 | 0.8% | — | — | Get these companies as a spreadsheet → |
| Platform.sh | 9 | 0.7% | — | — | Get these companies as a spreadsheet → |
| IONOS | 7 | 0.6% | — | — | Get these companies as a spreadsheet → |
| One.com | 6 | 0.5% | — | — | Get these companies as a spreadsheet → |
| WordPress VIP | 6 | 0.5% | — | — | Get these companies as a spreadsheet → |
| DigitalOcean | 3 | 0.2% | — | — | Get these companies as a spreadsheet → |
| 34SP.com | 2 | 0.2% | — | — | Get these companies as a spreadsheet → |
| Nimbus Hosting | 2 | 0.2% | — | — | Get these companies as a spreadsheet → |
| tsoHost | 2 | 0.2% | — | — | Get these companies as a spreadsheet → |
| Prositehosting | 1 | 0.1% | — | — | Get these companies as a spreadsheet → |
| Fasthosts | 1 | 0.1% | — | — | Get these companies as a spreadsheet → |
| Oracle Cloud | 1 | 0.1% | — | — | Get these companies as a spreadsheet → |
| Hetzner | 1 | 0.1% | — | — | Get these companies as a spreadsheet → |
| GitHub Pages | 1 | 0.1% | — | — | Get these companies as a spreadsheet → |
| Render | 1 | 0.1% | — | — | Get these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Hosting & PaaS system shifts with company size: among UK Media with under 10 employees, Amazon Web Services leads at 26.8% of the 892 with a detectable system; among UK Media with 10–50 employees, Amazon Web Services leads at 26.8% of the 298 with a detectable system; and among UK Media with over 50 employees, Amazon Web Services leads at 42.3% of the 26 with a detectable system.
Under 10 employees
26.8% of band
892 companies fall into this band; Amazon Web Services accounts for 26.8%. Competition is spread across the wider Hosting & PaaS market, where SiteGround has 15.9%, Amazon S3 13.0%, WP Engine 11.7% and Vercel 8.3% overall.
10–50 employees
26.8% of band
298 companies fall into this band; Amazon Web Services again accounts for 26.8%. SiteGround, Amazon S3, WP Engine and Vercel are the main named challengers across the full scope, with shares of 15.9%, 13.0%, 11.7% and 8.3%.
Over 50 employees
42.3% of band
26 companies fall into this band; Amazon Web Services has 42.3%, compared with 26.8% in each smaller band. Across all 1,216 companies with a detectable Hosting & PaaS system, the nearest named systems are SiteGround at 15.9%, Amazon S3 at 13.0% and WP Engine at 11.7%.
How Hosting & PaaS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Media by Hosting & PaaS
Related directories
Frequently asked questions
What is the most-used Hosting & PaaS among UK media companies?
How many UK media companies have a detectable Hosting & PaaS?
What is a Hosting & PaaS?
How is Hosting & PaaS usage detected?
Which has more UK media companies, Amazon Web Services or SiteGround?
What is the best Hosting & PaaS for UK media companies?
Get all 1,216 UK companies using the hosting & PaaS technology as a spreadsheet.
One CSV + Excel file with company details, websites and key data — ready for outreach in minutes.